Rural Marketing As a Tool for National Development: Strategies for Socio-Economic Progress
Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leeds
Emerald Publishing Limited
2024
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (177 Seiten) |
| ISBN: | 9781836080640 |
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| 505 | 8 | |a Cover -- Rural Marketing as a Tool for National Development -- Rural Marketing as a Tool for National Development: Strategies for Socio-Economic Progress -- Copyright Page -- Contents -- About the Author -- Introduction -- 1. Certain Basic Concepts and the Background to Rural Marketing -- Abstract -- 1.1 Introduction -- 1.2 Certain Basic Concepts Relevant to Rural Marketing -- 1.2.1 What Is Rural Marketing? -- 1.2.2 Rural Distribution Networks -- 1.2.3 Rural Tradition - Prejudices -- 1.2.4 Rural Marketing and Rural Sales -- 1.3 Background to Rural Marketing -- 1.4 Some Basic Characteristics of Rural Areas -- 1.5 Governmental Participation and Rural Marketing Sales and Services -- 1.6 Rural Consumers and Rural Marketing, Sales and Services -- 1.7 Conclusions -- 2. What Is Development? -- Abstract -- 2.1 Introduction -- 2.2 A Brief Account of the Progression of the Concept of Development -- 2.2.1 The Period Between 1940 and 1950 -- 2.2.2 The Period Between 1960 and 1970 -- 2.3 Development and Progress -- 2.4 Difficulties in Defining International Development -- 2.4.1 Adam Smith (1723 - 1790) -- 2.4.2 John Maynard Keynes (1883 - 1946) -- 2.4.3 Frederick A von Hayek (1899 - 1992) -- 2.4.4 Sir W Arthur Lewis (1915-1991) -- 2.4.5 Walt W Rostow (1916 - 2003) -- 2.5 What Should Be the Role of a Government in a Development Process? -- 2.6 Whether a State Itself May Be an Obstacle to Development -- 2.7 Whether a State May Be an Enabling Institution for Development -- 2.8 Conclusions -- 3. Hindrances to Rural Development -- Abstract -- 3.1 Introduction -- 3.2 What Role May Outsiders Be Allowed to Take for Achieving Socio-Economic Development in a Rural Area? -- 3.3 Bias in Rural Development -- 3.3.1 Spatial Bias -- 3.3.2 Project Bias -- 3.3.3 Person Bias -- 3.3.4 Elite Bias -- 3.3.5 Male Bias -- 3.3.6 User and Adopter Bias | |
| 505 | 8 | |a 3.3.7 Active, Present and Living Biases -- 3.4 Governmental Politics and Bias -- 3.5 Professional Biases -- 3.6 Conclusions -- 4. Regulatory Measures Required for Rural Marketing and Sales -- Abstract -- 4.1 Introduction -- 4.2 The Nature of Regulatory Measures for Protecting Consumers' Interests -- 4.3 An Examination of Some of the Important Provisions of Certain of the Codes of Conduct Developed by Non-governmental Ins ... -- 4.3.1 The Consolidated ICC Code of Advertising and Marketing Communication Practice, 2011 -- 4.3.2 International Code of Advertising Practice, 19864 -- 4.3.3 International Code of Sales Promotion, 19878 -- 4.3.4 ICC International Code of Environmental Advertising -- 4.3.5 The Draft UN Code of Conduct on Transnational Corporations, 1983 -- 4.4 Conclusions -- 5. Sources of Finance for Rural Marketing and Development -- Abstract -- 5.1 Introduction -- 5.2 Addis Ababa Action Agenda - Financing for Development 13-16 July 2015, Addis Ababa -- 5.3 Some Basic Information on Microfinance -- 5.4 Microfinance at a Rural Level -- 5.5 An Evaluation of Microfinance -- 5.6 Conclusions -- 6. Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- Abstract -- 6.1 Introduction -- 6.2 The Western World's Perception of 'Development' -- 6.3 What Should a Developing Country Do About Her Own Socio-Economic Development? -- 6.4 The Nature of the UN Initiative for Socio-Economic Development in Developing Countries -- 6.4.1 International Development Co-operation -- 6.4.2 Science, Technology, Innovation and Capacity Building -- 6.4.3 The Role of International Trade in Development -- 6.5 Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- 6.6 Conclusions -- 7. ICC International Code of Direct Selling, 2013 -- Abstract -- 7.1 Introduction -- 7.2 The Purpose and Scope of the Code -- 7.3 Definitions | |
| 505 | 8 | |a 7.3.1 Direct Selling -- 7.4 Conclusions -- 8. ICC Advertising and Marketing Communications Code, 2018 -- Abstract -- 8.1 Introduction -- 8.2 An Analysis of the Code -- 8.3 Part II of the Code -- 8.3.1 Information in Prize Promotions -- 8.4 Sponsorship -- 8.4.1 Chapter B - Sponsorship, Etc. -- 8.5 Direct Marketing and Digital Marketing Communication -- 8.5.1 Chapter C - Direct Marketing and Digital Marketing Communication -- 8.6 Environmental Issues -- 8.6.1 Chapter D - Environmental Issues -- 8.7 Conclusions -- 9. Development and the Issue of the Protection and Preservation of the Environment -- Abstract -- 9.1 Introduction -- 9.2 Examining Some of the Principal Causes of the Lack of Public Awareness of People in the Rural Areas in the Developing C ... -- 9.3 The Correlation Between Poverty and Deterioration of the Environment and Between Industrialisation and Deterioration of ... -- 9.4 A Brief Examination of the Concept of Sustainable Development -- 9.5 A Brief Critical Analysis of Some of the Instruments Concluded by the International Community with a View to Raising Pu ... -- 9.6 Conclusions -- Conclusions -- Bibliography -- Index | |
| 520 | |a Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement | ||
| 650 | 4 | |a Rural development | |
| 650 | 4 | |a Marketing-Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Chatterjee, Charles |t Rural Marketing As a Tool for National Development |d Leeds : Emerald Publishing Limited,c2024 |z 9781836080657 |
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Datensatz im Suchindex
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| author | Chatterjee, Charles |
| author_facet | Chatterjee, Charles |
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| contents | Cover -- Rural Marketing as a Tool for National Development -- Rural Marketing as a Tool for National Development: Strategies for Socio-Economic Progress -- Copyright Page -- Contents -- About the Author -- Introduction -- 1. Certain Basic Concepts and the Background to Rural Marketing -- Abstract -- 1.1 Introduction -- 1.2 Certain Basic Concepts Relevant to Rural Marketing -- 1.2.1 What Is Rural Marketing? -- 1.2.2 Rural Distribution Networks -- 1.2.3 Rural Tradition - Prejudices -- 1.2.4 Rural Marketing and Rural Sales -- 1.3 Background to Rural Marketing -- 1.4 Some Basic Characteristics of Rural Areas -- 1.5 Governmental Participation and Rural Marketing Sales and Services -- 1.6 Rural Consumers and Rural Marketing, Sales and Services -- 1.7 Conclusions -- 2. What Is Development? -- Abstract -- 2.1 Introduction -- 2.2 A Brief Account of the Progression of the Concept of Development -- 2.2.1 The Period Between 1940 and 1950 -- 2.2.2 The Period Between 1960 and 1970 -- 2.3 Development and Progress -- 2.4 Difficulties in Defining International Development -- 2.4.1 Adam Smith (1723 - 1790) -- 2.4.2 John Maynard Keynes (1883 - 1946) -- 2.4.3 Frederick A von Hayek (1899 - 1992) -- 2.4.4 Sir W Arthur Lewis (1915-1991) -- 2.4.5 Walt W Rostow (1916 - 2003) -- 2.5 What Should Be the Role of a Government in a Development Process? -- 2.6 Whether a State Itself May Be an Obstacle to Development -- 2.7 Whether a State May Be an Enabling Institution for Development -- 2.8 Conclusions -- 3. Hindrances to Rural Development -- Abstract -- 3.1 Introduction -- 3.2 What Role May Outsiders Be Allowed to Take for Achieving Socio-Economic Development in a Rural Area? -- 3.3 Bias in Rural Development -- 3.3.1 Spatial Bias -- 3.3.2 Project Bias -- 3.3.3 Person Bias -- 3.3.4 Elite Bias -- 3.3.5 Male Bias -- 3.3.6 User and Adopter Bias 3.3.7 Active, Present and Living Biases -- 3.4 Governmental Politics and Bias -- 3.5 Professional Biases -- 3.6 Conclusions -- 4. Regulatory Measures Required for Rural Marketing and Sales -- Abstract -- 4.1 Introduction -- 4.2 The Nature of Regulatory Measures for Protecting Consumers' Interests -- 4.3 An Examination of Some of the Important Provisions of Certain of the Codes of Conduct Developed by Non-governmental Ins ... -- 4.3.1 The Consolidated ICC Code of Advertising and Marketing Communication Practice, 2011 -- 4.3.2 International Code of Advertising Practice, 19864 -- 4.3.3 International Code of Sales Promotion, 19878 -- 4.3.4 ICC International Code of Environmental Advertising -- 4.3.5 The Draft UN Code of Conduct on Transnational Corporations, 1983 -- 4.4 Conclusions -- 5. Sources of Finance for Rural Marketing and Development -- Abstract -- 5.1 Introduction -- 5.2 Addis Ababa Action Agenda - Financing for Development 13-16 July 2015, Addis Ababa -- 5.3 Some Basic Information on Microfinance -- 5.4 Microfinance at a Rural Level -- 5.5 An Evaluation of Microfinance -- 5.6 Conclusions -- 6. Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- Abstract -- 6.1 Introduction -- 6.2 The Western World's Perception of 'Development' -- 6.3 What Should a Developing Country Do About Her Own Socio-Economic Development? -- 6.4 The Nature of the UN Initiative for Socio-Economic Development in Developing Countries -- 6.4.1 International Development Co-operation -- 6.4.2 Science, Technology, Innovation and Capacity Building -- 6.4.3 The Role of International Trade in Development -- 6.5 Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- 6.6 Conclusions -- 7. ICC International Code of Direct Selling, 2013 -- Abstract -- 7.1 Introduction -- 7.2 The Purpose and Scope of the Code -- 7.3 Definitions 7.3.1 Direct Selling -- 7.4 Conclusions -- 8. ICC Advertising and Marketing Communications Code, 2018 -- Abstract -- 8.1 Introduction -- 8.2 An Analysis of the Code -- 8.3 Part II of the Code -- 8.3.1 Information in Prize Promotions -- 8.4 Sponsorship -- 8.4.1 Chapter B - Sponsorship, Etc. -- 8.5 Direct Marketing and Digital Marketing Communication -- 8.5.1 Chapter C - Direct Marketing and Digital Marketing Communication -- 8.6 Environmental Issues -- 8.6.1 Chapter D - Environmental Issues -- 8.7 Conclusions -- 9. Development and the Issue of the Protection and Preservation of the Environment -- Abstract -- 9.1 Introduction -- 9.2 Examining Some of the Principal Causes of the Lack of Public Awareness of People in the Rural Areas in the Developing C ... -- 9.3 The Correlation Between Poverty and Deterioration of the Environment and Between Industrialisation and Deterioration of ... -- 9.4 A Brief Examination of the Concept of Sustainable Development -- 9.5 A Brief Critical Analysis of Some of the Instruments Concluded by the International Community with a View to Raising Pu ... -- 9.6 Conclusions -- Conclusions -- Bibliography -- Index |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
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| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| spelling | Chatterjee, Charles Verfasser aut Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress 1st ed Leeds Emerald Publishing Limited 2024 ©2024 1 Online-Ressource (177 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Rural Marketing as a Tool for National Development -- Rural Marketing as a Tool for National Development: Strategies for Socio-Economic Progress -- Copyright Page -- Contents -- About the Author -- Introduction -- 1. Certain Basic Concepts and the Background to Rural Marketing -- Abstract -- 1.1 Introduction -- 1.2 Certain Basic Concepts Relevant to Rural Marketing -- 1.2.1 What Is Rural Marketing? -- 1.2.2 Rural Distribution Networks -- 1.2.3 Rural Tradition - Prejudices -- 1.2.4 Rural Marketing and Rural Sales -- 1.3 Background to Rural Marketing -- 1.4 Some Basic Characteristics of Rural Areas -- 1.5 Governmental Participation and Rural Marketing Sales and Services -- 1.6 Rural Consumers and Rural Marketing, Sales and Services -- 1.7 Conclusions -- 2. What Is Development? -- Abstract -- 2.1 Introduction -- 2.2 A Brief Account of the Progression of the Concept of Development -- 2.2.1 The Period Between 1940 and 1950 -- 2.2.2 The Period Between 1960 and 1970 -- 2.3 Development and Progress -- 2.4 Difficulties in Defining International Development -- 2.4.1 Adam Smith (1723 - 1790) -- 2.4.2 John Maynard Keynes (1883 - 1946) -- 2.4.3 Frederick A von Hayek (1899 - 1992) -- 2.4.4 Sir W Arthur Lewis (1915-1991) -- 2.4.5 Walt W Rostow (1916 - 2003) -- 2.5 What Should Be the Role of a Government in a Development Process? -- 2.6 Whether a State Itself May Be an Obstacle to Development -- 2.7 Whether a State May Be an Enabling Institution for Development -- 2.8 Conclusions -- 3. Hindrances to Rural Development -- Abstract -- 3.1 Introduction -- 3.2 What Role May Outsiders Be Allowed to Take for Achieving Socio-Economic Development in a Rural Area? -- 3.3 Bias in Rural Development -- 3.3.1 Spatial Bias -- 3.3.2 Project Bias -- 3.3.3 Person Bias -- 3.3.4 Elite Bias -- 3.3.5 Male Bias -- 3.3.6 User and Adopter Bias 3.3.7 Active, Present and Living Biases -- 3.4 Governmental Politics and Bias -- 3.5 Professional Biases -- 3.6 Conclusions -- 4. Regulatory Measures Required for Rural Marketing and Sales -- Abstract -- 4.1 Introduction -- 4.2 The Nature of Regulatory Measures for Protecting Consumers' Interests -- 4.3 An Examination of Some of the Important Provisions of Certain of the Codes of Conduct Developed by Non-governmental Ins ... -- 4.3.1 The Consolidated ICC Code of Advertising and Marketing Communication Practice, 2011 -- 4.3.2 International Code of Advertising Practice, 19864 -- 4.3.3 International Code of Sales Promotion, 19878 -- 4.3.4 ICC International Code of Environmental Advertising -- 4.3.5 The Draft UN Code of Conduct on Transnational Corporations, 1983 -- 4.4 Conclusions -- 5. Sources of Finance for Rural Marketing and Development -- Abstract -- 5.1 Introduction -- 5.2 Addis Ababa Action Agenda - Financing for Development 13-16 July 2015, Addis Ababa -- 5.3 Some Basic Information on Microfinance -- 5.4 Microfinance at a Rural Level -- 5.5 An Evaluation of Microfinance -- 5.6 Conclusions -- 6. Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- Abstract -- 6.1 Introduction -- 6.2 The Western World's Perception of 'Development' -- 6.3 What Should a Developing Country Do About Her Own Socio-Economic Development? -- 6.4 The Nature of the UN Initiative for Socio-Economic Development in Developing Countries -- 6.4.1 International Development Co-operation -- 6.4.2 Science, Technology, Innovation and Capacity Building -- 6.4.3 The Role of International Trade in Development -- 6.5 Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- 6.6 Conclusions -- 7. ICC International Code of Direct Selling, 2013 -- Abstract -- 7.1 Introduction -- 7.2 The Purpose and Scope of the Code -- 7.3 Definitions 7.3.1 Direct Selling -- 7.4 Conclusions -- 8. ICC Advertising and Marketing Communications Code, 2018 -- Abstract -- 8.1 Introduction -- 8.2 An Analysis of the Code -- 8.3 Part II of the Code -- 8.3.1 Information in Prize Promotions -- 8.4 Sponsorship -- 8.4.1 Chapter B - Sponsorship, Etc. -- 8.5 Direct Marketing and Digital Marketing Communication -- 8.5.1 Chapter C - Direct Marketing and Digital Marketing Communication -- 8.6 Environmental Issues -- 8.6.1 Chapter D - Environmental Issues -- 8.7 Conclusions -- 9. Development and the Issue of the Protection and Preservation of the Environment -- Abstract -- 9.1 Introduction -- 9.2 Examining Some of the Principal Causes of the Lack of Public Awareness of People in the Rural Areas in the Developing C ... -- 9.3 The Correlation Between Poverty and Deterioration of the Environment and Between Industrialisation and Deterioration of ... -- 9.4 A Brief Examination of the Concept of Sustainable Development -- 9.5 A Brief Critical Analysis of Some of the Instruments Concluded by the International Community with a View to Raising Pu ... -- 9.6 Conclusions -- Conclusions -- Bibliography -- Index Charles Chatterjee delves into the multifaceted realm of rural marketing and its impact on national advancement Rural development Marketing-Management Erscheint auch als Druck-Ausgabe Chatterjee, Charles Rural Marketing As a Tool for National Development Leeds : Emerald Publishing Limited,c2024 9781836080657 |
| spellingShingle | Chatterjee, Charles Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress Cover -- Rural Marketing as a Tool for National Development -- Rural Marketing as a Tool for National Development: Strategies for Socio-Economic Progress -- Copyright Page -- Contents -- About the Author -- Introduction -- 1. Certain Basic Concepts and the Background to Rural Marketing -- Abstract -- 1.1 Introduction -- 1.2 Certain Basic Concepts Relevant to Rural Marketing -- 1.2.1 What Is Rural Marketing? -- 1.2.2 Rural Distribution Networks -- 1.2.3 Rural Tradition - Prejudices -- 1.2.4 Rural Marketing and Rural Sales -- 1.3 Background to Rural Marketing -- 1.4 Some Basic Characteristics of Rural Areas -- 1.5 Governmental Participation and Rural Marketing Sales and Services -- 1.6 Rural Consumers and Rural Marketing, Sales and Services -- 1.7 Conclusions -- 2. What Is Development? -- Abstract -- 2.1 Introduction -- 2.2 A Brief Account of the Progression of the Concept of Development -- 2.2.1 The Period Between 1940 and 1950 -- 2.2.2 The Period Between 1960 and 1970 -- 2.3 Development and Progress -- 2.4 Difficulties in Defining International Development -- 2.4.1 Adam Smith (1723 - 1790) -- 2.4.2 John Maynard Keynes (1883 - 1946) -- 2.4.3 Frederick A von Hayek (1899 - 1992) -- 2.4.4 Sir W Arthur Lewis (1915-1991) -- 2.4.5 Walt W Rostow (1916 - 2003) -- 2.5 What Should Be the Role of a Government in a Development Process? -- 2.6 Whether a State Itself May Be an Obstacle to Development -- 2.7 Whether a State May Be an Enabling Institution for Development -- 2.8 Conclusions -- 3. Hindrances to Rural Development -- Abstract -- 3.1 Introduction -- 3.2 What Role May Outsiders Be Allowed to Take for Achieving Socio-Economic Development in a Rural Area? -- 3.3 Bias in Rural Development -- 3.3.1 Spatial Bias -- 3.3.2 Project Bias -- 3.3.3 Person Bias -- 3.3.4 Elite Bias -- 3.3.5 Male Bias -- 3.3.6 User and Adopter Bias 3.3.7 Active, Present and Living Biases -- 3.4 Governmental Politics and Bias -- 3.5 Professional Biases -- 3.6 Conclusions -- 4. Regulatory Measures Required for Rural Marketing and Sales -- Abstract -- 4.1 Introduction -- 4.2 The Nature of Regulatory Measures for Protecting Consumers' Interests -- 4.3 An Examination of Some of the Important Provisions of Certain of the Codes of Conduct Developed by Non-governmental Ins ... -- 4.3.1 The Consolidated ICC Code of Advertising and Marketing Communication Practice, 2011 -- 4.3.2 International Code of Advertising Practice, 19864 -- 4.3.3 International Code of Sales Promotion, 19878 -- 4.3.4 ICC International Code of Environmental Advertising -- 4.3.5 The Draft UN Code of Conduct on Transnational Corporations, 1983 -- 4.4 Conclusions -- 5. Sources of Finance for Rural Marketing and Development -- Abstract -- 5.1 Introduction -- 5.2 Addis Ababa Action Agenda - Financing for Development 13-16 July 2015, Addis Ababa -- 5.3 Some Basic Information on Microfinance -- 5.4 Microfinance at a Rural Level -- 5.5 An Evaluation of Microfinance -- 5.6 Conclusions -- 6. Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- Abstract -- 6.1 Introduction -- 6.2 The Western World's Perception of 'Development' -- 6.3 What Should a Developing Country Do About Her Own Socio-Economic Development? -- 6.4 The Nature of the UN Initiative for Socio-Economic Development in Developing Countries -- 6.4.1 International Development Co-operation -- 6.4.2 Science, Technology, Innovation and Capacity Building -- 6.4.3 The Role of International Trade in Development -- 6.5 Whether Socio-Economic Development May Be Achieved Through Rural Marketing -- 6.6 Conclusions -- 7. ICC International Code of Direct Selling, 2013 -- Abstract -- 7.1 Introduction -- 7.2 The Purpose and Scope of the Code -- 7.3 Definitions 7.3.1 Direct Selling -- 7.4 Conclusions -- 8. ICC Advertising and Marketing Communications Code, 2018 -- Abstract -- 8.1 Introduction -- 8.2 An Analysis of the Code -- 8.3 Part II of the Code -- 8.3.1 Information in Prize Promotions -- 8.4 Sponsorship -- 8.4.1 Chapter B - Sponsorship, Etc. -- 8.5 Direct Marketing and Digital Marketing Communication -- 8.5.1 Chapter C - Direct Marketing and Digital Marketing Communication -- 8.6 Environmental Issues -- 8.6.1 Chapter D - Environmental Issues -- 8.7 Conclusions -- 9. Development and the Issue of the Protection and Preservation of the Environment -- Abstract -- 9.1 Introduction -- 9.2 Examining Some of the Principal Causes of the Lack of Public Awareness of People in the Rural Areas in the Developing C ... -- 9.3 The Correlation Between Poverty and Deterioration of the Environment and Between Industrialisation and Deterioration of ... -- 9.4 A Brief Examination of the Concept of Sustainable Development -- 9.5 A Brief Critical Analysis of Some of the Instruments Concluded by the International Community with a View to Raising Pu ... -- 9.6 Conclusions -- Conclusions -- Bibliography -- Index Rural development Marketing-Management |
| title | Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress |
| title_auth | Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress |
| title_exact_search | Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress |
| title_full | Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress |
| title_fullStr | Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress |
| title_full_unstemmed | Rural Marketing As a Tool for National Development Strategies for Socio-Economic Progress |
| title_short | Rural Marketing As a Tool for National Development |
| title_sort | rural marketing as a tool for national development strategies for socio economic progress |
| title_sub | Strategies for Socio-Economic Progress |
| topic | Rural development Marketing-Management |
| topic_facet | Rural development Marketing-Management |
| work_keys_str_mv | AT chatterjeecharles ruralmarketingasatoolfornationaldevelopmentstrategiesforsocioeconomicprogress |