Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing
A book that harnesses the urgency around climate change, and transforms it into a best-practice 'manual' to help leaders and communicators best understand how to inspire, inform and motivate the public and consumers to action
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leeds
Emerald Publishing Limited
2024
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | A book that harnesses the urgency around climate change, and transforms it into a best-practice 'manual' to help leaders and communicators best understand how to inspire, inform and motivate the public and consumers to action |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (217 Seiten) |
| ISBN: | 9781837536429 |
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| 505 | 8 | |a Cover -- Communicating Climate -- Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing -- Copyright -- Contents -- Introduction -- Part One. Foundations -- 1. The Bare Minimum: What Your Business Needs to Do Before You Do Anything Else -- Align to Net Zero -- To Get Started, Start With an Emissions Inventory -- Setting Targets -- What Is a Net-Zero Target -- Crack on With the Actual Task of Emissions Reduction -- Help Your Colleagues Travel to Work More Efficiently -- Think About Other Ways to Reduce Any Remaining Emissions -- Publish Your Climate Action Plan or Net-Zero Strategy -- 2. Why Even Consider Communicating Your Climate Action? -- Step One: Be Accurate -- Step Two: Talk About the Problems and the Solutions -- Step Three: Action -- Step Four: Always Be Transparent -- Figures Show Caring About the Climate Make Sense -- So, Why Should We Care About Climate Action When There is Money to Be Made? -- 3. The Key Challenges Around Communicating Climate Change -- The Science Behind Climate Change Is Complicated -- How to Stop People Switching Off -- People Already Think They Are Climate Warriors So Do Not Listen -- Until Relatively Recently, Climate Change Has Been Accepted as a 'Political Topic' So It's Less Likely to Come Up in Common ... -- There Is a Language Barrier Around Climate Change -- Climate Action Is Hard Work -- People Are Exhausted by Big-Ticket Issues -- 4. The Psychology Behind Climate Communications -- What Do You Need for Successful Climate Comms? -- The Value-Action Gap: How to Inspire Motivation -- What Are the Causes of the Value-Action Gap? -- Solutions -- The Psychology of Climate Change -- Mental Model -- Multivalent -- Does Nudge Theory Work When It Comes to the Climate Crisis? -- 5. How to Communicate Climate Change: Tone of Voice and Using the Right Words | |
| 505 | 8 | |a Choosing the Right Words to Communicate Your Climate Action -- Positioning Climate Change -- Red Flags: Vague Language -- Shifting the Blame -- Certification -- Tone -- Urgency -- Words to Use Instead -- Panic -- Fear -- So Why Can't Fear Work Just as Well for Climate Communications? -- Hope -- Pity Communications -- Anger -- Emotions -- So What Tone Should You Be Using? -- 6. The Importance of Transparency -- 7. What Is Greenwashing and Why Is It So Bad? -- Why Is Greenwashing Bad? -- Are There Any Benefits to Greenwashing? -- Greenhushing Is Just as Problematic But on a Quieter Level -- Why Greenhush in the First Place? -- Greenhushing Is Not Always Malicious -- Why You Need to Avoid Greenhushing -- 8. Is It Possible To Run a Successful Climate-Based ad Campaign? -- Ask Why Now -- Who Is the Campaign's Audience? -- Inform -- Claims That Form The Backbone of Your Advertising Campaign Should -- Putting Children at the Heart of Things -- Clean Air Campaign - Greenhouse Communications -- Futerra's 'We Had to Cheat to Get There' Campaign -- Challenges With Impact -- 9. How the Law Can Help Communicate Climate Action -- In the United Kingdom -- Litigation -- Client Earth -- 10. Managing a Greenwashing Scandal -- Examples of Greenwashing -- Scenario Planning Is Your Friend -- Step One -- Forward Planning -- Risk Audit - Check All Your Content -- Check the Product and Understand It Intimately -- Build a War Room -- When Responding: Take Your Time -- Finally -- 11. Internal Communications - How to Convince Your Business You Need to Act Now -- Assume People Know Nothing - But Avoid Being Patronizing -- Assume Even Worse Than 'Know Nothing'. Assume Colleagues Do Not Care -- Why Is It Important to Communicate Your Climate Strategy to the Wider Business? -- Set up Regular Meetings Between the Sustainability Team and the Internal Comms Team | |
| 505 | 8 | |a Engage the Passionate People Across the Organization -- Tell the Right Story -- Soft-Touch Education -- Micro-Scale -- Asking Colleagues to Do Things -- Keep Communicating What the Business Is Doing in the Sustainability Space -- Run an Employee Engagement Survey That Includes Questions About Sustainability -- What Will Land Internally -- Summary -- Part Two. In Action -- 12. The Challenges Around Climate Offsets -- Tree Planting -- So If Everyone Is Genuinely So Suspicious About the Carbon Market, Why Have Businesses Been So Keen to Invest? -- So What Next? -- What Do Offset Programmes Currently Look Like and Are There Good Alternatives? -- And What About Using Verra Certified Offsets? -- 13. Staying Up to Date With Climate Information and News: Climate Change Resources -- Associated Press: Climate -- Inside Climate News -- Bloomberg Green -- CNN: Climate -- The Guardian: Climate News -- L.A. Times: Climate and Environment -- National Public Radio: Environment -- New York Times: Climate News -- Reuters -- Carbon Brief -- Climate Central -- Climate Desk -- Climatewire -- The Conversation: Climate Change -- Covering Climate Now -- EcoWatch -- 14. Climate Change Has Entered the Culture Wars -- 15. Communicating Transport: Can Travel Ever Really be Climate-Friendly? -- Ducks in a Row -- People Will Do Find Anything to Justify Their Unsustainable Practices -- Engage All Partners to Land the Message and Focus on the Broader Company Wins -- Do Not Shy Away From the Elephant in the Room -- Listen to What Your Customers Want -- Is It Reaching the Right Audience? -- Focus on Scope 4 Emissions (or 'Avoided Emissions') -- Flag the Benefits, Be Realistic About the Problems -- 16. High Profile, High Risk: Banks and the Climate Crisis -- Banks and Greenwashing -- The Curious Case of the 'Green' Coal Power Station -- It Is Rank and File Deception | |
| 505 | 8 | |a Can the Banking Sector Do Good? -- How to Do Good in Banking and Communicate It Well -- Communicating Action and Change: The Difference Between HSBC and Triodos Bank's Annual Report -- How to Communicate Sustainability as a Financial Provider -- Banks Need to Be Realistic About the Challenges -- Be Aware of All Risk Going on in the Business -- Dig Into the Bank's External Messaging Around Climate Before a Crisis Unfolds -- 17. The Creative Arts and Climate Crisis: The Role the Arts Can Play in Communication -- Films Have Particular Impact as So Many of Us React Strongly to Visual Cues -- Visual Art and Climate Communication -- What Impact Can Art Have? -- Why We Need to Tell Better Stories, Now -- The Risks of Using Art to Communicate -- How Else Can Art Be Used to Communicate the Climate Crisis? -- How to Tell Stories Using Climate Change? -- 18. Using Video Games and Play to Tell Climate Stories -- Communicating via Your Network -- 19. Food and Communicating Sustainability: How Climate Action Can Be Understood in the Home -- How Food Is Labelled Makes a Huge Difference to Whether We Buy It or Not -- Plastic Bags -- Supermarkets -- Our Daily Bread -- Challenges -- Greenwashing -- Making Consumers Feel Good -- A Masterclass in Climate Action -- Labelling -- Problems -- Alternatives -- 20. How Polluting Sectors Can Move to the Right Side of the Tracks -- When Your Stars Speak Out, Harness Their Energy -- Consider What Is Going to Support Your Sustainability Messaging by Opening With Something Non-Controversial -- Get Your Strategy Right From the Very Start -- When You Partner, Choose an Agency With Plenty of Experience -- As With All Sectors, But Especially One in a Highly Polluting Sector, Know Your Footprint Information Inside-Out Before Com ... -- Hammer the Message Home: 'It Doesn't Mean an End to the World as We Know It' | |
| 505 | 8 | |a Acknowledge There Is No Easy Answer - Encourage That Frank Discussion -- When You Talk to Decision-Makers, Frame the Problem -- Leaders Like Logic, and They Like Money - Frame Conversations in Terms of Positive Outcomes and Results -- Transparency Is Key -- Think About What Motivates Your Sector to Grow - And Harness That -- Do Not Be Tempted to Hide Behind Swish Marketing Campaigns -- Consider the Wider Benefits of Your Journey to Net Zero Outside of Your Sector -- Finally, Acknowledge It Is a Gradual Journey - There's No Overnight Quick Fix -- 21. Hotels and Holidaying - Making the Unnecessary, Sustainable -- Hotels Are Making Changes -- Communicating a Hotel's Sustainability Status -- Communicate Your Sustainability Achievements -- Step One -- Find Your Environmental Story -- 22. Exploring Buying Social Significance -- Conclusion -- About the Author -- References -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 14 -- Chapter 15 -- Chapter 16 -- Chapter 17 -- Chapter 18 -- Chapter 19 -- Chapter 20 -- Chapter 21 -- Chapter 22 | |
| 520 | |a A book that harnesses the urgency around climate change, and transforms it into a best-practice 'manual' to help leaders and communicators best understand how to inspire, inform and motivate the public and consumers to action | ||
| 650 | 4 | |a Climate change mitigation | |
| 650 | 4 | |a Greenwashing | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Ross, Eleanor |t Communicating Climate |d Leeds : Emerald Publishing Limited,c2024 |z 9781837536436 |
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Datensatz im Suchindex
| _version_ | 1823676361034694656 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Ross, Eleanor |
| author_facet | Ross, Eleanor |
| author_role | aut |
| author_sort | Ross, Eleanor |
| author_variant | e r er |
| building | Verbundindex |
| bvnumber | BV050102186 |
| collection | ZDB-30-PQE |
| contents | Cover -- Communicating Climate -- Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing -- Copyright -- Contents -- Introduction -- Part One. Foundations -- 1. The Bare Minimum: What Your Business Needs to Do Before You Do Anything Else -- Align to Net Zero -- To Get Started, Start With an Emissions Inventory -- Setting Targets -- What Is a Net-Zero Target -- Crack on With the Actual Task of Emissions Reduction -- Help Your Colleagues Travel to Work More Efficiently -- Think About Other Ways to Reduce Any Remaining Emissions -- Publish Your Climate Action Plan or Net-Zero Strategy -- 2. Why Even Consider Communicating Your Climate Action? -- Step One: Be Accurate -- Step Two: Talk About the Problems and the Solutions -- Step Three: Action -- Step Four: Always Be Transparent -- Figures Show Caring About the Climate Make Sense -- So, Why Should We Care About Climate Action When There is Money to Be Made? -- 3. The Key Challenges Around Communicating Climate Change -- The Science Behind Climate Change Is Complicated -- How to Stop People Switching Off -- People Already Think They Are Climate Warriors So Do Not Listen -- Until Relatively Recently, Climate Change Has Been Accepted as a 'Political Topic' So It's Less Likely to Come Up in Common ... -- There Is a Language Barrier Around Climate Change -- Climate Action Is Hard Work -- People Are Exhausted by Big-Ticket Issues -- 4. The Psychology Behind Climate Communications -- What Do You Need for Successful Climate Comms? -- The Value-Action Gap: How to Inspire Motivation -- What Are the Causes of the Value-Action Gap? -- Solutions -- The Psychology of Climate Change -- Mental Model -- Multivalent -- Does Nudge Theory Work When It Comes to the Climate Crisis? -- 5. How to Communicate Climate Change: Tone of Voice and Using the Right Words Choosing the Right Words to Communicate Your Climate Action -- Positioning Climate Change -- Red Flags: Vague Language -- Shifting the Blame -- Certification -- Tone -- Urgency -- Words to Use Instead -- Panic -- Fear -- So Why Can't Fear Work Just as Well for Climate Communications? -- Hope -- Pity Communications -- Anger -- Emotions -- So What Tone Should You Be Using? -- 6. The Importance of Transparency -- 7. What Is Greenwashing and Why Is It So Bad? -- Why Is Greenwashing Bad? -- Are There Any Benefits to Greenwashing? -- Greenhushing Is Just as Problematic But on a Quieter Level -- Why Greenhush in the First Place? -- Greenhushing Is Not Always Malicious -- Why You Need to Avoid Greenhushing -- 8. Is It Possible To Run a Successful Climate-Based ad Campaign? -- Ask Why Now -- Who Is the Campaign's Audience? -- Inform -- Claims That Form The Backbone of Your Advertising Campaign Should -- Putting Children at the Heart of Things -- Clean Air Campaign - Greenhouse Communications -- Futerra's 'We Had to Cheat to Get There' Campaign -- Challenges With Impact -- 9. How the Law Can Help Communicate Climate Action -- In the United Kingdom -- Litigation -- Client Earth -- 10. Managing a Greenwashing Scandal -- Examples of Greenwashing -- Scenario Planning Is Your Friend -- Step One -- Forward Planning -- Risk Audit - Check All Your Content -- Check the Product and Understand It Intimately -- Build a War Room -- When Responding: Take Your Time -- Finally -- 11. Internal Communications - How to Convince Your Business You Need to Act Now -- Assume People Know Nothing - But Avoid Being Patronizing -- Assume Even Worse Than 'Know Nothing'. Assume Colleagues Do Not Care -- Why Is It Important to Communicate Your Climate Strategy to the Wider Business? -- Set up Regular Meetings Between the Sustainability Team and the Internal Comms Team Engage the Passionate People Across the Organization -- Tell the Right Story -- Soft-Touch Education -- Micro-Scale -- Asking Colleagues to Do Things -- Keep Communicating What the Business Is Doing in the Sustainability Space -- Run an Employee Engagement Survey That Includes Questions About Sustainability -- What Will Land Internally -- Summary -- Part Two. In Action -- 12. The Challenges Around Climate Offsets -- Tree Planting -- So If Everyone Is Genuinely So Suspicious About the Carbon Market, Why Have Businesses Been So Keen to Invest? -- So What Next? -- What Do Offset Programmes Currently Look Like and Are There Good Alternatives? -- And What About Using Verra Certified Offsets? -- 13. Staying Up to Date With Climate Information and News: Climate Change Resources -- Associated Press: Climate -- Inside Climate News -- Bloomberg Green -- CNN: Climate -- The Guardian: Climate News -- L.A. Times: Climate and Environment -- National Public Radio: Environment -- New York Times: Climate News -- Reuters -- Carbon Brief -- Climate Central -- Climate Desk -- Climatewire -- The Conversation: Climate Change -- Covering Climate Now -- EcoWatch -- 14. Climate Change Has Entered the Culture Wars -- 15. Communicating Transport: Can Travel Ever Really be Climate-Friendly? -- Ducks in a Row -- People Will Do Find Anything to Justify Their Unsustainable Practices -- Engage All Partners to Land the Message and Focus on the Broader Company Wins -- Do Not Shy Away From the Elephant in the Room -- Listen to What Your Customers Want -- Is It Reaching the Right Audience? -- Focus on Scope 4 Emissions (or 'Avoided Emissions') -- Flag the Benefits, Be Realistic About the Problems -- 16. High Profile, High Risk: Banks and the Climate Crisis -- Banks and Greenwashing -- The Curious Case of the 'Green' Coal Power Station -- It Is Rank and File Deception Can the Banking Sector Do Good? -- How to Do Good in Banking and Communicate It Well -- Communicating Action and Change: The Difference Between HSBC and Triodos Bank's Annual Report -- How to Communicate Sustainability as a Financial Provider -- Banks Need to Be Realistic About the Challenges -- Be Aware of All Risk Going on in the Business -- Dig Into the Bank's External Messaging Around Climate Before a Crisis Unfolds -- 17. The Creative Arts and Climate Crisis: The Role the Arts Can Play in Communication -- Films Have Particular Impact as So Many of Us React Strongly to Visual Cues -- Visual Art and Climate Communication -- What Impact Can Art Have? -- Why We Need to Tell Better Stories, Now -- The Risks of Using Art to Communicate -- How Else Can Art Be Used to Communicate the Climate Crisis? -- How to Tell Stories Using Climate Change? -- 18. Using Video Games and Play to Tell Climate Stories -- Communicating via Your Network -- 19. Food and Communicating Sustainability: How Climate Action Can Be Understood in the Home -- How Food Is Labelled Makes a Huge Difference to Whether We Buy It or Not -- Plastic Bags -- Supermarkets -- Our Daily Bread -- Challenges -- Greenwashing -- Making Consumers Feel Good -- A Masterclass in Climate Action -- Labelling -- Problems -- Alternatives -- 20. How Polluting Sectors Can Move to the Right Side of the Tracks -- When Your Stars Speak Out, Harness Their Energy -- Consider What Is Going to Support Your Sustainability Messaging by Opening With Something Non-Controversial -- Get Your Strategy Right From the Very Start -- When You Partner, Choose an Agency With Plenty of Experience -- As With All Sectors, But Especially One in a Highly Polluting Sector, Know Your Footprint Information Inside-Out Before Com ... -- Hammer the Message Home: 'It Doesn't Mean an End to the World as We Know It' Acknowledge There Is No Easy Answer - Encourage That Frank Discussion -- When You Talk to Decision-Makers, Frame the Problem -- Leaders Like Logic, and They Like Money - Frame Conversations in Terms of Positive Outcomes and Results -- Transparency Is Key -- Think About What Motivates Your Sector to Grow - And Harness That -- Do Not Be Tempted to Hide Behind Swish Marketing Campaigns -- Consider the Wider Benefits of Your Journey to Net Zero Outside of Your Sector -- Finally, Acknowledge It Is a Gradual Journey - There's No Overnight Quick Fix -- 21. Hotels and Holidaying - Making the Unnecessary, Sustainable -- Hotels Are Making Changes -- Communicating a Hotel's Sustainability Status -- Communicate Your Sustainability Achievements -- Step One -- Find Your Environmental Story -- 22. Exploring Buying Social Significance -- Conclusion -- About the Author -- References -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 14 -- Chapter 15 -- Chapter 16 -- Chapter 17 -- Chapter 18 -- Chapter 19 -- Chapter 20 -- Chapter 21 -- Chapter 22 |
| ctrlnum | (ZDB-30-PQE)EBC31024775 (ZDB-30-PAD)EBC31024775 (ZDB-89-EBL)EBL31024775 (OCoLC)1427332947 (DE-599)BVBBV050102186 |
| dewey-full | 380 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380 |
| dewey-search | 380 |
| dewey-sort | 3380 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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The Key Challenges Around Communicating Climate Change -- The Science Behind Climate Change Is Complicated -- How to Stop People Switching Off -- People Already Think They Are Climate Warriors So Do Not Listen -- Until Relatively Recently, Climate Change Has Been Accepted as a 'Political Topic' So It's Less Likely to Come Up in Common ... -- There Is a Language Barrier Around Climate Change -- Climate Action Is Hard Work -- People Are Exhausted by Big-Ticket Issues -- 4. The Psychology Behind Climate Communications -- What Do You Need for Successful Climate Comms? -- The Value-Action Gap: How to Inspire Motivation -- What Are the Causes of the Value-Action Gap? -- Solutions -- The Psychology of Climate Change -- Mental Model -- Multivalent -- Does Nudge Theory Work When It Comes to the Climate Crisis? -- 5. 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Is It Possible To Run a Successful Climate-Based ad Campaign? -- Ask Why Now -- Who Is the Campaign's Audience? -- Inform -- Claims That Form The Backbone of Your Advertising Campaign Should -- Putting Children at the Heart of Things -- Clean Air Campaign - Greenhouse Communications -- Futerra's 'We Had to Cheat to Get There' Campaign -- Challenges With Impact -- 9. How the Law Can Help Communicate Climate Action -- In the United Kingdom -- Litigation -- Client Earth -- 10. Managing a Greenwashing Scandal -- Examples of Greenwashing -- Scenario Planning Is Your Friend -- Step One -- Forward Planning -- Risk Audit - Check All Your Content -- Check the Product and Understand It Intimately -- Build a War Room -- When Responding: Take Your Time -- Finally -- 11. Internal Communications - How to Convince Your Business You Need to Act Now -- Assume People Know Nothing - But Avoid Being Patronizing -- Assume Even Worse Than 'Know Nothing'. 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Staying Up to Date With Climate Information and News: Climate Change Resources -- Associated Press: Climate -- Inside Climate News -- Bloomberg Green -- CNN: Climate -- The Guardian: Climate News -- L.A. Times: Climate and Environment -- National Public Radio: Environment -- New York Times: Climate News -- Reuters -- Carbon Brief -- Climate Central -- Climate Desk -- Climatewire -- The Conversation: Climate Change -- Covering Climate Now -- EcoWatch -- 14. Climate Change Has Entered the Culture Wars -- 15. Communicating Transport: Can Travel Ever Really be Climate-Friendly? -- Ducks in a Row -- People Will Do Find Anything to Justify Their Unsustainable Practices -- Engage All Partners to Land the Message and Focus on the Broader Company Wins -- Do Not Shy Away From the Elephant in the Room -- Listen to What Your Customers Want -- Is It Reaching the Right Audience? -- Focus on Scope 4 Emissions (or 'Avoided Emissions') -- Flag the Benefits, Be Realistic About the Problems -- 16. High Profile, High Risk: Banks and the Climate Crisis -- Banks and Greenwashing -- The Curious Case of the 'Green' Coal Power Station -- It Is Rank and File Deception</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Can the Banking Sector Do Good? -- How to Do Good in Banking and Communicate It Well -- Communicating Action and Change: The Difference Between HSBC and Triodos Bank's Annual Report -- How to Communicate Sustainability as a Financial Provider -- Banks Need to Be Realistic About the Challenges -- Be Aware of All Risk Going on in the Business -- Dig Into the Bank's External Messaging Around Climate Before a Crisis Unfolds -- 17. The Creative Arts and Climate Crisis: The Role the Arts Can Play in Communication -- Films Have Particular Impact as So Many of Us React Strongly to Visual Cues -- Visual Art and Climate Communication -- What Impact Can Art Have? -- Why We Need to Tell Better Stories, Now -- The Risks of Using Art to Communicate -- How Else Can Art Be Used to Communicate the Climate Crisis? -- How to Tell Stories Using Climate Change? -- 18. Using Video Games and Play to Tell Climate Stories -- Communicating via Your Network -- 19. Food and Communicating Sustainability: How Climate Action Can Be Understood in the Home -- How Food Is Labelled Makes a Huge Difference to Whether We Buy It or Not -- Plastic Bags -- Supermarkets -- Our Daily Bread -- Challenges -- Greenwashing -- Making Consumers Feel Good -- A Masterclass in Climate Action -- Labelling -- Problems -- Alternatives -- 20. How Polluting Sectors Can Move to the Right Side of the Tracks -- When Your Stars Speak Out, Harness Their Energy -- Consider What Is Going to Support Your Sustainability Messaging by Opening With Something Non-Controversial -- Get Your Strategy Right From the Very Start -- When You Partner, Choose an Agency With Plenty of Experience -- As With All Sectors, But Especially One in a Highly Polluting Sector, Know Your Footprint Information Inside-Out Before Com ... -- Hammer the Message Home: 'It Doesn't Mean an End to the World as We Know It'</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Acknowledge There Is No Easy Answer - Encourage That Frank Discussion -- When You Talk to Decision-Makers, Frame the Problem -- Leaders Like Logic, and They Like Money - Frame Conversations in Terms of Positive Outcomes and Results -- Transparency Is Key -- Think About What Motivates Your Sector to Grow - And Harness That -- Do Not Be Tempted to Hide Behind Swish Marketing Campaigns -- Consider the Wider Benefits of Your Journey to Net Zero Outside of Your Sector -- Finally, Acknowledge It Is a Gradual Journey - There's No Overnight Quick Fix -- 21. Hotels and Holidaying - Making the Unnecessary, Sustainable -- Hotels Are Making Changes -- Communicating a Hotel's Sustainability Status -- Communicate Your Sustainability Achievements -- Step One -- Find Your Environmental Story -- 22. Exploring Buying Social Significance -- Conclusion -- About the Author -- References -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 14 -- Chapter 15 -- Chapter 16 -- Chapter 17 -- Chapter 18 -- Chapter 19 -- Chapter 20 -- Chapter 21 -- Chapter 22</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">A book that harnesses the urgency around climate change, and transforms it into a best-practice 'manual' to help leaders and communicators best understand how to inspire, inform and motivate the public and consumers to action</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Climate change mitigation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Greenwashing</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Ross, Eleanor</subfield><subfield code="t">Communicating Climate</subfield><subfield code="d">Leeds : Emerald Publishing Limited,c2024</subfield><subfield code="z">9781837536436</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035439348</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31024775</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050102186 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-10T13:15:06Z |
| institution | BVB |
| isbn | 9781837536429 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035439348 |
| oclc_num | 1427332947 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (217 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | Ross, Eleanor Verfasser aut Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing 1st ed Leeds Emerald Publishing Limited 2024 ©2024 1 Online-Ressource (217 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Communicating Climate -- Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing -- Copyright -- Contents -- Introduction -- Part One. Foundations -- 1. The Bare Minimum: What Your Business Needs to Do Before You Do Anything Else -- Align to Net Zero -- To Get Started, Start With an Emissions Inventory -- Setting Targets -- What Is a Net-Zero Target -- Crack on With the Actual Task of Emissions Reduction -- Help Your Colleagues Travel to Work More Efficiently -- Think About Other Ways to Reduce Any Remaining Emissions -- Publish Your Climate Action Plan or Net-Zero Strategy -- 2. Why Even Consider Communicating Your Climate Action? -- Step One: Be Accurate -- Step Two: Talk About the Problems and the Solutions -- Step Three: Action -- Step Four: Always Be Transparent -- Figures Show Caring About the Climate Make Sense -- So, Why Should We Care About Climate Action When There is Money to Be Made? -- 3. The Key Challenges Around Communicating Climate Change -- The Science Behind Climate Change Is Complicated -- How to Stop People Switching Off -- People Already Think They Are Climate Warriors So Do Not Listen -- Until Relatively Recently, Climate Change Has Been Accepted as a 'Political Topic' So It's Less Likely to Come Up in Common ... -- There Is a Language Barrier Around Climate Change -- Climate Action Is Hard Work -- People Are Exhausted by Big-Ticket Issues -- 4. The Psychology Behind Climate Communications -- What Do You Need for Successful Climate Comms? -- The Value-Action Gap: How to Inspire Motivation -- What Are the Causes of the Value-Action Gap? -- Solutions -- The Psychology of Climate Change -- Mental Model -- Multivalent -- Does Nudge Theory Work When It Comes to the Climate Crisis? -- 5. How to Communicate Climate Change: Tone of Voice and Using the Right Words Choosing the Right Words to Communicate Your Climate Action -- Positioning Climate Change -- Red Flags: Vague Language -- Shifting the Blame -- Certification -- Tone -- Urgency -- Words to Use Instead -- Panic -- Fear -- So Why Can't Fear Work Just as Well for Climate Communications? -- Hope -- Pity Communications -- Anger -- Emotions -- So What Tone Should You Be Using? -- 6. The Importance of Transparency -- 7. What Is Greenwashing and Why Is It So Bad? -- Why Is Greenwashing Bad? -- Are There Any Benefits to Greenwashing? -- Greenhushing Is Just as Problematic But on a Quieter Level -- Why Greenhush in the First Place? -- Greenhushing Is Not Always Malicious -- Why You Need to Avoid Greenhushing -- 8. Is It Possible To Run a Successful Climate-Based ad Campaign? -- Ask Why Now -- Who Is the Campaign's Audience? -- Inform -- Claims That Form The Backbone of Your Advertising Campaign Should -- Putting Children at the Heart of Things -- Clean Air Campaign - Greenhouse Communications -- Futerra's 'We Had to Cheat to Get There' Campaign -- Challenges With Impact -- 9. How the Law Can Help Communicate Climate Action -- In the United Kingdom -- Litigation -- Client Earth -- 10. Managing a Greenwashing Scandal -- Examples of Greenwashing -- Scenario Planning Is Your Friend -- Step One -- Forward Planning -- Risk Audit - Check All Your Content -- Check the Product and Understand It Intimately -- Build a War Room -- When Responding: Take Your Time -- Finally -- 11. Internal Communications - How to Convince Your Business You Need to Act Now -- Assume People Know Nothing - But Avoid Being Patronizing -- Assume Even Worse Than 'Know Nothing'. Assume Colleagues Do Not Care -- Why Is It Important to Communicate Your Climate Strategy to the Wider Business? -- Set up Regular Meetings Between the Sustainability Team and the Internal Comms Team Engage the Passionate People Across the Organization -- Tell the Right Story -- Soft-Touch Education -- Micro-Scale -- Asking Colleagues to Do Things -- Keep Communicating What the Business Is Doing in the Sustainability Space -- Run an Employee Engagement Survey That Includes Questions About Sustainability -- What Will Land Internally -- Summary -- Part Two. In Action -- 12. The Challenges Around Climate Offsets -- Tree Planting -- So If Everyone Is Genuinely So Suspicious About the Carbon Market, Why Have Businesses Been So Keen to Invest? -- So What Next? -- What Do Offset Programmes Currently Look Like and Are There Good Alternatives? -- And What About Using Verra Certified Offsets? -- 13. Staying Up to Date With Climate Information and News: Climate Change Resources -- Associated Press: Climate -- Inside Climate News -- Bloomberg Green -- CNN: Climate -- The Guardian: Climate News -- L.A. Times: Climate and Environment -- National Public Radio: Environment -- New York Times: Climate News -- Reuters -- Carbon Brief -- Climate Central -- Climate Desk -- Climatewire -- The Conversation: Climate Change -- Covering Climate Now -- EcoWatch -- 14. Climate Change Has Entered the Culture Wars -- 15. Communicating Transport: Can Travel Ever Really be Climate-Friendly? -- Ducks in a Row -- People Will Do Find Anything to Justify Their Unsustainable Practices -- Engage All Partners to Land the Message and Focus on the Broader Company Wins -- Do Not Shy Away From the Elephant in the Room -- Listen to What Your Customers Want -- Is It Reaching the Right Audience? -- Focus on Scope 4 Emissions (or 'Avoided Emissions') -- Flag the Benefits, Be Realistic About the Problems -- 16. High Profile, High Risk: Banks and the Climate Crisis -- Banks and Greenwashing -- The Curious Case of the 'Green' Coal Power Station -- It Is Rank and File Deception Can the Banking Sector Do Good? -- How to Do Good in Banking and Communicate It Well -- Communicating Action and Change: The Difference Between HSBC and Triodos Bank's Annual Report -- How to Communicate Sustainability as a Financial Provider -- Banks Need to Be Realistic About the Challenges -- Be Aware of All Risk Going on in the Business -- Dig Into the Bank's External Messaging Around Climate Before a Crisis Unfolds -- 17. The Creative Arts and Climate Crisis: The Role the Arts Can Play in Communication -- Films Have Particular Impact as So Many of Us React Strongly to Visual Cues -- Visual Art and Climate Communication -- What Impact Can Art Have? -- Why We Need to Tell Better Stories, Now -- The Risks of Using Art to Communicate -- How Else Can Art Be Used to Communicate the Climate Crisis? -- How to Tell Stories Using Climate Change? -- 18. Using Video Games and Play to Tell Climate Stories -- Communicating via Your Network -- 19. Food and Communicating Sustainability: How Climate Action Can Be Understood in the Home -- How Food Is Labelled Makes a Huge Difference to Whether We Buy It or Not -- Plastic Bags -- Supermarkets -- Our Daily Bread -- Challenges -- Greenwashing -- Making Consumers Feel Good -- A Masterclass in Climate Action -- Labelling -- Problems -- Alternatives -- 20. How Polluting Sectors Can Move to the Right Side of the Tracks -- When Your Stars Speak Out, Harness Their Energy -- Consider What Is Going to Support Your Sustainability Messaging by Opening With Something Non-Controversial -- Get Your Strategy Right From the Very Start -- When You Partner, Choose an Agency With Plenty of Experience -- As With All Sectors, But Especially One in a Highly Polluting Sector, Know Your Footprint Information Inside-Out Before Com ... -- Hammer the Message Home: 'It Doesn't Mean an End to the World as We Know It' Acknowledge There Is No Easy Answer - Encourage That Frank Discussion -- When You Talk to Decision-Makers, Frame the Problem -- Leaders Like Logic, and They Like Money - Frame Conversations in Terms of Positive Outcomes and Results -- Transparency Is Key -- Think About What Motivates Your Sector to Grow - And Harness That -- Do Not Be Tempted to Hide Behind Swish Marketing Campaigns -- Consider the Wider Benefits of Your Journey to Net Zero Outside of Your Sector -- Finally, Acknowledge It Is a Gradual Journey - There's No Overnight Quick Fix -- 21. Hotels and Holidaying - Making the Unnecessary, Sustainable -- Hotels Are Making Changes -- Communicating a Hotel's Sustainability Status -- Communicate Your Sustainability Achievements -- Step One -- Find Your Environmental Story -- 22. Exploring Buying Social Significance -- Conclusion -- About the Author -- References -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 14 -- Chapter 15 -- Chapter 16 -- Chapter 17 -- Chapter 18 -- Chapter 19 -- Chapter 20 -- Chapter 21 -- Chapter 22 A book that harnesses the urgency around climate change, and transforms it into a best-practice 'manual' to help leaders and communicators best understand how to inspire, inform and motivate the public and consumers to action Climate change mitigation Greenwashing Erscheint auch als Druck-Ausgabe Ross, Eleanor Communicating Climate Leeds : Emerald Publishing Limited,c2024 9781837536436 |
| spellingShingle | Ross, Eleanor Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing Cover -- Communicating Climate -- Communicating Climate: How to Transmit Your Climate Message and Avoid Greenwashing -- Copyright -- Contents -- Introduction -- Part One. Foundations -- 1. The Bare Minimum: What Your Business Needs to Do Before You Do Anything Else -- Align to Net Zero -- To Get Started, Start With an Emissions Inventory -- Setting Targets -- What Is a Net-Zero Target -- Crack on With the Actual Task of Emissions Reduction -- Help Your Colleagues Travel to Work More Efficiently -- Think About Other Ways to Reduce Any Remaining Emissions -- Publish Your Climate Action Plan or Net-Zero Strategy -- 2. Why Even Consider Communicating Your Climate Action? -- Step One: Be Accurate -- Step Two: Talk About the Problems and the Solutions -- Step Three: Action -- Step Four: Always Be Transparent -- Figures Show Caring About the Climate Make Sense -- So, Why Should We Care About Climate Action When There is Money to Be Made? -- 3. The Key Challenges Around Communicating Climate Change -- The Science Behind Climate Change Is Complicated -- How to Stop People Switching Off -- People Already Think They Are Climate Warriors So Do Not Listen -- Until Relatively Recently, Climate Change Has Been Accepted as a 'Political Topic' So It's Less Likely to Come Up in Common ... -- There Is a Language Barrier Around Climate Change -- Climate Action Is Hard Work -- People Are Exhausted by Big-Ticket Issues -- 4. The Psychology Behind Climate Communications -- What Do You Need for Successful Climate Comms? -- The Value-Action Gap: How to Inspire Motivation -- What Are the Causes of the Value-Action Gap? -- Solutions -- The Psychology of Climate Change -- Mental Model -- Multivalent -- Does Nudge Theory Work When It Comes to the Climate Crisis? -- 5. How to Communicate Climate Change: Tone of Voice and Using the Right Words Choosing the Right Words to Communicate Your Climate Action -- Positioning Climate Change -- Red Flags: Vague Language -- Shifting the Blame -- Certification -- Tone -- Urgency -- Words to Use Instead -- Panic -- Fear -- So Why Can't Fear Work Just as Well for Climate Communications? -- Hope -- Pity Communications -- Anger -- Emotions -- So What Tone Should You Be Using? -- 6. The Importance of Transparency -- 7. What Is Greenwashing and Why Is It So Bad? -- Why Is Greenwashing Bad? -- Are There Any Benefits to Greenwashing? -- Greenhushing Is Just as Problematic But on a Quieter Level -- Why Greenhush in the First Place? -- Greenhushing Is Not Always Malicious -- Why You Need to Avoid Greenhushing -- 8. Is It Possible To Run a Successful Climate-Based ad Campaign? -- Ask Why Now -- Who Is the Campaign's Audience? -- Inform -- Claims That Form The Backbone of Your Advertising Campaign Should -- Putting Children at the Heart of Things -- Clean Air Campaign - Greenhouse Communications -- Futerra's 'We Had to Cheat to Get There' Campaign -- Challenges With Impact -- 9. How the Law Can Help Communicate Climate Action -- In the United Kingdom -- Litigation -- Client Earth -- 10. Managing a Greenwashing Scandal -- Examples of Greenwashing -- Scenario Planning Is Your Friend -- Step One -- Forward Planning -- Risk Audit - Check All Your Content -- Check the Product and Understand It Intimately -- Build a War Room -- When Responding: Take Your Time -- Finally -- 11. Internal Communications - How to Convince Your Business You Need to Act Now -- Assume People Know Nothing - But Avoid Being Patronizing -- Assume Even Worse Than 'Know Nothing'. Assume Colleagues Do Not Care -- Why Is It Important to Communicate Your Climate Strategy to the Wider Business? -- Set up Regular Meetings Between the Sustainability Team and the Internal Comms Team Engage the Passionate People Across the Organization -- Tell the Right Story -- Soft-Touch Education -- Micro-Scale -- Asking Colleagues to Do Things -- Keep Communicating What the Business Is Doing in the Sustainability Space -- Run an Employee Engagement Survey That Includes Questions About Sustainability -- What Will Land Internally -- Summary -- Part Two. In Action -- 12. The Challenges Around Climate Offsets -- Tree Planting -- So If Everyone Is Genuinely So Suspicious About the Carbon Market, Why Have Businesses Been So Keen to Invest? -- So What Next? -- What Do Offset Programmes Currently Look Like and Are There Good Alternatives? -- And What About Using Verra Certified Offsets? -- 13. Staying Up to Date With Climate Information and News: Climate Change Resources -- Associated Press: Climate -- Inside Climate News -- Bloomberg Green -- CNN: Climate -- The Guardian: Climate News -- L.A. Times: Climate and Environment -- National Public Radio: Environment -- New York Times: Climate News -- Reuters -- Carbon Brief -- Climate Central -- Climate Desk -- Climatewire -- The Conversation: Climate Change -- Covering Climate Now -- EcoWatch -- 14. Climate Change Has Entered the Culture Wars -- 15. Communicating Transport: Can Travel Ever Really be Climate-Friendly? -- Ducks in a Row -- People Will Do Find Anything to Justify Their Unsustainable Practices -- Engage All Partners to Land the Message and Focus on the Broader Company Wins -- Do Not Shy Away From the Elephant in the Room -- Listen to What Your Customers Want -- Is It Reaching the Right Audience? -- Focus on Scope 4 Emissions (or 'Avoided Emissions') -- Flag the Benefits, Be Realistic About the Problems -- 16. High Profile, High Risk: Banks and the Climate Crisis -- Banks and Greenwashing -- The Curious Case of the 'Green' Coal Power Station -- It Is Rank and File Deception Can the Banking Sector Do Good? -- How to Do Good in Banking and Communicate It Well -- Communicating Action and Change: The Difference Between HSBC and Triodos Bank's Annual Report -- How to Communicate Sustainability as a Financial Provider -- Banks Need to Be Realistic About the Challenges -- Be Aware of All Risk Going on in the Business -- Dig Into the Bank's External Messaging Around Climate Before a Crisis Unfolds -- 17. The Creative Arts and Climate Crisis: The Role the Arts Can Play in Communication -- Films Have Particular Impact as So Many of Us React Strongly to Visual Cues -- Visual Art and Climate Communication -- What Impact Can Art Have? -- Why We Need to Tell Better Stories, Now -- The Risks of Using Art to Communicate -- How Else Can Art Be Used to Communicate the Climate Crisis? -- How to Tell Stories Using Climate Change? -- 18. Using Video Games and Play to Tell Climate Stories -- Communicating via Your Network -- 19. Food and Communicating Sustainability: How Climate Action Can Be Understood in the Home -- How Food Is Labelled Makes a Huge Difference to Whether We Buy It or Not -- Plastic Bags -- Supermarkets -- Our Daily Bread -- Challenges -- Greenwashing -- Making Consumers Feel Good -- A Masterclass in Climate Action -- Labelling -- Problems -- Alternatives -- 20. How Polluting Sectors Can Move to the Right Side of the Tracks -- When Your Stars Speak Out, Harness Their Energy -- Consider What Is Going to Support Your Sustainability Messaging by Opening With Something Non-Controversial -- Get Your Strategy Right From the Very Start -- When You Partner, Choose an Agency With Plenty of Experience -- As With All Sectors, But Especially One in a Highly Polluting Sector, Know Your Footprint Information Inside-Out Before Com ... -- Hammer the Message Home: 'It Doesn't Mean an End to the World as We Know It' Acknowledge There Is No Easy Answer - Encourage That Frank Discussion -- When You Talk to Decision-Makers, Frame the Problem -- Leaders Like Logic, and They Like Money - Frame Conversations in Terms of Positive Outcomes and Results -- Transparency Is Key -- Think About What Motivates Your Sector to Grow - And Harness That -- Do Not Be Tempted to Hide Behind Swish Marketing Campaigns -- Consider the Wider Benefits of Your Journey to Net Zero Outside of Your Sector -- Finally, Acknowledge It Is a Gradual Journey - There's No Overnight Quick Fix -- 21. Hotels and Holidaying - Making the Unnecessary, Sustainable -- Hotels Are Making Changes -- Communicating a Hotel's Sustainability Status -- Communicate Your Sustainability Achievements -- Step One -- Find Your Environmental Story -- 22. Exploring Buying Social Significance -- Conclusion -- About the Author -- References -- Introduction -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 14 -- Chapter 15 -- Chapter 16 -- Chapter 17 -- Chapter 18 -- Chapter 19 -- Chapter 20 -- Chapter 21 -- Chapter 22 Climate change mitigation Greenwashing |
| title | Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing |
| title_auth | Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing |
| title_exact_search | Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing |
| title_full | Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing |
| title_fullStr | Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing |
| title_full_unstemmed | Communicating Climate How to Transmit Your Climate Message and Avoid Greenwashing |
| title_short | Communicating Climate |
| title_sort | communicating climate how to transmit your climate message and avoid greenwashing |
| title_sub | How to Transmit Your Climate Message and Avoid Greenwashing |
| topic | Climate change mitigation Greenwashing |
| topic_facet | Climate change mitigation Greenwashing |
| work_keys_str_mv | AT rosseleanor communicatingclimatehowtotransmityourclimatemessageandavoidgreenwashing |