Absolute Essentials of Public Relations:
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and p...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Taylor & Francis Group
2024
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Absolute Essentials of Business and Economics Series
|
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (168 Seiten) |
| ISBN: | 9781040224540 |
Internformat
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| 490 | 0 | |a Absolute Essentials of Business and Economics Series | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- About the authors -- List of contributors -- Introduction -- Part 1 Concepts and theories: what is public relations: definitions and disciplinary boundaries? -- 1 Defining public relations -- 2 Models, role and scope of public relations -- 3 Public relations practitioner roles -- 4 Public relations and communications strategy -- 5 Public relations ethics and professional standards -- Part 2 PR applications and specialisms -- 6 Corporate communication -- 7 Public relations and marketing -- 8 Internal/employee communication -- 9 Crisis management -- 10 Public relations and public affairs -- 11 International public relations -- 12 Public relations and social media -- Index | |
| 520 | |a Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice | ||
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Datensatz im Suchindex
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| author | Moss, Danny |
| author_facet | Moss, Danny |
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| author_sort | Moss, Danny |
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| building | Verbundindex |
| bvnumber | BV050100990 |
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| contents | Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- About the authors -- List of contributors -- Introduction -- Part 1 Concepts and theories: what is public relations: definitions and disciplinary boundaries? -- 1 Defining public relations -- 2 Models, role and scope of public relations -- 3 Public relations practitioner roles -- 4 Public relations and communications strategy -- 5 Public relations ethics and professional standards -- Part 2 PR applications and specialisms -- 6 Corporate communication -- 7 Public relations and marketing -- 8 Internal/employee communication -- 9 Crisis management -- 10 Public relations and public affairs -- 11 International public relations -- 12 Public relations and social media -- Index |
| ctrlnum | (ZDB-30-PQE)EBC31504800 (ZDB-30-PAD)EBC31504800 (ZDB-89-EBL)EBL31504800 (OCoLC)1457637503 (DE-599)BVBBV050100990 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-18T07:00:34Z |
| institution | BVB |
| isbn | 9781040224540 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035438152 |
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| physical | 1 Online-Ressource (168 Seiten) |
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| publishDate | 2024 |
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| publisher | Taylor & Francis Group |
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| series2 | Absolute Essentials of Business and Economics Series |
| spelling | Moss, Danny Verfasser aut Absolute Essentials of Public Relations 1st ed Oxford Taylor & Francis Group 2024 ©2025 1 Online-Ressource (168 Seiten) txt rdacontent c rdamedia cr rdacarrier Absolute Essentials of Business and Economics Series Description based on publisher supplied metadata and other sources Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- About the authors -- List of contributors -- Introduction -- Part 1 Concepts and theories: what is public relations: definitions and disciplinary boundaries? -- 1 Defining public relations -- 2 Models, role and scope of public relations -- 3 Public relations practitioner roles -- 4 Public relations and communications strategy -- 5 Public relations ethics and professional standards -- Part 2 PR applications and specialisms -- 6 Corporate communication -- 7 Public relations and marketing -- 8 Internal/employee communication -- 9 Crisis management -- 10 Public relations and public affairs -- 11 International public relations -- 12 Public relations and social media -- Index Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice Desanto, Barbara Sonstige oth Erscheint auch als Druck-Ausgabe Moss, Danny Absolute Essentials of Public Relations Oxford : Taylor & Francis Group,c2024 9780367653392 |
| spellingShingle | Moss, Danny Absolute Essentials of Public Relations Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of figures -- List of tables -- List of boxes -- About the authors -- List of contributors -- Introduction -- Part 1 Concepts and theories: what is public relations: definitions and disciplinary boundaries? -- 1 Defining public relations -- 2 Models, role and scope of public relations -- 3 Public relations practitioner roles -- 4 Public relations and communications strategy -- 5 Public relations ethics and professional standards -- Part 2 PR applications and specialisms -- 6 Corporate communication -- 7 Public relations and marketing -- 8 Internal/employee communication -- 9 Crisis management -- 10 Public relations and public affairs -- 11 International public relations -- 12 Public relations and social media -- Index |
| title | Absolute Essentials of Public Relations |
| title_auth | Absolute Essentials of Public Relations |
| title_exact_search | Absolute Essentials of Public Relations |
| title_full | Absolute Essentials of Public Relations |
| title_fullStr | Absolute Essentials of Public Relations |
| title_full_unstemmed | Absolute Essentials of Public Relations |
| title_short | Absolute Essentials of Public Relations |
| title_sort | absolute essentials of public relations |
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