Customer Centricity in New Product Development: Radical Customer Orientation As the Key to High-Potential Innovations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin / Heidelberg
2023
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Essentials Series
|
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (47 Seiten) |
| ISBN: | 9783662676974 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV050100682 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 241218s2023 xx o|||| 00||| eng d | ||
| 020 | |a 9783662676974 |9 978-3-662-67697-4 | ||
| 035 | |a (ZDB-30-PQE)EBC30841337 | ||
| 035 | |a (ZDB-30-PAD)EBC30841337 | ||
| 035 | |a (ZDB-89-EBL)EBL30841337 | ||
| 035 | |a (OCoLC)1407313459 | ||
| 035 | |a (DE-599)BVBBV050100682 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 658.575 | |
| 100 | 1 | |a Rademacher, Ute |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Customer Centricity in New Product Development |b Radical Customer Orientation As the Key to High-Potential Innovations |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Berlin, Heidelberg |b Springer Berlin / Heidelberg |c 2023 | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 Online-Ressource (47 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Essentials Series | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Rademacher, Ute |t Customer Centricity in New Product Development |d Berlin, Heidelberg : Springer Berlin / Heidelberg,c2023 |z 9783662676967 |
| 912 | |a ZDB-30-PQE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035437844 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=30841337 |l DE-2070s |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818760560762683392 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Rademacher, Ute |
| author_facet | Rademacher, Ute |
| author_role | aut |
| author_sort | Rademacher, Ute |
| author_variant | u r ur |
| building | Verbundindex |
| bvnumber | BV050100682 |
| collection | ZDB-30-PQE |
| contents | Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References |
| ctrlnum | (ZDB-30-PQE)EBC30841337 (ZDB-30-PAD)EBC30841337 (ZDB-89-EBL)EBL30841337 (OCoLC)1407313459 (DE-599)BVBBV050100682 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV050100682</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">241218s2023 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783662676974</subfield><subfield code="9">978-3-662-67697-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC30841337</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC30841337</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL30841337</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1407313459</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050100682</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.575</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rademacher, Ute</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer Centricity in New Product Development</subfield><subfield code="b">Radical Customer Orientation As the Key to High-Potential Innovations</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin, Heidelberg</subfield><subfield code="b">Springer Berlin / Heidelberg</subfield><subfield code="c">2023</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (47 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Essentials Series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Rademacher, Ute</subfield><subfield code="t">Customer Centricity in New Product Development</subfield><subfield code="d">Berlin, Heidelberg : Springer Berlin / Heidelberg,c2023</subfield><subfield code="z">9783662676967</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035437844</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=30841337</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050100682 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-18T07:00:34Z |
| institution | BVB |
| isbn | 9783662676974 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035437844 |
| oclc_num | 1407313459 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (47 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Berlin / Heidelberg |
| record_format | marc |
| series2 | Essentials Series |
| spelling | Rademacher, Ute Verfasser aut Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations 1st ed Berlin, Heidelberg Springer Berlin / Heidelberg 2023 ©2023 1 Online-Ressource (47 Seiten) txt rdacontent c rdamedia cr rdacarrier Essentials Series Description based on publisher supplied metadata and other sources Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References Erscheint auch als Druck-Ausgabe Rademacher, Ute Customer Centricity in New Product Development Berlin, Heidelberg : Springer Berlin / Heidelberg,c2023 9783662676967 |
| spellingShingle | Rademacher, Ute Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References |
| title | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_auth | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_exact_search | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_full | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_fullStr | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_full_unstemmed | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_short | Customer Centricity in New Product Development |
| title_sort | customer centricity in new product development radical customer orientation as the key to high potential innovations |
| title_sub | Radical Customer Orientation As the Key to High-Potential Innovations |
| work_keys_str_mv | AT rademacherute customercentricityinnewproductdevelopmentradicalcustomerorientationasthekeytohighpotentialinnovations |