How brands grow: Part 2 Including emerging markets, services, durables, B2B and luxury brands
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Melbourne
Oxford University Press
2022
|
Ausgabe: | revised edition |
Schlagworte: | |
Beschreibung: | xiv, 239 Seiten Illustrationen, Diagramme |
ISBN: | 9780190330026 |
Internformat
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Datensatz im Suchindex
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author | Sharp, Byron 197X- Romaniuk, Jenni |
author_GND | (DE-588)1037167236 |
author_facet | Sharp, Byron 197X- Romaniuk, Jenni |
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discipline | Wirtschaftswissenschaften |
edition | revised edition |
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id | DE-604.BV050099229 |
illustrated | Illustrated |
indexdate | 2024-12-17T11:04:46Z |
institution | BVB |
isbn | 9780190330026 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035436405 |
open_access_boolean | |
owner | DE-573 |
owner_facet | DE-573 |
physical | xiv, 239 Seiten Illustrationen, Diagramme |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | Oxford University Press |
record_format | marc |
spelling | Sharp, Byron 197X- Verfasser (DE-588)1037167236 aut How brands grow Part 2 Including emerging markets, services, durables, B2B and luxury brands Byron Sharp, Jenni Romaniuk ; Jenni Romaniuk, Byron Sharp revised edition Melbourne Oxford University Press 2022 xiv, 239 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Romaniuk, Jenni Verfasser aut (DE-604)BV045053544 2 |
spellingShingle | Sharp, Byron 197X- Romaniuk, Jenni How brands grow Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4144679-3 |
title | How brands grow |
title_auth | How brands grow |
title_exact_search | How brands grow |
title_full | How brands grow Part 2 Including emerging markets, services, durables, B2B and luxury brands Byron Sharp, Jenni Romaniuk ; Jenni Romaniuk, Byron Sharp |
title_fullStr | How brands grow Part 2 Including emerging markets, services, durables, B2B and luxury brands Byron Sharp, Jenni Romaniuk ; Jenni Romaniuk, Byron Sharp |
title_full_unstemmed | How brands grow Part 2 Including emerging markets, services, durables, B2B and luxury brands Byron Sharp, Jenni Romaniuk ; Jenni Romaniuk, Byron Sharp |
title_short | How brands grow |
title_sort | how brands grow part 2 including emerging markets services durables b2b and luxury brands |
topic | Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Marketing Markenpolitik |
volume_link | (DE-604)BV045053544 |
work_keys_str_mv | AT sharpbyron howbrandsgrow AT romaniukjenni howbrandsgrow |