Introduction: Unleashing the unicorn within - how to beat Silicon Valley at its own game -- Part 1. Getting started: Before you start - pre-conditions for success -- People - selecting/recruiting and onboarding the team -- Preparing to incubate - the nuts and bolts -- Part 2. Building ventures: Idea...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Yates, Linda K. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Massachusetts Harvard Business Review Press [2022]
Schlagworte:	Organisatorischer Wandel / (DE-627)091381894 / (DE-2867)12105-5 Risikokapital / (DE-627)09138687X / (DE-2867)12262-3 Strategisches Management / (DE-627)091393116 / (DE-2867)18029-0 Erfolgsfaktor / (DE-627)091357780 / (DE-2867)18106-1 Success in business / Handbooks, manuals, etc Business enterprises / Handbooks, manuals, etc Entrepreneurship / Handbooks, manuals, etc Ratgeber
Online-Zugang:	Inhaltsverzeichnis
Zusammenfassung:	Introduction: Unleashing the unicorn within - how to beat Silicon Valley at its own game -- Part 1. Getting started: Before you start - pre-conditions for success -- People - selecting/recruiting and onboarding the team -- Preparing to incubate - the nuts and bolts -- Part 2. Building ventures: Ideate - getting to new venture ideas you can incubate -- Incubate, phase I: customer - does anybody want it? -- Incubate, phase II: product/service/solution - what should we build? Can we build it? -- Incubate, phase III: business - how do we make money? What's our plan? -- Accelerate - moving ventures from funding to product/market fit and first revenue -- Part 3. Institutionalizing growth: Building your own venture factory - institutionalizing growth for decades to come -- Driving the new venture growth engine - the role of the c-suite and senior executives -- Conclusion: The ten principles for building your growth engine and beating Silicon Valley at its own game. "It's become accepted wisdom that established companies can't build and scale new ventures the way startups can-after all, startups are lean and agile, while incumbents are too big, slow, and inflexible. But that's nonsense, and it's time to challenge that idea. In The Unicorn Within, Linda Yates, the founder and CEO of Silicon Valley-based Mach49, the world's leading growth incubator for the Global 1000, argues that to thrive, companies can and must harness their power-their ideas, talent, data, cash, resources, channels, and customers-to build a portfolio of game-changing ventures and beat the startups at their own game. In this all-in-one guide, Yates lays out a comprehensive twelve-week program, proven in scores of the world's largest companies, for doing all of the above: building a team and finding customer pain points; creating new products or services; developing a rigorous business and execution plan; and launching, accelerating, and scaling each venture. And then doing it again and again. She also shares a blueprint for building your own incubator and accelerator-your own growth engine-along with providing a robust, repeatable, and scalable process that also addresses the complexities and often paralyzing constraints of corporate bureaucracy. Best of all, Yates offers a guide relevant to everyone, from the growth-minded C-suite senior executive to the ambitious, creative intrapreneur, as she covers everything from selecting your new-venture team to creating a new-venture board-the senior executives who become the venture's internal VCs, helping to remove institutional friction and ensuring that every venture can reach escape velocity and thrive. Focused 100% on execution, the book is filled with methods, assessments, tools, scripts, agendas, and striking visuals illustrating every step.
Beschreibung:	Includes index
Beschreibung:	321 Seiten Illustrationen
ISBN:	9781633698680