Kreatywność językowa w marketingu:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Polish |
| Veröffentlicht: |
Łódź
Wydawnictwo Uniwersytetu Łódzkiego
2022
|
| Ausgabe: | Wydanie I |
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel Kapitel |
| Beschreibung: | 1 Online-Ressource (276 Seiten) Illustrationen |
| ISBN: | 9788382207118 |
| DOI: | 10.18778/8220-710-1 |
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| 505 | 8 | 0 | |t Monomyth – a universal narrative structure in building a brand image |r Krystyna Gielarek-Gorczyca |t Storytelling as a tool for creating a brand image |r Anna Głowacz |
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Datensatz im Suchindex
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| author2 | Burska, Katarzyna 19XX- Cieśla, Bartłomiej |
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| author_GND | (DE-588)1127785648 (DE-588)1177099934 |
| author_additional | Katarzyna Burska, Bartłomiej Cieśla Bartłomiej Cieśla Agnieszka Banach Katarzyna Burska Aleksandra Kujawiak Barbara Drozd Paulina Zwolińska Miłosz Czopek, Olena Kijowska Katarzyna Furmaniak Marianna Różalska Beata Kacperska Magdalena Księcikowska Anna Rakoczy Marta Chorna Krystyna Gielarek-Gorczyca Anna Głowacz |
| author_facet | Burska, Katarzyna 19XX- Cieśla, Bartłomiej |
| building | Verbundindex |
| bvnumber | BV050081033 |
| collection | ZDB-94-OAB |
| contents | Introduction Linguistic creativity as a feature of the text Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page) Linguistic creativity in social media (via the example of Facebook pages of coffee shops) "Catch the dream for all night". Characteristic of the advertisements in the medical journals Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) <<The>> use of marketing slogans in municipal marketing - selected aspects Psia Kość! Linguistic creativity in the names of board and card games Communication strategies in the names and descriptions of pop culture podcasts Creative use of word and image in marketing strategies (on the example of real-time marketing) Real-time marketing in marketing strategy of Barilla <<The>> impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) Monomyth – a universal narrative structure in building a brand image Storytelling as a tool for creating a brand image |
| ctrlnum | (DE-599)BVBBV050081033 |
| doi_str_mv | 10.18778/8220-710-1 |
| edition | Wydanie I |
| format | Electronic eBook |
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| geographic_facet | Polen |
| id | DE-604.BV050081033 |
| illustrated | Illustrated |
| indexdate | 2025-01-24T23:03:44Z |
| institution | BVB |
| isbn | 9788382207118 |
| language | Polish |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035418276 |
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| owner | DE-210 DE-521 DE-1102 DE-1046 DE-1028 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-Y3 DE-255 DE-Y7 DE-Y2 DE-70 DE-2174 DE-127 DE-22 DE-BY-UBG DE-155 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-210 DE-521 DE-1102 DE-1046 DE-1028 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-Y3 DE-255 DE-Y7 DE-Y2 DE-70 DE-2174 DE-127 DE-22 DE-BY-UBG DE-155 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (276 Seiten) Illustrationen |
| psigel | ZDB-94-OAB |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
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| spelling | Kreatywność językowa w marketingu pod redakcją Katarzyny Burskiej i Bartłomieja Cieśli Wydanie I Łódź Wydawnictwo Uniwersytetu Łódzkiego 2022 1 Online-Ressource (276 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Introduction Katarzyna Burska, Bartłomiej Cieśla Linguistic creativity as a feature of the text Bartłomiej Cieśla Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores Agnieszka Banach Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page) Katarzyna Burska Linguistic creativity in social media (via the example of Facebook pages of coffee shops) Aleksandra Kujawiak "Catch the dream for all night". Characteristic of the advertisements in the medical journals Barbara Drozd Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) Paulina Zwolińska <<The>> use of marketing slogans in municipal marketing - selected aspects Miłosz Czopek, Olena Kijowska Psia Kość! Linguistic creativity in the names of board and card games Katarzyna Furmaniak Communication strategies in the names and descriptions of pop culture podcasts Marianna Różalska Creative use of word and image in marketing strategies (on the example of real-time marketing) Beata Kacperska Real-time marketing in marketing strategy of Barilla Magdalena Księcikowska <<The>> impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice Anna Rakoczy Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) Marta Chorna Monomyth – a universal narrative structure in building a brand image Krystyna Gielarek-Gorczyca Storytelling as a tool for creating a brand image Anna Głowacz Kreatywność (językoznawstwo) jhpk Marketing / aspekt społeczny jhpk Mass media i język / Polska / 1990- jhpk Język i internet jhpk Marketing (DE-588)4037589-4 gnd rswk-swf Polnisch (DE-588)4120314-8 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Online-Community (DE-588)1071012568 gnd rswk-swf Polen (DE-588)4046496-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Polen (DE-588)4046496-9 g Marketing (DE-588)4037589-4 s Massenmedien (DE-588)4037877-9 s Online-Community (DE-588)1071012568 s Polnisch (DE-588)4120314-8 s DE-604 Burska, Katarzyna 19XX- (DE-588)1127785648 edt Cieśla, Bartłomiej (DE-588)1177099934 edt Erscheint auch als Druck-Ausgabe 978-83-8220-710-1 https://doi.org/10.18778/8220-710-1 Verlag kostenfrei Volltext https://directory.doabooks.org/handle/20.500.12854/146995 Verlag kostenfrei Volltext https://directory.doabooks.org/handle/20.500.12854/147357 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147358 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147359 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147360 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147361 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147362 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147363 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147364 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147365 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147366 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147367 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147368 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147369 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147370 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147371 Verlag kostenfrei Kapitel https://directory.doabooks.org/handle/20.500.12854/147372 Verlag kostenfrei Kapitel |
| spellingShingle | Kreatywność językowa w marketingu Introduction Linguistic creativity as a feature of the text Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page) Linguistic creativity in social media (via the example of Facebook pages of coffee shops) "Catch the dream for all night". Characteristic of the advertisements in the medical journals Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) <<The>> use of marketing slogans in municipal marketing - selected aspects Psia Kość! Linguistic creativity in the names of board and card games Communication strategies in the names and descriptions of pop culture podcasts Creative use of word and image in marketing strategies (on the example of real-time marketing) Real-time marketing in marketing strategy of Barilla <<The>> impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) Monomyth – a universal narrative structure in building a brand image Storytelling as a tool for creating a brand image Kreatywność (językoznawstwo) jhpk Marketing / aspekt społeczny jhpk Mass media i język / Polska / 1990- jhpk Język i internet jhpk Marketing (DE-588)4037589-4 gnd Polnisch (DE-588)4120314-8 gnd Massenmedien (DE-588)4037877-9 gnd Online-Community (DE-588)1071012568 gnd |
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| title | Kreatywność językowa w marketingu |
| title_alt | Introduction Linguistic creativity as a feature of the text Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page) Linguistic creativity in social media (via the example of Facebook pages of coffee shops) "Catch the dream for all night". Characteristic of the advertisements in the medical journals Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia) <<The>> use of marketing slogans in municipal marketing - selected aspects Psia Kość! Linguistic creativity in the names of board and card games Communication strategies in the names and descriptions of pop culture podcasts Creative use of word and image in marketing strategies (on the example of real-time marketing) Real-time marketing in marketing strategy of Barilla <<The>> impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand) Monomyth – a universal narrative structure in building a brand image Storytelling as a tool for creating a brand image |
| title_auth | Kreatywność językowa w marketingu |
| title_exact_search | Kreatywność językowa w marketingu |
| title_full | Kreatywność językowa w marketingu pod redakcją Katarzyny Burskiej i Bartłomieja Cieśli |
| title_fullStr | Kreatywność językowa w marketingu pod redakcją Katarzyny Burskiej i Bartłomieja Cieśli |
| title_full_unstemmed | Kreatywność językowa w marketingu pod redakcją Katarzyny Burskiej i Bartłomieja Cieśli |
| title_short | Kreatywność językowa w marketingu |
| title_sort | kreatywnosc jezykowa w marketingu |
| topic | Kreatywność (językoznawstwo) jhpk Marketing / aspekt społeczny jhpk Mass media i język / Polska / 1990- jhpk Język i internet jhpk Marketing (DE-588)4037589-4 gnd Polnisch (DE-588)4120314-8 gnd Massenmedien (DE-588)4037877-9 gnd Online-Community (DE-588)1071012568 gnd |
| topic_facet | Kreatywność (językoznawstwo) Marketing / aspekt społeczny Mass media i język / Polska / 1990- Język i internet Marketing Polnisch Massenmedien Online-Community Polen Aufsatzsammlung |
| url | https://doi.org/10.18778/8220-710-1 https://directory.doabooks.org/handle/20.500.12854/146995 https://directory.doabooks.org/handle/20.500.12854/147357 https://directory.doabooks.org/handle/20.500.12854/147358 https://directory.doabooks.org/handle/20.500.12854/147359 https://directory.doabooks.org/handle/20.500.12854/147360 https://directory.doabooks.org/handle/20.500.12854/147361 https://directory.doabooks.org/handle/20.500.12854/147362 https://directory.doabooks.org/handle/20.500.12854/147363 https://directory.doabooks.org/handle/20.500.12854/147364 https://directory.doabooks.org/handle/20.500.12854/147365 https://directory.doabooks.org/handle/20.500.12854/147366 https://directory.doabooks.org/handle/20.500.12854/147367 https://directory.doabooks.org/handle/20.500.12854/147368 https://directory.doabooks.org/handle/20.500.12854/147369 https://directory.doabooks.org/handle/20.500.12854/147370 https://directory.doabooks.org/handle/20.500.12854/147371 https://directory.doabooks.org/handle/20.500.12854/147372 |
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