SMEs in the era of hybrid retail: Evidence from an OECD D4SME survey
Digitalisation has triggered a profound transformation of the retail sector, primarily composed of SMEs. While retail businesses are embracing more hybrid practices of managing online and brick-and-mortar channels, getting more traditional SME retailers fit for the hybrid era could open up new oppor...
Gespeichert in:
Format: | Elektronisch E-Book |
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Sprache: | English |
Veröffentlicht: |
Paris
OECD Publishing
2023
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Schriftenreihe: | OECD SME and Entrepreneurship Papers
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Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Digitalisation has triggered a profound transformation of the retail sector, primarily composed of SMEs. While retail businesses are embracing more hybrid practices of managing online and brick-and-mortar channels, getting more traditional SME retailers fit for the hybrid era could open up new opportunities, with far reaching implications on the local economy. Through a novel survey conducted in six OECD countries (France, Germany, Italy, Japan, Korea, and Spain) in co-operation with e-commerce platforms, this report provides new insights to better understand retail SMEs' perceived advantages and challenges of operating online sales through these platforms, with a particular spotlight on hybrid SME retailers |
Beschreibung: | 1 Online-Ressource (74 Seiten) 21 x 28cm |
DOI: | 10.1787/882f30b0-en |
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physical | 1 Online-Ressource (74 Seiten) 21 x 28cm |
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spelling | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey Organisation for Economic Co-operation and Development Paris OECD Publishing 2023 1 Online-Ressource (74 Seiten) 21 x 28cm txt rdacontent c rdamedia cr rdacarrier OECD SME and Entrepreneurship Papers Digitalisation has triggered a profound transformation of the retail sector, primarily composed of SMEs. While retail businesses are embracing more hybrid practices of managing online and brick-and-mortar channels, getting more traditional SME retailers fit for the hybrid era could open up new opportunities, with far reaching implications on the local economy. Through a novel survey conducted in six OECD countries (France, Germany, Italy, Japan, Korea, and Spain) in co-operation with e-commerce platforms, this report provides new insights to better understand retail SMEs' perceived advantages and challenges of operating online sales through these platforms, with a particular spotlight on hybrid SME retailers Economics Industry and Services https://doi.org/10.1787/882f30b0-en Verlag kostenfrei Volltext |
spellingShingle | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey Economics Industry and Services |
title | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey |
title_auth | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey |
title_exact_search | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey |
title_full | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey Organisation for Economic Co-operation and Development |
title_fullStr | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey Organisation for Economic Co-operation and Development |
title_full_unstemmed | SMEs in the era of hybrid retail Evidence from an OECD D4SME survey Organisation for Economic Co-operation and Development |
title_short | SMEs in the era of hybrid retail |
title_sort | smes in the era of hybrid retail evidence from an oecd d4sme survey |
title_sub | Evidence from an OECD D4SME survey |
topic | Economics Industry and Services |
topic_facet | Economics Industry and Services |
url | https://doi.org/10.1787/882f30b0-en |