SMEs in the era of hybrid retail: Evidence from an OECD D4SME survey

Digitalisation has triggered a profound transformation of the retail sector, primarily composed of SMEs. While retail businesses are embracing more hybrid practices of managing online and brick-and-mortar channels, getting more traditional SME retailers fit for the hybrid era could open up new oppor...

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Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Paris OECD Publishing 2023
Schriftenreihe:OECD SME and Entrepreneurship Papers
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Zusammenfassung:Digitalisation has triggered a profound transformation of the retail sector, primarily composed of SMEs. While retail businesses are embracing more hybrid practices of managing online and brick-and-mortar channels, getting more traditional SME retailers fit for the hybrid era could open up new opportunities, with far reaching implications on the local economy. Through a novel survey conducted in six OECD countries (France, Germany, Italy, Japan, Korea, and Spain) in co-operation with e-commerce platforms, this report provides new insights to better understand retail SMEs' perceived advantages and challenges of operating online sales through these platforms, with a particular spotlight on hybrid SME retailers
Beschreibung:1 Online-Ressource (74 Seiten) 21 x 28cm
DOI:10.1787/882f30b0-en

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