Strategic social media management: theory and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Palgrave Macmillan
[2024]
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxv, 607 Seiten Illustrationen |
| ISBN: | 9789819994953 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV050068917 | ||
| 003 | DE-604 | ||
| 005 | 20250130 | ||
| 007 | t| | ||
| 008 | 241204s2024 xx a||| |||| 00||| eng d | ||
| 020 | |a 9789819994953 |9 978-981-99-9495-3 | ||
| 035 | |a (OCoLC)1492110374 | ||
| 035 | |a (DE-599)BVBBV050068917 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a AP 15965 |0 (DE-625)6964: |2 rvk | ||
| 100 | 1 | |a Sutherland, Karen |e Verfasser |0 (DE-588)1220813621 |4 aut | |
| 245 | 1 | 0 | |a Strategic social media management |b theory and practice |c Karen E. Sutherland |
| 250 | |a Second edition | ||
| 264 | 1 | |a Singapore |b Palgrave Macmillan |c [2024] | |
| 300 | |a xxv, 607 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Social Media | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Social media | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-981-99-9496-0 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035406343&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035406343 | |
Record in the Search Index
| _version_ | 1823668258987835392 |
|---|---|
| adam_text |
Contents 1 Introduction . Part I 1 Social Media Strategy Development 2 Social Media Strategy Development . 9 3 Let’s Start from the Beginning: Understanding Audiences . 15 4 Managing Reputation, Ethics, Risk, Issues and Crises . 55 5 The foundational Components of Strategy . 99 6 Stop Selling. Start Helping: Prescribing Tactics to Win Over Target Audiences . 135 7 Social Media Monitoring. Measurement. Analysis and Big Data . 177 8 Social Media Scheduling and Account Management Platforms . 239 Part II Strategic Content Curation 9 Strategic Content Curation . 273 10 Ethical Content Curation . 277 11 The Content Curation Process. 311 12 Techniques to Present Curated Content to Engage w ith Audiences . 343 Part III Strategic Content Creation 13 Strategic Content Creation . 379 xvii
Contents xviii 14 Writing for Social Media. 15 Creating Compelling Images, Graphics, Memes, Filters and Infographics . 383 449 16 Producing Videos that Pop . 503 17 Conclusion: Social Media the Only Constant Is Change. 563 Appendix 1. Social Media Strategy' Template. 587 Appendix 2. CLEAR Copy writing Template by Jeff J Hunter. 599 Appendix 3. AI Social Media Prompt Writing Template. 601 Appendix 4. Video Shooting Script . 603 Index. 605 |
| any_adam_object | 1 |
| author | Sutherland, Karen |
| author_GND | (DE-588)1220813621 |
| author_facet | Sutherland, Karen |
| author_role | aut |
| author_sort | Sutherland, Karen |
| author_variant | k s ks |
| building | Verbundindex |
| bvnumber | BV050068917 |
| classification_rvk | QP 650 AP 15965 |
| ctrlnum | (OCoLC)1492110374 (DE-599)BVBBV050068917 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV050068917</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250130</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">241204s2024 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789819994953</subfield><subfield code="9">978-981-99-9495-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1492110374</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050068917</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 15965</subfield><subfield code="0">(DE-625)6964:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sutherland, Karen</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1220813621</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic social media management</subfield><subfield code="b">theory and practice</subfield><subfield code="c">Karen E. Sutherland</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxv, 607 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-981-99-9496-0</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035406343&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035406343</subfield></datafield></record></collection> |
| id | DE-604.BV050068917 |
| illustrated | Illustrated |
| indexdate | 2025-02-10T11:06:19Z |
| institution | BVB |
| isbn | 9789819994953 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035406343 |
| oclc_num | 1492110374 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xxv, 607 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Sutherland, Karen Verfasser (DE-588)1220813621 aut Strategic social media management theory and practice Karen E. Sutherland Second edition Singapore Palgrave Macmillan [2024] xxv, 607 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-981-99-9496-0 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035406343&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sutherland, Karen Strategic social media management theory and practice Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 |
| title | Strategic social media management theory and practice |
| title_auth | Strategic social media management theory and practice |
| title_exact_search | Strategic social media management theory and practice |
| title_full | Strategic social media management theory and practice Karen E. Sutherland |
| title_fullStr | Strategic social media management theory and practice Karen E. Sutherland |
| title_full_unstemmed | Strategic social media management theory and practice Karen E. Sutherland |
| title_short | Strategic social media management |
| title_sort | strategic social media management theory and practice |
| title_sub | theory and practice |
| topic | Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Management Social Media Social media Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035406343&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sutherlandkaren strategicsocialmediamanagementtheoryandpractice |