Strategic social media management: theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
[2024]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxv, 607 Seiten Illustrationen |
| ISBN: | 9789819994953 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic social media management |b theory and practice |c Karen E. Sutherland |
| 250 | |a Second edition | ||
| 264 | 1 | |a Singapore |b Palgrave Macmillan |c [2024] | |
| 300 | |a xxv, 607 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Social Media | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1823668258987835392 |
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| adam_text |
Contents 1 Introduction . Part I 1 Social Media Strategy Development 2 Social Media Strategy Development . 9 3 Let’s Start from the Beginning: Understanding Audiences . 15 4 Managing Reputation, Ethics, Risk, Issues and Crises . 55 5 The foundational Components of Strategy . 99 6 Stop Selling. Start Helping: Prescribing Tactics to Win Over Target Audiences . 135 7 Social Media Monitoring. Measurement. Analysis and Big Data . 177 8 Social Media Scheduling and Account Management Platforms . 239 Part II Strategic Content Curation 9 Strategic Content Curation . 273 10 Ethical Content Curation . 277 11 The Content Curation Process. 311 12 Techniques to Present Curated Content to Engage w ith Audiences . 343 Part III Strategic Content Creation 13 Strategic Content Creation . 379 xvii
Contents xviii 14 Writing for Social Media. 15 Creating Compelling Images, Graphics, Memes, Filters and Infographics . 383 449 16 Producing Videos that Pop . 503 17 Conclusion: Social Media the Only Constant Is Change. 563 Appendix 1. Social Media Strategy' Template. 587 Appendix 2. CLEAR Copy writing Template by Jeff J Hunter. 599 Appendix 3. AI Social Media Prompt Writing Template. 601 Appendix 4. Video Shooting Script . 603 Index. 605 |
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| author | Sutherland, Karen |
| author_GND | (DE-588)1220813621 |
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| ctrlnum | (OCoLC)1492110374 (DE-599)BVBBV050068917 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2025-02-10T11:06:19Z |
| institution | BVB |
| isbn | 9789819994953 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035406343 |
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| physical | xxv, 607 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Palgrave Macmillan |
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| spelling | Sutherland, Karen Verfasser (DE-588)1220813621 aut Strategic social media management theory and practice Karen E. Sutherland Second edition Singapore Palgrave Macmillan [2024] xxv, 607 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-981-99-9496-0 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035406343&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sutherland, Karen Strategic social media management theory and practice Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 |
| title | Strategic social media management theory and practice |
| title_auth | Strategic social media management theory and practice |
| title_exact_search | Strategic social media management theory and practice |
| title_full | Strategic social media management theory and practice Karen E. Sutherland |
| title_fullStr | Strategic social media management theory and practice Karen E. Sutherland |
| title_full_unstemmed | Strategic social media management theory and practice Karen E. Sutherland |
| title_short | Strategic social media management |
| title_sort | strategic social media management theory and practice |
| title_sub | theory and practice |
| topic | Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Management Social Media Social media Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035406343&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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