How to achieve societal impact through engaged and collaborative scholarship: a guide to purposeful marketing research
"Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2024]
|
| Schlagworte: | |
| Zusammenfassung: | "Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing. How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest." |
| Beschreibung: | xxxiii, 387 Seiten Illustrationen, Diagramme |
| ISBN: | 9781800888524 |
Internformat
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| spelling | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research edited by Michel van der Borgh, Adam Lindgreen, Tobias Schäfers Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2024] xxxiii, 387 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing. How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest." (DE-588)4143413-4 Aufsatzsammlung gnd-content Borgh, Michel van der 1981- (DE-588)1141187019 edt Lindgreen, Adam (DE-588)135835356 edt Schäfers, Tobias (DE-588)143114611 edt Erscheint auch als Online-Ausgabe 978-1-80088-853-1 |
| spellingShingle | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| subject_GND | (DE-588)4143413-4 |
| title | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_auth | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_exact_search | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_full | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research edited by Michel van der Borgh, Adam Lindgreen, Tobias Schäfers |
| title_fullStr | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research edited by Michel van der Borgh, Adam Lindgreen, Tobias Schäfers |
| title_full_unstemmed | How to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research edited by Michel van der Borgh, Adam Lindgreen, Tobias Schäfers |
| title_short | How to achieve societal impact through engaged and collaborative scholarship |
| title_sort | how to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_sub | a guide to purposeful marketing research |
| topic_facet | Aufsatzsammlung |
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