How to achieve societal Impact through engaged and collaborative scholarship: a guide to purposeful marketing research
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?Emphas...
Gespeichert in:
| Weitere Verfasser: | , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham
Edward Elgar Publishing
2024
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| Schlagworte: | |
| Zusammenfassung: | Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest |
| ISBN: | 9781800888524 |
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| spelling | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research Michel Van der Borgh, Adam Lindgreen, Tobias Schäfers Cheltenham Edward Elgar Publishing 2024 txt rdacontent n rdamedia nc rdacarrier Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing.How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest Forskning Forskningsorganisation Forskningsnetværk Forskningssamarbejde (DE-588)4143413-4 Aufsatzsammlung gnd-content Borgh, Michel van der 1981- (DE-588)1141187019 edt Lindgreen, Adam (DE-588)135835356 edt Schäfers, Tobias edt |
| spellingShingle | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research |
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| title | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_auth | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_exact_search | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_full | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research Michel Van der Borgh, Adam Lindgreen, Tobias Schäfers |
| title_fullStr | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research Michel Van der Borgh, Adam Lindgreen, Tobias Schäfers |
| title_full_unstemmed | How to achieve societal Impact through engaged and collaborative scholarship a guide to purposeful marketing research Michel Van der Borgh, Adam Lindgreen, Tobias Schäfers |
| title_short | How to achieve societal Impact through engaged and collaborative scholarship |
| title_sort | how to achieve societal impact through engaged and collaborative scholarship a guide to purposeful marketing research |
| title_sub | a guide to purposeful marketing research |
| topic_facet | Aufsatzsammlung |
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