Hopped up: how travel, trade, and taste made beer a global commodity
"Hopped Up is a global history of beer describing how diverse local styles became standardized through industrialization into the light, crisp style known as Pilsner. Beer is considered broadly as a fermented, grain-based or similar beverage, including African sorghum beer, Japanese sake, Boliv...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Oxford University Press
[2024]
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| Schlagworte: | |
| Zusammenfassung: | "Hopped Up is a global history of beer describing how diverse local styles became standardized through industrialization into the light, crisp style known as Pilsner. Beer is considered broadly as a fermented, grain-based or similar beverage, including African sorghum beer, Japanese sake, Bolivian chicha, and Mexican pulque in addition to European barley beers. Technological change and scientific brewing contributed to this standardization by allowing greater control over the fermentation process. European imperialism also contributed to the global spread of lager beer by equating it with purity and dismissing strong-flavored alternatives as uncivilized. Industrial scale and imperial growth also contributed to the masculinization of brewing, which had formerly been a largely female trade around the world. By the post-World War II era, economies of scale allowed the consolidation of brewing within a handful of firms in any given national market. The global brewing industry was consolidated in the final decades of the twentieth century through a series of international mergers that ironically displaced legacy firms from the Global North with more efficient competitors from the Global South. The craft beer movement seeking to revitalize distinctive local styles, although seemingly in opposition to industrial standardization, was itself a form of commodification that sought to achieve high status through status indicators of flavor, local origins, sustainability, and small batch production. Indeed, the concept of beer style is itself a product of industrialization"-- |
| Beschreibung: | viii, 341 pages illustrations 25 cm |
| ISBN: | 9780197676042 |
Internformat
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| 100 | 1 | |a Pilcher, Jeffrey |d 1965- |e Verfasser |0 (DE-588)1056484837 |4 aut | |
| 245 | 1 | 0 | |a Hopped up |b how travel, trade, and taste made beer a global commodity |c Jeffrey M. Pilcher |
| 264 | 1 | |a New York, NY |b Oxford University Press |c [2024] | |
| 300 | |a viii, 341 pages |b illustrations |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Before hops -- Brewing Capitalism -- Inventing pilsner -- Imperial hops -- Nationalizing beer -- Global lager -- Peak hops | |
| 520 | 3 | |a "Hopped Up is a global history of beer describing how diverse local styles became standardized through industrialization into the light, crisp style known as Pilsner. Beer is considered broadly as a fermented, grain-based or similar beverage, including African sorghum beer, Japanese sake, Bolivian chicha, and Mexican pulque in addition to European barley beers. Technological change and scientific brewing contributed to this standardization by allowing greater control over the fermentation process. European imperialism also contributed to the global spread of lager beer by equating it with purity and dismissing strong-flavored alternatives as uncivilized. Industrial scale and imperial growth also contributed to the masculinization of brewing, which had formerly been a largely female trade around the world. By the post-World War II era, economies of scale allowed the consolidation of brewing within a handful of firms in any given national market. The global brewing industry was consolidated in the final decades of the twentieth century through a series of international mergers that ironically displaced legacy firms from the Global North with more efficient competitors from the Global South. The craft beer movement seeking to revitalize distinctive local styles, although seemingly in opposition to industrial standardization, was itself a form of commodification that sought to achieve high status through status indicators of flavor, local origins, sustainability, and small batch production. Indeed, the concept of beer style is itself a product of industrialization"-- | |
| 653 | 0 | |a Lager beer / History | |
| 653 | 0 | |a Brewing industry / History | |
| 653 | 0 | |a Globalization | |
| 653 | 0 | |a Bière basse / Histoire | |
| 653 | 0 | |a Brasserie / Histoire | |
| 653 | 0 | |a Mondialisation | |
| 653 | 0 | |a globalism | |
| 653 | 0 | |a SOCIAL SCIENCE / Agriculture & Food | |
| 776 | 0 | 8 | |i Online version |z 9780197676059 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035380598 | |
Datensatz im Suchindex
| _version_ | 1817990502461472768 |
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| author | Pilcher, Jeffrey 1965- |
| author_GND | (DE-588)1056484837 |
| author_facet | Pilcher, Jeffrey 1965- |
| author_role | aut |
| author_sort | Pilcher, Jeffrey 1965- |
| author_variant | j p jp |
| building | Verbundindex |
| bvnumber | BV050042894 |
| contents | Before hops -- Brewing Capitalism -- Inventing pilsner -- Imperial hops -- Nationalizing beer -- Global lager -- Peak hops |
| ctrlnum | (DE-599)BVBBV050042894 |
| format | Book |
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| id | DE-604.BV050042894 |
| illustrated | Illustrated |
| indexdate | 2024-12-09T19:00:49Z |
| institution | BVB |
| isbn | 9780197676042 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035380598 |
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| owner | DE-12 DE-11 |
| owner_facet | DE-12 DE-11 |
| physical | viii, 341 pages illustrations 25 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Pilcher, Jeffrey 1965- Verfasser (DE-588)1056484837 aut Hopped up how travel, trade, and taste made beer a global commodity Jeffrey M. Pilcher New York, NY Oxford University Press [2024] viii, 341 pages illustrations 25 cm txt rdacontent n rdamedia nc rdacarrier Before hops -- Brewing Capitalism -- Inventing pilsner -- Imperial hops -- Nationalizing beer -- Global lager -- Peak hops "Hopped Up is a global history of beer describing how diverse local styles became standardized through industrialization into the light, crisp style known as Pilsner. Beer is considered broadly as a fermented, grain-based or similar beverage, including African sorghum beer, Japanese sake, Bolivian chicha, and Mexican pulque in addition to European barley beers. Technological change and scientific brewing contributed to this standardization by allowing greater control over the fermentation process. European imperialism also contributed to the global spread of lager beer by equating it with purity and dismissing strong-flavored alternatives as uncivilized. Industrial scale and imperial growth also contributed to the masculinization of brewing, which had formerly been a largely female trade around the world. By the post-World War II era, economies of scale allowed the consolidation of brewing within a handful of firms in any given national market. The global brewing industry was consolidated in the final decades of the twentieth century through a series of international mergers that ironically displaced legacy firms from the Global North with more efficient competitors from the Global South. The craft beer movement seeking to revitalize distinctive local styles, although seemingly in opposition to industrial standardization, was itself a form of commodification that sought to achieve high status through status indicators of flavor, local origins, sustainability, and small batch production. Indeed, the concept of beer style is itself a product of industrialization"-- Lager beer / History Brewing industry / History Globalization Bière basse / Histoire Brasserie / Histoire Mondialisation globalism SOCIAL SCIENCE / Agriculture & Food Online version 9780197676059 |
| spellingShingle | Pilcher, Jeffrey 1965- Hopped up how travel, trade, and taste made beer a global commodity Before hops -- Brewing Capitalism -- Inventing pilsner -- Imperial hops -- Nationalizing beer -- Global lager -- Peak hops |
| title | Hopped up how travel, trade, and taste made beer a global commodity |
| title_auth | Hopped up how travel, trade, and taste made beer a global commodity |
| title_exact_search | Hopped up how travel, trade, and taste made beer a global commodity |
| title_full | Hopped up how travel, trade, and taste made beer a global commodity Jeffrey M. Pilcher |
| title_fullStr | Hopped up how travel, trade, and taste made beer a global commodity Jeffrey M. Pilcher |
| title_full_unstemmed | Hopped up how travel, trade, and taste made beer a global commodity Jeffrey M. Pilcher |
| title_short | Hopped up |
| title_sort | hopped up how travel trade and taste made beer a global commodity |
| title_sub | how travel, trade, and taste made beer a global commodity |
| work_keys_str_mv | AT pilcherjeffrey hoppeduphowtraveltradeandtastemadebeeraglobalcommodity |