Balancing automation and human interaction in modern marketing:
The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field.
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Zusammenfassung: | The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. |
| Beschreibung: | xxii, 326 Seiten |
| ISBN: | 9798369345177 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV050039779 | ||
| 003 | DE-604 | ||
| 007 | t| | ||
| 008 | 241122s2024 xx |||| 00||| eng d | ||
| 020 | |a 9798369345177 |c Paperback |9 9798369345177 | ||
| 035 | |a (DE-599)BVBBV050039779 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 | ||
| 082 | 0 | |a 658.800285/63 | |
| 245 | 1 | 0 | |a Balancing automation and human interaction in modern marketing |c Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a xxii, 326 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 520 | |a The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. | ||
| 650 | 4 | |a Artificial intelligence | |
| 650 | 4 | |a Automation | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 700 | 1 | |a Nair, Arjun J. |d 1986- |0 (DE-588)1330418506 |4 edt | |
| 700 | 1 | |a Manohar, Sridhar |d 1986- |0 (DE-588)1330418328 |4 edt | |
| 700 | 1 | |a Mittal, Amit |d 1974- |4 edt | |
| 700 | 1 | |a Ahmed, Wasim |0 (DE-588)1054242518 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 979-8-3693-2276-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 979-8-3693-2277-2 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035377559 | |
Datensatz im Suchindex
| _version_ | 1816420403464110080 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Nair, Arjun J. 1986- Manohar, Sridhar 1986- Mittal, Amit 1974- Ahmed, Wasim |
| author2_role | edt edt edt edt |
| author2_variant | a j n aj ajn s m sm a m am w a wa |
| author_GND | (DE-588)1330418506 (DE-588)1330418328 (DE-588)1054242518 |
| author_facet | Nair, Arjun J. 1986- Manohar, Sridhar 1986- Mittal, Amit 1974- Ahmed, Wasim |
| building | Verbundindex |
| bvnumber | BV050039779 |
| ctrlnum | (DE-599)BVBBV050039779 |
| dewey-full | 658.800285/63 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285/63 |
| dewey-search | 658.800285/63 |
| dewey-sort | 3658.800285 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV050039779</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">241122s2024 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369345177</subfield><subfield code="c">Paperback</subfield><subfield code="9">9798369345177</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050039779</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.800285/63</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Balancing automation and human interaction in modern marketing</subfield><subfield code="c">Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxii, 326 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Artificial intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Automation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Technological innovations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nair, Arjun J.</subfield><subfield code="d">1986-</subfield><subfield code="0">(DE-588)1330418506</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Manohar, Sridhar</subfield><subfield code="d">1986-</subfield><subfield code="0">(DE-588)1330418328</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mittal, Amit</subfield><subfield code="d">1974-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ahmed, Wasim</subfield><subfield code="0">(DE-588)1054242518</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">979-8-3693-2276-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">979-8-3693-2277-2</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035377559</subfield></datafield></record></collection> |
| id | DE-604.BV050039779 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-22T11:04:46Z |
| institution | BVB |
| isbn | 9798369345177 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035377559 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | xxii, 326 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed Hershey PA, USA IGI Global [2024] © 2024 xxii, 326 Seiten txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. Artificial intelligence Automation Marketing Technological innovations Nair, Arjun J. 1986- (DE-588)1330418506 edt Manohar, Sridhar 1986- (DE-588)1330418328 edt Mittal, Amit 1974- edt Ahmed, Wasim (DE-588)1054242518 edt Erscheint auch als Druck-Ausgabe, Hardcover 979-8-3693-2276-5 Erscheint auch als Online-Ausgabe 979-8-3693-2277-2 |
| spellingShingle | Balancing automation and human interaction in modern marketing Artificial intelligence Automation Marketing Technological innovations |
| title | Balancing automation and human interaction in modern marketing |
| title_auth | Balancing automation and human interaction in modern marketing |
| title_exact_search | Balancing automation and human interaction in modern marketing |
| title_full | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_fullStr | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_full_unstemmed | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_short | Balancing automation and human interaction in modern marketing |
| title_sort | balancing automation and human interaction in modern marketing |
| topic | Artificial intelligence Automation Marketing Technological innovations |
| topic_facet | Artificial intelligence Automation Marketing Technological innovations |
| work_keys_str_mv | AT nairarjunj balancingautomationandhumaninteractioninmodernmarketing AT manoharsridhar balancingautomationandhumaninteractioninmodernmarketing AT mittalamit balancingautomationandhumaninteractioninmodernmarketing AT ahmedwasim balancingautomationandhumaninteractioninmodernmarketing |