Influences of the mass media:
Useful to both professional persuaders and students of media effects, this book presents theories and empirical research on methods of social influence, including advertising, agenda-setting, propaganda, public relations, and public communication campaigns. The reader first learns how source credibi...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne, UK
Cambridge Scholars Publishing
2024
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| Schlagworte: | |
| Online-Zugang: | DE-188 |
| Zusammenfassung: | Useful to both professional persuaders and students of media effects, this book presents theories and empirical research on methods of social influence, including advertising, agenda-setting, propaganda, public relations, and public communication campaigns. The reader first learns how source credibility affects persuasion and the theories that account for persuasion effects, followed by research on the third-person effect - the belief that others are affected |
| Beschreibung: | 1 Online-Ressource (xi, 394 Seiten) |
| ISBN: | 9781036411930 |
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Datensatz im Suchindex
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| spelling | Haney, Roger Verfasser (DE-588)1324338210 aut Influences of the mass media by Roger Haney Newcastle upon Tyne, UK Cambridge Scholars Publishing 2024 1 Online-Ressource (xi, 394 Seiten) txt rdacontent c rdamedia cr rdacarrier Useful to both professional persuaders and students of media effects, this book presents theories and empirical research on methods of social influence, including advertising, agenda-setting, propaganda, public relations, and public communication campaigns. The reader first learns how source credibility affects persuasion and the theories that account for persuasion effects, followed by research on the third-person effect - the belief that others are affected Mass media / Influence Médias / Influence Erscheint auch als Druck-Ausgabe 9781036411923 |
| spellingShingle | Haney, Roger Influences of the mass media |
| title | Influences of the mass media |
| title_auth | Influences of the mass media |
| title_exact_search | Influences of the mass media |
| title_full | Influences of the mass media by Roger Haney |
| title_fullStr | Influences of the mass media by Roger Haney |
| title_full_unstemmed | Influences of the mass media by Roger Haney |
| title_short | Influences of the mass media |
| title_sort | influences of the mass media |
| work_keys_str_mv | AT haneyroger influencesofthemassmedia |