Design, form, and chaos:
"Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commer...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Haven
Yale University Press
1993
|
| Schlagworte: | |
| Online-Zugang: | DE-255 Volltext |
| Zusammenfassung: | "Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios, with diagrams and ultimate choices, that Rand used to present his logos to clients such as NEXT, IDEO, and IBM"--Publisher's description |
| Beschreibung: | 1 Online-Ressource (xii, 218 Seiten) 116 Illustrationen (some color) |
| ISBN: | 0300230230 9780300230239 |
| DOI: | 10.37862/aaeportal.00036 |
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| 520 | |a "Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios, with diagrams and ultimate choices, that Rand used to present his logos to clients such as NEXT, IDEO, and IBM"--Publisher's description | ||
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Datensatz im Suchindex
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| author | Rand, Paul 1914-1996 |
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| discipline | Allgemeines |
| doi_str_mv | 10.37862/aaeportal.00036 |
| format | Electronic eBook |
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| id | DE-604.BV050035032 |
| illustrated | Illustrated |
| indexdate | 2025-01-28T11:06:50Z |
| institution | BVB |
| isbn | 0300230230 9780300230239 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035372895 |
| oclc_num | 1477621288 |
| open_access_boolean | |
| owner | DE-255 |
| owner_facet | DE-255 |
| physical | 1 Online-Ressource (xii, 218 Seiten) 116 Illustrationen (some color) |
| psigel | ZDB-338-YAA KUBA2_ZDB-338-YAA_2024 ZDB-338-YAA BZI |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Yale University Press |
| record_format | marc |
| spelling | Rand, Paul 1914-1996 Verfasser aut Design, form, and chaos Paul Rand New Haven Yale University Press 1993 1 Online-Ressource (xii, 218 Seiten) 116 Illustrationen (some color) txt rdacontent c rdamedia cr rdacarrier "Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios, with diagrams and ultimate choices, that Rand used to present his logos to clients such as NEXT, IDEO, and IBM"--Publisher's description Rand, Paul 1914-1996 (DE-588)119357844 gnd rswk-swf Rand, Paul 1865-1930 (DE-588)119343339 gnd rswk-swf Commercial art fast Design fast Commercial art Design Grafikdesign (DE-588)4019558-2 gnd rswk-swf Design (DE-588)4011510-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Rand, Paul 1914-1996 (DE-588)119357844 p Design (DE-588)4011510-0 s Werbung (DE-588)4065541-6 s DE-604 Grafikdesign (DE-588)4019558-2 s Rand, Paul 1865-1930 (DE-588)119343339 p Erscheint auch als Druck-Ausgabe 9780300055535 https://doi.org/10.37862/aaeportal.00036 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rand, Paul 1914-1996 Design, form, and chaos Rand, Paul 1914-1996 (DE-588)119357844 gnd Rand, Paul 1865-1930 (DE-588)119343339 gnd Commercial art fast Design fast Commercial art Design Grafikdesign (DE-588)4019558-2 gnd Design (DE-588)4011510-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)119357844 (DE-588)119343339 (DE-588)4019558-2 (DE-588)4011510-0 (DE-588)4065541-6 |
| title | Design, form, and chaos |
| title_auth | Design, form, and chaos |
| title_exact_search | Design, form, and chaos |
| title_full | Design, form, and chaos Paul Rand |
| title_fullStr | Design, form, and chaos Paul Rand |
| title_full_unstemmed | Design, form, and chaos Paul Rand |
| title_short | Design, form, and chaos |
| title_sort | design form and chaos |
| topic | Rand, Paul 1914-1996 (DE-588)119357844 gnd Rand, Paul 1865-1930 (DE-588)119343339 gnd Commercial art fast Design fast Commercial art Design Grafikdesign (DE-588)4019558-2 gnd Design (DE-588)4011510-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Rand, Paul 1914-1996 Rand, Paul 1865-1930 Commercial art Design Grafikdesign Werbung |
| url | https://doi.org/10.37862/aaeportal.00036 |
| work_keys_str_mv | AT randpaul designformandchaos |