Leveraging AI for effective digital relationship marketing:
" Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consum...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2025]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| Schlagworte: | |
| Zusammenfassung: | " Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 10/18/2024) |
| Beschreibung: | xxi, 611 Seiten Diagramme |
| ISBN: | 9798369353400 9798369353417 |
Internformat
MARC
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| 245 | 1 | 0 | |a Leveraging AI for effective digital relationship marketing |c José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2025] | |
| 264 | 4 | |c © 2025 | |
| 300 | |a xxi, 611 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 10/18/2024) | ||
| 520 | 3 | |a " Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."-- | |
| 653 | 0 | |a Customer services / Technological innovations | |
| 653 | 0 | |a Artificial intelligence / Marketing applications | |
| 653 | 0 | |a Marketing research / Technological innovations | |
| 653 | 0 | |a Artificial Intelligence (AI) | |
| 653 | 0 | |a Customer Data Analysis | |
| 653 | 0 | |a Customer Engagement | |
| 653 | 0 | |a Customer Experience | |
| 653 | 0 | |a Digital Relationship Marketing | |
| 653 | 0 | |a Hyper-Personalized Marketing | |
| 653 | 0 | |a Marketing Academics | |
| 653 | 0 | |a Marketing Campaigns | |
| 653 | 0 | |a Omnichannel Experiences | |
| 653 | 0 | |a Predictive Capacity | |
| 653 | 0 | |a Relationship Marketing | |
| 653 | 0 | |a Social Customer Relationship Management | |
| 653 | 0 | |a Sustainable Practices | |
| 653 | 0 | |a Timeless Marketing Principles | |
| 653 | 0 | |a Trends in Marketing | |
| 700 | 1 | |a Duarte Santos, José |d 1966- |0 (DE-588)1195093748 |4 edt | |
| 700 | 1 | |a Pires, Paulo Botelho |d 1967- |0 (DE-588)1245941577 |4 edt | |
| 700 | 1 | |a Grigoriou, Nicholas |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 979-8-3693-5342-4 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035303422 | |
Datensatz im Suchindex
| _version_ | 1823668204411551744 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Duarte Santos, José 1966- Pires, Paulo Botelho 1967- Grigoriou, Nicholas |
| author2_role | edt edt edt |
| author2_variant | s j d sj sjd p b p pb pbp n g ng |
| author_GND | (DE-588)1195093748 (DE-588)1245941577 |
| author_facet | Duarte Santos, José 1966- Pires, Paulo Botelho 1967- Grigoriou, Nicholas |
| building | Verbundindex |
| bvnumber | BV049965519 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1492113641 (DE-599)BVBBV049965519 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049965519 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-10T11:05:27Z |
| institution | BVB |
| isbn | 9798369353400 9798369353417 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035303422 |
| oclc_num | 1492113641 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | xxi, 611 Seiten Diagramme |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou Hershey, Pennsylvania IGI Global [2025] © 2025 xxi, 611 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 10/18/2024) " Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers."-- Customer services / Technological innovations Artificial intelligence / Marketing applications Marketing research / Technological innovations Artificial Intelligence (AI) Customer Data Analysis Customer Engagement Customer Experience Digital Relationship Marketing Hyper-Personalized Marketing Marketing Academics Marketing Campaigns Omnichannel Experiences Predictive Capacity Relationship Marketing Social Customer Relationship Management Sustainable Practices Timeless Marketing Principles Trends in Marketing Duarte Santos, José 1966- (DE-588)1195093748 edt Pires, Paulo Botelho 1967- (DE-588)1245941577 edt Grigoriou, Nicholas edt Erscheint auch als Online-Ausgabe 979-8-3693-5342-4 |
| spellingShingle | Leveraging AI for effective digital relationship marketing |
| title | Leveraging AI for effective digital relationship marketing |
| title_auth | Leveraging AI for effective digital relationship marketing |
| title_exact_search | Leveraging AI for effective digital relationship marketing |
| title_full | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou |
| title_fullStr | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou |
| title_full_unstemmed | Leveraging AI for effective digital relationship marketing José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou |
| title_short | Leveraging AI for effective digital relationship marketing |
| title_sort | leveraging ai for effective digital relationship marketing |
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