Integrated marketing communications in football:
Introduction -- Integrated marketing communications -- Integrated marketing communications perceptions and implementation -- Marketing strategy, marketing goals, and internal communication -- Communications alignment and brand management -- Football practitioners' perceptions of integrated mark...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
[2022]
|
| Schriftenreihe: | Critical research in football
|
| Schlagworte: | |
| Zusammenfassung: | Introduction -- Integrated marketing communications -- Integrated marketing communications perceptions and implementation -- Marketing strategy, marketing goals, and internal communication -- Communications alignment and brand management -- Football practitioners' perceptions of integrated marketing communications -- Integration scenarios -- Conclusion. "This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing, or innovative approaches to marketing and business communications in other commercial spheres"-- |
| Beschreibung: | 148 Seiten Illustrationen |
| ISBN: | 9780367690649 9780367690571 |
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| 520 | 3 | |a "This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing, or innovative approaches to marketing and business communications in other commercial spheres"-- | |
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Datensatz im Suchindex
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| id | DE-604.BV049940274 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T07:00:15Z |
| institution | BVB |
| isbn | 9780367690649 9780367690571 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035278511 |
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| owner_facet | DE-703 |
| physical | 148 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| series2 | Critical research in football |
| spelling | Manoli, Argyro Elisavet Verfasser (DE-588)1176125141 aut Integrated marketing communications in football Argyro Elisavet Manoli London Routledge [2022] 148 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Critical research in football Introduction -- Integrated marketing communications -- Integrated marketing communications perceptions and implementation -- Marketing strategy, marketing goals, and internal communication -- Communications alignment and brand management -- Football practitioners' perceptions of integrated marketing communications -- Integration scenarios -- Conclusion. "This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs' practitioners' perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing, or innovative approaches to marketing and business communications in other commercial spheres"-- Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Sport (DE-588)4056366-2 s Management (DE-588)4037278-9 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-14023-8 |
| spellingShingle | Manoli, Argyro Elisavet Integrated marketing communications in football Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Sport (DE-588)4056366-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4056366-2 (DE-588)4031883-7 |
| title | Integrated marketing communications in football |
| title_auth | Integrated marketing communications in football |
| title_exact_search | Integrated marketing communications in football |
| title_full | Integrated marketing communications in football Argyro Elisavet Manoli |
| title_fullStr | Integrated marketing communications in football Argyro Elisavet Manoli |
| title_full_unstemmed | Integrated marketing communications in football Argyro Elisavet Manoli |
| title_short | Integrated marketing communications in football |
| title_sort | integrated marketing communications in football |
| topic | Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Sport (DE-588)4056366-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Management Sport Kommunikation |
| work_keys_str_mv | AT manoliargyroelisavet integratedmarketingcommunicationsinfootball |