Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2024
Cham Palgrave Macmillan |
| Ausgabe: | 1st ed. 2024 |
| Schriftenreihe: | Humanism in Business Series
|
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XXIII, 341 p. 55 illus., 51 illus. in color) |
| ISBN: | 9783031671555 |
| ISSN: | 2662-1258 |
| DOI: | 10.1007/978-3-031-67155-5 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1819742269606985728 |
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| adam_text | |
| any_adam_object | |
| author2 | Kotler, Philip Pfoertsch, Waldemar Ancarani, Fabio Ureta, Ivan |
| author2_role | edt edt edt edt |
| author2_variant | p k pk w p wp f a fa i u iu |
| author_facet | Kotler, Philip Pfoertsch, Waldemar Ancarani, Fabio Ureta, Ivan |
| building | Verbundindex |
| bvnumber | BV049934610 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783031671555 (OCoLC)1466926982 (DE-599)BVBBV049934610 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-67155-5 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| id | DE-604.BV049934610 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-29T04:04:24Z |
| institution | BVB |
| isbn | 9783031671555 |
| issn | 2662-1258 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035272934 |
| oclc_num | 1466926982 |
| open_access_boolean | |
| owner | DE-703 DE-1046 DE-1049 DE-824 DE-898 DE-BY-UBR DE-706 DE-91 DE-BY-TUM DE-573 DE-523 DE-19 DE-BY-UBM DE-858 DE-M347 DE-83 DE-2070s DE-862 DE-BY-FWS DE-522 DE-B768 DE-92 DE-Aug4 DE-860 DE-1051 DE-1102 DE-739 DE-861 DE-1043 DE-863 DE-BY-FWS DE-634 |
| owner_facet | DE-703 DE-1046 DE-1049 DE-824 DE-898 DE-BY-UBR DE-706 DE-91 DE-BY-TUM DE-573 DE-523 DE-19 DE-BY-UBM DE-858 DE-M347 DE-83 DE-2070s DE-862 DE-BY-FWS DE-522 DE-B768 DE-92 DE-Aug4 DE-860 DE-1051 DE-1102 DE-739 DE-861 DE-1043 DE-863 DE-BY-FWS DE-634 |
| physical | 1 Online-Ressource (XXIII, 341 p. 55 illus., 51 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Switzerland Palgrave Macmillan |
| record_format | marc |
| series2 | Humanism in Business Series |
| spellingShingle | Humanism in Marketing Responsible Leadership and the Human-to-Human Approach Marketing Business Strategy and Leadership Business Ethics Strategic planning Leadership Business ethics |
| title | Humanism in Marketing Responsible Leadership and the Human-to-Human Approach |
| title_auth | Humanism in Marketing Responsible Leadership and the Human-to-Human Approach |
| title_exact_search | Humanism in Marketing Responsible Leadership and the Human-to-Human Approach |
| title_full | Humanism in Marketing Responsible Leadership and the Human-to-Human Approach edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta |
| title_fullStr | Humanism in Marketing Responsible Leadership and the Human-to-Human Approach edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta |
| title_full_unstemmed | Humanism in Marketing Responsible Leadership and the Human-to-Human Approach edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta |
| title_short | Humanism in Marketing |
| title_sort | humanism in marketing responsible leadership and the human to human approach |
| title_sub | Responsible Leadership and the Human-to-Human Approach |
| topic | Marketing Business Strategy and Leadership Business Ethics Strategic planning Leadership Business ethics |
| topic_facet | Marketing Business Strategy and Leadership Business Ethics Strategic planning Leadership Business ethics |
| url | https://doi.org/10.1007/978-3-031-67155-5 |
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