The psychology of marketing: cross-cultural perspectives
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2024
|
| Schlagworte: | |
| Beschreibung: | XVIII, 393 Seiten Illustrationen, Diagramme 612 gr |
| ISBN: | 9781032838243 9780566089039 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049923882 | ||
| 003 | DE-604 | ||
| 005 | 20241203 | ||
| 007 | t| | ||
| 008 | 241024s2024 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781032838243 |c (pbk) |9 978-1-03-283824-3 | ||
| 020 | |a 9780566089039 |c (hbk) |9 978-0-566-08903-9 | ||
| 024 | 3 | |a 9781032838243 | |
| 035 | |a (OCoLC)1466923187 | ||
| 035 | |a (DE-599)BVBBV049923882 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-1050 |a DE-1051 | ||
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 100 | 1 | |a Raab, Gerhard |d 1961- |e Verfasser |0 (DE-588)136939414 |4 aut | |
| 245 | 1 | 0 | |a The psychology of marketing |b cross-cultural perspectives |c Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany |
| 264 | 1 | |a London |b Routledge |c 2024 | |
| 300 | |a XVIII, 393 Seiten |b Illustrationen, Diagramme |c 612 gr | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a bicssc / Psychology | |
| 650 | 4 | |a bicssc / Sales & marketing | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / General | |
| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 1 | 2 | |a Psychologie |0 (DE-588)4047704-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marktpsychologie |0 (DE-588)4140888-3 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Goddard, G. Jason |e Verfasser |4 aut | |
| 700 | 1 | |a Ajami, Riad Ali |d 1944- |e Verfasser |0 (DE-588)1145579175 |4 aut | |
| 700 | 1 | |a Unger, Alexander |e Verfasser |0 (DE-588)133652831 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-55379-5 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035262392 | |
Datensatz im Suchindex
| _version_ | 1817704250851983360 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander |
| author_GND | (DE-588)136939414 (DE-588)1145579175 (DE-588)133652831 |
| author_facet | Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander |
| author_role | aut aut aut aut |
| author_sort | Raab, Gerhard 1961- |
| author_variant | g r gr g j g gj gjg r a a ra raa a u au |
| building | Verbundindex |
| bvnumber | BV049923882 |
| classification_rvk | CW 7500 |
| ctrlnum | (OCoLC)1466923187 (DE-599)BVBBV049923882 |
| discipline | Psychologie |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049923882</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241203</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">241024s2024 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032838243</subfield><subfield code="c">(pbk)</subfield><subfield code="9">978-1-03-283824-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780566089039</subfield><subfield code="c">(hbk)</subfield><subfield code="9">978-0-566-08903-9</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781032838243</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1466923187</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049923882</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Raab, Gerhard</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)136939414</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The psychology of marketing</subfield><subfield code="b">cross-cultural perspectives</subfield><subfield code="c">Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 393 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">612 gr</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bicssc / Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bicssc / Sales & marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bisacsh / BUSINESS & ECONOMICS / General</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marktpsychologie</subfield><subfield code="0">(DE-588)4140888-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Goddard, G. Jason</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ajami, Riad Ali</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1145579175</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Unger, Alexander</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133652831</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-315-55379-5</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035262392</subfield></datafield></record></collection> |
| id | DE-604.BV049923882 |
| illustrated | Illustrated |
| indexdate | 2024-12-06T15:10:58Z |
| institution | BVB |
| isbn | 9781032838243 9780566089039 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035262392 |
| oclc_num | 1466923187 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-1050 DE-1051 |
| owner_facet | DE-19 DE-BY-UBM DE-1050 DE-1051 |
| physical | XVIII, 393 Seiten Illustrationen, Diagramme 612 gr |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Raab, Gerhard 1961- Verfasser (DE-588)136939414 aut The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany London Routledge 2024 XVIII, 393 Seiten Illustrationen, Diagramme 612 gr txt rdacontent n rdamedia nc rdacarrier bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s DE-604 Marketing (DE-588)4037589-4 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Goddard, G. Jason Verfasser aut Ajami, Riad Ali 1944- Verfasser (DE-588)1145579175 aut Unger, Alexander Verfasser (DE-588)133652831 aut Erscheint auch als Online-Ausgabe 978-1-315-55379-5 |
| spellingShingle | Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander The psychology of marketing cross-cultural perspectives bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4037589-4 (DE-588)4062632-5 (DE-588)4140888-3 |
| title | The psychology of marketing cross-cultural perspectives |
| title_auth | The psychology of marketing cross-cultural perspectives |
| title_exact_search | The psychology of marketing cross-cultural perspectives |
| title_full | The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany |
| title_fullStr | The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany |
| title_full_unstemmed | The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany |
| title_short | The psychology of marketing |
| title_sort | the psychology of marketing cross cultural perspectives |
| title_sub | cross-cultural perspectives |
| topic | bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie Marketing Verbraucher Marktpsychologie |
| work_keys_str_mv | AT raabgerhard thepsychologyofmarketingcrossculturalperspectives AT goddardgjason thepsychologyofmarketingcrossculturalperspectives AT ajamiriadali thepsychologyofmarketingcrossculturalperspectives AT ungeralexander thepsychologyofmarketingcrossculturalperspectives |