Practical digital marketing and AI psychology: how to gain online consumer trust and sales using technologies and psychology
"Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI techno...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2025
|
| Ausgabe: | First published |
| Schlagworte: | |
| Zusammenfassung: | "Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice - all written and presented in a highly accessible style" |
| Beschreibung: | xiv, 438 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032530284 9781032521381 1032530286 |
Internformat
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| 245 | 1 | 0 | |a Practical digital marketing and AI psychology |b how to gain online consumer trust and sales using technologies and psychology |c J. Jonathan Gabay |
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| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2025 | |
| 300 | |a xiv, 438 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice - all written and presented in a highly accessible style" | |
| 650 | 4 | |a Internet marketing--Psychological aspects | |
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| 653 | 0 | |a Internet marketing / Psychological aspects | |
| 653 | 0 | |a Artificial intelligence / Psychological aspects | |
| 653 | 0 | |a Consumer behavior / Psychological aspects | |
| 653 | 0 | |a Marketing sur Internet / Aspect psychologique | |
| 653 | 0 | |a Intelligence artificielle / Aspect psychologique | |
| 653 | 0 | |a Consommateurs / Comportement / Aspect psychologique | |
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Datensatz im Suchindex
| _version_ | 1823214973214523392 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Gabay, J. Jonathan 1962- |
| author_GND | (DE-588)1113563311 |
| author_facet | Gabay, J. Jonathan 1962- |
| author_role | aut |
| author_sort | Gabay, J. Jonathan 1962- |
| author_variant | j j g jj jjg |
| building | Verbundindex |
| bvnumber | BV049921200 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 HF5415.1265 .G33 2025 |
| callnumber-search | HF5415.1265 HF5415.1265 .G33 2025 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 QW 300 |
| ctrlnum | (OCoLC)1420866146 (DE-599)BVBBV049921200 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
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| id | DE-604.BV049921200 |
| illustrated | Illustrated |
| indexdate | 2025-02-05T11:01:33Z |
| institution | BVB |
| isbn | 9781032530284 9781032521381 1032530286 |
| language | English |
| lccn | 2024007004 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035259773 |
| oclc_num | 1420866146 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-188 DE-860 DE-945 DE-739 |
| owner_facet | DE-473 DE-BY-UBG DE-188 DE-860 DE-945 DE-739 |
| physical | xiv, 438 Seiten Illustrationen, Diagramme |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Gabay, J. Jonathan 1962- Verfasser (DE-588)1113563311 aut Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology J. Jonathan Gabay Digital marketing and AI psychology London ; New York Routledge, Taylor & Francis Group 2025 xiv, 438 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice - all written and presented in a highly accessible style" Internet marketing--Psychological aspects Artificial intelligence--Psychological aspects Consumer behavior--Psychological aspects Online-Marketing (DE-588)7706419-7 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verkaufspsychologie (DE-588)4187791-3 gnd rswk-swf Internet marketing / Psychological aspects Artificial intelligence / Psychological aspects Consumer behavior / Psychological aspects Marketing sur Internet / Aspect psychologique Intelligence artificielle / Aspect psychologique Consommateurs / Comportement / Aspect psychologique Online-Marketing (DE-588)7706419-7 s Digitalisierung (DE-588)4123065-6 s Verkaufspsychologie (DE-588)4187791-3 s Verbraucherverhalten (DE-588)4062644-1 s Künstliche Intelligenz (DE-588)4033447-8 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-40979-3 (DE-604)BV049811334 |
| spellingShingle | Gabay, J. Jonathan 1962- Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology Internet marketing--Psychological aspects Artificial intelligence--Psychological aspects Consumer behavior--Psychological aspects Online-Marketing (DE-588)7706419-7 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Digitalisierung (DE-588)4123065-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verkaufspsychologie (DE-588)4187791-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4033447-8 (DE-588)4123065-6 (DE-588)4062644-1 (DE-588)4187791-3 |
| title | Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology |
| title_alt | Digital marketing and AI psychology |
| title_auth | Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology |
| title_exact_search | Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology |
| title_full | Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology J. Jonathan Gabay |
| title_fullStr | Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology J. Jonathan Gabay |
| title_full_unstemmed | Practical digital marketing and AI psychology how to gain online consumer trust and sales using technologies and psychology J. Jonathan Gabay |
| title_short | Practical digital marketing and AI psychology |
| title_sort | practical digital marketing and ai psychology how to gain online consumer trust and sales using technologies and psychology |
| title_sub | how to gain online consumer trust and sales using technologies and psychology |
| topic | Internet marketing--Psychological aspects Artificial intelligence--Psychological aspects Consumer behavior--Psychological aspects Online-Marketing (DE-588)7706419-7 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Digitalisierung (DE-588)4123065-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verkaufspsychologie (DE-588)4187791-3 gnd |
| topic_facet | Internet marketing--Psychological aspects Artificial intelligence--Psychological aspects Consumer behavior--Psychological aspects Online-Marketing Künstliche Intelligenz Digitalisierung Verbraucherverhalten Verkaufspsychologie |
| work_keys_str_mv | AT gabayjjonathan practicaldigitalmarketingandaipsychologyhowtogainonlineconsumertrustandsalesusingtechnologiesandpsychology AT gabayjjonathan digitalmarketingandaipsychology |