Revolutionizing the AI-digital landscape: a guide to sustainable emerging technologies for marketing professionals
« This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital m...
Gespeichert in:
| Weitere Verfasser: | , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY ; Abingdon, Oxon
Routledge
2024
|
| Schlagworte: | |
| Zusammenfassung: | « This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools. »--Quatrième de couverture |
| Beschreibung: | A Productivity press book |
| Beschreibung: | xv, 350 Seiten Illustrationen, Diagramme 26 cm |
| ISBN: | 9781032688299 9781032688312 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049920730 | ||
| 003 | DE-604 | ||
| 005 | 20241202 | ||
| 007 | t| | ||
| 008 | 241023s2024 xx a||| b||| 00||| eng d | ||
| 020 | |a 9781032688299 |c pbk |9 978-1-032-68829-9 | ||
| 020 | |a 9781032688312 |c hbk |9 978-1-032-68831-2 | ||
| 035 | |a (OCoLC)1458320218 | ||
| 035 | |a (DE-599)BVBBV049920730 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 245 | 1 | 0 | |a Revolutionizing the AI-digital landscape |b a guide to sustainable emerging technologies for marketing professionals |c edited by Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Aayedee, and Sandeep Chatterjee |
| 264 | 1 | |a New York, NY ; Abingdon, Oxon |b Routledge |c 2024 | |
| 300 | |a xv, 350 Seiten |b Illustrationen, Diagramme |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a A Productivity press book | ||
| 520 | 3 | |a « This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools. »--Quatrième de couverture | |
| 653 | 0 | |a Marketing / Data processing | |
| 653 | 0 | |a Artificial intelligence | |
| 653 | 0 | |a Marketing / Informatique | |
| 653 | 0 | |a Intelligence artificielle | |
| 653 | 0 | |a artificial intelligence | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Khang, Alex |0 (DE-588)1333979959 |4 edt | |
| 700 | 1 | |a Dutta, Pushan Kumar |d 1985- |0 (DE-588)1331604842 |4 edt | |
| 700 | 1 | |a Gupta, Sachin |4 edt | |
| 700 | 1 | |a Aayedee, Nishu |0 (DE-588)1349967157 |4 edt | |
| 700 | 1 | |a Chatterjee, Sandeep |0 (DE-588)134461468X |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-032-68830-5 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035259325 | |
Datensatz im Suchindex
| _version_ | 1817318763863736320 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Khang, Alex Dutta, Pushan Kumar 1985- Gupta, Sachin Aayedee, Nishu Chatterjee, Sandeep |
| author2_role | edt edt edt edt edt |
| author2_variant | a k ak p k d pk pkd s g sg n a na s c sc |
| author_GND | (DE-588)1333979959 (DE-588)1331604842 (DE-588)1349967157 (DE-588)134461468X |
| author_facet | Khang, Alex Dutta, Pushan Kumar 1985- Gupta, Sachin Aayedee, Nishu Chatterjee, Sandeep |
| building | Verbundindex |
| bvnumber | BV049920730 |
| contents | The landscape and prospects of AI-driven applications in the era of digital economy -- Artificial intelligence (AI) - Threat or collaboration to Humanity in the 21st Century: myth or truth -- Embracing the intelligent future: AI and digital marketing synergy -- Role of government participation in social media usage and the impact of e-government ecosystem -- Unlocking growth: the synergy of marketing analytics and operations -- Transforming SEO in the era of generative AI: challenges, opportunities, and future prospects -- The power of consistency: building long-term success with content marketing -- Influence of artificial intelligence competencies on business value: B2B marketing capabilities context -- Challenges hindering women's involvement in the hospitality industry as entrepreneurs in the era of digital economy -- The impact of technology on educational sustainability in the tourism industry -- Leveraging digital transformation technologies in the hospitality industry -- Emerging technology for sustainable development: a revolution in the hospitality industry -- Application of the Bayesian algorithm for Mall attractiveness -- Future of digital marketing: hyper-personalized customer dynamic experience with AI-based predictive models -- Information sharing model and electronic data exchange in supply chain management -- The dependence of the stability of social systems and application of technology on the food price indices -- Application of AI-enabled digitization tools for intellectual business development during the recovery period of the economy -- Data-driven Customer Relationship Management (CRM) modeling: humanistic connection in predictive analytics -- The role of Enterprise Resource Planning (ERP) in improving the accounting information system for organizations -- Opportunities, issues, and challenges of cloud computing: a business perspective -- Detecting fake news on social and collaboration networks using Python and Machine Learning -- The impact of the cyber-physical environment and digital environment on the socialization environment -- Improving malicious traffic detection with the integration of deep neural networks and leveraging hierarchical attention mechanism -- Artificial intelligence and tourism: a bibliometric analysis of trends and gaps |
| ctrlnum | (OCoLC)1458320218 (DE-599)BVBBV049920730 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049920730</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241202</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">241023s2024 xx a||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032688299</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-032-68829-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032688312</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-032-68831-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1458320218</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049920730</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Revolutionizing the AI-digital landscape</subfield><subfield code="b">a guide to sustainable emerging technologies for marketing professionals</subfield><subfield code="c">edited by Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Aayedee, and Sandeep Chatterjee</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY ; Abingdon, Oxon</subfield><subfield code="b">Routledge</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 350 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">A Productivity press book</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">« This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools. »--Quatrième de couverture</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Data processing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Artificial intelligence</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Informatique</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Intelligence artificielle</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">artificial intelligence</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Khang, Alex</subfield><subfield code="0">(DE-588)1333979959</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dutta, Pushan Kumar</subfield><subfield code="d">1985-</subfield><subfield code="0">(DE-588)1331604842</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gupta, Sachin</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Aayedee, Nishu</subfield><subfield code="0">(DE-588)1349967157</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chatterjee, Sandeep</subfield><subfield code="0">(DE-588)134461468X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-032-68830-5</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035259325</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV049920730 |
| illustrated | Illustrated |
| indexdate | 2024-12-02T09:03:49Z |
| institution | BVB |
| isbn | 9781032688299 9781032688312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035259325 |
| oclc_num | 1458320218 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | xv, 350 Seiten Illustrationen, Diagramme 26 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals edited by Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Aayedee, and Sandeep Chatterjee New York, NY ; Abingdon, Oxon Routledge 2024 xv, 350 Seiten Illustrationen, Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier A Productivity press book « This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools. »--Quatrième de couverture Marketing / Data processing Artificial intelligence Marketing / Informatique Intelligence artificielle artificial intelligence (DE-588)4143413-4 Aufsatzsammlung gnd-content Khang, Alex (DE-588)1333979959 edt Dutta, Pushan Kumar 1985- (DE-588)1331604842 edt Gupta, Sachin edt Aayedee, Nishu (DE-588)1349967157 edt Chatterjee, Sandeep (DE-588)134461468X edt Erscheint auch als Online-Ausgabe 978-1-032-68830-5 |
| spellingShingle | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals The landscape and prospects of AI-driven applications in the era of digital economy -- Artificial intelligence (AI) - Threat or collaboration to Humanity in the 21st Century: myth or truth -- Embracing the intelligent future: AI and digital marketing synergy -- Role of government participation in social media usage and the impact of e-government ecosystem -- Unlocking growth: the synergy of marketing analytics and operations -- Transforming SEO in the era of generative AI: challenges, opportunities, and future prospects -- The power of consistency: building long-term success with content marketing -- Influence of artificial intelligence competencies on business value: B2B marketing capabilities context -- Challenges hindering women's involvement in the hospitality industry as entrepreneurs in the era of digital economy -- The impact of technology on educational sustainability in the tourism industry -- Leveraging digital transformation technologies in the hospitality industry -- Emerging technology for sustainable development: a revolution in the hospitality industry -- Application of the Bayesian algorithm for Mall attractiveness -- Future of digital marketing: hyper-personalized customer dynamic experience with AI-based predictive models -- Information sharing model and electronic data exchange in supply chain management -- The dependence of the stability of social systems and application of technology on the food price indices -- Application of AI-enabled digitization tools for intellectual business development during the recovery period of the economy -- Data-driven Customer Relationship Management (CRM) modeling: humanistic connection in predictive analytics -- The role of Enterprise Resource Planning (ERP) in improving the accounting information system for organizations -- Opportunities, issues, and challenges of cloud computing: a business perspective -- Detecting fake news on social and collaboration networks using Python and Machine Learning -- The impact of the cyber-physical environment and digital environment on the socialization environment -- Improving malicious traffic detection with the integration of deep neural networks and leveraging hierarchical attention mechanism -- Artificial intelligence and tourism: a bibliometric analysis of trends and gaps |
| subject_GND | (DE-588)4143413-4 |
| title | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals |
| title_auth | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals |
| title_exact_search | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals |
| title_full | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals edited by Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Aayedee, and Sandeep Chatterjee |
| title_fullStr | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals edited by Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Aayedee, and Sandeep Chatterjee |
| title_full_unstemmed | Revolutionizing the AI-digital landscape a guide to sustainable emerging technologies for marketing professionals edited by Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Aayedee, and Sandeep Chatterjee |
| title_short | Revolutionizing the AI-digital landscape |
| title_sort | revolutionizing the ai digital landscape a guide to sustainable emerging technologies for marketing professionals |
| title_sub | a guide to sustainable emerging technologies for marketing professionals |
| topic_facet | Aufsatzsammlung |
| work_keys_str_mv | AT khangalex revolutionizingtheaidigitallandscapeaguidetosustainableemergingtechnologiesformarketingprofessionals AT duttapushankumar revolutionizingtheaidigitallandscapeaguidetosustainableemergingtechnologiesformarketingprofessionals AT guptasachin revolutionizingtheaidigitallandscapeaguidetosustainableemergingtechnologiesformarketingprofessionals AT aayedeenishu revolutionizingtheaidigitallandscapeaguidetosustainableemergingtechnologiesformarketingprofessionals AT chatterjeesandeep revolutionizingtheaidigitallandscapeaguidetosustainableemergingtechnologiesformarketingprofessionals |