Content and copywriting: the complete toolkit for strategic marketing
"With the shift from copywriting and public relations writing to content writing, writers in all communications fields must learn new ways to reach their audiences. Messaging has moved from brand-centric selling to information-to-consumer storytelling. Marketers in all positions often must know...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley-Blackwell
2024
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Zusammenfassung: | "With the shift from copywriting and public relations writing to content writing, writers in all communications fields must learn new ways to reach their audiences. Messaging has moved from brand-centric selling to information-to-consumer storytelling. Marketers in all positions often must know both kinds of delivery: content writing and copywriting. What was once under the domain of ad agency media planners is now in the hands of many writers, who often handle scheduling and calendaring. What was once just social media has morphed into cross-disciplinary delivery that includes shareable and shoppable content. Today more than ever, communicators need to master myriad formats and storytelling templates. This comprehensively updated new text will include lists that compare the differences between content writers and copywriters to clarify terminology, as well as infographics and content-writing templates or examples. It will provide a thorough overview of and introduction to writing strategic copy and creating content in order to reach any kind of audience across a multitude of different platforms"-- |
| Beschreibung: | Includes index First edition published in 2012 as "The copywriter's toolkit : the complete guide to strategic advertising copy." 2401 |
| Beschreibung: | pages cm |
| ISBN: | 9781119866503 |
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| 500 | |a Includes index | ||
| 500 | |a First edition published in 2012 as "The copywriter's toolkit : the complete guide to strategic advertising copy." | ||
| 500 | |a 2401 | ||
| 520 | 3 | |a "With the shift from copywriting and public relations writing to content writing, writers in all communications fields must learn new ways to reach their audiences. Messaging has moved from brand-centric selling to information-to-consumer storytelling. Marketers in all positions often must know both kinds of delivery: content writing and copywriting. What was once under the domain of ad agency media planners is now in the hands of many writers, who often handle scheduling and calendaring. What was once just social media has morphed into cross-disciplinary delivery that includes shareable and shoppable content. Today more than ever, communicators need to master myriad formats and storytelling templates. This comprehensively updated new text will include lists that compare the differences between content writers and copywriters to clarify terminology, as well as infographics and content-writing templates or examples. It will provide a thorough overview of and introduction to writing strategic copy and creating content in order to reach any kind of audience across a multitude of different platforms"-- | |
| 653 | 0 | |a Advertising copy / Handbooks, manuals, etc | |
| 653 | 0 | |a Marketing / Handbooks, manuals, etc | |
| 710 | 2 | |a John Wiley & Sons |4 pbl | |
| 776 | 0 | |z 9781119866510 |c adobe pdf | |
| 776 | 0 | |z 9781119866527 |c epub | |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-10-22T12:00:30Z |
| institution | BVB |
| isbn | 9781119866503 |
| language | English |
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| spelling | Berman, Margo 1947- Verfasser aut Content and copywriting the complete toolkit for strategic marketing Margo Berman Second edition Hoboken, NJ Wiley-Blackwell 2024 pages cm txt rdacontent n rdamedia nc rdacarrier Includes index First edition published in 2012 as "The copywriter's toolkit : the complete guide to strategic advertising copy." 2401 "With the shift from copywriting and public relations writing to content writing, writers in all communications fields must learn new ways to reach their audiences. Messaging has moved from brand-centric selling to information-to-consumer storytelling. Marketers in all positions often must know both kinds of delivery: content writing and copywriting. What was once under the domain of ad agency media planners is now in the hands of many writers, who often handle scheduling and calendaring. What was once just social media has morphed into cross-disciplinary delivery that includes shareable and shoppable content. Today more than ever, communicators need to master myriad formats and storytelling templates. This comprehensively updated new text will include lists that compare the differences between content writers and copywriters to clarify terminology, as well as infographics and content-writing templates or examples. It will provide a thorough overview of and introduction to writing strategic copy and creating content in order to reach any kind of audience across a multitude of different platforms"-- Advertising copy / Handbooks, manuals, etc Marketing / Handbooks, manuals, etc John Wiley & Sons pbl 9781119866510 adobe pdf 9781119866527 epub Erscheint auch als Online-Ausgabe Berman, Margo, 1947- Content and copywriting Second edition Hoboken, NJ : Wiley-Blackwell, 2024 9781119866510 |
| spellingShingle | Berman, Margo 1947- Content and copywriting the complete toolkit for strategic marketing |
| title | Content and copywriting the complete toolkit for strategic marketing |
| title_auth | Content and copywriting the complete toolkit for strategic marketing |
| title_exact_search | Content and copywriting the complete toolkit for strategic marketing |
| title_full | Content and copywriting the complete toolkit for strategic marketing Margo Berman |
| title_fullStr | Content and copywriting the complete toolkit for strategic marketing Margo Berman |
| title_full_unstemmed | Content and copywriting the complete toolkit for strategic marketing Margo Berman |
| title_short | Content and copywriting |
| title_sort | content and copywriting the complete toolkit for strategic marketing |
| title_sub | the complete toolkit for strategic marketing |
| work_keys_str_mv | AT bermanmargo contentandcopywritingthecompletetoolkitforstrategicmarketing AT johnwileysons contentandcopywritingthecompletetoolkitforstrategicmarketing |