Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer Nature Singapore
2024
Singapore Palgrave Macmillan |
| Ausgabe: | 1st ed. 2024 |
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XXV, 213 p. 7 illus., 6 illus. in color) |
| ISBN: | 9789819759149 |
| DOI: | 10.1007/978-981-97-5914-9 |
Internformat
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Datensatz im Suchindex
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| author | Harrison, Lisa |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-97-5914-9 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| owner_facet | DE-703 DE-706 DE-M347 DE-2070s DE-898 DE-BY-UBR DE-523 DE-B768 DE-92 DE-860 DE-Aug4 DE-19 DE-BY-UBM DE-862 DE-BY-FWS DE-91 DE-BY-TUM DE-634 DE-739 DE-1049 DE-861 DE-1043 DE-1102 DE-858 DE-1051 DE-824 DE-863 DE-BY-FWS DE-573 DE-1046 DE-522 DE-83 |
| physical | 1 Online-Ressource (XXV, 213 p. 7 illus., 6 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Singapore Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Harrison, Lisa Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers Digital Marketing Digital and New Media Telemarketing Internet marketing Digital media |
| title | Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers |
| title_auth | Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers |
| title_exact_search | Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers |
| title_full | Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers by Lisa Harrison |
| title_fullStr | Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers by Lisa Harrison |
| title_full_unstemmed | Unpacking Micro-Influence within the Australian Creative Sectors A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers by Lisa Harrison |
| title_short | Unpacking Micro-Influence within the Australian Creative Sectors |
| title_sort | unpacking micro influence within the australian creative sectors a theoretical framework for understanding the skills knowledge and capabilities of micro influencers |
| title_sub | A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers |
| topic | Digital Marketing Digital and New Media Telemarketing Internet marketing Digital media |
| topic_facet | Digital Marketing Digital and New Media Telemarketing Internet marketing Digital media |
| url | https://doi.org/10.1007/978-981-97-5914-9 |
| work_keys_str_mv | AT harrisonlisa unpackingmicroinfluencewithintheaustraliancreativesectorsatheoreticalframeworkforunderstandingtheskillsknowledgeandcapabilitiesofmicroinfluencers |