Multichannel Marketing: Strategy - Design - Digital Technology
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
[2024]
Wiesbaden Springer |
| Ausgabe: | 1st ed. 2024 |
| Schriftenreihe: | Springer Texts in Business and Economics
|
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-355 DE-703 DE-706 DE-824 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xiii, 741 Seiten) |
| ISBN: | 9783658446758 |
| ISSN: | 2192-4341 |
| DOI: | 10.1007/978-3-658-44675-8 |
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Datensatz im Suchindex
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| author | Wirtz, Bernd W. 1964- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-44675-8 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| id | DE-604.BV049903749 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T04:03:02Z |
| institution | BVB |
| isbn | 9783658446758 |
| issn | 2192-4341 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035242660 |
| oclc_num | 1466916874 |
| open_access_boolean | |
| owner | DE-703 DE-858 DE-863 DE-BY-FWS DE-1046 DE-862 DE-BY-FWS DE-2070s DE-91 DE-BY-TUM DE-B768 DE-1102 DE-739 DE-523 DE-83 DE-19 DE-BY-UBM DE-861 DE-Aug4 DE-860 DE-M347 DE-706 DE-1043 DE-522 DE-824 DE-898 DE-BY-UBR DE-573 DE-634 DE-1049 DE-1051 DE-92 DE-355 DE-BY-UBR |
| owner_facet | DE-703 DE-858 DE-863 DE-BY-FWS DE-1046 DE-862 DE-BY-FWS DE-2070s DE-91 DE-BY-TUM DE-B768 DE-1102 DE-739 DE-523 DE-83 DE-19 DE-BY-UBM DE-861 DE-Aug4 DE-860 DE-M347 DE-706 DE-1043 DE-522 DE-824 DE-898 DE-BY-UBR DE-573 DE-634 DE-1049 DE-1051 DE-92 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (xiii, 741 Seiten) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2024 ZDB-30-PQE UBR P&C 2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Fachmedien Wiesbaden Springer |
| record_format | marc |
| series2 | Springer Texts in Business and Economics |
| spellingShingle | Wirtz, Bernd W. 1964- Multichannel Marketing Strategy - Design - Digital Technology Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4725388-5 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4078869-6 |
| title | Multichannel Marketing Strategy - Design - Digital Technology |
| title_auth | Multichannel Marketing Strategy - Design - Digital Technology |
| title_exact_search | Multichannel Marketing Strategy - Design - Digital Technology |
| title_full | Multichannel Marketing Strategy - Design - Digital Technology Bernd W. Wirtz |
| title_fullStr | Multichannel Marketing Strategy - Design - Digital Technology Bernd W. Wirtz |
| title_full_unstemmed | Multichannel Marketing Strategy - Design - Digital Technology Bernd W. Wirtz |
| title_short | Multichannel Marketing |
| title_sort | multichannel marketing strategy design digital technology |
| title_sub | Strategy - Design - Digital Technology |
| topic | Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Mehrgleisiger Vertrieb Marketingmanagement Marketingstrategie Vertriebsorganisation |
| url | https://doi.org/10.1007/978-3-658-44675-8 |
| work_keys_str_mv | AT wirtzberndw multichannelmarketingstrategydesigndigitaltechnology |