Storytelling in management practice: dynamics and implications

This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how st...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Reissner, Stefanie (VerfasserIn), Pagan, Victoria (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London ; New York Routledge 2024
Schriftenreihe:Routledge studies in management, organizations and society 23
Schlagworte:
Zusammenfassung:This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed
Beschreibung:viii, 183 Seiten Breite 156 mm, Hoehe 234 mm
ISBN:9781032928357

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