Sponsored editorial content in digital journalism:
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional context...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schlagworte: | |
| Zusammenfassung: | For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts |
| Beschreibung: | vii, 146 Seiten Breite 174 mm, Hoehe 246 mm |
| ISBN: | 9781032453552 |
Internformat
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-12-11T13:01:56Z |
| institution | BVB |
| isbn | 9781032453552 |
| language | English |
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| physical | vii, 146 Seiten Breite 174 mm, Hoehe 246 mm |
| publishDate | 2023 |
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| spelling | Sponsored editorial content in digital journalism edited by Jonathan Hardy London ; New York Routledge 2023 vii, 146 Seiten Breite 174 mm, Hoehe 246 mm txt rdacontent n rdamedia nc rdacarrier For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts Neue Medien (DE-588)4196910-8 gnd rswk-swf Journalismus (DE-588)4028779-8 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf Journalismus (DE-588)4028779-8 s Neue Medien (DE-588)4196910-8 s Sponsoring (DE-588)4207431-9 s DE-604 Hardy, Jonathan 1963- (DE-588)1034094203 edt Äquivalent Druck-Ausgabe, Hardcover 978-1-032-45354-5 Erscheint auch als Online-Ausgabe 978-1-003-37657-6 |
| spellingShingle | Hardy, Jonathan Sponsored editorial content in digital journalism Neue Medien (DE-588)4196910-8 gnd Journalismus (DE-588)4028779-8 gnd Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4028779-8 (DE-588)4207431-9 |
| title | Sponsored editorial content in digital journalism |
| title_auth | Sponsored editorial content in digital journalism |
| title_exact_search | Sponsored editorial content in digital journalism |
| title_full | Sponsored editorial content in digital journalism edited by Jonathan Hardy |
| title_fullStr | Sponsored editorial content in digital journalism edited by Jonathan Hardy |
| title_full_unstemmed | Sponsored editorial content in digital journalism edited by Jonathan Hardy |
| title_short | Sponsored editorial content in digital journalism |
| title_sort | sponsored editorial content in digital journalism |
| topic | Neue Medien (DE-588)4196910-8 gnd Journalismus (DE-588)4028779-8 gnd Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Neue Medien Journalismus Sponsoring |
| work_keys_str_mv | AT hardyjonathan sponsorededitorialcontentindigitaljournalism |