Greener products: the making and marketing of sustainable brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton ; London ; New York
CRC Press, Taylor & Francis Group
2025
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| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xvi, 285 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032579856 9781032579870 |
Internformat
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| 245 | 1 | 0 | |a Greener products |b the making and marketing of sustainable brands |c Al Iannuzzi |
| 250 | |a Third edition | ||
| 264 | 1 | |a Boca Raton ; London ; New York |b CRC Press, Taylor & Francis Group |c 2025 | |
| 300 | |a xvi, 285 Seiten |b Illustrationen, Diagramme | ||
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| 650 | 4 | |a Green marketing | |
| 650 | 4 | |a Green products | |
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Datensatz im Suchindex
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Contents Foreword. vii Preface. ix About the Author. xiii Acknowledgments. xv SECTION I Chapter 1 The Case for Greener Products Introduction. 3 Al lannuzzi Chapter 2 Market Drivers for Greener Products. 19 Al lannuzzi Chapter 3 Regulatory Drivers for Greener Products. 42 Al lannuzzi SECTION II Chapter 4 Making Greener Products Greener Product Design Examples. 69 Al lannuzzi with contributions from Ora Kalaj Chapter 5 Sustainable Innovation and Tools for Product Sustainability. 128 James Fava Chapter 6 Biodiversity and Natural Capital. 180 Libby Bernick SECTION III Chapter 7 Marketing Greener Products Green Marketing. 201 Al lannuzzi v
Contents Vl Chapter 8 Consumer Interest in Sustainable Purchases Continues to Grow. 222 Suzanne Shelton Chapter 9 Marketing Green: Best Practices from . 236 John Jowers and Ivellisse Morales Chapter 10 Aspects of Green Marketing. 249 Al lannuzzi Chapter 11 Best Practices and Conclusions. 267 Al lannuzzi Index. 275 |
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| indexdate | 2025-01-28T09:05:25Z |
| institution | BVB |
| isbn | 9781032579856 9781032579870 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035234599 |
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| physical | xvi, 285 Seiten Illustrationen, Diagramme |
| publishDate | 2025 |
| publishDateSearch | 2025 |
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| publisher | CRC Press, Taylor & Francis Group |
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| spelling | Iannuzzi, Al ca. 20. Jh. Verfasser (DE-588)1140737511 aut Greener products the making and marketing of sustainable brands Al Iannuzzi Third edition Boca Raton ; London ; New York CRC Press, Taylor & Francis Group 2025 xvi, 285 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Green marketing Green products Erscheint auch als Online-Ausgabe 978-1-003-44193-9 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035234599&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Iannuzzi, Al ca. 20. Jh Greener products the making and marketing of sustainable brands Green marketing Green products |
| title | Greener products the making and marketing of sustainable brands |
| title_auth | Greener products the making and marketing of sustainable brands |
| title_exact_search | Greener products the making and marketing of sustainable brands |
| title_full | Greener products the making and marketing of sustainable brands Al Iannuzzi |
| title_fullStr | Greener products the making and marketing of sustainable brands Al Iannuzzi |
| title_full_unstemmed | Greener products the making and marketing of sustainable brands Al Iannuzzi |
| title_short | Greener products |
| title_sort | greener products the making and marketing of sustainable brands |
| title_sub | the making and marketing of sustainable brands |
| topic | Green marketing Green products |
| topic_facet | Green marketing Green products |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035234599&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT iannuzzial greenerproductsthemakingandmarketingofsustainablebrands |
Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Exemplar 1 | ausleihbar In process Vormerken |
|---|