Designing brand identity: a comprehensive guide to the world of brands and branding
"From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap t...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2024]
|
| Ausgabe: | Sixth edition |
| Schlagworte: | |
| Zusammenfassung: | "From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"-- |
| Beschreibung: | xiii, 332 Seiten |
| ISBN: | 9781119984818 |
Internformat
MARC
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| 100 | 1 | |a Wheeler, Alina |d 1948- |e Verfasser |0 (DE-588)137832362 |4 aut | |
| 245 | 1 | 0 | |a Designing brand identity |b a comprehensive guide to the world of brands and branding |c Alina Wheeler, Rob Meyerson |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2024] | |
| 300 | |a xiii, 332 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a "From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"-- | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Trademarks / Design | |
| 650 | 4 | |a Advertising / Brand name products | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Stratégie de marque | |
| 650 | 4 | |a Produits de marque / Publicité | |
| 650 | 4 | |a branding | |
| 650 | 4 | |a Brand name products | |
| 700 | 1 | |a Meyerson, Rob |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, epub |z 978-1-119-98497-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-119-98482-5 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035233805 | |
Datensatz im Suchindex
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| author | Wheeler, Alina 1948- Meyerson, Rob |
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| edition | Sixth edition |
| format | Book |
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| id | DE-604.BV049894723 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-07T12:00:42Z |
| institution | BVB |
| isbn | 9781119984818 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035233805 |
| open_access_boolean | |
| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | xiii, 332 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Wiley |
| record_format | marc |
| spelling | Wheeler, Alina 1948- Verfasser (DE-588)137832362 aut Designing brand identity a comprehensive guide to the world of brands and branding Alina Wheeler, Rob Meyerson Sixth edition Hoboken, New Jersey Wiley [2024] xiii, 332 Seiten txt rdacontent n rdamedia nc rdacarrier "From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"-- Branding (Marketing) Trademarks / Design Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding Brand name products Meyerson, Rob Verfasser aut Erscheint auch als Online-Ausgabe, epub 978-1-119-98497-9 Erscheint auch als Online-Ausgabe 978-1-119-98482-5 |
| spellingShingle | Wheeler, Alina 1948- Meyerson, Rob Designing brand identity a comprehensive guide to the world of brands and branding Branding (Marketing) Trademarks / Design Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding Brand name products |
| title | Designing brand identity a comprehensive guide to the world of brands and branding |
| title_auth | Designing brand identity a comprehensive guide to the world of brands and branding |
| title_exact_search | Designing brand identity a comprehensive guide to the world of brands and branding |
| title_full | Designing brand identity a comprehensive guide to the world of brands and branding Alina Wheeler, Rob Meyerson |
| title_fullStr | Designing brand identity a comprehensive guide to the world of brands and branding Alina Wheeler, Rob Meyerson |
| title_full_unstemmed | Designing brand identity a comprehensive guide to the world of brands and branding Alina Wheeler, Rob Meyerson |
| title_short | Designing brand identity |
| title_sort | designing brand identity a comprehensive guide to the world of brands and branding |
| title_sub | a comprehensive guide to the world of brands and branding |
| topic | Branding (Marketing) Trademarks / Design Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding Brand name products |
| topic_facet | Branding (Marketing) Trademarks / Design Advertising / Brand name products Produits de marque Stratégie de marque Produits de marque / Publicité branding Brand name products |
| work_keys_str_mv | AT wheeleralina designingbrandidentityacomprehensiveguidetotheworldofbrandsandbranding AT meyersonrob designingbrandidentityacomprehensiveguidetotheworldofbrandsandbranding |