Battleground: electoral college strategies, execution, and impact in the modern era
"Covering the beginning of the television era to the present, 'Battleground' provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are amo...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Oxford University Press
[2024]
|
| Schlagworte: | |
| Zusammenfassung: | "Covering the beginning of the television era to the present, 'Battleground' provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, 'Battleground' identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. 'Battleground' provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world."-- |
| Beschreibung: | xi, 301 Seiten Diagramme, Karten 24 cm |
| ISBN: | 9780197774366 0197774369 9780197774373 0197774377 |
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| 505 | 8 | |a Preface -- A new look at presidential campaigns in the modern era -- Strategy, time, and presidential campaigning -- Wholesale campaigning (1952-1972) -- Zero-sum campaigning (1976-2000) -- Micro-targeted campaigning (2004-2020) -- Tracking electoral strategy over time -- Tracking the allocation of resources over time -- Putting it all together : resource allocation and vote outcomes -- The past, the present, and the future of presidential campaigns -- Appendix: Strategy categorization, candidate appearances, and ad spending by state, 1952-2020 | |
| 520 | 3 | |a "Covering the beginning of the television era to the present, 'Battleground' provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. | |
| 520 | 3 | |a Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, 'Battleground' identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. | |
| 520 | 3 | |a 'Battleground' provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world."-- | |
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Datensatz im Suchindex
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| author | Shaw, Daron R. 1966- Althaus, Scott L. 1966- Panagopoulos, Costas 1972- |
| author_GND | (DE-588)132912538 (DE-588)139734937 (DE-588)139370587 |
| author_facet | Shaw, Daron R. 1966- Althaus, Scott L. 1966- Panagopoulos, Costas 1972- |
| author_role | aut aut aut |
| author_sort | Shaw, Daron R. 1966- |
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| contents | Preface -- A new look at presidential campaigns in the modern era -- Strategy, time, and presidential campaigning -- Wholesale campaigning (1952-1972) -- Zero-sum campaigning (1976-2000) -- Micro-targeted campaigning (2004-2020) -- Tracking electoral strategy over time -- Tracking the allocation of resources over time -- Putting it all together : resource allocation and vote outcomes -- The past, the present, and the future of presidential campaigns -- Appendix: Strategy categorization, candidate appearances, and ad spending by state, 1952-2020 |
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| id | DE-604.BV049891293 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-20T15:01:48Z |
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| isbn | 9780197774366 0197774369 9780197774373 0197774377 |
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| spelling | Shaw, Daron R. 1966- Verfasser (DE-588)132912538 aut Battleground electoral college strategies, execution, and impact in the modern era Daron R. Shaw, Scott L. Althaus, and Costas Panagopoulos New York, NY Oxford University Press [2024] © 2024 xi, 301 Seiten Diagramme, Karten 24 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Preface -- A new look at presidential campaigns in the modern era -- Strategy, time, and presidential campaigning -- Wholesale campaigning (1952-1972) -- Zero-sum campaigning (1976-2000) -- Micro-targeted campaigning (2004-2020) -- Tracking electoral strategy over time -- Tracking the allocation of resources over time -- Putting it all together : resource allocation and vote outcomes -- The past, the present, and the future of presidential campaigns -- Appendix: Strategy categorization, candidate appearances, and ad spending by state, 1952-2020 "Covering the beginning of the television era to the present, 'Battleground' provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, 'Battleground' identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. 'Battleground' provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world."-- USA Präsident (DE-588)2033432-1 gnd rswk-swf Geschichte 1952-2020 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Electoral college (DE-588)4451841-9 gnd rswk-swf Wahlkampffinanzierung (DE-588)4188916-2 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Presidents / United States / Election Political campaigns / United States / Sociological aspects Electoral college / United States Presidential candidates / United States / Attitudes Communication in politics / United States United States / Politics and government Collège électoral / États-Unis Communication politique / États-Unis États-Unis / Politique et gouvernement USA Präsident (DE-588)2033432-1 b Präsidentenwahl (DE-588)4047020-9 s Wahlkampf (DE-588)4064292-6 s Wahlkampffinanzierung (DE-588)4188916-2 s Electoral college (DE-588)4451841-9 s Strategie (DE-588)4057952-9 s Geschichte 1952-2020 z DE-604 Althaus, Scott L. 1966- Verfasser (DE-588)139734937 aut Panagopoulos, Costas 1972- Verfasser (DE-588)139370587 aut |
| spellingShingle | Shaw, Daron R. 1966- Althaus, Scott L. 1966- Panagopoulos, Costas 1972- Battleground electoral college strategies, execution, and impact in the modern era Preface -- A new look at presidential campaigns in the modern era -- Strategy, time, and presidential campaigning -- Wholesale campaigning (1952-1972) -- Zero-sum campaigning (1976-2000) -- Micro-targeted campaigning (2004-2020) -- Tracking electoral strategy over time -- Tracking the allocation of resources over time -- Putting it all together : resource allocation and vote outcomes -- The past, the present, and the future of presidential campaigns -- Appendix: Strategy categorization, candidate appearances, and ad spending by state, 1952-2020 USA Präsident (DE-588)2033432-1 gnd Strategie (DE-588)4057952-9 gnd Präsidentenwahl (DE-588)4047020-9 gnd Electoral college (DE-588)4451841-9 gnd Wahlkampffinanzierung (DE-588)4188916-2 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)2033432-1 (DE-588)4057952-9 (DE-588)4047020-9 (DE-588)4451841-9 (DE-588)4188916-2 (DE-588)4064292-6 |
| title | Battleground electoral college strategies, execution, and impact in the modern era |
| title_auth | Battleground electoral college strategies, execution, and impact in the modern era |
| title_exact_search | Battleground electoral college strategies, execution, and impact in the modern era |
| title_full | Battleground electoral college strategies, execution, and impact in the modern era Daron R. Shaw, Scott L. Althaus, and Costas Panagopoulos |
| title_fullStr | Battleground electoral college strategies, execution, and impact in the modern era Daron R. Shaw, Scott L. Althaus, and Costas Panagopoulos |
| title_full_unstemmed | Battleground electoral college strategies, execution, and impact in the modern era Daron R. Shaw, Scott L. Althaus, and Costas Panagopoulos |
| title_short | Battleground |
| title_sort | battleground electoral college strategies execution and impact in the modern era |
| title_sub | electoral college strategies, execution, and impact in the modern era |
| topic | USA Präsident (DE-588)2033432-1 gnd Strategie (DE-588)4057952-9 gnd Präsidentenwahl (DE-588)4047020-9 gnd Electoral college (DE-588)4451841-9 gnd Wahlkampffinanzierung (DE-588)4188916-2 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | USA Präsident Strategie Präsidentenwahl Electoral college Wahlkampffinanzierung Wahlkampf |
| work_keys_str_mv | AT shawdaronr battlegroundelectoralcollegestrategiesexecutionandimpactinthemodernera AT althausscottl battlegroundelectoralcollegestrategiesexecutionandimpactinthemodernera AT panagopouloscostas battlegroundelectoralcollegestrategiesexecutionandimpactinthemodernera |