The Routledge handbook of nonprofit communication:

"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approa...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Gonçalves, Gisela (HerausgeberIn), Oliveira, Evandro 1979- (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY; London Routledge 2023
Ausgabe:First edition
Schriftenreihe:Routledge handbooks in communications studies
Schlagworte:
Zusammenfassung:"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"--
Beschreibung:Literaturangaben
Beschreibung:xix, 353 Seiten Illustrationen 26 cm
ISBN:9780367771775
9780367772727

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