The Routledge handbook of nonprofit communication:
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approa...
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY; London
Routledge
2023
|
Ausgabe: | First edition |
Schriftenreihe: | Routledge handbooks in communications studies
|
Schlagworte: | |
Zusammenfassung: | "This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"-- |
Beschreibung: | Literaturangaben |
Beschreibung: | xix, 353 Seiten Illustrationen 26 cm |
ISBN: | 9780367771775 9780367772727 |
Internformat
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490 | 0 | |a Routledge handbooks in communications studies | |
500 | |a Literaturangaben | ||
520 | 3 | |a "This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"-- | |
653 | 0 | |a Communication in organizations | |
653 | 0 | |a Non-governmental organizations | |
653 | 0 | |a Public relations | |
653 | 0 | |a Communication dans les organisations | |
653 | 0 | |a Organisations non gouvernementales | |
653 | 0 | |a Relations publiques | |
653 | 0 | |a public relations | |
653 | 0 | |a Communication in organizations | |
653 | 0 | |a Non-governmental organizations | |
653 | 0 | |a Public relations | |
655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
700 | 1 | |a Gonçalves, Gisela |0 (DE-588)1112683313 |4 edt | |
700 | 1 | |a Oliveira, Evandro |d 1979- |0 (DE-588)112050547X |4 edt | |
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Datensatz im Suchindex
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author2 | Gonçalves, Gisela Oliveira, Evandro 1979- |
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author_GND | (DE-588)1112683313 (DE-588)112050547X |
author_facet | Gonçalves, Gisela Oliveira, Evandro 1979- |
building | Verbundindex |
bvnumber | BV049883297 |
classification_rvk | QQ 000 |
ctrlnum | (OCoLC)1466934639 (DE-599)BVBBV049883297 |
discipline | Wirtschaftswissenschaften |
edition | First edition |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV049883297 |
illustrated | Illustrated |
indexdate | 2025-01-07T11:03:22Z |
institution | BVB |
isbn | 9780367771775 9780367772727 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035222613 |
oclc_num | 1466934639 |
open_access_boolean | |
owner | DE-739 |
owner_facet | DE-739 |
physical | xix, 353 Seiten Illustrationen 26 cm |
publishDate | 2023 |
publishDateSearch | 2023 |
publishDateSort | 2023 |
publisher | Routledge |
record_format | marc |
series2 | Routledge handbooks in communications studies |
spelling | The Routledge handbook of nonprofit communication edited by Gisela Gonçalves and Evandro Oliveira New York, NY; London Routledge 2023 xix, 353 Seiten Illustrationen 26 cm txt rdacontent n rdamedia nc rdacarrier Routledge handbooks in communications studies Literaturangaben "This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"-- Communication in organizations Non-governmental organizations Public relations Communication dans les organisations Organisations non gouvernementales Relations publiques public relations (DE-588)4143413-4 Aufsatzsammlung gnd-content Gonçalves, Gisela (DE-588)1112683313 edt Oliveira, Evandro 1979- (DE-588)112050547X edt Erscheint auch als Online-Ausgabe, ebk 978-1-003-17056-3 |
spellingShingle | The Routledge handbook of nonprofit communication |
subject_GND | (DE-588)4143413-4 |
title | The Routledge handbook of nonprofit communication |
title_auth | The Routledge handbook of nonprofit communication |
title_exact_search | The Routledge handbook of nonprofit communication |
title_full | The Routledge handbook of nonprofit communication edited by Gisela Gonçalves and Evandro Oliveira |
title_fullStr | The Routledge handbook of nonprofit communication edited by Gisela Gonçalves and Evandro Oliveira |
title_full_unstemmed | The Routledge handbook of nonprofit communication edited by Gisela Gonçalves and Evandro Oliveira |
title_short | The Routledge handbook of nonprofit communication |
title_sort | the routledge handbook of nonprofit communication |
topic_facet | Aufsatzsammlung |
work_keys_str_mv | AT goncalvesgisela theroutledgehandbookofnonprofitcommunication AT oliveiraevandro theroutledgehandbookofnonprofitcommunication |