Success As a Real Estate Agent for Dummies:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2024
|
Ausgabe: | 4th ed |
Online-Zugang: | DE-2070s |
Beschreibung: | Description based on publisher supplied metadata and other sources |
Beschreibung: | 1 Online-Ressource (451 Seiten) |
ISBN: | 9781394258260 |
Internformat
MARC
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245 | 1 | 0 | |a Success As a Real Estate Agent for Dummies |
250 | |a 4th ed | ||
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264 | 4 | |c ©2024 | |
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505 | 8 | |a Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Showing Up for Your Own Success Story -- Chapter 1 Cultivating Skills and Strategies for Success -- Having Goal Objectives and Sales and Income Targets -- Acting Like a Top Producer from Day One -- Serving your professional representation -- Making the right financial decisions -- Securing Customers and Clients -- Generating leads: The most important factor -- Developing sales ability to win customers -- A real estate market won't dictate your success -- Understanding the Reasoning for Being a Strong Listing Agent -- Choosing Your Avenue to Success -- Chapter 2 Selecting the Right Company -- Real Estate Office of the Future -- Weighing All Your Options -- What makes a great office? -- Bending or breaking the rules -- The rules of the house -- A penny for you, a penny for me: Commission split arrangements -- Brokerage fees: Don't bite the hand that feeds you -- What really matters? Looking at size, online presence, training, and market share -- Prioritizing your needs and expectations in a company -- Knowing your values -- Establishing your expectations -- Creating Your Agency Short List -- Completing your homework -- Asking key questions -- Evaluating your research -- And the winner is? -- Getting Off to a Fast Start -- Building a relationship with your manager -- Understanding your manager's role in your success -- Earning respect from your manager -- Forming partnerships inside your company -- Earning respect from your peers -- Working with agents in your office -- Cooperating with agents in your marketplace -- Developing strategic partnerships -- Considering Pros and Cons of Joining a Team -- What are the advantages for a new agent? | |
505 | 8 | |a Leads and opportunities provided -- Good teams have systems and support -- Transaction management and support -- Training, education, and accountability -- Some teams provide a base salary or draw against future commissions -- What are the disadvantages? -- Let's get it on the table . . . your split will be lower -- Get your ego out of the way -- It's not what you gross it's what you net -- Chapter 3 Mastering Any Marketplace -- A Seller's Marketplace Seems Easy -- The coming soon listing strategy -- The attraction of new competition -- Sellers don't think they need you -- Demonstrating your value to sellers -- Reducing the effect of flat-fee or low-fee brokers -- Buyer's Market? No Problem -- Do you even want sellers? -- Where to find leads when they're scarce -- Convincing sellers - why sell now? -- Building urgency in buyers to act -- Shift Happens -- Recognizing early stages of a market shift -- Shift recognized - now what? -- Focus on motivation -- Chapter 4 Positioning Yourself as a Marketplace Expert -- Overcoming the Bias against Rookies -- Taking advantage of other people's experience -- Using previous experiences to enhance your credibility -- Leveling the playing field with market knowledge -- Crafting a Market Trends Report -- Using what your MLS or Board of Realtors already produces -- Repackaging so it's unique to you -- Understanding Clients' Emotion-Based Decision Making -- Fear of missing out: FOMO -- Fear of making a mistake: FOMM -- Expanding Your Market Knowledge with Key Sources -- Your local multiple listing service -- The National Association of Realtors -- The best of the rest resources -- The Wall Street Journal -- Part 2 Creating Leads in Our Online World -- Chapter 5 Using Facebook and Instagram: Online Lead Juggernauts -- Balancing Traditional and Social Media Strategies | |
505 | 8 | |a Personal or Business? Using Social Media Accounts Effectively -- Using your personal page to create business -- Walk the fine line with business on your personal page -- Watch for life changes -- Getting people to share your posts -- Post for pleasure (and business) -- Creating your business page -- Figure out what to post on your business page -- Practice consistency -- Find the right mix -- Using Facebook and Instagram Marketing Strategies -- Using reels effectively: What content works on reels? -- Targeting buyers -- The value strategy for buyers -- Using your company listings to create leads -- Using best buy lists to capture buyers -- Targeting sellers -- Delivering value to draw sellers in -- Getting seller prospects to raise their hand -- Creating "What is my home worth" campaigns -- Using the secret weapon of Facebook Lists -- Creating your list categories -- Putting lists to use -- Chapter 6 Uncovering Leads with Online Search -- The ABCs of Online Leads -- Distinguishing two types of leads -- Dealing with the prospect brush-off -- Converting the forced-registration lead -- Converting the direct-inquiry lead -- DIY Mentality and Misconceptions -- Selling your value to the online shopper -- No Substitute for Speed to Lead -- Designing your lead follow-up strategy -- Using text to connect with a prospect -- Video email: The secret sauce -- Persistence pays off -- The Psychology of an IDX Lead -- Be first in line -- Don't set it and forget it -- Show and tell -- Ask them to engage -- Making the Most of Your IDX System -- Using a squeeze page -- Combining your property search system with other strategies -- Working with pay-per-click campaigns -- Using enhanced lead-generation systems -- Chapter 7 Building a Larger Online Presence -- Building a Quality Website for Long-Term Success -- Knowing your website's purpose | |
505 | 8 | |a Creating leads through your site -- Delivering value online -- Understanding Real Estate Blogging -- Creating the look and feel of a professional blog -- Setting up your writing and posting schedule -- Positioning yourself as the marketplace expert -- Integrating a Customer Relationship Management (CRM) Solution -- Using a CRM as your electronic brain -- Property search system + CRM = money -- Chapter 8 Creating Leads with Third-Party Websites -- The Elephant in the Room: Third-Party Real Estate Sites -- The love-hate relationship with Zillow and Realtor.com -- Results can vary by marketplace -- Zillow, the White Whale of Real Estate -- Paying to play on listings -- Using premier agent status even when a new agent -- Fitting the review piece into the puzzle -- Checking your production -- Realtor.com: It's Not Ours Anymore -- Lead-generation options with Realtor.com -- Avoiding some pitfalls -- The Best of the Rest: Homelight, OJO, Redfin, Veterans United -- Part 3 Creating Leads through Timeless Channels -- Chapter 9 Prospecting for Gold: Generating Listings and Sales -- Knowing Why Prospecting Still Works -- Video email -- Handwritten notes -- Phone and face-to-face communication -- Tailoring Prospecting for the Type of Client -- Prospecting for seller leads -- Prospecting for buyer leads -- Understanding the Four Pillars of Prospecting -- Building Momentum in Your Prospecting -- Targeting the right prospects -- Setting and achieving prospecting goals -- Using technology to your advantage -- Data service technology -- Auto dialers -- Shattering the myths -- Try this magic pill . . . -- Here's an approach that's too good to be true . . . -- Top producers don't prospect . . . -- My clients and friends don't want to be bothered . . . -- Knowing the Numbers and Ratios -- The law of accumulation -- The power of consistency | |
505 | 8 | |a The never-ending prospecting cycle -- The importance of tracking results -- The challenge of managing contacts -- Staying in Touch -- Chapter 10 Generating Referrals, Recommendations, and Introductions -- Knowing the Referral Truths and Consequences -- Building Your Referral Base -- Finding sources of referrals -- Current clients -- Past clients -- Networking contacts -- Business and social contacts -- Constructing a referral database -- Following the three golden rules -- 1. Be referable -- 2. Mine your contacts -- 3. Leverage your relationships -- Creating a Referral Strategy -- Defining the type of referrals you seek -- Approaching your referral sources without begging -- Asking the right questions at the right time -- Honoring the referrals you receive -- Developing and Expanding Referral Relationships -- Making first-time contact -- Know the two objectives of your first call or visit -- Use the name of your referral source to open doors -- Converting referrals into clients and referral sources -- Personal visits and calls -- Written notes, email messages, and mailers -- Chapter 11 Working Expired and FSBO Success in Any Marketplace -- Three Reasons to Work Expired and FSBO Listings -- The ABCs of Expired Listings -- Expireds are high-probability prospects -- Engaging conversations -- Qualifying expired listings -- Calling the seller: What to say -- Sales skills -- Sample scripts -- Using technology to leverage your expired efforts -- Opportunities in the For-Sale-by- Owner's World -- Understanding why to pursue FSBO listings -- Using technology to find FSBO listings and opportunities -- Converting FSBO opportunities to listings -- Organizing your plan of attack -- Targeting your prospects -- Making the initial contact -- Putting the mail carrier to work -- Dialing for dollars -- Overcoming rejection and staying resilient -- Coming face to face | |
505 | 8 | |a Building relationships | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Zeller, Dirk |t Success As a Real Estate Agent for Dummies |d Newark : John Wiley & Sons, Incorporated,c2024 |z 9781394258246 |
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Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author | Zeller, Dirk |
author_facet | Zeller, Dirk |
author_role | aut |
author_sort | Zeller, Dirk |
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building | Verbundindex |
bvnumber | BV049876919 |
collection | ZDB-30-PQE |
contents | Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Showing Up for Your Own Success Story -- Chapter 1 Cultivating Skills and Strategies for Success -- Having Goal Objectives and Sales and Income Targets -- Acting Like a Top Producer from Day One -- Serving your professional representation -- Making the right financial decisions -- Securing Customers and Clients -- Generating leads: The most important factor -- Developing sales ability to win customers -- A real estate market won't dictate your success -- Understanding the Reasoning for Being a Strong Listing Agent -- Choosing Your Avenue to Success -- Chapter 2 Selecting the Right Company -- Real Estate Office of the Future -- Weighing All Your Options -- What makes a great office? -- Bending or breaking the rules -- The rules of the house -- A penny for you, a penny for me: Commission split arrangements -- Brokerage fees: Don't bite the hand that feeds you -- What really matters? Looking at size, online presence, training, and market share -- Prioritizing your needs and expectations in a company -- Knowing your values -- Establishing your expectations -- Creating Your Agency Short List -- Completing your homework -- Asking key questions -- Evaluating your research -- And the winner is? -- Getting Off to a Fast Start -- Building a relationship with your manager -- Understanding your manager's role in your success -- Earning respect from your manager -- Forming partnerships inside your company -- Earning respect from your peers -- Working with agents in your office -- Cooperating with agents in your marketplace -- Developing strategic partnerships -- Considering Pros and Cons of Joining a Team -- What are the advantages for a new agent? Leads and opportunities provided -- Good teams have systems and support -- Transaction management and support -- Training, education, and accountability -- Some teams provide a base salary or draw against future commissions -- What are the disadvantages? -- Let's get it on the table . . . your split will be lower -- Get your ego out of the way -- It's not what you gross it's what you net -- Chapter 3 Mastering Any Marketplace -- A Seller's Marketplace Seems Easy -- The coming soon listing strategy -- The attraction of new competition -- Sellers don't think they need you -- Demonstrating your value to sellers -- Reducing the effect of flat-fee or low-fee brokers -- Buyer's Market? No Problem -- Do you even want sellers? -- Where to find leads when they're scarce -- Convincing sellers - why sell now? -- Building urgency in buyers to act -- Shift Happens -- Recognizing early stages of a market shift -- Shift recognized - now what? -- Focus on motivation -- Chapter 4 Positioning Yourself as a Marketplace Expert -- Overcoming the Bias against Rookies -- Taking advantage of other people's experience -- Using previous experiences to enhance your credibility -- Leveling the playing field with market knowledge -- Crafting a Market Trends Report -- Using what your MLS or Board of Realtors already produces -- Repackaging so it's unique to you -- Understanding Clients' Emotion-Based Decision Making -- Fear of missing out: FOMO -- Fear of making a mistake: FOMM -- Expanding Your Market Knowledge with Key Sources -- Your local multiple listing service -- The National Association of Realtors -- The best of the rest resources -- The Wall Street Journal -- Part 2 Creating Leads in Our Online World -- Chapter 5 Using Facebook and Instagram: Online Lead Juggernauts -- Balancing Traditional and Social Media Strategies Personal or Business? Using Social Media Accounts Effectively -- Using your personal page to create business -- Walk the fine line with business on your personal page -- Watch for life changes -- Getting people to share your posts -- Post for pleasure (and business) -- Creating your business page -- Figure out what to post on your business page -- Practice consistency -- Find the right mix -- Using Facebook and Instagram Marketing Strategies -- Using reels effectively: What content works on reels? -- Targeting buyers -- The value strategy for buyers -- Using your company listings to create leads -- Using best buy lists to capture buyers -- Targeting sellers -- Delivering value to draw sellers in -- Getting seller prospects to raise their hand -- Creating "What is my home worth" campaigns -- Using the secret weapon of Facebook Lists -- Creating your list categories -- Putting lists to use -- Chapter 6 Uncovering Leads with Online Search -- The ABCs of Online Leads -- Distinguishing two types of leads -- Dealing with the prospect brush-off -- Converting the forced-registration lead -- Converting the direct-inquiry lead -- DIY Mentality and Misconceptions -- Selling your value to the online shopper -- No Substitute for Speed to Lead -- Designing your lead follow-up strategy -- Using text to connect with a prospect -- Video email: The secret sauce -- Persistence pays off -- The Psychology of an IDX Lead -- Be first in line -- Don't set it and forget it -- Show and tell -- Ask them to engage -- Making the Most of Your IDX System -- Using a squeeze page -- Combining your property search system with other strategies -- Working with pay-per-click campaigns -- Using enhanced lead-generation systems -- Chapter 7 Building a Larger Online Presence -- Building a Quality Website for Long-Term Success -- Knowing your website's purpose Creating leads through your site -- Delivering value online -- Understanding Real Estate Blogging -- Creating the look and feel of a professional blog -- Setting up your writing and posting schedule -- Positioning yourself as the marketplace expert -- Integrating a Customer Relationship Management (CRM) Solution -- Using a CRM as your electronic brain -- Property search system + CRM = money -- Chapter 8 Creating Leads with Third-Party Websites -- The Elephant in the Room: Third-Party Real Estate Sites -- The love-hate relationship with Zillow and Realtor.com -- Results can vary by marketplace -- Zillow, the White Whale of Real Estate -- Paying to play on listings -- Using premier agent status even when a new agent -- Fitting the review piece into the puzzle -- Checking your production -- Realtor.com: It's Not Ours Anymore -- Lead-generation options with Realtor.com -- Avoiding some pitfalls -- The Best of the Rest: Homelight, OJO, Redfin, Veterans United -- Part 3 Creating Leads through Timeless Channels -- Chapter 9 Prospecting for Gold: Generating Listings and Sales -- Knowing Why Prospecting Still Works -- Video email -- Handwritten notes -- Phone and face-to-face communication -- Tailoring Prospecting for the Type of Client -- Prospecting for seller leads -- Prospecting for buyer leads -- Understanding the Four Pillars of Prospecting -- Building Momentum in Your Prospecting -- Targeting the right prospects -- Setting and achieving prospecting goals -- Using technology to your advantage -- Data service technology -- Auto dialers -- Shattering the myths -- Try this magic pill . . . -- Here's an approach that's too good to be true . . . -- Top producers don't prospect . . . -- My clients and friends don't want to be bothered . . . -- Knowing the Numbers and Ratios -- The law of accumulation -- The power of consistency The never-ending prospecting cycle -- The importance of tracking results -- The challenge of managing contacts -- Staying in Touch -- Chapter 10 Generating Referrals, Recommendations, and Introductions -- Knowing the Referral Truths and Consequences -- Building Your Referral Base -- Finding sources of referrals -- Current clients -- Past clients -- Networking contacts -- Business and social contacts -- Constructing a referral database -- Following the three golden rules -- 1. Be referable -- 2. Mine your contacts -- 3. Leverage your relationships -- Creating a Referral Strategy -- Defining the type of referrals you seek -- Approaching your referral sources without begging -- Asking the right questions at the right time -- Honoring the referrals you receive -- Developing and Expanding Referral Relationships -- Making first-time contact -- Know the two objectives of your first call or visit -- Use the name of your referral source to open doors -- Converting referrals into clients and referral sources -- Personal visits and calls -- Written notes, email messages, and mailers -- Chapter 11 Working Expired and FSBO Success in Any Marketplace -- Three Reasons to Work Expired and FSBO Listings -- The ABCs of Expired Listings -- Expireds are high-probability prospects -- Engaging conversations -- Qualifying expired listings -- Calling the seller: What to say -- Sales skills -- Sample scripts -- Using technology to leverage your expired efforts -- Opportunities in the For-Sale-by- Owner's World -- Understanding why to pursue FSBO listings -- Using technology to find FSBO listings and opportunities -- Converting FSBO opportunities to listings -- Organizing your plan of attack -- Targeting your prospects -- Making the initial contact -- Putting the mail carrier to work -- Dialing for dollars -- Overcoming rejection and staying resilient -- Coming face to face Building relationships |
ctrlnum | (ZDB-30-PQE)EBC31516116 (ZDB-30-PAD)EBC31516116 (ZDB-89-EBL)EBL31516116 (OCoLC)1443941515 (DE-599)BVBBV049876919 |
dewey-full | 333.33068 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 333 - Economics of land and energy |
dewey-raw | 333.33068 |
dewey-search | 333.33068 |
dewey-sort | 3333.33068 |
dewey-tens | 330 - Economics |
discipline | Wirtschaftswissenschaften |
edition | 4th ed |
format | Electronic eBook |
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Using Social Media Accounts Effectively -- Using your personal page to create business -- Walk the fine line with business on your personal page -- Watch for life changes -- Getting people to share your posts -- Post for pleasure (and business) -- Creating your business page -- Figure out what to post on your business page -- Practice consistency -- Find the right mix -- Using Facebook and Instagram Marketing Strategies -- Using reels effectively: What content works on reels? -- Targeting buyers -- The value strategy for buyers -- Using your company listings to create leads -- Using best buy lists to capture buyers -- Targeting sellers -- Delivering value to draw sellers in -- Getting seller prospects to raise their hand -- Creating "What is my home worth" campaigns -- Using the secret weapon of Facebook Lists -- Creating your list categories -- Putting lists to use -- Chapter 6 Uncovering Leads with Online Search -- The ABCs of Online Leads -- Distinguishing two types of leads -- Dealing with the prospect brush-off -- Converting the forced-registration lead -- Converting the direct-inquiry lead -- DIY Mentality and Misconceptions -- Selling your value to the online shopper -- No Substitute for Speed to Lead -- Designing your lead follow-up strategy -- Using text to connect with a prospect -- Video email: The secret sauce -- Persistence pays off -- The Psychology of an IDX Lead -- Be first in line -- Don't set it and forget it -- Show and tell -- Ask them to engage -- Making the Most of Your IDX System -- Using a squeeze page -- Combining your property search system with other strategies -- Working with pay-per-click campaigns -- Using enhanced lead-generation systems -- Chapter 7 Building a Larger Online Presence -- Building a Quality Website for Long-Term Success -- Knowing your website's purpose</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Creating leads through your site -- Delivering value online -- Understanding Real Estate Blogging -- Creating the look and feel of a professional blog -- Setting up your writing and posting schedule -- Positioning yourself as the marketplace expert -- Integrating a Customer Relationship Management (CRM) Solution -- Using a CRM as your electronic brain -- Property search system + CRM = money -- Chapter 8 Creating Leads with Third-Party Websites -- The Elephant in the Room: Third-Party Real Estate Sites -- The love-hate relationship with Zillow and Realtor.com -- Results can vary by marketplace -- Zillow, the White Whale of Real Estate -- Paying to play on listings -- Using premier agent status even when a new agent -- Fitting the review piece into the puzzle -- Checking your production -- Realtor.com: It's Not Ours Anymore -- Lead-generation options with Realtor.com -- Avoiding some pitfalls -- The Best of the Rest: Homelight, OJO, Redfin, Veterans United -- Part 3 Creating Leads through Timeless Channels -- Chapter 9 Prospecting for Gold: Generating Listings and Sales -- Knowing Why Prospecting Still Works -- Video email -- Handwritten notes -- Phone and face-to-face communication -- Tailoring Prospecting for the Type of Client -- Prospecting for seller leads -- Prospecting for buyer leads -- Understanding the Four Pillars of Prospecting -- Building Momentum in Your Prospecting -- Targeting the right prospects -- Setting and achieving prospecting goals -- Using technology to your advantage -- Data service technology -- Auto dialers -- Shattering the myths -- Try this magic pill . . . -- Here's an approach that's too good to be true . . . -- Top producers don't prospect . . . -- My clients and friends don't want to be bothered . . . -- Knowing the Numbers and Ratios -- The law of accumulation -- The power of consistency</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The never-ending prospecting cycle -- The importance of tracking results -- The challenge of managing contacts -- Staying in Touch -- Chapter 10 Generating Referrals, Recommendations, and Introductions -- Knowing the Referral Truths and Consequences -- Building Your Referral Base -- Finding sources of referrals -- Current clients -- Past clients -- Networking contacts -- Business and social contacts -- Constructing a referral database -- Following the three golden rules -- 1. Be referable -- 2. Mine your contacts -- 3. Leverage your relationships -- Creating a Referral Strategy -- Defining the type of referrals you seek -- Approaching your referral sources without begging -- Asking the right questions at the right time -- Honoring the referrals you receive -- Developing and Expanding Referral Relationships -- Making first-time contact -- Know the two objectives of your first call or visit -- Use the name of your referral source to open doors -- Converting referrals into clients and referral sources -- Personal visits and calls -- Written notes, email messages, and mailers -- Chapter 11 Working Expired and FSBO Success in Any Marketplace -- Three Reasons to Work Expired and FSBO Listings -- The ABCs of Expired Listings -- Expireds are high-probability prospects -- Engaging conversations -- Qualifying expired listings -- Calling the seller: What to say -- Sales skills -- Sample scripts -- Using technology to leverage your expired efforts -- Opportunities in the For-Sale-by- Owner's World -- Understanding why to pursue FSBO listings -- Using technology to find FSBO listings and opportunities -- Converting FSBO opportunities to listings -- Organizing your plan of attack -- Targeting your prospects -- Making the initial contact -- Putting the mail carrier to work -- Dialing for dollars -- Overcoming rejection and staying resilient -- Coming face to face</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Building relationships</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Zeller, Dirk</subfield><subfield code="t">Success As a Real Estate Agent for Dummies</subfield><subfield code="d">Newark : John Wiley & Sons, Incorporated,c2024</subfield><subfield code="z">9781394258246</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035216369</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31516116</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV049876919 |
illustrated | Not Illustrated |
indexdate | 2024-09-20T04:22:18Z |
institution | BVB |
isbn | 9781394258260 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035216369 |
oclc_num | 1443941515 |
open_access_boolean | |
owner | DE-2070s |
owner_facet | DE-2070s |
physical | 1 Online-Ressource (451 Seiten) |
psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
publishDate | 2024 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | John Wiley & Sons, Incorporated |
record_format | marc |
spelling | Zeller, Dirk Verfasser aut Success As a Real Estate Agent for Dummies 4th ed Newark John Wiley & Sons, Incorporated 2024 ©2024 1 Online-Ressource (451 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Showing Up for Your Own Success Story -- Chapter 1 Cultivating Skills and Strategies for Success -- Having Goal Objectives and Sales and Income Targets -- Acting Like a Top Producer from Day One -- Serving your professional representation -- Making the right financial decisions -- Securing Customers and Clients -- Generating leads: The most important factor -- Developing sales ability to win customers -- A real estate market won't dictate your success -- Understanding the Reasoning for Being a Strong Listing Agent -- Choosing Your Avenue to Success -- Chapter 2 Selecting the Right Company -- Real Estate Office of the Future -- Weighing All Your Options -- What makes a great office? -- Bending or breaking the rules -- The rules of the house -- A penny for you, a penny for me: Commission split arrangements -- Brokerage fees: Don't bite the hand that feeds you -- What really matters? Looking at size, online presence, training, and market share -- Prioritizing your needs and expectations in a company -- Knowing your values -- Establishing your expectations -- Creating Your Agency Short List -- Completing your homework -- Asking key questions -- Evaluating your research -- And the winner is? -- Getting Off to a Fast Start -- Building a relationship with your manager -- Understanding your manager's role in your success -- Earning respect from your manager -- Forming partnerships inside your company -- Earning respect from your peers -- Working with agents in your office -- Cooperating with agents in your marketplace -- Developing strategic partnerships -- Considering Pros and Cons of Joining a Team -- What are the advantages for a new agent? Leads and opportunities provided -- Good teams have systems and support -- Transaction management and support -- Training, education, and accountability -- Some teams provide a base salary or draw against future commissions -- What are the disadvantages? -- Let's get it on the table . . . your split will be lower -- Get your ego out of the way -- It's not what you gross it's what you net -- Chapter 3 Mastering Any Marketplace -- A Seller's Marketplace Seems Easy -- The coming soon listing strategy -- The attraction of new competition -- Sellers don't think they need you -- Demonstrating your value to sellers -- Reducing the effect of flat-fee or low-fee brokers -- Buyer's Market? No Problem -- Do you even want sellers? -- Where to find leads when they're scarce -- Convincing sellers - why sell now? -- Building urgency in buyers to act -- Shift Happens -- Recognizing early stages of a market shift -- Shift recognized - now what? -- Focus on motivation -- Chapter 4 Positioning Yourself as a Marketplace Expert -- Overcoming the Bias against Rookies -- Taking advantage of other people's experience -- Using previous experiences to enhance your credibility -- Leveling the playing field with market knowledge -- Crafting a Market Trends Report -- Using what your MLS or Board of Realtors already produces -- Repackaging so it's unique to you -- Understanding Clients' Emotion-Based Decision Making -- Fear of missing out: FOMO -- Fear of making a mistake: FOMM -- Expanding Your Market Knowledge with Key Sources -- Your local multiple listing service -- The National Association of Realtors -- The best of the rest resources -- The Wall Street Journal -- Part 2 Creating Leads in Our Online World -- Chapter 5 Using Facebook and Instagram: Online Lead Juggernauts -- Balancing Traditional and Social Media Strategies Personal or Business? Using Social Media Accounts Effectively -- Using your personal page to create business -- Walk the fine line with business on your personal page -- Watch for life changes -- Getting people to share your posts -- Post for pleasure (and business) -- Creating your business page -- Figure out what to post on your business page -- Practice consistency -- Find the right mix -- Using Facebook and Instagram Marketing Strategies -- Using reels effectively: What content works on reels? -- Targeting buyers -- The value strategy for buyers -- Using your company listings to create leads -- Using best buy lists to capture buyers -- Targeting sellers -- Delivering value to draw sellers in -- Getting seller prospects to raise their hand -- Creating "What is my home worth" campaigns -- Using the secret weapon of Facebook Lists -- Creating your list categories -- Putting lists to use -- Chapter 6 Uncovering Leads with Online Search -- The ABCs of Online Leads -- Distinguishing two types of leads -- Dealing with the prospect brush-off -- Converting the forced-registration lead -- Converting the direct-inquiry lead -- DIY Mentality and Misconceptions -- Selling your value to the online shopper -- No Substitute for Speed to Lead -- Designing your lead follow-up strategy -- Using text to connect with a prospect -- Video email: The secret sauce -- Persistence pays off -- The Psychology of an IDX Lead -- Be first in line -- Don't set it and forget it -- Show and tell -- Ask them to engage -- Making the Most of Your IDX System -- Using a squeeze page -- Combining your property search system with other strategies -- Working with pay-per-click campaigns -- Using enhanced lead-generation systems -- Chapter 7 Building a Larger Online Presence -- Building a Quality Website for Long-Term Success -- Knowing your website's purpose Creating leads through your site -- Delivering value online -- Understanding Real Estate Blogging -- Creating the look and feel of a professional blog -- Setting up your writing and posting schedule -- Positioning yourself as the marketplace expert -- Integrating a Customer Relationship Management (CRM) Solution -- Using a CRM as your electronic brain -- Property search system + CRM = money -- Chapter 8 Creating Leads with Third-Party Websites -- The Elephant in the Room: Third-Party Real Estate Sites -- The love-hate relationship with Zillow and Realtor.com -- Results can vary by marketplace -- Zillow, the White Whale of Real Estate -- Paying to play on listings -- Using premier agent status even when a new agent -- Fitting the review piece into the puzzle -- Checking your production -- Realtor.com: It's Not Ours Anymore -- Lead-generation options with Realtor.com -- Avoiding some pitfalls -- The Best of the Rest: Homelight, OJO, Redfin, Veterans United -- Part 3 Creating Leads through Timeless Channels -- Chapter 9 Prospecting for Gold: Generating Listings and Sales -- Knowing Why Prospecting Still Works -- Video email -- Handwritten notes -- Phone and face-to-face communication -- Tailoring Prospecting for the Type of Client -- Prospecting for seller leads -- Prospecting for buyer leads -- Understanding the Four Pillars of Prospecting -- Building Momentum in Your Prospecting -- Targeting the right prospects -- Setting and achieving prospecting goals -- Using technology to your advantage -- Data service technology -- Auto dialers -- Shattering the myths -- Try this magic pill . . . -- Here's an approach that's too good to be true . . . -- Top producers don't prospect . . . -- My clients and friends don't want to be bothered . . . -- Knowing the Numbers and Ratios -- The law of accumulation -- The power of consistency The never-ending prospecting cycle -- The importance of tracking results -- The challenge of managing contacts -- Staying in Touch -- Chapter 10 Generating Referrals, Recommendations, and Introductions -- Knowing the Referral Truths and Consequences -- Building Your Referral Base -- Finding sources of referrals -- Current clients -- Past clients -- Networking contacts -- Business and social contacts -- Constructing a referral database -- Following the three golden rules -- 1. Be referable -- 2. Mine your contacts -- 3. Leverage your relationships -- Creating a Referral Strategy -- Defining the type of referrals you seek -- Approaching your referral sources without begging -- Asking the right questions at the right time -- Honoring the referrals you receive -- Developing and Expanding Referral Relationships -- Making first-time contact -- Know the two objectives of your first call or visit -- Use the name of your referral source to open doors -- Converting referrals into clients and referral sources -- Personal visits and calls -- Written notes, email messages, and mailers -- Chapter 11 Working Expired and FSBO Success in Any Marketplace -- Three Reasons to Work Expired and FSBO Listings -- The ABCs of Expired Listings -- Expireds are high-probability prospects -- Engaging conversations -- Qualifying expired listings -- Calling the seller: What to say -- Sales skills -- Sample scripts -- Using technology to leverage your expired efforts -- Opportunities in the For-Sale-by- Owner's World -- Understanding why to pursue FSBO listings -- Using technology to find FSBO listings and opportunities -- Converting FSBO opportunities to listings -- Organizing your plan of attack -- Targeting your prospects -- Making the initial contact -- Putting the mail carrier to work -- Dialing for dollars -- Overcoming rejection and staying resilient -- Coming face to face Building relationships Erscheint auch als Druck-Ausgabe Zeller, Dirk Success As a Real Estate Agent for Dummies Newark : John Wiley & Sons, Incorporated,c2024 9781394258246 |
spellingShingle | Zeller, Dirk Success As a Real Estate Agent for Dummies Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Showing Up for Your Own Success Story -- Chapter 1 Cultivating Skills and Strategies for Success -- Having Goal Objectives and Sales and Income Targets -- Acting Like a Top Producer from Day One -- Serving your professional representation -- Making the right financial decisions -- Securing Customers and Clients -- Generating leads: The most important factor -- Developing sales ability to win customers -- A real estate market won't dictate your success -- Understanding the Reasoning for Being a Strong Listing Agent -- Choosing Your Avenue to Success -- Chapter 2 Selecting the Right Company -- Real Estate Office of the Future -- Weighing All Your Options -- What makes a great office? -- Bending or breaking the rules -- The rules of the house -- A penny for you, a penny for me: Commission split arrangements -- Brokerage fees: Don't bite the hand that feeds you -- What really matters? Looking at size, online presence, training, and market share -- Prioritizing your needs and expectations in a company -- Knowing your values -- Establishing your expectations -- Creating Your Agency Short List -- Completing your homework -- Asking key questions -- Evaluating your research -- And the winner is? -- Getting Off to a Fast Start -- Building a relationship with your manager -- Understanding your manager's role in your success -- Earning respect from your manager -- Forming partnerships inside your company -- Earning respect from your peers -- Working with agents in your office -- Cooperating with agents in your marketplace -- Developing strategic partnerships -- Considering Pros and Cons of Joining a Team -- What are the advantages for a new agent? Leads and opportunities provided -- Good teams have systems and support -- Transaction management and support -- Training, education, and accountability -- Some teams provide a base salary or draw against future commissions -- What are the disadvantages? -- Let's get it on the table . . . your split will be lower -- Get your ego out of the way -- It's not what you gross it's what you net -- Chapter 3 Mastering Any Marketplace -- A Seller's Marketplace Seems Easy -- The coming soon listing strategy -- The attraction of new competition -- Sellers don't think they need you -- Demonstrating your value to sellers -- Reducing the effect of flat-fee or low-fee brokers -- Buyer's Market? No Problem -- Do you even want sellers? -- Where to find leads when they're scarce -- Convincing sellers - why sell now? -- Building urgency in buyers to act -- Shift Happens -- Recognizing early stages of a market shift -- Shift recognized - now what? -- Focus on motivation -- Chapter 4 Positioning Yourself as a Marketplace Expert -- Overcoming the Bias against Rookies -- Taking advantage of other people's experience -- Using previous experiences to enhance your credibility -- Leveling the playing field with market knowledge -- Crafting a Market Trends Report -- Using what your MLS or Board of Realtors already produces -- Repackaging so it's unique to you -- Understanding Clients' Emotion-Based Decision Making -- Fear of missing out: FOMO -- Fear of making a mistake: FOMM -- Expanding Your Market Knowledge with Key Sources -- Your local multiple listing service -- The National Association of Realtors -- The best of the rest resources -- The Wall Street Journal -- Part 2 Creating Leads in Our Online World -- Chapter 5 Using Facebook and Instagram: Online Lead Juggernauts -- Balancing Traditional and Social Media Strategies Personal or Business? Using Social Media Accounts Effectively -- Using your personal page to create business -- Walk the fine line with business on your personal page -- Watch for life changes -- Getting people to share your posts -- Post for pleasure (and business) -- Creating your business page -- Figure out what to post on your business page -- Practice consistency -- Find the right mix -- Using Facebook and Instagram Marketing Strategies -- Using reels effectively: What content works on reels? -- Targeting buyers -- The value strategy for buyers -- Using your company listings to create leads -- Using best buy lists to capture buyers -- Targeting sellers -- Delivering value to draw sellers in -- Getting seller prospects to raise their hand -- Creating "What is my home worth" campaigns -- Using the secret weapon of Facebook Lists -- Creating your list categories -- Putting lists to use -- Chapter 6 Uncovering Leads with Online Search -- The ABCs of Online Leads -- Distinguishing two types of leads -- Dealing with the prospect brush-off -- Converting the forced-registration lead -- Converting the direct-inquiry lead -- DIY Mentality and Misconceptions -- Selling your value to the online shopper -- No Substitute for Speed to Lead -- Designing your lead follow-up strategy -- Using text to connect with a prospect -- Video email: The secret sauce -- Persistence pays off -- The Psychology of an IDX Lead -- Be first in line -- Don't set it and forget it -- Show and tell -- Ask them to engage -- Making the Most of Your IDX System -- Using a squeeze page -- Combining your property search system with other strategies -- Working with pay-per-click campaigns -- Using enhanced lead-generation systems -- Chapter 7 Building a Larger Online Presence -- Building a Quality Website for Long-Term Success -- Knowing your website's purpose Creating leads through your site -- Delivering value online -- Understanding Real Estate Blogging -- Creating the look and feel of a professional blog -- Setting up your writing and posting schedule -- Positioning yourself as the marketplace expert -- Integrating a Customer Relationship Management (CRM) Solution -- Using a CRM as your electronic brain -- Property search system + CRM = money -- Chapter 8 Creating Leads with Third-Party Websites -- The Elephant in the Room: Third-Party Real Estate Sites -- The love-hate relationship with Zillow and Realtor.com -- Results can vary by marketplace -- Zillow, the White Whale of Real Estate -- Paying to play on listings -- Using premier agent status even when a new agent -- Fitting the review piece into the puzzle -- Checking your production -- Realtor.com: It's Not Ours Anymore -- Lead-generation options with Realtor.com -- Avoiding some pitfalls -- The Best of the Rest: Homelight, OJO, Redfin, Veterans United -- Part 3 Creating Leads through Timeless Channels -- Chapter 9 Prospecting for Gold: Generating Listings and Sales -- Knowing Why Prospecting Still Works -- Video email -- Handwritten notes -- Phone and face-to-face communication -- Tailoring Prospecting for the Type of Client -- Prospecting for seller leads -- Prospecting for buyer leads -- Understanding the Four Pillars of Prospecting -- Building Momentum in Your Prospecting -- Targeting the right prospects -- Setting and achieving prospecting goals -- Using technology to your advantage -- Data service technology -- Auto dialers -- Shattering the myths -- Try this magic pill . . . -- Here's an approach that's too good to be true . . . -- Top producers don't prospect . . . -- My clients and friends don't want to be bothered . . . -- Knowing the Numbers and Ratios -- The law of accumulation -- The power of consistency The never-ending prospecting cycle -- The importance of tracking results -- The challenge of managing contacts -- Staying in Touch -- Chapter 10 Generating Referrals, Recommendations, and Introductions -- Knowing the Referral Truths and Consequences -- Building Your Referral Base -- Finding sources of referrals -- Current clients -- Past clients -- Networking contacts -- Business and social contacts -- Constructing a referral database -- Following the three golden rules -- 1. Be referable -- 2. Mine your contacts -- 3. Leverage your relationships -- Creating a Referral Strategy -- Defining the type of referrals you seek -- Approaching your referral sources without begging -- Asking the right questions at the right time -- Honoring the referrals you receive -- Developing and Expanding Referral Relationships -- Making first-time contact -- Know the two objectives of your first call or visit -- Use the name of your referral source to open doors -- Converting referrals into clients and referral sources -- Personal visits and calls -- Written notes, email messages, and mailers -- Chapter 11 Working Expired and FSBO Success in Any Marketplace -- Three Reasons to Work Expired and FSBO Listings -- The ABCs of Expired Listings -- Expireds are high-probability prospects -- Engaging conversations -- Qualifying expired listings -- Calling the seller: What to say -- Sales skills -- Sample scripts -- Using technology to leverage your expired efforts -- Opportunities in the For-Sale-by- Owner's World -- Understanding why to pursue FSBO listings -- Using technology to find FSBO listings and opportunities -- Converting FSBO opportunities to listings -- Organizing your plan of attack -- Targeting your prospects -- Making the initial contact -- Putting the mail carrier to work -- Dialing for dollars -- Overcoming rejection and staying resilient -- Coming face to face Building relationships |
title | Success As a Real Estate Agent for Dummies |
title_auth | Success As a Real Estate Agent for Dummies |
title_exact_search | Success As a Real Estate Agent for Dummies |
title_full | Success As a Real Estate Agent for Dummies |
title_fullStr | Success As a Real Estate Agent for Dummies |
title_full_unstemmed | Success As a Real Estate Agent for Dummies |
title_short | Success As a Real Estate Agent for Dummies |
title_sort | success as a real estate agent for dummies |
work_keys_str_mv | AT zellerdirk successasarealestateagentfordummies |