The Vulnerable Consumer: Beyond the Poor and the Elderly

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Malhotra, Naresh K. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Leeds Emerald Publishing Limited 2024
Ausgabe:1st ed
Schriftenreihe:Review of Marketing Research Series
Schlagworte:
Online-Zugang:DE-2070s
Zusammenfassung:Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 Online-Ressource (201 Seiten)
ISBN:9781802629552

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