Conference Proceedings Trends in Business Communication 2022:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
2023
|
| Ausgabe: | 1st ed |
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (248 Seiten) |
| ISBN: | 9783658406196 |
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| 505 | 8 | |a Intro -- Contents -- What's in a Name? Communicating Forms of Toponyms at Greek Wine Labels -- Abstract -- 1 Communicating the Smart Wine Labels -- 2 The Significance of Toponymy as a Communicational Tool of the Greek Terroir -- 2.1 The Involvement of Toponymy in Greek Wine Labels -- 2.2 Why Place is Important to the Wine Label -- 2.3 Storytelling -- 3 Conclusions -- References -- Digital Grocery Retailing-The Influence of Product-Related and Personal-Related Factors on the Purchase Decision -- Abstract -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Influence of Product-Related Factors on Trust -- 2.2 The Influence of Attitudes -- 2.3 Trust and Decision Making -- 2.4 Subjective Norm and Purchase Decision -- 2.5 Purchase Decision and Satisfaction -- 2.6 Satisfaction and Loyalty -- 3 Conceptual Model and Hypotheses -- 4 Methodology -- 5 Results -- 6 Conclusion -- References -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Abstract -- 1 Introduction -- 2 Consumer Trust and Reputation -- 3 Methodology -- 4 Results -- 4.1 Attitude Resistance Even with Newly Acquired Knowledge -- 4.2 Link Between Affiliate and Merchant Reputation -- 4.3 Aspects of Confidence Building -- 5 Discussion -- References -- Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors -- Abstract -- 1 Introduction -- 2 Research Background -- 3 Methodology and Scale Construction -- 4 Results -- 5 Conclusion and Practical Implications -- 6 Limitations and Recommendations for Future Research -- References -- Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984-2020 -- Abstract -- 1 Problem -- 2 Theoretical Foundation -- 2.1 Excellent PR-The Grunig paradigm -- 2.2 Excellent PR-Revisited -- 3 Research Objectives and Research Questions -- 4 Research Design -- 4.1 Description of Data Set | |
| 505 | 8 | |a 4.2 Conceptual Content Analysis -- 4.3 Frequency Analysis -- 5 Empirical Results -- 6 Conclusion -- 7 Critical Reflection and Limitations -- References -- On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs -- Abstract -- 1 Problem -- 2 Research Objective and Research Questions -- 3 Theoretical Foundation -- 3.1 Importance of Successful Meetings -- 3.2 Maslow's Hierarchy of Needs for Employees -- 3.3 Aspects of Successful Hybrid Meetings -- 3.3.1 Verbal Communication -- 3.3.2 Non-Verbal Communication -- 3.3.3 Technical Aspects -- 3.3.4 Time Management -- 3.3.5 Efficiency and Effectiveness -- 4 Research Design -- 5 Empirical Results -- 6 Discussion of Empirical Results -- 7 Conclusion -- 8 Limitations and Outlook -- References -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Abstract -- 1 Introduction -- 1.1 Aim of the Paper -- 1.2 Relevance and State of Research -- 2 Literature Review: Touristic Employer Brands Revisited -- 2.1 Defining Touristic Employer Brands as Idea Brands -- 2.2 How to Stimulate Resource Integration of Job Seekers -- 3 Methodology -- 3.1 Research Design -- 3.1.1 Pre-Study -- 3.1.2 Introduction of an Adapted Study -- 3.1.3 Measures -- 3.1.4 Sample of the Adapted Study -- 3.2 Findings -- 4 Discussion -- 4.1 The Framework -- 4.2 Implications for Managers, Limitations and Further Research -- References -- Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram -- Abstract -- 1 Introduction -- 2 Theoretical Foundation -- 2.1 Storytelling Cycle of Trust according to Copeland and Moors (2018) -- 2.2 Main Characteristics and Contexts of Storytelling for Sustainability Adapted from Fischer et al. (2020) -- 3 State of Research -- 3.1 Digital Storytelling -- 3.2 Serious Storytelling -- 3.3 Instagram as a Digital Storytelling Tool | |
| 505 | 8 | |a 3.4 Fast Fashion -- 3.5 Fair Fashion -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention? -- Abstract -- 1 Introduction -- 1.1 Research Gaps, Research Contribution & -- Relevance -- 1.2 Objective & -- Research Question -- 2 Literature -- 2.1 Theoretical Framework -- 2.1.1 Definition & -- Theory of Dialogue -- 2.1.2 Definitions & -- Theories of Customer Satisfaction and Customer Retention -- 2.2 Current Literature -- 2.2.1 Digital Dialogues -- 2.2.2 Customer Retention & -- Customer Satisfaction -- 3 Methodology -- 4 Results & -- Discussion -- 4.1 Summary of the Results -- 4.2 Discussion & -- Critical Reflection -- 5 Conclusion -- 5.1 Limitations -- 5.2 Further Research -- References -- A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level-from a Leadership & -- Communication Perspective -- Abstract -- 1 Introduction -- 2 Literature Screening -- 2.1 Selection/Keyword Screening -- 2.2 Search-String's Characteristics -- 2.3 Distribution of Appropriateness -- 2.4 Distribution of Document Types -- 3 Leadership (LS) -- 3.1 Leadership's Behaviour-Theory -- 3.2 Leadership's Characteristics -- 3.3 Leadership's History/Presence -- 4 Operational Excellence Leadership -- 5 Operational Excellence Communication -- 6 Operational Excellence Transformation -- 6.1 Process Phase 1 (PP1): Transformation Approach -- 6.2 Process Phase 2 (PP2): Refusal/Launch -- 6.3 Process Phase 3 (PP3): 1st Hurdle -- 6.3.1 Single Ended Arrows (1) Promoting Forces -- 6.3.2 Double Ended Arrows (2) Impeding Forces -- 6.4 Process Phase 4 (PP4): Examination of New/Unknown Scenarios -- 6.5 Process Phase 5 (PP5): Key-Insight of Scenarios -- 6.6 Process Phase 6 (PP6): 2nd Hurdle | |
| 505 | 8 | |a 6.7 Process Phase 7 (PP7): Return/Transfer -- 6.8 Process Phase 8 (PP8): Master of Leadership (MoL) -- 7 Conclusions -- References -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Abstract -- 1 Theoretical Background -- 1.1 Social Media Channels -- 2 Methodology -- 3 Results -- 3.1 OEVP-Austrian People's Party -- 3.2 SPOE-Social Democratic Party of Austria -- 3.3 FPOE-Freedom Party of Austria -- 3.4 List Fritz Dinkhauser -- 3.5 NEOS-The New Austria and Liberal Forum -- 3.6 Die Grünen-The Green Alternative -- 4 Conclusion & -- Limitation -- References -- Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria -- Abstract -- 1 Introduction -- 2 Studies on Media Use in the Covid19-Pandemic -- 3 Theoretical Background -- 3.1 Motive Research -- 3.2 The Uses-and-Gratifications-Approach -- 4 Method -- 5 Findings -- 5.1 Motives for Media Use -- 5.2 Change in the Intensity of Media Use -- 5.3 Differences in Motives for Media Use Between Generation Z and Y -- 6 Resume and Limitation -- References -- Trends in Communication 2023-A New Methodological Approach -- Abstract -- 1 Theoretical Background -- 2 Research Design and Methods -- 3 Results -- 3.1 First Interim Results -- 3.2 Final Results -- 4 Resume -- References -- Analysing the Behaviour of Online Daily Newspaper Readers-Tyrolean Case Study -- Abstract -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Related Work -- 1.3 Proposed Solution -- 2 Background -- 2.1 Online Analytics -- 2.2 Tiroler Tageszeitung -- 3 Methods -- 3.1 Preprocessing -- 3.2 Visualisation Techniques -- 4 Results -- 4.1 Viewing the Events for All Users -- 4.2 Viewing the Events for Users Who Have Subscribed During the Observation Period -- 4.3 Do the Readers Have a Clear Thematic Focus? -- 5 Discussion | |
| 505 | 8 | |a 5.1 Shortcomings of the Approach -- 5.2 Outlook -- References -- The Storyporting Method in the Context of Sports Journalism -- Abstract -- 1 Introduction -- 2 Storyporting -- 2.1 Convergence -- 2.2 Storyporting as a 3-step Model -- 2.2.1 Storytelling and Storylistening -- 2.2.2 Reporting -- 2.2.3 Storyporting -- 3 Method -- 4 Empirical Findings -- 4.1 Subjectivity of Sports Journalism -- 4.2 Storytelling -- 4.3 Storyporting -- 5 Discussion -- 6 Conclusion -- References | |
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Datensatz im Suchindex
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| author | Schneckenleitner, Peter |
| author_facet | Schneckenleitner, Peter |
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| contents | Intro -- Contents -- What's in a Name? Communicating Forms of Toponyms at Greek Wine Labels -- Abstract -- 1 Communicating the Smart Wine Labels -- 2 The Significance of Toponymy as a Communicational Tool of the Greek Terroir -- 2.1 The Involvement of Toponymy in Greek Wine Labels -- 2.2 Why Place is Important to the Wine Label -- 2.3 Storytelling -- 3 Conclusions -- References -- Digital Grocery Retailing-The Influence of Product-Related and Personal-Related Factors on the Purchase Decision -- Abstract -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Influence of Product-Related Factors on Trust -- 2.2 The Influence of Attitudes -- 2.3 Trust and Decision Making -- 2.4 Subjective Norm and Purchase Decision -- 2.5 Purchase Decision and Satisfaction -- 2.6 Satisfaction and Loyalty -- 3 Conceptual Model and Hypotheses -- 4 Methodology -- 5 Results -- 6 Conclusion -- References -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Abstract -- 1 Introduction -- 2 Consumer Trust and Reputation -- 3 Methodology -- 4 Results -- 4.1 Attitude Resistance Even with Newly Acquired Knowledge -- 4.2 Link Between Affiliate and Merchant Reputation -- 4.3 Aspects of Confidence Building -- 5 Discussion -- References -- Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors -- Abstract -- 1 Introduction -- 2 Research Background -- 3 Methodology and Scale Construction -- 4 Results -- 5 Conclusion and Practical Implications -- 6 Limitations and Recommendations for Future Research -- References -- Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984-2020 -- Abstract -- 1 Problem -- 2 Theoretical Foundation -- 2.1 Excellent PR-The Grunig paradigm -- 2.2 Excellent PR-Revisited -- 3 Research Objectives and Research Questions -- 4 Research Design -- 4.1 Description of Data Set 4.2 Conceptual Content Analysis -- 4.3 Frequency Analysis -- 5 Empirical Results -- 6 Conclusion -- 7 Critical Reflection and Limitations -- References -- On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs -- Abstract -- 1 Problem -- 2 Research Objective and Research Questions -- 3 Theoretical Foundation -- 3.1 Importance of Successful Meetings -- 3.2 Maslow's Hierarchy of Needs for Employees -- 3.3 Aspects of Successful Hybrid Meetings -- 3.3.1 Verbal Communication -- 3.3.2 Non-Verbal Communication -- 3.3.3 Technical Aspects -- 3.3.4 Time Management -- 3.3.5 Efficiency and Effectiveness -- 4 Research Design -- 5 Empirical Results -- 6 Discussion of Empirical Results -- 7 Conclusion -- 8 Limitations and Outlook -- References -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Abstract -- 1 Introduction -- 1.1 Aim of the Paper -- 1.2 Relevance and State of Research -- 2 Literature Review: Touristic Employer Brands Revisited -- 2.1 Defining Touristic Employer Brands as Idea Brands -- 2.2 How to Stimulate Resource Integration of Job Seekers -- 3 Methodology -- 3.1 Research Design -- 3.1.1 Pre-Study -- 3.1.2 Introduction of an Adapted Study -- 3.1.3 Measures -- 3.1.4 Sample of the Adapted Study -- 3.2 Findings -- 4 Discussion -- 4.1 The Framework -- 4.2 Implications for Managers, Limitations and Further Research -- References -- Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram -- Abstract -- 1 Introduction -- 2 Theoretical Foundation -- 2.1 Storytelling Cycle of Trust according to Copeland and Moors (2018) -- 2.2 Main Characteristics and Contexts of Storytelling for Sustainability Adapted from Fischer et al. (2020) -- 3 State of Research -- 3.1 Digital Storytelling -- 3.2 Serious Storytelling -- 3.3 Instagram as a Digital Storytelling Tool 3.4 Fast Fashion -- 3.5 Fair Fashion -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention? -- Abstract -- 1 Introduction -- 1.1 Research Gaps, Research Contribution & -- Relevance -- 1.2 Objective & -- Research Question -- 2 Literature -- 2.1 Theoretical Framework -- 2.1.1 Definition & -- Theory of Dialogue -- 2.1.2 Definitions & -- Theories of Customer Satisfaction and Customer Retention -- 2.2 Current Literature -- 2.2.1 Digital Dialogues -- 2.2.2 Customer Retention & -- Customer Satisfaction -- 3 Methodology -- 4 Results & -- Discussion -- 4.1 Summary of the Results -- 4.2 Discussion & -- Critical Reflection -- 5 Conclusion -- 5.1 Limitations -- 5.2 Further Research -- References -- A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level-from a Leadership & -- Communication Perspective -- Abstract -- 1 Introduction -- 2 Literature Screening -- 2.1 Selection/Keyword Screening -- 2.2 Search-String's Characteristics -- 2.3 Distribution of Appropriateness -- 2.4 Distribution of Document Types -- 3 Leadership (LS) -- 3.1 Leadership's Behaviour-Theory -- 3.2 Leadership's Characteristics -- 3.3 Leadership's History/Presence -- 4 Operational Excellence Leadership -- 5 Operational Excellence Communication -- 6 Operational Excellence Transformation -- 6.1 Process Phase 1 (PP1): Transformation Approach -- 6.2 Process Phase 2 (PP2): Refusal/Launch -- 6.3 Process Phase 3 (PP3): 1st Hurdle -- 6.3.1 Single Ended Arrows (1) Promoting Forces -- 6.3.2 Double Ended Arrows (2) Impeding Forces -- 6.4 Process Phase 4 (PP4): Examination of New/Unknown Scenarios -- 6.5 Process Phase 5 (PP5): Key-Insight of Scenarios -- 6.6 Process Phase 6 (PP6): 2nd Hurdle 6.7 Process Phase 7 (PP7): Return/Transfer -- 6.8 Process Phase 8 (PP8): Master of Leadership (MoL) -- 7 Conclusions -- References -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Abstract -- 1 Theoretical Background -- 1.1 Social Media Channels -- 2 Methodology -- 3 Results -- 3.1 OEVP-Austrian People's Party -- 3.2 SPOE-Social Democratic Party of Austria -- 3.3 FPOE-Freedom Party of Austria -- 3.4 List Fritz Dinkhauser -- 3.5 NEOS-The New Austria and Liberal Forum -- 3.6 Die Grünen-The Green Alternative -- 4 Conclusion & -- Limitation -- References -- Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria -- Abstract -- 1 Introduction -- 2 Studies on Media Use in the Covid19-Pandemic -- 3 Theoretical Background -- 3.1 Motive Research -- 3.2 The Uses-and-Gratifications-Approach -- 4 Method -- 5 Findings -- 5.1 Motives for Media Use -- 5.2 Change in the Intensity of Media Use -- 5.3 Differences in Motives for Media Use Between Generation Z and Y -- 6 Resume and Limitation -- References -- Trends in Communication 2023-A New Methodological Approach -- Abstract -- 1 Theoretical Background -- 2 Research Design and Methods -- 3 Results -- 3.1 First Interim Results -- 3.2 Final Results -- 4 Resume -- References -- Analysing the Behaviour of Online Daily Newspaper Readers-Tyrolean Case Study -- Abstract -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Related Work -- 1.3 Proposed Solution -- 2 Background -- 2.1 Online Analytics -- 2.2 Tiroler Tageszeitung -- 3 Methods -- 3.1 Preprocessing -- 3.2 Visualisation Techniques -- 4 Results -- 4.1 Viewing the Events for All Users -- 4.2 Viewing the Events for Users Who Have Subscribed During the Observation Period -- 4.3 Do the Readers Have a Clear Thematic Focus? -- 5 Discussion 5.1 Shortcomings of the Approach -- 5.2 Outlook -- References -- The Storyporting Method in the Context of Sports Journalism -- Abstract -- 1 Introduction -- 2 Storyporting -- 2.1 Convergence -- 2.2 Storyporting as a 3-step Model -- 2.2.1 Storytelling and Storylistening -- 2.2.2 Reporting -- 2.2.3 Storyporting -- 3 Method -- 4 Empirical Findings -- 4.1 Subjectivity of Sports Journalism -- 4.2 Storytelling -- 4.3 Storyporting -- 5 Discussion -- 6 Conclusion -- References |
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| edition | 1st ed |
| format | Electronic eBook |
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Communicating Forms of Toponyms at Greek Wine Labels -- Abstract -- 1 Communicating the Smart Wine Labels -- 2 The Significance of Toponymy as a Communicational Tool of the Greek Terroir -- 2.1 The Involvement of Toponymy in Greek Wine Labels -- 2.2 Why Place is Important to the Wine Label -- 2.3 Storytelling -- 3 Conclusions -- References -- Digital Grocery Retailing-The Influence of Product-Related and Personal-Related Factors on the Purchase Decision -- Abstract -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Influence of Product-Related Factors on Trust -- 2.2 The Influence of Attitudes -- 2.3 Trust and Decision Making -- 2.4 Subjective Norm and Purchase Decision -- 2.5 Purchase Decision and Satisfaction -- 2.6 Satisfaction and Loyalty -- 3 Conceptual Model and Hypotheses -- 4 Methodology -- 5 Results -- 6 Conclusion -- References -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Abstract -- 1 Introduction -- 2 Consumer Trust and Reputation -- 3 Methodology -- 4 Results -- 4.1 Attitude Resistance Even with Newly Acquired Knowledge -- 4.2 Link Between Affiliate and Merchant Reputation -- 4.3 Aspects of Confidence Building -- 5 Discussion -- References -- Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors -- Abstract -- 1 Introduction -- 2 Research Background -- 3 Methodology and Scale Construction -- 4 Results -- 5 Conclusion and Practical Implications -- 6 Limitations and Recommendations for Future Research -- References -- Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984-2020 -- Abstract -- 1 Problem -- 2 Theoretical Foundation -- 2.1 Excellent PR-The Grunig paradigm -- 2.2 Excellent PR-Revisited -- 3 Research Objectives and Research Questions -- 4 Research Design -- 4.1 Description of Data Set</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">4.2 Conceptual Content Analysis -- 4.3 Frequency Analysis -- 5 Empirical Results -- 6 Conclusion -- 7 Critical Reflection and Limitations -- References -- On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs -- Abstract -- 1 Problem -- 2 Research Objective and Research Questions -- 3 Theoretical Foundation -- 3.1 Importance of Successful Meetings -- 3.2 Maslow's Hierarchy of Needs for Employees -- 3.3 Aspects of Successful Hybrid Meetings -- 3.3.1 Verbal Communication -- 3.3.2 Non-Verbal Communication -- 3.3.3 Technical Aspects -- 3.3.4 Time Management -- 3.3.5 Efficiency and Effectiveness -- 4 Research Design -- 5 Empirical Results -- 6 Discussion of Empirical Results -- 7 Conclusion -- 8 Limitations and Outlook -- References -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Abstract -- 1 Introduction -- 1.1 Aim of the Paper -- 1.2 Relevance and State of Research -- 2 Literature Review: Touristic Employer Brands Revisited -- 2.1 Defining Touristic Employer Brands as Idea Brands -- 2.2 How to Stimulate Resource Integration of Job Seekers -- 3 Methodology -- 3.1 Research Design -- 3.1.1 Pre-Study -- 3.1.2 Introduction of an Adapted Study -- 3.1.3 Measures -- 3.1.4 Sample of the Adapted Study -- 3.2 Findings -- 4 Discussion -- 4.1 The Framework -- 4.2 Implications for Managers, Limitations and Further Research -- References -- Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram -- Abstract -- 1 Introduction -- 2 Theoretical Foundation -- 2.1 Storytelling Cycle of Trust according to Copeland and Moors (2018) -- 2.2 Main Characteristics and Contexts of Storytelling for Sustainability Adapted from Fischer et al. (2020) -- 3 State of Research -- 3.1 Digital Storytelling -- 3.2 Serious Storytelling -- 3.3 Instagram as a Digital Storytelling Tool</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3.4 Fast Fashion -- 3.5 Fair Fashion -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention? -- Abstract -- 1 Introduction -- 1.1 Research Gaps, Research Contribution &amp -- Relevance -- 1.2 Objective &amp -- Research Question -- 2 Literature -- 2.1 Theoretical Framework -- 2.1.1 Definition &amp -- Theory of Dialogue -- 2.1.2 Definitions &amp -- Theories of Customer Satisfaction and Customer Retention -- 2.2 Current Literature -- 2.2.1 Digital Dialogues -- 2.2.2 Customer Retention &amp -- Customer Satisfaction -- 3 Methodology -- 4 Results &amp -- Discussion -- 4.1 Summary of the Results -- 4.2 Discussion &amp -- Critical Reflection -- 5 Conclusion -- 5.1 Limitations -- 5.2 Further Research -- References -- A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level-from a Leadership &amp -- Communication Perspective -- Abstract -- 1 Introduction -- 2 Literature Screening -- 2.1 Selection/Keyword Screening -- 2.2 Search-String's Characteristics -- 2.3 Distribution of Appropriateness -- 2.4 Distribution of Document Types -- 3 Leadership (LS) -- 3.1 Leadership's Behaviour-Theory -- 3.2 Leadership's Characteristics -- 3.3 Leadership's History/Presence -- 4 Operational Excellence Leadership -- 5 Operational Excellence Communication -- 6 Operational Excellence Transformation -- 6.1 Process Phase 1 (PP1): Transformation Approach -- 6.2 Process Phase 2 (PP2): Refusal/Launch -- 6.3 Process Phase 3 (PP3): 1st Hurdle -- 6.3.1 Single Ended Arrows (1) Promoting Forces -- 6.3.2 Double Ended Arrows (2) Impeding Forces -- 6.4 Process Phase 4 (PP4): Examination of New/Unknown Scenarios -- 6.5 Process Phase 5 (PP5): Key-Insight of Scenarios -- 6.6 Process Phase 6 (PP6): 2nd Hurdle</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">6.7 Process Phase 7 (PP7): Return/Transfer -- 6.8 Process Phase 8 (PP8): Master of Leadership (MoL) -- 7 Conclusions -- References -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Abstract -- 1 Theoretical Background -- 1.1 Social Media Channels -- 2 Methodology -- 3 Results -- 3.1 OEVP-Austrian People's Party -- 3.2 SPOE-Social Democratic Party of Austria -- 3.3 FPOE-Freedom Party of Austria -- 3.4 List Fritz Dinkhauser -- 3.5 NEOS-The New Austria and Liberal Forum -- 3.6 Die Grünen-The Green Alternative -- 4 Conclusion &amp -- Limitation -- References -- Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria -- Abstract -- 1 Introduction -- 2 Studies on Media Use in the Covid19-Pandemic -- 3 Theoretical Background -- 3.1 Motive Research -- 3.2 The Uses-and-Gratifications-Approach -- 4 Method -- 5 Findings -- 5.1 Motives for Media Use -- 5.2 Change in the Intensity of Media Use -- 5.3 Differences in Motives for Media Use Between Generation Z and Y -- 6 Resume and Limitation -- References -- Trends in Communication 2023-A New Methodological Approach -- Abstract -- 1 Theoretical Background -- 2 Research Design and Methods -- 3 Results -- 3.1 First Interim Results -- 3.2 Final Results -- 4 Resume -- References -- Analysing the Behaviour of Online Daily Newspaper Readers-Tyrolean Case Study -- Abstract -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Related Work -- 1.3 Proposed Solution -- 2 Background -- 2.1 Online Analytics -- 2.2 Tiroler Tageszeitung -- 3 Methods -- 3.1 Preprocessing -- 3.2 Visualisation Techniques -- 4 Results -- 4.1 Viewing the Events for All Users -- 4.2 Viewing the Events for Users Who Have Subscribed During the Observation Period -- 4.3 Do the Readers Have a Clear Thematic Focus? -- 5 Discussion</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">5.1 Shortcomings of the Approach -- 5.2 Outlook -- References -- The Storyporting Method in the Context of Sports Journalism -- Abstract -- 1 Introduction -- 2 Storyporting -- 2.1 Convergence -- 2.2 Storyporting as a 3-step Model -- 2.2.1 Storytelling and Storylistening -- 2.2.2 Reporting -- 2.2.3 Storyporting -- 3 Method -- 4 Empirical Findings -- 4.1 Subjectivity of Sports Journalism -- 4.2 Storytelling -- 4.3 Storyporting -- 5 Discussion -- 6 Conclusion -- References</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reitberger, Wolfgang</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brunner-Sperdin, Alexandra</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Schneckenleitner, Peter</subfield><subfield code="t">Conference Proceedings Trends in Business Communication 2022</subfield><subfield code="d">Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH,c2023</subfield><subfield code="z">9783658406189</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035215673</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=30555899</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049876223 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-06T15:18:34Z |
| institution | BVB |
| isbn | 9783658406196 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035215673 |
| oclc_num | 1380994385 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (248 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH |
| record_format | marc |
| spelling | Schneckenleitner, Peter Verfasser aut Conference Proceedings Trends in Business Communication 2022 1st ed Wiesbaden Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH 2023 ©2023 1 Online-Ressource (248 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Contents -- What's in a Name? Communicating Forms of Toponyms at Greek Wine Labels -- Abstract -- 1 Communicating the Smart Wine Labels -- 2 The Significance of Toponymy as a Communicational Tool of the Greek Terroir -- 2.1 The Involvement of Toponymy in Greek Wine Labels -- 2.2 Why Place is Important to the Wine Label -- 2.3 Storytelling -- 3 Conclusions -- References -- Digital Grocery Retailing-The Influence of Product-Related and Personal-Related Factors on the Purchase Decision -- Abstract -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Influence of Product-Related Factors on Trust -- 2.2 The Influence of Attitudes -- 2.3 Trust and Decision Making -- 2.4 Subjective Norm and Purchase Decision -- 2.5 Purchase Decision and Satisfaction -- 2.6 Satisfaction and Loyalty -- 3 Conceptual Model and Hypotheses -- 4 Methodology -- 5 Results -- 6 Conclusion -- References -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Abstract -- 1 Introduction -- 2 Consumer Trust and Reputation -- 3 Methodology -- 4 Results -- 4.1 Attitude Resistance Even with Newly Acquired Knowledge -- 4.2 Link Between Affiliate and Merchant Reputation -- 4.3 Aspects of Confidence Building -- 5 Discussion -- References -- Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors -- Abstract -- 1 Introduction -- 2 Research Background -- 3 Methodology and Scale Construction -- 4 Results -- 5 Conclusion and Practical Implications -- 6 Limitations and Recommendations for Future Research -- References -- Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984-2020 -- Abstract -- 1 Problem -- 2 Theoretical Foundation -- 2.1 Excellent PR-The Grunig paradigm -- 2.2 Excellent PR-Revisited -- 3 Research Objectives and Research Questions -- 4 Research Design -- 4.1 Description of Data Set 4.2 Conceptual Content Analysis -- 4.3 Frequency Analysis -- 5 Empirical Results -- 6 Conclusion -- 7 Critical Reflection and Limitations -- References -- On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs -- Abstract -- 1 Problem -- 2 Research Objective and Research Questions -- 3 Theoretical Foundation -- 3.1 Importance of Successful Meetings -- 3.2 Maslow's Hierarchy of Needs for Employees -- 3.3 Aspects of Successful Hybrid Meetings -- 3.3.1 Verbal Communication -- 3.3.2 Non-Verbal Communication -- 3.3.3 Technical Aspects -- 3.3.4 Time Management -- 3.3.5 Efficiency and Effectiveness -- 4 Research Design -- 5 Empirical Results -- 6 Discussion of Empirical Results -- 7 Conclusion -- 8 Limitations and Outlook -- References -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Abstract -- 1 Introduction -- 1.1 Aim of the Paper -- 1.2 Relevance and State of Research -- 2 Literature Review: Touristic Employer Brands Revisited -- 2.1 Defining Touristic Employer Brands as Idea Brands -- 2.2 How to Stimulate Resource Integration of Job Seekers -- 3 Methodology -- 3.1 Research Design -- 3.1.1 Pre-Study -- 3.1.2 Introduction of an Adapted Study -- 3.1.3 Measures -- 3.1.4 Sample of the Adapted Study -- 3.2 Findings -- 4 Discussion -- 4.1 The Framework -- 4.2 Implications for Managers, Limitations and Further Research -- References -- Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram -- Abstract -- 1 Introduction -- 2 Theoretical Foundation -- 2.1 Storytelling Cycle of Trust according to Copeland and Moors (2018) -- 2.2 Main Characteristics and Contexts of Storytelling for Sustainability Adapted from Fischer et al. (2020) -- 3 State of Research -- 3.1 Digital Storytelling -- 3.2 Serious Storytelling -- 3.3 Instagram as a Digital Storytelling Tool 3.4 Fast Fashion -- 3.5 Fair Fashion -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention? -- Abstract -- 1 Introduction -- 1.1 Research Gaps, Research Contribution & -- Relevance -- 1.2 Objective & -- Research Question -- 2 Literature -- 2.1 Theoretical Framework -- 2.1.1 Definition & -- Theory of Dialogue -- 2.1.2 Definitions & -- Theories of Customer Satisfaction and Customer Retention -- 2.2 Current Literature -- 2.2.1 Digital Dialogues -- 2.2.2 Customer Retention & -- Customer Satisfaction -- 3 Methodology -- 4 Results & -- Discussion -- 4.1 Summary of the Results -- 4.2 Discussion & -- Critical Reflection -- 5 Conclusion -- 5.1 Limitations -- 5.2 Further Research -- References -- A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level-from a Leadership & -- Communication Perspective -- Abstract -- 1 Introduction -- 2 Literature Screening -- 2.1 Selection/Keyword Screening -- 2.2 Search-String's Characteristics -- 2.3 Distribution of Appropriateness -- 2.4 Distribution of Document Types -- 3 Leadership (LS) -- 3.1 Leadership's Behaviour-Theory -- 3.2 Leadership's Characteristics -- 3.3 Leadership's History/Presence -- 4 Operational Excellence Leadership -- 5 Operational Excellence Communication -- 6 Operational Excellence Transformation -- 6.1 Process Phase 1 (PP1): Transformation Approach -- 6.2 Process Phase 2 (PP2): Refusal/Launch -- 6.3 Process Phase 3 (PP3): 1st Hurdle -- 6.3.1 Single Ended Arrows (1) Promoting Forces -- 6.3.2 Double Ended Arrows (2) Impeding Forces -- 6.4 Process Phase 4 (PP4): Examination of New/Unknown Scenarios -- 6.5 Process Phase 5 (PP5): Key-Insight of Scenarios -- 6.6 Process Phase 6 (PP6): 2nd Hurdle 6.7 Process Phase 7 (PP7): Return/Transfer -- 6.8 Process Phase 8 (PP8): Master of Leadership (MoL) -- 7 Conclusions -- References -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Abstract -- 1 Theoretical Background -- 1.1 Social Media Channels -- 2 Methodology -- 3 Results -- 3.1 OEVP-Austrian People's Party -- 3.2 SPOE-Social Democratic Party of Austria -- 3.3 FPOE-Freedom Party of Austria -- 3.4 List Fritz Dinkhauser -- 3.5 NEOS-The New Austria and Liberal Forum -- 3.6 Die Grünen-The Green Alternative -- 4 Conclusion & -- Limitation -- References -- Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria -- Abstract -- 1 Introduction -- 2 Studies on Media Use in the Covid19-Pandemic -- 3 Theoretical Background -- 3.1 Motive Research -- 3.2 The Uses-and-Gratifications-Approach -- 4 Method -- 5 Findings -- 5.1 Motives for Media Use -- 5.2 Change in the Intensity of Media Use -- 5.3 Differences in Motives for Media Use Between Generation Z and Y -- 6 Resume and Limitation -- References -- Trends in Communication 2023-A New Methodological Approach -- Abstract -- 1 Theoretical Background -- 2 Research Design and Methods -- 3 Results -- 3.1 First Interim Results -- 3.2 Final Results -- 4 Resume -- References -- Analysing the Behaviour of Online Daily Newspaper Readers-Tyrolean Case Study -- Abstract -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Related Work -- 1.3 Proposed Solution -- 2 Background -- 2.1 Online Analytics -- 2.2 Tiroler Tageszeitung -- 3 Methods -- 3.1 Preprocessing -- 3.2 Visualisation Techniques -- 4 Results -- 4.1 Viewing the Events for All Users -- 4.2 Viewing the Events for Users Who Have Subscribed During the Observation Period -- 4.3 Do the Readers Have a Clear Thematic Focus? -- 5 Discussion 5.1 Shortcomings of the Approach -- 5.2 Outlook -- References -- The Storyporting Method in the Context of Sports Journalism -- Abstract -- 1 Introduction -- 2 Storyporting -- 2.1 Convergence -- 2.2 Storyporting as a 3-step Model -- 2.2.1 Storytelling and Storylistening -- 2.2.2 Reporting -- 2.2.3 Storyporting -- 3 Method -- 4 Empirical Findings -- 4.1 Subjectivity of Sports Journalism -- 4.2 Storytelling -- 4.3 Storyporting -- 5 Discussion -- 6 Conclusion -- References Reitberger, Wolfgang Sonstige oth Brunner-Sperdin, Alexandra Sonstige oth Erscheint auch als Druck-Ausgabe Schneckenleitner, Peter Conference Proceedings Trends in Business Communication 2022 Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH,c2023 9783658406189 |
| spellingShingle | Schneckenleitner, Peter Conference Proceedings Trends in Business Communication 2022 Intro -- Contents -- What's in a Name? Communicating Forms of Toponyms at Greek Wine Labels -- Abstract -- 1 Communicating the Smart Wine Labels -- 2 The Significance of Toponymy as a Communicational Tool of the Greek Terroir -- 2.1 The Involvement of Toponymy in Greek Wine Labels -- 2.2 Why Place is Important to the Wine Label -- 2.3 Storytelling -- 3 Conclusions -- References -- Digital Grocery Retailing-The Influence of Product-Related and Personal-Related Factors on the Purchase Decision -- Abstract -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Influence of Product-Related Factors on Trust -- 2.2 The Influence of Attitudes -- 2.3 Trust and Decision Making -- 2.4 Subjective Norm and Purchase Decision -- 2.5 Purchase Decision and Satisfaction -- 2.6 Satisfaction and Loyalty -- 3 Conceptual Model and Hypotheses -- 4 Methodology -- 5 Results -- 6 Conclusion -- References -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Abstract -- 1 Introduction -- 2 Consumer Trust and Reputation -- 3 Methodology -- 4 Results -- 4.1 Attitude Resistance Even with Newly Acquired Knowledge -- 4.2 Link Between Affiliate and Merchant Reputation -- 4.3 Aspects of Confidence Building -- 5 Discussion -- References -- Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors -- Abstract -- 1 Introduction -- 2 Research Background -- 3 Methodology and Scale Construction -- 4 Results -- 5 Conclusion and Practical Implications -- 6 Limitations and Recommendations for Future Research -- References -- Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984-2020 -- Abstract -- 1 Problem -- 2 Theoretical Foundation -- 2.1 Excellent PR-The Grunig paradigm -- 2.2 Excellent PR-Revisited -- 3 Research Objectives and Research Questions -- 4 Research Design -- 4.1 Description of Data Set 4.2 Conceptual Content Analysis -- 4.3 Frequency Analysis -- 5 Empirical Results -- 6 Conclusion -- 7 Critical Reflection and Limitations -- References -- On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs -- Abstract -- 1 Problem -- 2 Research Objective and Research Questions -- 3 Theoretical Foundation -- 3.1 Importance of Successful Meetings -- 3.2 Maslow's Hierarchy of Needs for Employees -- 3.3 Aspects of Successful Hybrid Meetings -- 3.3.1 Verbal Communication -- 3.3.2 Non-Verbal Communication -- 3.3.3 Technical Aspects -- 3.3.4 Time Management -- 3.3.5 Efficiency and Effectiveness -- 4 Research Design -- 5 Empirical Results -- 6 Discussion of Empirical Results -- 7 Conclusion -- 8 Limitations and Outlook -- References -- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels -- Abstract -- 1 Introduction -- 1.1 Aim of the Paper -- 1.2 Relevance and State of Research -- 2 Literature Review: Touristic Employer Brands Revisited -- 2.1 Defining Touristic Employer Brands as Idea Brands -- 2.2 How to Stimulate Resource Integration of Job Seekers -- 3 Methodology -- 3.1 Research Design -- 3.1.1 Pre-Study -- 3.1.2 Introduction of an Adapted Study -- 3.1.3 Measures -- 3.1.4 Sample of the Adapted Study -- 3.2 Findings -- 4 Discussion -- 4.1 The Framework -- 4.2 Implications for Managers, Limitations and Further Research -- References -- Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram -- Abstract -- 1 Introduction -- 2 Theoretical Foundation -- 2.1 Storytelling Cycle of Trust according to Copeland and Moors (2018) -- 2.2 Main Characteristics and Contexts of Storytelling for Sustainability Adapted from Fischer et al. (2020) -- 3 State of Research -- 3.1 Digital Storytelling -- 3.2 Serious Storytelling -- 3.3 Instagram as a Digital Storytelling Tool 3.4 Fast Fashion -- 3.5 Fair Fashion -- 4 Methodology -- 5 Results -- 6 Discussion -- 7 Conclusion -- References -- Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention? -- Abstract -- 1 Introduction -- 1.1 Research Gaps, Research Contribution & -- Relevance -- 1.2 Objective & -- Research Question -- 2 Literature -- 2.1 Theoretical Framework -- 2.1.1 Definition & -- Theory of Dialogue -- 2.1.2 Definitions & -- Theories of Customer Satisfaction and Customer Retention -- 2.2 Current Literature -- 2.2.1 Digital Dialogues -- 2.2.2 Customer Retention & -- Customer Satisfaction -- 3 Methodology -- 4 Results & -- Discussion -- 4.1 Summary of the Results -- 4.2 Discussion & -- Critical Reflection -- 5 Conclusion -- 5.1 Limitations -- 5.2 Further Research -- References -- A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level-from a Leadership & -- Communication Perspective -- Abstract -- 1 Introduction -- 2 Literature Screening -- 2.1 Selection/Keyword Screening -- 2.2 Search-String's Characteristics -- 2.3 Distribution of Appropriateness -- 2.4 Distribution of Document Types -- 3 Leadership (LS) -- 3.1 Leadership's Behaviour-Theory -- 3.2 Leadership's Characteristics -- 3.3 Leadership's History/Presence -- 4 Operational Excellence Leadership -- 5 Operational Excellence Communication -- 6 Operational Excellence Transformation -- 6.1 Process Phase 1 (PP1): Transformation Approach -- 6.2 Process Phase 2 (PP2): Refusal/Launch -- 6.3 Process Phase 3 (PP3): 1st Hurdle -- 6.3.1 Single Ended Arrows (1) Promoting Forces -- 6.3.2 Double Ended Arrows (2) Impeding Forces -- 6.4 Process Phase 4 (PP4): Examination of New/Unknown Scenarios -- 6.5 Process Phase 5 (PP5): Key-Insight of Scenarios -- 6.6 Process Phase 6 (PP6): 2nd Hurdle 6.7 Process Phase 7 (PP7): Return/Transfer -- 6.8 Process Phase 8 (PP8): Master of Leadership (MoL) -- 7 Conclusions -- References -- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022 -- Abstract -- 1 Theoretical Background -- 1.1 Social Media Channels -- 2 Methodology -- 3 Results -- 3.1 OEVP-Austrian People's Party -- 3.2 SPOE-Social Democratic Party of Austria -- 3.3 FPOE-Freedom Party of Austria -- 3.4 List Fritz Dinkhauser -- 3.5 NEOS-The New Austria and Liberal Forum -- 3.6 Die Grünen-The Green Alternative -- 4 Conclusion & -- Limitation -- References -- Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria -- Abstract -- 1 Introduction -- 2 Studies on Media Use in the Covid19-Pandemic -- 3 Theoretical Background -- 3.1 Motive Research -- 3.2 The Uses-and-Gratifications-Approach -- 4 Method -- 5 Findings -- 5.1 Motives for Media Use -- 5.2 Change in the Intensity of Media Use -- 5.3 Differences in Motives for Media Use Between Generation Z and Y -- 6 Resume and Limitation -- References -- Trends in Communication 2023-A New Methodological Approach -- Abstract -- 1 Theoretical Background -- 2 Research Design and Methods -- 3 Results -- 3.1 First Interim Results -- 3.2 Final Results -- 4 Resume -- References -- Analysing the Behaviour of Online Daily Newspaper Readers-Tyrolean Case Study -- Abstract -- 1 Introduction -- 1.1 Problem Statement -- 1.2 Related Work -- 1.3 Proposed Solution -- 2 Background -- 2.1 Online Analytics -- 2.2 Tiroler Tageszeitung -- 3 Methods -- 3.1 Preprocessing -- 3.2 Visualisation Techniques -- 4 Results -- 4.1 Viewing the Events for All Users -- 4.2 Viewing the Events for Users Who Have Subscribed During the Observation Period -- 4.3 Do the Readers Have a Clear Thematic Focus? -- 5 Discussion 5.1 Shortcomings of the Approach -- 5.2 Outlook -- References -- The Storyporting Method in the Context of Sports Journalism -- Abstract -- 1 Introduction -- 2 Storyporting -- 2.1 Convergence -- 2.2 Storyporting as a 3-step Model -- 2.2.1 Storytelling and Storylistening -- 2.2.2 Reporting -- 2.2.3 Storyporting -- 3 Method -- 4 Empirical Findings -- 4.1 Subjectivity of Sports Journalism -- 4.2 Storytelling -- 4.3 Storyporting -- 5 Discussion -- 6 Conclusion -- References |
| title | Conference Proceedings Trends in Business Communication 2022 |
| title_auth | Conference Proceedings Trends in Business Communication 2022 |
| title_exact_search | Conference Proceedings Trends in Business Communication 2022 |
| title_full | Conference Proceedings Trends in Business Communication 2022 |
| title_fullStr | Conference Proceedings Trends in Business Communication 2022 |
| title_full_unstemmed | Conference Proceedings Trends in Business Communication 2022 |
| title_short | Conference Proceedings Trends in Business Communication 2022 |
| title_sort | conference proceedings trends in business communication 2022 |
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