Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2023
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Business Guides on the Go Series
|
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (137 Seiten) |
| ISBN: | 9783031258237 |
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| 245 | 1 | 0 | |a Frontiers in Product Innovation Strategy |b Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
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| 505 | 8 | |a Intro -- Foreword -- Preface -- Online Course for the Book -- Acknowledgments -- Reviews for Frontiers in Product Innovation Strategy -- Contents -- About the Author -- List of Figures -- 1: Delivering People and Planet-Friendly Innovations -- 1.1 Innovation and Ethics: The Slap and Run Game -- 1.1.1 Casual Gaming, Wait Marketing, and eSports -- 1.1.2 The Perfect Flow -- 1.1.3 Mission and Ethical Dilemmas -- 1.2 Innovation and Sustainability: Futurium -- 1.2.1 Technology × Nature × Human = Different Futures -- 1.2.2 MDGs, SDGs, STI for SDGs -- 1.2.3 Sustainability as an Innovation Driver -- 1.3 Measuring Innovations' Impact: The Body Shop -- 1.3.1 Strategy Mapping and Stakeholders -- 1.3.2 Impact and Biodiversity -- 1.3.3 Leadership, Passion, and Innovation -- 1.4 Chapter Highlights -- References -- 2: Unveiling Hidden Opportunities -- 2.1 Deep Needs: Peanut Butter -- 2.1.1 A Household Item -- 2.1.2 Neurosciences, Opioids, and Secret Ingredients -- 2.1.3 Identifying Game-Changers: Chocopain -- 2.2 Extreme Innovation: mCaffeine -- 2.2.1 Microbiome, Behavior, and Preferences -- 2.2.2 Creating New Markets: Coffee from Bean to Bar -- 2.2.3 Human Evolution and Innovation Recycling -- 2.3 The Best Solution: Snapchat -- 2.3.1 Product Innovation Strategy -- 2.3.2 From Selfie-Sticks to Drones -- 2.3.3 Making Virtual Opportunities Real -- 2.4 Chapter Highlights -- References -- 3: Locating Profitable Markets -- 3.1 Innovation and Expansion: BoAt Earbuds -- 3.1.1 Luxury or Good Enough Products? -- 3.1.2 Matchmaking and Mapping Priority Markets -- 3.1.3 Inspiration for Innovation -- 3.2 Risk Management in Product Development: Mobile Phones -- 3.2.1 Outsourcing vs. Insourcing: Micromax -- 3.2.2 Quality Management and Solving the Right Problems -- 3.2.3 Risk Management and International Expansion | |
| 505 | 8 | |a 3.3 Thinking by Analogy: Bosch -- 3.3.1 Sensors and Smart Laundry -- 3.3.2 Ancient and Modern Innovation -- 3.3.3 Biomimicry and Nature-Inspired Innovations -- 3.4 Chapter Highlights -- References -- 4: Defining Sustainable Growth Strategies -- 4.1 Real Potential: The Bike Case -- 4.1.1 Expected Gains and the 5% Rule -- 4.1.2 Real Market and Pivoting to Profitable Channels -- 4.1.3 Measuring the Return on Innovation Investment -- 4.2 Centenarian Brands: De L'Europe -- 4.2.1 The Secret to Brand Longevity -- 4.2.2 Hidden Champions and Niche Markets -- 4.2.3 Fast-Moving Companies and Adaptive Management -- 4.3 Growth Hacking: BTS -- 4.3.1 Building a Strategy on the Go: Run BTS -- 4.3.2 Growth Hacking and Bricolage -- 4.3.3 Technology, Servitization, and Internal Innovation -- 4.4 Chapter Highlights -- References -- 5: Optimizing the Product Portfolio -- 5.1 Driving Category Innovation: Sunscreen -- 5.1.1 The Proliferation of SKUs -- 5.1.2 Sunsetting Products and Product Portfolio Management -- 5.1.3 Rituals and Beauty OCD -- 5.2 Sustainable Investment: VELUX -- 5.2.1 Achieving Lifetime Sustainability -- 5.2.2 Interesting Diversifications -- 5.2.3 ESG, Nutri-score, and Other Ratings -- 5.3 Product Portfolio: Clorox -- 5.3.1 A Cohesive Portfolio: Clorox -- 5.3.2 Private Labels -- 5.3.3 Mitigating Product Development Uncertainty -- 5.4 Chapter Highlights -- References -- 6: Building a Visionary Innovation Roadmap -- 6.1 Futureproof Innovations: The Cockpit of Tomorrow -- 6.1.1 The Future of Mobility -- 6.1.2 Looking from a Fresh Angle -- 6.1.3 Research and Development Efforts -- 6.2 Unlearning Innovation: MAIF -- 6.2.1 Unlearning and New Product Development -- 6.2.2 Advisory Boards as Innovation Labs -- 6.2.3 New Business Models: Noodelist -- 6.3 Innovation Roadmap: Xiaomi -- 6.3.1 How to Involve Experts | |
| 505 | 8 | |a 6.3.2 Innovation Roadmap: Xiaomi Automated Driving -- 6.3.3 Alliances for Smart Cities -- 6.4 Chapter Highlights -- References -- Conclusion | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Derval, Diana |t Frontiers in Product Innovation Strategy |d Cham : Springer International Publishing AG,c2023 |z 9783031258220 |
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Datensatz im Suchindex
| _version_ | 1810687471887843328 |
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| adam_text | |
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| author | Derval, Diana |
| author_facet | Derval, Diana |
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| author_sort | Derval, Diana |
| author_variant | d d dd |
| building | Verbundindex |
| bvnumber | BV049876207 |
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| contents | Intro -- Foreword -- Preface -- Online Course for the Book -- Acknowledgments -- Reviews for Frontiers in Product Innovation Strategy -- Contents -- About the Author -- List of Figures -- 1: Delivering People and Planet-Friendly Innovations -- 1.1 Innovation and Ethics: The Slap and Run Game -- 1.1.1 Casual Gaming, Wait Marketing, and eSports -- 1.1.2 The Perfect Flow -- 1.1.3 Mission and Ethical Dilemmas -- 1.2 Innovation and Sustainability: Futurium -- 1.2.1 Technology × Nature × Human = Different Futures -- 1.2.2 MDGs, SDGs, STI for SDGs -- 1.2.3 Sustainability as an Innovation Driver -- 1.3 Measuring Innovations' Impact: The Body Shop -- 1.3.1 Strategy Mapping and Stakeholders -- 1.3.2 Impact and Biodiversity -- 1.3.3 Leadership, Passion, and Innovation -- 1.4 Chapter Highlights -- References -- 2: Unveiling Hidden Opportunities -- 2.1 Deep Needs: Peanut Butter -- 2.1.1 A Household Item -- 2.1.2 Neurosciences, Opioids, and Secret Ingredients -- 2.1.3 Identifying Game-Changers: Chocopain -- 2.2 Extreme Innovation: mCaffeine -- 2.2.1 Microbiome, Behavior, and Preferences -- 2.2.2 Creating New Markets: Coffee from Bean to Bar -- 2.2.3 Human Evolution and Innovation Recycling -- 2.3 The Best Solution: Snapchat -- 2.3.1 Product Innovation Strategy -- 2.3.2 From Selfie-Sticks to Drones -- 2.3.3 Making Virtual Opportunities Real -- 2.4 Chapter Highlights -- References -- 3: Locating Profitable Markets -- 3.1 Innovation and Expansion: BoAt Earbuds -- 3.1.1 Luxury or Good Enough Products? -- 3.1.2 Matchmaking and Mapping Priority Markets -- 3.1.3 Inspiration for Innovation -- 3.2 Risk Management in Product Development: Mobile Phones -- 3.2.1 Outsourcing vs. Insourcing: Micromax -- 3.2.2 Quality Management and Solving the Right Problems -- 3.2.3 Risk Management and International Expansion 3.3 Thinking by Analogy: Bosch -- 3.3.1 Sensors and Smart Laundry -- 3.3.2 Ancient and Modern Innovation -- 3.3.3 Biomimicry and Nature-Inspired Innovations -- 3.4 Chapter Highlights -- References -- 4: Defining Sustainable Growth Strategies -- 4.1 Real Potential: The Bike Case -- 4.1.1 Expected Gains and the 5% Rule -- 4.1.2 Real Market and Pivoting to Profitable Channels -- 4.1.3 Measuring the Return on Innovation Investment -- 4.2 Centenarian Brands: De L'Europe -- 4.2.1 The Secret to Brand Longevity -- 4.2.2 Hidden Champions and Niche Markets -- 4.2.3 Fast-Moving Companies and Adaptive Management -- 4.3 Growth Hacking: BTS -- 4.3.1 Building a Strategy on the Go: Run BTS -- 4.3.2 Growth Hacking and Bricolage -- 4.3.3 Technology, Servitization, and Internal Innovation -- 4.4 Chapter Highlights -- References -- 5: Optimizing the Product Portfolio -- 5.1 Driving Category Innovation: Sunscreen -- 5.1.1 The Proliferation of SKUs -- 5.1.2 Sunsetting Products and Product Portfolio Management -- 5.1.3 Rituals and Beauty OCD -- 5.2 Sustainable Investment: VELUX -- 5.2.1 Achieving Lifetime Sustainability -- 5.2.2 Interesting Diversifications -- 5.2.3 ESG, Nutri-score, and Other Ratings -- 5.3 Product Portfolio: Clorox -- 5.3.1 A Cohesive Portfolio: Clorox -- 5.3.2 Private Labels -- 5.3.3 Mitigating Product Development Uncertainty -- 5.4 Chapter Highlights -- References -- 6: Building a Visionary Innovation Roadmap -- 6.1 Futureproof Innovations: The Cockpit of Tomorrow -- 6.1.1 The Future of Mobility -- 6.1.2 Looking from a Fresh Angle -- 6.1.3 Research and Development Efforts -- 6.2 Unlearning Innovation: MAIF -- 6.2.1 Unlearning and New Product Development -- 6.2.2 Advisory Boards as Innovation Labs -- 6.2.3 New Business Models: Noodelist -- 6.3 Innovation Roadmap: Xiaomi -- 6.3.1 How to Involve Experts 6.3.2 Innovation Roadmap: Xiaomi Automated Driving -- 6.3.3 Alliances for Smart Cities -- 6.4 Chapter Highlights -- References -- Conclusion |
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| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049876207 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-20T04:22:16Z |
| institution | BVB |
| isbn | 9783031258237 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035215657 |
| oclc_num | 1381095447 |
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| physical | 1 Online-Ressource (137 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
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| publisher | Springer International Publishing AG |
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| series2 | Business Guides on the Go Series |
| spelling | Derval, Diana Verfasser aut Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future 1st ed Cham Springer International Publishing AG 2023 ©2023 1 Online-Ressource (137 Seiten) txt rdacontent c rdamedia cr rdacarrier Business Guides on the Go Series Description based on publisher supplied metadata and other sources Intro -- Foreword -- Preface -- Online Course for the Book -- Acknowledgments -- Reviews for Frontiers in Product Innovation Strategy -- Contents -- About the Author -- List of Figures -- 1: Delivering People and Planet-Friendly Innovations -- 1.1 Innovation and Ethics: The Slap and Run Game -- 1.1.1 Casual Gaming, Wait Marketing, and eSports -- 1.1.2 The Perfect Flow -- 1.1.3 Mission and Ethical Dilemmas -- 1.2 Innovation and Sustainability: Futurium -- 1.2.1 Technology × Nature × Human = Different Futures -- 1.2.2 MDGs, SDGs, STI for SDGs -- 1.2.3 Sustainability as an Innovation Driver -- 1.3 Measuring Innovations' Impact: The Body Shop -- 1.3.1 Strategy Mapping and Stakeholders -- 1.3.2 Impact and Biodiversity -- 1.3.3 Leadership, Passion, and Innovation -- 1.4 Chapter Highlights -- References -- 2: Unveiling Hidden Opportunities -- 2.1 Deep Needs: Peanut Butter -- 2.1.1 A Household Item -- 2.1.2 Neurosciences, Opioids, and Secret Ingredients -- 2.1.3 Identifying Game-Changers: Chocopain -- 2.2 Extreme Innovation: mCaffeine -- 2.2.1 Microbiome, Behavior, and Preferences -- 2.2.2 Creating New Markets: Coffee from Bean to Bar -- 2.2.3 Human Evolution and Innovation Recycling -- 2.3 The Best Solution: Snapchat -- 2.3.1 Product Innovation Strategy -- 2.3.2 From Selfie-Sticks to Drones -- 2.3.3 Making Virtual Opportunities Real -- 2.4 Chapter Highlights -- References -- 3: Locating Profitable Markets -- 3.1 Innovation and Expansion: BoAt Earbuds -- 3.1.1 Luxury or Good Enough Products? -- 3.1.2 Matchmaking and Mapping Priority Markets -- 3.1.3 Inspiration for Innovation -- 3.2 Risk Management in Product Development: Mobile Phones -- 3.2.1 Outsourcing vs. Insourcing: Micromax -- 3.2.2 Quality Management and Solving the Right Problems -- 3.2.3 Risk Management and International Expansion 3.3 Thinking by Analogy: Bosch -- 3.3.1 Sensors and Smart Laundry -- 3.3.2 Ancient and Modern Innovation -- 3.3.3 Biomimicry and Nature-Inspired Innovations -- 3.4 Chapter Highlights -- References -- 4: Defining Sustainable Growth Strategies -- 4.1 Real Potential: The Bike Case -- 4.1.1 Expected Gains and the 5% Rule -- 4.1.2 Real Market and Pivoting to Profitable Channels -- 4.1.3 Measuring the Return on Innovation Investment -- 4.2 Centenarian Brands: De L'Europe -- 4.2.1 The Secret to Brand Longevity -- 4.2.2 Hidden Champions and Niche Markets -- 4.2.3 Fast-Moving Companies and Adaptive Management -- 4.3 Growth Hacking: BTS -- 4.3.1 Building a Strategy on the Go: Run BTS -- 4.3.2 Growth Hacking and Bricolage -- 4.3.3 Technology, Servitization, and Internal Innovation -- 4.4 Chapter Highlights -- References -- 5: Optimizing the Product Portfolio -- 5.1 Driving Category Innovation: Sunscreen -- 5.1.1 The Proliferation of SKUs -- 5.1.2 Sunsetting Products and Product Portfolio Management -- 5.1.3 Rituals and Beauty OCD -- 5.2 Sustainable Investment: VELUX -- 5.2.1 Achieving Lifetime Sustainability -- 5.2.2 Interesting Diversifications -- 5.2.3 ESG, Nutri-score, and Other Ratings -- 5.3 Product Portfolio: Clorox -- 5.3.1 A Cohesive Portfolio: Clorox -- 5.3.2 Private Labels -- 5.3.3 Mitigating Product Development Uncertainty -- 5.4 Chapter Highlights -- References -- 6: Building a Visionary Innovation Roadmap -- 6.1 Futureproof Innovations: The Cockpit of Tomorrow -- 6.1.1 The Future of Mobility -- 6.1.2 Looking from a Fresh Angle -- 6.1.3 Research and Development Efforts -- 6.2 Unlearning Innovation: MAIF -- 6.2.1 Unlearning and New Product Development -- 6.2.2 Advisory Boards as Innovation Labs -- 6.2.3 New Business Models: Noodelist -- 6.3 Innovation Roadmap: Xiaomi -- 6.3.1 How to Involve Experts 6.3.2 Innovation Roadmap: Xiaomi Automated Driving -- 6.3.3 Alliances for Smart Cities -- 6.4 Chapter Highlights -- References -- Conclusion Erscheint auch als Druck-Ausgabe Derval, Diana Frontiers in Product Innovation Strategy Cham : Springer International Publishing AG,c2023 9783031258220 |
| spellingShingle | Derval, Diana Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future Intro -- Foreword -- Preface -- Online Course for the Book -- Acknowledgments -- Reviews for Frontiers in Product Innovation Strategy -- Contents -- About the Author -- List of Figures -- 1: Delivering People and Planet-Friendly Innovations -- 1.1 Innovation and Ethics: The Slap and Run Game -- 1.1.1 Casual Gaming, Wait Marketing, and eSports -- 1.1.2 The Perfect Flow -- 1.1.3 Mission and Ethical Dilemmas -- 1.2 Innovation and Sustainability: Futurium -- 1.2.1 Technology × Nature × Human = Different Futures -- 1.2.2 MDGs, SDGs, STI for SDGs -- 1.2.3 Sustainability as an Innovation Driver -- 1.3 Measuring Innovations' Impact: The Body Shop -- 1.3.1 Strategy Mapping and Stakeholders -- 1.3.2 Impact and Biodiversity -- 1.3.3 Leadership, Passion, and Innovation -- 1.4 Chapter Highlights -- References -- 2: Unveiling Hidden Opportunities -- 2.1 Deep Needs: Peanut Butter -- 2.1.1 A Household Item -- 2.1.2 Neurosciences, Opioids, and Secret Ingredients -- 2.1.3 Identifying Game-Changers: Chocopain -- 2.2 Extreme Innovation: mCaffeine -- 2.2.1 Microbiome, Behavior, and Preferences -- 2.2.2 Creating New Markets: Coffee from Bean to Bar -- 2.2.3 Human Evolution and Innovation Recycling -- 2.3 The Best Solution: Snapchat -- 2.3.1 Product Innovation Strategy -- 2.3.2 From Selfie-Sticks to Drones -- 2.3.3 Making Virtual Opportunities Real -- 2.4 Chapter Highlights -- References -- 3: Locating Profitable Markets -- 3.1 Innovation and Expansion: BoAt Earbuds -- 3.1.1 Luxury or Good Enough Products? -- 3.1.2 Matchmaking and Mapping Priority Markets -- 3.1.3 Inspiration for Innovation -- 3.2 Risk Management in Product Development: Mobile Phones -- 3.2.1 Outsourcing vs. Insourcing: Micromax -- 3.2.2 Quality Management and Solving the Right Problems -- 3.2.3 Risk Management and International Expansion 3.3 Thinking by Analogy: Bosch -- 3.3.1 Sensors and Smart Laundry -- 3.3.2 Ancient and Modern Innovation -- 3.3.3 Biomimicry and Nature-Inspired Innovations -- 3.4 Chapter Highlights -- References -- 4: Defining Sustainable Growth Strategies -- 4.1 Real Potential: The Bike Case -- 4.1.1 Expected Gains and the 5% Rule -- 4.1.2 Real Market and Pivoting to Profitable Channels -- 4.1.3 Measuring the Return on Innovation Investment -- 4.2 Centenarian Brands: De L'Europe -- 4.2.1 The Secret to Brand Longevity -- 4.2.2 Hidden Champions and Niche Markets -- 4.2.3 Fast-Moving Companies and Adaptive Management -- 4.3 Growth Hacking: BTS -- 4.3.1 Building a Strategy on the Go: Run BTS -- 4.3.2 Growth Hacking and Bricolage -- 4.3.3 Technology, Servitization, and Internal Innovation -- 4.4 Chapter Highlights -- References -- 5: Optimizing the Product Portfolio -- 5.1 Driving Category Innovation: Sunscreen -- 5.1.1 The Proliferation of SKUs -- 5.1.2 Sunsetting Products and Product Portfolio Management -- 5.1.3 Rituals and Beauty OCD -- 5.2 Sustainable Investment: VELUX -- 5.2.1 Achieving Lifetime Sustainability -- 5.2.2 Interesting Diversifications -- 5.2.3 ESG, Nutri-score, and Other Ratings -- 5.3 Product Portfolio: Clorox -- 5.3.1 A Cohesive Portfolio: Clorox -- 5.3.2 Private Labels -- 5.3.3 Mitigating Product Development Uncertainty -- 5.4 Chapter Highlights -- References -- 6: Building a Visionary Innovation Roadmap -- 6.1 Futureproof Innovations: The Cockpit of Tomorrow -- 6.1.1 The Future of Mobility -- 6.1.2 Looking from a Fresh Angle -- 6.1.3 Research and Development Efforts -- 6.2 Unlearning Innovation: MAIF -- 6.2.1 Unlearning and New Product Development -- 6.2.2 Advisory Boards as Innovation Labs -- 6.2.3 New Business Models: Noodelist -- 6.3 Innovation Roadmap: Xiaomi -- 6.3.1 How to Involve Experts 6.3.2 Innovation Roadmap: Xiaomi Automated Driving -- 6.3.3 Alliances for Smart Cities -- 6.4 Chapter Highlights -- References -- Conclusion |
| title | Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
| title_auth | Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
| title_exact_search | Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
| title_full | Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
| title_fullStr | Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
| title_full_unstemmed | Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
| title_short | Frontiers in Product Innovation Strategy |
| title_sort | frontiers in product innovation strategy predicting market outcomes and creating winning products for a people and planet friendly future |
| title_sub | Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future |
| work_keys_str_mv | AT dervaldiana frontiersinproductinnovationstrategypredictingmarketoutcomesandcreatingwinningproductsforapeopleandplanetfriendlyfuture |