The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its p...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
LID Publishing
2024
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| Ausgabe: | 1st ed |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (161 Seiten) |
| ISBN: | 9781915951199 |
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Datensatz im Suchindex
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| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049875555 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-19T05:22:08Z |
| institution | BVB |
| isbn | 9781915951199 |
| language | English |
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| publishDate | 2024 |
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| spelling | White, Dan Verfasser aut The Smart Advertising Book How to Deliver Advertising That Grows Your Brand 1st ed London LID Publishing 2024 ©2024 1 Online-Ressource (161 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations Erscheint auch als Druck-Ausgabe White, Dan The Smart Advertising Book London : LID Publishing,c2024 |
| spellingShingle | White, Dan The Smart Advertising Book How to Deliver Advertising That Grows Your Brand |
| title | The Smart Advertising Book How to Deliver Advertising That Grows Your Brand |
| title_auth | The Smart Advertising Book How to Deliver Advertising That Grows Your Brand |
| title_exact_search | The Smart Advertising Book How to Deliver Advertising That Grows Your Brand |
| title_full | The Smart Advertising Book How to Deliver Advertising That Grows Your Brand |
| title_fullStr | The Smart Advertising Book How to Deliver Advertising That Grows Your Brand |
| title_full_unstemmed | The Smart Advertising Book How to Deliver Advertising That Grows Your Brand |
| title_short | The Smart Advertising Book |
| title_sort | the smart advertising book how to deliver advertising that grows your brand |
| title_sub | How to Deliver Advertising That Grows Your Brand |
| work_keys_str_mv | AT whitedan thesmartadvertisingbookhowtodeliveradvertisingthatgrowsyourbrand |