Fundraising Principles and Practice:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2024
|
| Ausgabe: | third edition |
| Online-Zugang: | DE-859 DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (814 Seiten) |
| ISBN: | 9781394190287 |
Internformat
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| 245 | 1 | 0 | |a Fundraising Principles and Practice |
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| 264 | 4 | |c ©2024 | |
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Datensatz im Suchindex
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| author | Sargeant, Adrian 1964- |
| author_GND | (DE-588)1138639109 (DE-588)136187706 |
| author_facet | Sargeant, Adrian 1964- |
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| author_sort | Sargeant, Adrian 1964- |
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| contents | Cover -- Title Page -- Copyright Page -- Contents -- Figures and Tables -- Preface -- Acknowledgments -- The Authors -- Chapter 1 Introduction to the Nonprofit Sector -- Objectives -- Introduction -- A "Third" Sector -- A Tax-Based Definition -- A Structural-Operational Definition -- Size and Economic Significance of the Nonprofit Sector -- Sources of Income -- Philanthropic Income -- Summary -- Discussion Questions -- References -- Chapter 2 The Development of a Profession -- Objectives -- Introduction -- Early American Fundraising -- The Great Philanthropists -- Key Historical Figures -- Toward a Profession -- Specialization in Categories of Activity -- Specialization in Fundraising Occupations -- Specialization in Professional Associations -- Looking to the Future -- Knowledge Generation -- Knowledge Dissemination -- Knowledge-Based Education -- So Who Are Our Fundraisers? -- Retaining Fundraisers -- Summary -- Discussion Questions -- References -- Chapter 3 The Ethics of Professional Fundraising -- Objectives -- Introduction -- Ethics 101 -- Normative Ethics -- Consequentialism -- Deontology -- Codes of Practice and the Relationship Between Normative and Applied Ethics -- What is an Ethical Dilemma -- Fundraising Ethics -- Applied Ethics in Fundraising - Scope of the Matter -- Applied Ethics in Fundraising - Codes of Practice -- Normative Ethics in Fundraising -- Trustism -- Donorcentrism -- Service of Philanthropy -- Rights-Balancing Fundraising Ethics -- Applying Normative Fundraising Ethics in Practice -- The Overarching Fundraising Ethical Dilemma -- Guilt in Fundraising -- Ethical Decision-Making Frameworks -- Summary -- Discussion Questions -- References -- Chapter 4 Individual Giving Behavior -- Objectives -- Introduction -- Who Gives? -- 1) Age -- 2) Generation -- 3) Gender -- 4) Income -- 5) Race/Ethnicity -- Motivation Self-Interest Versus Altruism -- Emotions as Motives -- The Role of Empathy -- The Role of Values -- Modeling Donor Behavior -- Attention -- Perception -- Emotion -- Knowledge And Memory -- Types of Memory -- Storing Memories -- Accessing Memory -- Attitudes -- Expectancy-Value Model -- Appraisal-Based Model -- Means-End Chain Theory -- Changing Attitudes -- Donor Decision Making -- Evaluation of Utility -- Mental Accounting -- Donation Efficiency -- Feedback -- Alternative Models -- Summary -- Discussion Questions -- References -- Chapter 5 Social Influences On Giving -- Objectives -- Introduction -- A Social Giving Model -- Societal Environment -- Social Environment -- Social Influence -- Social Networks -- Social Identity -- New Thinking on Identity -- Using Identity: A Practical Example -- How can we use this information? -- Summary -- Discussion Questions -- References -- Chapter 6 Fundraising Planning: The Fundraising Audit -- Objectives -- Introduction -- A Planning Framework -- The Fundraising Audit -- Macro Factors -- Analytical Tools -- Product/Service Life Cycle -- Portfolio Analysis -- Drawbacks of Portfolio Models -- Fundraising Metrics -- Conducting an Audit in a Small Nonprofit -- The SWOT Analysis -- Summary -- Discussion Questions -- References -- Chapter 7 Fundraising Planning -- Objectives -- Introduction -- Setting Fundraising Objectives -- Key Strategies -- Overall Direction -- Market Segmentation: Segmenting Individual Donor Markets -- Geographic Location -- Behavioral Segmentation -- Segmenting Business Markets -- Targeting -- Positioning Strategy -- Branding -- Case for Support -- Tactical Plans -- Budget -- Scheduling -- Monitoring and Control -- Selection of an Appropriate Planning Framework -- Summary -- Discussion Questions -- References -- Chapter 8 Articulating the Case for Support -- Objectives -- Introduction Internal Case -- The External Case -- Case Expression or Fundraising Proposition -- Storytelling -- Collecting Stories -- What Works in Storytelling -- Structure in Storytelling -- Summary -- Discussion Questions -- References -- Chapter 9 Assessing Fundraising Performance -- Objectives -- Introduction -- Aggregate Fundraising Ratios -- The FACE ratio -- Cost Per Dollar Raised -- Conducting a Fundraising ROI Analysis -- Other Performance Measures -- Benchmarking Fundraising Cost -- Sector Benchmarking Initiatives -- The Fundraising Effectiveness Project (FEP) -- Fundraising Fitness Test -- Blackbaud Institute -- Taking Investment Decisions -- Calculating ROI -- Payback Period -- Discounted Cash Flows and Relevant Costs -- Profitability Index -- Real Rate and the Money (Nominal) Rate of Return -- Accounting for Risk -- Making the Case for Investment -- Summary -- Discussion Questions -- References -- Chapter 10 Direct Response Fundraising -- Objectives -- Introduction -- Cornerstones of Direct Response -- Acquisition Planning -- Setting Recruitment Objectives -- Segmentation -- Profiling -- Targeting -- Media Selection and Planning -- Direct Mail -- List Purchase -- Conducting a Test Mailing -- Pack Design -- List Swaps (Reciprocals) -- Unaddressed Mail -- Press and Magazine Advertising -- Free Standing Inserts (FSIs) -- Direct Dialogue -- Telephone Fundraising -- Direct Response Television (DRTV) -- Radio -- Billboards -- Two-Step Campaigns -- The Nature of the Fundraising Message -- The Case for Support -- Writing Fundraising Copy -- Illustration, Typeface, and Design -- Fulfillment -- Budgeting Control and Evaluation -- Testing -- Monitoring and Control -- Summary -- Discussion Questions -- References -- Chapter 11 Digital Fundraising -- Objectives -- Introduction -- Key Sources of Information -- Blackbaud -- M+R Benchmark Study A Digital Fundraising Mix -- Search Engine Optmization (Seo) -- Natural or Organic Search -- Pay Per Click -- Ad Rank -- Quality Scores -- Cost Per Action Bidding -- Google Ad Grants -- Digital Public Relations -- Cornerstones of a Digital PR Strategy -- Display Advertising -- Designing an Effective Ad -- Behavioral Targeting -- Paying for Display Advertising -- Google Analytics -- Opt-In Email -- Making Email Work -- Viral Marketing -- Website Design and Optimization -- Giving Page Design -- Mobile -- Benefits of Mobile -- Mobile Apps -- Conclusion -- Discussion Questions -- References -- Chapter 12 Social Media -- Objectives -- Introduction -- The Major Players -- Facebook -- Twitter (Now X) -- LinkedIn -- YouTube -- Instagram -- TikTok -- Pinterest -- Other Social Networks -- Snapchat -- Reddit -- Tumblr -- Periscope -- Flickr -- Developing a Strategy -- People -- Objectives -- Strategy -- Technology -- Formulating a Content Strategy -- Integrating Your Approach -- Website -- Events -- Email -- Direct Mail -- Other Ideas -- Leveraging Fans, Followers, and Influencers -- Algorithms and Getting Your Content Seen -- Measuring the Effectiveness of Your Social Media Efforts -- Safeguarding Contacts -- Summary -- Discussion Questions -- References -- Chapter 13 Donor Retention and Development -- Objectives -- Introduction -- What Do We Mean By Loyalty and Retention? -- Recruiting the Right People -- Building Donor Loyalty and Retention -- Donor Satisfaction -- Donor Commitment -- Drivers of Loyalty and Retention -- Planning for Retention -- Relationship Fundraising -- Relationship Fundraising: New Perspectives -- Supporter Well-Being -- Identity and Well-Being -- Example: Christian International Aid Organization -- Love -- Calculating Donor Value -- Other Approaches to Value -- Donor Lifetime Value -- Calculating the LTV of Individual Donors The Benefits of LTV Analysis -- Recency/Frequency/Value Analysis (RFV) -- Segmenting for Growth -- Major Donors -- Mid-Level Donors -- Sustained or Monthly Givers -- Low-Value Donors -- Lapsed Donors -- Loyalty Metrics -- Summary -- Discussion Questions -- References -- Chapter 14 Major Gift Fundraising -- Objectives -- Introduction -- Characteristics of Major Givers -- Motives of Major Givers -- Major Donor Recruitment -- Identification -- Qualification -- Develop Initial Strategy -- Cultivation -- The Importance of Listening -- Understanding Donor Motives -- Evaluate and Determine Final Strategy -- Assign -- Solicitation -- Follow Through and Acknowledge -- Stewardship -- Renewal -- Summary -- Discussion Questions -- References -- Chapter 15 Bequest, In Memoriam, and Tribute Giving -- Objectives -- Introduction -- Estate Planning -- Who Leaves Bequests? -- Why Do People Give? -- General Motives -- Tax Avoidance -- Social Norms -- Reciprocation -- Performance -- Legacy-Specific Motives -- Lack of Family Need -- Autobiographical Reflections -- Need to Live On -- Love -- Soliciting Bequests -- Talking the Language of Bequest -- Stewarding Bequest Donors -- Systems and Processes -- In-Memory Giving -- Summary -- Discussion Questions -- References -- Chapter 16 Planned Giving -- Objectives -- Introduction -- Planned Giving Vehicles -- Bequest -- Revocable Trusts -- Charitable Gift Annuities -- Deferred Payment Gift Annuities -- Pooled Income Fund -- Charitable Remainder Trust (CRT) -- Retained Life Interest/Life Estate Gifts -- Life Insurance Gifts -- Bargain Sale -- Donor Motivation -- Soliciting Planned Gifts -- Making a Face-to-Face Solicitation -- Planned Gift Donor Stewardship -- Planned Gift Donor Appreciation -- Managing the Planned Giving Function -- Summary -- Discussion Questions -- References -- Chapter 17 Corporate Giving and Fundraising Objectives |
| ctrlnum | (ZDB-30-PQE)EBC31309741 (ZDB-30-PAD)EBC31309741 (ZDB-89-EBL)EBL31309741 (OCoLC)1432598711 (DE-599)BVBBV049875466 |
| dewey-full | 658.15224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15224 |
| dewey-search | 658.15224 |
| dewey-sort | 3658.15224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | third edition |
| format | Electronic eBook |
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| id | DE-604.BV049875466 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-29T13:00:49Z |
| institution | BVB |
| isbn | 9781394190287 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035214924 |
| oclc_num | 1432598711 |
| open_access_boolean | |
| owner | DE-2070s DE-859 |
| owner_facet | DE-2070s DE-859 |
| physical | 1 Online-Ressource (814 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FKE_PDA_PQE_Kauf ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Sargeant, Adrian 1964- Verfasser (DE-588)1138639109 aut Fundraising Principles and Practice third edition Newark John Wiley & Sons, Incorporated 2024 ©2024 1 Online-Ressource (814 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Shang, Jen 1979- Sonstige (DE-588)136187706 oth Erscheint auch als Druck-Ausgabe Sargeant, Adrian Fundraising Principles and Practice Newark : John Wiley & Sons, Incorporated,c2024 9781394190263 |
| spellingShingle | Sargeant, Adrian 1964- Fundraising Principles and Practice Cover -- Title Page -- Copyright Page -- Contents -- Figures and Tables -- Preface -- Acknowledgments -- The Authors -- Chapter 1 Introduction to the Nonprofit Sector -- Objectives -- Introduction -- A "Third" Sector -- A Tax-Based Definition -- A Structural-Operational Definition -- Size and Economic Significance of the Nonprofit Sector -- Sources of Income -- Philanthropic Income -- Summary -- Discussion Questions -- References -- Chapter 2 The Development of a Profession -- Objectives -- Introduction -- Early American Fundraising -- The Great Philanthropists -- Key Historical Figures -- Toward a Profession -- Specialization in Categories of Activity -- Specialization in Fundraising Occupations -- Specialization in Professional Associations -- Looking to the Future -- Knowledge Generation -- Knowledge Dissemination -- Knowledge-Based Education -- So Who Are Our Fundraisers? -- Retaining Fundraisers -- Summary -- Discussion Questions -- References -- Chapter 3 The Ethics of Professional Fundraising -- Objectives -- Introduction -- Ethics 101 -- Normative Ethics -- Consequentialism -- Deontology -- Codes of Practice and the Relationship Between Normative and Applied Ethics -- What is an Ethical Dilemma -- Fundraising Ethics -- Applied Ethics in Fundraising - Scope of the Matter -- Applied Ethics in Fundraising - Codes of Practice -- Normative Ethics in Fundraising -- Trustism -- Donorcentrism -- Service of Philanthropy -- Rights-Balancing Fundraising Ethics -- Applying Normative Fundraising Ethics in Practice -- The Overarching Fundraising Ethical Dilemma -- Guilt in Fundraising -- Ethical Decision-Making Frameworks -- Summary -- Discussion Questions -- References -- Chapter 4 Individual Giving Behavior -- Objectives -- Introduction -- Who Gives? -- 1) Age -- 2) Generation -- 3) Gender -- 4) Income -- 5) Race/Ethnicity -- Motivation Self-Interest Versus Altruism -- Emotions as Motives -- The Role of Empathy -- The Role of Values -- Modeling Donor Behavior -- Attention -- Perception -- Emotion -- Knowledge And Memory -- Types of Memory -- Storing Memories -- Accessing Memory -- Attitudes -- Expectancy-Value Model -- Appraisal-Based Model -- Means-End Chain Theory -- Changing Attitudes -- Donor Decision Making -- Evaluation of Utility -- Mental Accounting -- Donation Efficiency -- Feedback -- Alternative Models -- Summary -- Discussion Questions -- References -- Chapter 5 Social Influences On Giving -- Objectives -- Introduction -- A Social Giving Model -- Societal Environment -- Social Environment -- Social Influence -- Social Networks -- Social Identity -- New Thinking on Identity -- Using Identity: A Practical Example -- How can we use this information? -- Summary -- Discussion Questions -- References -- Chapter 6 Fundraising Planning: The Fundraising Audit -- Objectives -- Introduction -- A Planning Framework -- The Fundraising Audit -- Macro Factors -- Analytical Tools -- Product/Service Life Cycle -- Portfolio Analysis -- Drawbacks of Portfolio Models -- Fundraising Metrics -- Conducting an Audit in a Small Nonprofit -- The SWOT Analysis -- Summary -- Discussion Questions -- References -- Chapter 7 Fundraising Planning -- Objectives -- Introduction -- Setting Fundraising Objectives -- Key Strategies -- Overall Direction -- Market Segmentation: Segmenting Individual Donor Markets -- Geographic Location -- Behavioral Segmentation -- Segmenting Business Markets -- Targeting -- Positioning Strategy -- Branding -- Case for Support -- Tactical Plans -- Budget -- Scheduling -- Monitoring and Control -- Selection of an Appropriate Planning Framework -- Summary -- Discussion Questions -- References -- Chapter 8 Articulating the Case for Support -- Objectives -- Introduction Internal Case -- The External Case -- Case Expression or Fundraising Proposition -- Storytelling -- Collecting Stories -- What Works in Storytelling -- Structure in Storytelling -- Summary -- Discussion Questions -- References -- Chapter 9 Assessing Fundraising Performance -- Objectives -- Introduction -- Aggregate Fundraising Ratios -- The FACE ratio -- Cost Per Dollar Raised -- Conducting a Fundraising ROI Analysis -- Other Performance Measures -- Benchmarking Fundraising Cost -- Sector Benchmarking Initiatives -- The Fundraising Effectiveness Project (FEP) -- Fundraising Fitness Test -- Blackbaud Institute -- Taking Investment Decisions -- Calculating ROI -- Payback Period -- Discounted Cash Flows and Relevant Costs -- Profitability Index -- Real Rate and the Money (Nominal) Rate of Return -- Accounting for Risk -- Making the Case for Investment -- Summary -- Discussion Questions -- References -- Chapter 10 Direct Response Fundraising -- Objectives -- Introduction -- Cornerstones of Direct Response -- Acquisition Planning -- Setting Recruitment Objectives -- Segmentation -- Profiling -- Targeting -- Media Selection and Planning -- Direct Mail -- List Purchase -- Conducting a Test Mailing -- Pack Design -- List Swaps (Reciprocals) -- Unaddressed Mail -- Press and Magazine Advertising -- Free Standing Inserts (FSIs) -- Direct Dialogue -- Telephone Fundraising -- Direct Response Television (DRTV) -- Radio -- Billboards -- Two-Step Campaigns -- The Nature of the Fundraising Message -- The Case for Support -- Writing Fundraising Copy -- Illustration, Typeface, and Design -- Fulfillment -- Budgeting Control and Evaluation -- Testing -- Monitoring and Control -- Summary -- Discussion Questions -- References -- Chapter 11 Digital Fundraising -- Objectives -- Introduction -- Key Sources of Information -- Blackbaud -- M+R Benchmark Study A Digital Fundraising Mix -- Search Engine Optmization (Seo) -- Natural or Organic Search -- Pay Per Click -- Ad Rank -- Quality Scores -- Cost Per Action Bidding -- Google Ad Grants -- Digital Public Relations -- Cornerstones of a Digital PR Strategy -- Display Advertising -- Designing an Effective Ad -- Behavioral Targeting -- Paying for Display Advertising -- Google Analytics -- Opt-In Email -- Making Email Work -- Viral Marketing -- Website Design and Optimization -- Giving Page Design -- Mobile -- Benefits of Mobile -- Mobile Apps -- Conclusion -- Discussion Questions -- References -- Chapter 12 Social Media -- Objectives -- Introduction -- The Major Players -- Facebook -- Twitter (Now X) -- LinkedIn -- YouTube -- Instagram -- TikTok -- Pinterest -- Other Social Networks -- Snapchat -- Reddit -- Tumblr -- Periscope -- Flickr -- Developing a Strategy -- People -- Objectives -- Strategy -- Technology -- Formulating a Content Strategy -- Integrating Your Approach -- Website -- Events -- Email -- Direct Mail -- Other Ideas -- Leveraging Fans, Followers, and Influencers -- Algorithms and Getting Your Content Seen -- Measuring the Effectiveness of Your Social Media Efforts -- Safeguarding Contacts -- Summary -- Discussion Questions -- References -- Chapter 13 Donor Retention and Development -- Objectives -- Introduction -- What Do We Mean By Loyalty and Retention? -- Recruiting the Right People -- Building Donor Loyalty and Retention -- Donor Satisfaction -- Donor Commitment -- Drivers of Loyalty and Retention -- Planning for Retention -- Relationship Fundraising -- Relationship Fundraising: New Perspectives -- Supporter Well-Being -- Identity and Well-Being -- Example: Christian International Aid Organization -- Love -- Calculating Donor Value -- Other Approaches to Value -- Donor Lifetime Value -- Calculating the LTV of Individual Donors The Benefits of LTV Analysis -- Recency/Frequency/Value Analysis (RFV) -- Segmenting for Growth -- Major Donors -- Mid-Level Donors -- Sustained or Monthly Givers -- Low-Value Donors -- Lapsed Donors -- Loyalty Metrics -- Summary -- Discussion Questions -- References -- Chapter 14 Major Gift Fundraising -- Objectives -- Introduction -- Characteristics of Major Givers -- Motives of Major Givers -- Major Donor Recruitment -- Identification -- Qualification -- Develop Initial Strategy -- Cultivation -- The Importance of Listening -- Understanding Donor Motives -- Evaluate and Determine Final Strategy -- Assign -- Solicitation -- Follow Through and Acknowledge -- Stewardship -- Renewal -- Summary -- Discussion Questions -- References -- Chapter 15 Bequest, In Memoriam, and Tribute Giving -- Objectives -- Introduction -- Estate Planning -- Who Leaves Bequests? -- Why Do People Give? -- General Motives -- Tax Avoidance -- Social Norms -- Reciprocation -- Performance -- Legacy-Specific Motives -- Lack of Family Need -- Autobiographical Reflections -- Need to Live On -- Love -- Soliciting Bequests -- Talking the Language of Bequest -- Stewarding Bequest Donors -- Systems and Processes -- In-Memory Giving -- Summary -- Discussion Questions -- References -- Chapter 16 Planned Giving -- Objectives -- Introduction -- Planned Giving Vehicles -- Bequest -- Revocable Trusts -- Charitable Gift Annuities -- Deferred Payment Gift Annuities -- Pooled Income Fund -- Charitable Remainder Trust (CRT) -- Retained Life Interest/Life Estate Gifts -- Life Insurance Gifts -- Bargain Sale -- Donor Motivation -- Soliciting Planned Gifts -- Making a Face-to-Face Solicitation -- Planned Gift Donor Stewardship -- Planned Gift Donor Appreciation -- Managing the Planned Giving Function -- Summary -- Discussion Questions -- References -- Chapter 17 Corporate Giving and Fundraising Objectives |
| title | Fundraising Principles and Practice |
| title_auth | Fundraising Principles and Practice |
| title_exact_search | Fundraising Principles and Practice |
| title_full | Fundraising Principles and Practice |
| title_fullStr | Fundraising Principles and Practice |
| title_full_unstemmed | Fundraising Principles and Practice |
| title_short | Fundraising Principles and Practice |
| title_sort | fundraising principles and practice |
| work_keys_str_mv | AT sargeantadrian fundraisingprinciplesandpractice AT shangjen fundraisingprinciplesandpractice |