Start-Ups and the Mobilization of Social Interactions:
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young en...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Publishing Limited
2023
|
| Ausgabe: | 1st ed |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (174 Seiten) |
| ISBN: | 9781804556061 |
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| 505 | 8 | |a Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figure and Table -- Introduction -- 1: Understanding Brand Communities -- A Contemporary History of the Notion of Community -- The Prehistory: Subcultures and Fandoms -- The Era of Tribes -- The Invention of Online Communities -- The Advent of Communities of Practices -- The Rising Power of Brand Communities -- Support for Communities: Social Networks -- Brand Communities -- Constructing a Community Around a Brand -- Capitalizing on an Existing Community United Around the Brand -- Co-opting an Existing Community With No Initial Link to the Brand -- Creating a Community Around a New Brand -- 1. Advocate a Cause and Launch a Movement -- 2. Recruit Volunteers and Ask for Their Collaboration -- 3. Foster Online and Offline Interactions -- 4. Develop Rituals -- 5. Insert Linking Value into the Value Proposition and Put it at the Heart of the Business Model -- Notes -- 2: Defending a Cause and Launching a Movement -- Why Are Individuals Today Attracted by the Opportunity to Defend a Cause? -- Why Do People Today Join a Movement to Defend a Cause? -- Improving the World -- Saving Whatever Can Still Be Saved -- Launching a Movement and Bringing about the Emergence of a Community -- The Difficult Transition to the Creation of a Business -- Notes -- 3: Recruiting Volunteers -- Volunteering and the Changes that it Has Undergone -- From Brand Ambassadors to Brand Volunteers -- Being a Volunteer for a Start-up Brand -- The Levers of Volunteering -- Notes -- 4: Encouraging Interactions and Sharing Stories -- A Brand Model Named N.A.M.E. -- N for Narrative: Stories Instead of Histories -- A for Ambiguity: Contradiction Instead of a Coherent Positioning -- M for Mystery: A Permanent Grey Area Instead of Full Transparency | |
| 505 | 8 | |a E for Entertainment: Giving Consumers the Pleasure of Talking About It -- Authentic Life Stories -- Online Rallying Cries and Hashtags -- Battles and Jackpot Fundraisers -- Notes -- 5: Developing Rituals -- Rites: From the Sacred to the Profane -- Commercial Micro-rites and Macro-rites -- Brandfests: A Contemporary Macro-rite Both Online and Offline -- Start-ups and the Creation of Rites -- The SoulCycle Micro-rite: The Collective Blowing Out of Candles -- The Tough Mudder Micro-rite: Swapping Photos of People Wearing a Brand Headband -- Silent Night, a Silent Macro-rite -- The Teddy Bear Toss, a Charitable Macro-rite -- Rewriting Rituals -- Notes -- 6: Adding Linking Value to the Value Proposition -- From Social Connectivity to Linking Value -- Linking Value: A Consumer Co-production -- Reasons for Doing Together with Others Things That a Person Can Do By Themself -- The Consequences of Not Generating Any Linking Value -- Notes -- 7: Evolving from a Community Movement to an Entrepreneurial Project -- Anicet, Bimstr and the Z'Experts' Community -- Championing a Cause and Starting a Movement -- Recruiting Volunteers and Orchestrating the Work They Do Together -- Fostering Online and Offline Interactions -- The BIMSTR Challenge -- Facebook's Super Fan Badge -- Developing BIMSTR Rituals -- Making Connectivity Central to the Value Proposition -- Project Founder Feedback: Transitioning from Seminal Struggles to Hohaaa Marketing -- Step 1 Challenges: Advocating a Cause and Starting a Movement -- Step 2 Challenges: Recruiting Volunteers and Organizing Collaboration -- Step 3 Challenges: Fostering Online Interactions -- Step 4 Challenges: Developing Rituals -- Step 5 Challenges: Making Emotional Connectivity a Core Element in the Value Proposition -- Notes -- 8: Community 1st - Start-up 2nd -- Guidelines: Key Process Stage Factors | |
| 505 | 8 | |a Stage 1 Milestones: Advocating a Cause and Launching a Movement -- Stage 2 Milestones: Recruiting Volunteers -- Stage 3 Milestones: Fostering Interactions and Sharing Stories -- Stage 4 Milestones: Developing Rituals -- Stage 5 Milestones: Inserting Linking Value into the Value Proposition -- Post-launch, The Community Will be Both Essential But Also Burdensome -- Glossier: When a Company Detaches From Its Community -- Filoni: Ongoing Symbiosis With a Community -- Notes -- 9: Achieving a Different Kind of Entrepreneurship -- Contributions and Limitations of the Business ModelS -- The Business Model Canvas: Putting a Value Proposition at the Heart of a Business Model -- Lean Canvas: Iterative Dynamics Associated With a Business Model -- Community Models in the Service of Entrepreneurial Projects -- The Double Temporality of Community and Company Development -- The Junction Between the Two Models and the Social Value Proposition -- New Statutory Forms That are More Adapted -- Notes | |
| 520 | |a With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing | ||
| 700 | 1 | |a Cova, Bernard |e Sonstige |4 oth | |
| 700 | 1 | |a Nemani, Anicet |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Barès, Franck |t Start-Ups and the Mobilization of Social Interactions |d Bingley : Emerald Publishing Limited,c2023 |z 9781804556092 |
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Datensatz im Suchindex
| _version_ | 1810600639723470848 |
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| adam_text | |
| any_adam_object | |
| author | Barès, Franck |
| author_facet | Barès, Franck |
| author_role | aut |
| author_sort | Barès, Franck |
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| building | Verbundindex |
| bvnumber | BV049874693 |
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| contents | Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figure and Table -- Introduction -- 1: Understanding Brand Communities -- A Contemporary History of the Notion of Community -- The Prehistory: Subcultures and Fandoms -- The Era of Tribes -- The Invention of Online Communities -- The Advent of Communities of Practices -- The Rising Power of Brand Communities -- Support for Communities: Social Networks -- Brand Communities -- Constructing a Community Around a Brand -- Capitalizing on an Existing Community United Around the Brand -- Co-opting an Existing Community With No Initial Link to the Brand -- Creating a Community Around a New Brand -- 1. Advocate a Cause and Launch a Movement -- 2. Recruit Volunteers and Ask for Their Collaboration -- 3. Foster Online and Offline Interactions -- 4. Develop Rituals -- 5. Insert Linking Value into the Value Proposition and Put it at the Heart of the Business Model -- Notes -- 2: Defending a Cause and Launching a Movement -- Why Are Individuals Today Attracted by the Opportunity to Defend a Cause? -- Why Do People Today Join a Movement to Defend a Cause? -- Improving the World -- Saving Whatever Can Still Be Saved -- Launching a Movement and Bringing about the Emergence of a Community -- The Difficult Transition to the Creation of a Business -- Notes -- 3: Recruiting Volunteers -- Volunteering and the Changes that it Has Undergone -- From Brand Ambassadors to Brand Volunteers -- Being a Volunteer for a Start-up Brand -- The Levers of Volunteering -- Notes -- 4: Encouraging Interactions and Sharing Stories -- A Brand Model Named N.A.M.E. -- N for Narrative: Stories Instead of Histories -- A for Ambiguity: Contradiction Instead of a Coherent Positioning -- M for Mystery: A Permanent Grey Area Instead of Full Transparency E for Entertainment: Giving Consumers the Pleasure of Talking About It -- Authentic Life Stories -- Online Rallying Cries and Hashtags -- Battles and Jackpot Fundraisers -- Notes -- 5: Developing Rituals -- Rites: From the Sacred to the Profane -- Commercial Micro-rites and Macro-rites -- Brandfests: A Contemporary Macro-rite Both Online and Offline -- Start-ups and the Creation of Rites -- The SoulCycle Micro-rite: The Collective Blowing Out of Candles -- The Tough Mudder Micro-rite: Swapping Photos of People Wearing a Brand Headband -- Silent Night, a Silent Macro-rite -- The Teddy Bear Toss, a Charitable Macro-rite -- Rewriting Rituals -- Notes -- 6: Adding Linking Value to the Value Proposition -- From Social Connectivity to Linking Value -- Linking Value: A Consumer Co-production -- Reasons for Doing Together with Others Things That a Person Can Do By Themself -- The Consequences of Not Generating Any Linking Value -- Notes -- 7: Evolving from a Community Movement to an Entrepreneurial Project -- Anicet, Bimstr and the Z'Experts' Community -- Championing a Cause and Starting a Movement -- Recruiting Volunteers and Orchestrating the Work They Do Together -- Fostering Online and Offline Interactions -- The BIMSTR Challenge -- Facebook's Super Fan Badge -- Developing BIMSTR Rituals -- Making Connectivity Central to the Value Proposition -- Project Founder Feedback: Transitioning from Seminal Struggles to Hohaaa Marketing -- Step 1 Challenges: Advocating a Cause and Starting a Movement -- Step 2 Challenges: Recruiting Volunteers and Organizing Collaboration -- Step 3 Challenges: Fostering Online Interactions -- Step 4 Challenges: Developing Rituals -- Step 5 Challenges: Making Emotional Connectivity a Core Element in the Value Proposition -- Notes -- 8: Community 1st - Start-up 2nd -- Guidelines: Key Process Stage Factors Stage 1 Milestones: Advocating a Cause and Launching a Movement -- Stage 2 Milestones: Recruiting Volunteers -- Stage 3 Milestones: Fostering Interactions and Sharing Stories -- Stage 4 Milestones: Developing Rituals -- Stage 5 Milestones: Inserting Linking Value into the Value Proposition -- Post-launch, The Community Will be Both Essential But Also Burdensome -- Glossier: When a Company Detaches From Its Community -- Filoni: Ongoing Symbiosis With a Community -- Notes -- 9: Achieving a Different Kind of Entrepreneurship -- Contributions and Limitations of the Business ModelS -- The Business Model Canvas: Putting a Value Proposition at the Heart of a Business Model -- Lean Canvas: Iterative Dynamics Associated With a Business Model -- Community Models in the Service of Entrepreneurial Projects -- The Double Temporality of Community and Company Development -- The Junction Between the Two Models and the Social Value Proposition -- New Statutory Forms That are More Adapted -- Notes |
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| dewey-full | 650.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650.1 |
| dewey-search | 650.1 |
| dewey-sort | 3650.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049874693 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-19T05:22:07Z |
| institution | BVB |
| isbn | 9781804556061 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035214151 |
| oclc_num | 1381708621 |
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| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (174 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
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| spelling | Barès, Franck Verfasser aut Start-Ups and the Mobilization of Social Interactions 1st ed Bingley Emerald Publishing Limited 2023 ©2023 1 Online-Ressource (174 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figure and Table -- Introduction -- 1: Understanding Brand Communities -- A Contemporary History of the Notion of Community -- The Prehistory: Subcultures and Fandoms -- The Era of Tribes -- The Invention of Online Communities -- The Advent of Communities of Practices -- The Rising Power of Brand Communities -- Support for Communities: Social Networks -- Brand Communities -- Constructing a Community Around a Brand -- Capitalizing on an Existing Community United Around the Brand -- Co-opting an Existing Community With No Initial Link to the Brand -- Creating a Community Around a New Brand -- 1. Advocate a Cause and Launch a Movement -- 2. Recruit Volunteers and Ask for Their Collaboration -- 3. Foster Online and Offline Interactions -- 4. Develop Rituals -- 5. Insert Linking Value into the Value Proposition and Put it at the Heart of the Business Model -- Notes -- 2: Defending a Cause and Launching a Movement -- Why Are Individuals Today Attracted by the Opportunity to Defend a Cause? -- Why Do People Today Join a Movement to Defend a Cause? -- Improving the World -- Saving Whatever Can Still Be Saved -- Launching a Movement and Bringing about the Emergence of a Community -- The Difficult Transition to the Creation of a Business -- Notes -- 3: Recruiting Volunteers -- Volunteering and the Changes that it Has Undergone -- From Brand Ambassadors to Brand Volunteers -- Being a Volunteer for a Start-up Brand -- The Levers of Volunteering -- Notes -- 4: Encouraging Interactions and Sharing Stories -- A Brand Model Named N.A.M.E. -- N for Narrative: Stories Instead of Histories -- A for Ambiguity: Contradiction Instead of a Coherent Positioning -- M for Mystery: A Permanent Grey Area Instead of Full Transparency E for Entertainment: Giving Consumers the Pleasure of Talking About It -- Authentic Life Stories -- Online Rallying Cries and Hashtags -- Battles and Jackpot Fundraisers -- Notes -- 5: Developing Rituals -- Rites: From the Sacred to the Profane -- Commercial Micro-rites and Macro-rites -- Brandfests: A Contemporary Macro-rite Both Online and Offline -- Start-ups and the Creation of Rites -- The SoulCycle Micro-rite: The Collective Blowing Out of Candles -- The Tough Mudder Micro-rite: Swapping Photos of People Wearing a Brand Headband -- Silent Night, a Silent Macro-rite -- The Teddy Bear Toss, a Charitable Macro-rite -- Rewriting Rituals -- Notes -- 6: Adding Linking Value to the Value Proposition -- From Social Connectivity to Linking Value -- Linking Value: A Consumer Co-production -- Reasons for Doing Together with Others Things That a Person Can Do By Themself -- The Consequences of Not Generating Any Linking Value -- Notes -- 7: Evolving from a Community Movement to an Entrepreneurial Project -- Anicet, Bimstr and the Z'Experts' Community -- Championing a Cause and Starting a Movement -- Recruiting Volunteers and Orchestrating the Work They Do Together -- Fostering Online and Offline Interactions -- The BIMSTR Challenge -- Facebook's Super Fan Badge -- Developing BIMSTR Rituals -- Making Connectivity Central to the Value Proposition -- Project Founder Feedback: Transitioning from Seminal Struggles to Hohaaa Marketing -- Step 1 Challenges: Advocating a Cause and Starting a Movement -- Step 2 Challenges: Recruiting Volunteers and Organizing Collaboration -- Step 3 Challenges: Fostering Online Interactions -- Step 4 Challenges: Developing Rituals -- Step 5 Challenges: Making Emotional Connectivity a Core Element in the Value Proposition -- Notes -- 8: Community 1st - Start-up 2nd -- Guidelines: Key Process Stage Factors Stage 1 Milestones: Advocating a Cause and Launching a Movement -- Stage 2 Milestones: Recruiting Volunteers -- Stage 3 Milestones: Fostering Interactions and Sharing Stories -- Stage 4 Milestones: Developing Rituals -- Stage 5 Milestones: Inserting Linking Value into the Value Proposition -- Post-launch, The Community Will be Both Essential But Also Burdensome -- Glossier: When a Company Detaches From Its Community -- Filoni: Ongoing Symbiosis With a Community -- Notes -- 9: Achieving a Different Kind of Entrepreneurship -- Contributions and Limitations of the Business ModelS -- The Business Model Canvas: Putting a Value Proposition at the Heart of a Business Model -- Lean Canvas: Iterative Dynamics Associated With a Business Model -- Community Models in the Service of Entrepreneurial Projects -- The Double Temporality of Community and Company Development -- The Junction Between the Two Models and the Social Value Proposition -- New Statutory Forms That are More Adapted -- Notes With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing Cova, Bernard Sonstige oth Nemani, Anicet Sonstige oth Erscheint auch als Druck-Ausgabe Barès, Franck Start-Ups and the Mobilization of Social Interactions Bingley : Emerald Publishing Limited,c2023 9781804556092 |
| spellingShingle | Barès, Franck Start-Ups and the Mobilization of Social Interactions Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figure and Table -- Introduction -- 1: Understanding Brand Communities -- A Contemporary History of the Notion of Community -- The Prehistory: Subcultures and Fandoms -- The Era of Tribes -- The Invention of Online Communities -- The Advent of Communities of Practices -- The Rising Power of Brand Communities -- Support for Communities: Social Networks -- Brand Communities -- Constructing a Community Around a Brand -- Capitalizing on an Existing Community United Around the Brand -- Co-opting an Existing Community With No Initial Link to the Brand -- Creating a Community Around a New Brand -- 1. Advocate a Cause and Launch a Movement -- 2. Recruit Volunteers and Ask for Their Collaboration -- 3. Foster Online and Offline Interactions -- 4. Develop Rituals -- 5. Insert Linking Value into the Value Proposition and Put it at the Heart of the Business Model -- Notes -- 2: Defending a Cause and Launching a Movement -- Why Are Individuals Today Attracted by the Opportunity to Defend a Cause? -- Why Do People Today Join a Movement to Defend a Cause? -- Improving the World -- Saving Whatever Can Still Be Saved -- Launching a Movement and Bringing about the Emergence of a Community -- The Difficult Transition to the Creation of a Business -- Notes -- 3: Recruiting Volunteers -- Volunteering and the Changes that it Has Undergone -- From Brand Ambassadors to Brand Volunteers -- Being a Volunteer for a Start-up Brand -- The Levers of Volunteering -- Notes -- 4: Encouraging Interactions and Sharing Stories -- A Brand Model Named N.A.M.E. -- N for Narrative: Stories Instead of Histories -- A for Ambiguity: Contradiction Instead of a Coherent Positioning -- M for Mystery: A Permanent Grey Area Instead of Full Transparency E for Entertainment: Giving Consumers the Pleasure of Talking About It -- Authentic Life Stories -- Online Rallying Cries and Hashtags -- Battles and Jackpot Fundraisers -- Notes -- 5: Developing Rituals -- Rites: From the Sacred to the Profane -- Commercial Micro-rites and Macro-rites -- Brandfests: A Contemporary Macro-rite Both Online and Offline -- Start-ups and the Creation of Rites -- The SoulCycle Micro-rite: The Collective Blowing Out of Candles -- The Tough Mudder Micro-rite: Swapping Photos of People Wearing a Brand Headband -- Silent Night, a Silent Macro-rite -- The Teddy Bear Toss, a Charitable Macro-rite -- Rewriting Rituals -- Notes -- 6: Adding Linking Value to the Value Proposition -- From Social Connectivity to Linking Value -- Linking Value: A Consumer Co-production -- Reasons for Doing Together with Others Things That a Person Can Do By Themself -- The Consequences of Not Generating Any Linking Value -- Notes -- 7: Evolving from a Community Movement to an Entrepreneurial Project -- Anicet, Bimstr and the Z'Experts' Community -- Championing a Cause and Starting a Movement -- Recruiting Volunteers and Orchestrating the Work They Do Together -- Fostering Online and Offline Interactions -- The BIMSTR Challenge -- Facebook's Super Fan Badge -- Developing BIMSTR Rituals -- Making Connectivity Central to the Value Proposition -- Project Founder Feedback: Transitioning from Seminal Struggles to Hohaaa Marketing -- Step 1 Challenges: Advocating a Cause and Starting a Movement -- Step 2 Challenges: Recruiting Volunteers and Organizing Collaboration -- Step 3 Challenges: Fostering Online Interactions -- Step 4 Challenges: Developing Rituals -- Step 5 Challenges: Making Emotional Connectivity a Core Element in the Value Proposition -- Notes -- 8: Community 1st - Start-up 2nd -- Guidelines: Key Process Stage Factors Stage 1 Milestones: Advocating a Cause and Launching a Movement -- Stage 2 Milestones: Recruiting Volunteers -- Stage 3 Milestones: Fostering Interactions and Sharing Stories -- Stage 4 Milestones: Developing Rituals -- Stage 5 Milestones: Inserting Linking Value into the Value Proposition -- Post-launch, The Community Will be Both Essential But Also Burdensome -- Glossier: When a Company Detaches From Its Community -- Filoni: Ongoing Symbiosis With a Community -- Notes -- 9: Achieving a Different Kind of Entrepreneurship -- Contributions and Limitations of the Business ModelS -- The Business Model Canvas: Putting a Value Proposition at the Heart of a Business Model -- Lean Canvas: Iterative Dynamics Associated With a Business Model -- Community Models in the Service of Entrepreneurial Projects -- The Double Temporality of Community and Company Development -- The Junction Between the Two Models and the Social Value Proposition -- New Statutory Forms That are More Adapted -- Notes |
| title | Start-Ups and the Mobilization of Social Interactions |
| title_auth | Start-Ups and the Mobilization of Social Interactions |
| title_exact_search | Start-Ups and the Mobilization of Social Interactions |
| title_full | Start-Ups and the Mobilization of Social Interactions |
| title_fullStr | Start-Ups and the Mobilization of Social Interactions |
| title_full_unstemmed | Start-Ups and the Mobilization of Social Interactions |
| title_short | Start-Ups and the Mobilization of Social Interactions |
| title_sort | start ups and the mobilization of social interactions |
| work_keys_str_mv | AT baresfranck startupsandthemobilizationofsocialinteractions AT covabernard startupsandthemobilizationofsocialinteractions AT nemanianicet startupsandthemobilizationofsocialinteractions |