Sport Management, Marketing, and Innovation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bradford, West Yorkshire
Emerald Publishing Limited
2022
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | International Journal of Sports Marketing and Sponsorship Series
v.5 |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (130 Seiten) |
| ISBN: | 9781837531011 |
Internformat
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Guest editorial: Sport management, marketing and innovation -- Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review -- Rethinking dual careers: Success factors for career transition of professional football players and the role of sport entrepreneurship -- Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes -- Sports event portfolios: an innovative tool and a new management paradigm -- (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media -- Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts -- The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective | |
| 650 | 4 | |a Sports-Marketing | |
| 650 | 4 | |a Sports sponsorship | |
| 700 | 1 | |a González-Serrano, Huertas |e Sonstige |4 oth | |
| 700 | 1 | |a Moreno, Ferran Calabuig |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Dos, Manuel Alonso |t Sport Management, Marketing, and Innovation |d Bradford, West Yorkshire : Emerald Publishing Limited,c2022 |
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Datensatz im Suchindex
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| author | Dos, Manuel Alonso |
| author_facet | Dos, Manuel Alonso |
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| author_sort | Dos, Manuel Alonso |
| author_variant | m a d ma mad |
| building | Verbundindex |
| bvnumber | BV049874489 |
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| contents | Cover -- Guest editorial: Sport management, marketing and innovation -- Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review -- Rethinking dual careers: Success factors for career transition of professional football players and the role of sport entrepreneurship -- Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes -- Sports event portfolios: an innovative tool and a new management paradigm -- (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media -- Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts -- The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective |
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| dewey-full | 338.47796 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47796 |
| dewey-search | 338.47796 |
| dewey-sort | 3338.47796 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049874489 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-19T05:22:06Z |
| institution | BVB |
| isbn | 9781837531011 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213947 |
| oclc_num | 1369670786 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (130 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| series2 | International Journal of Sports Marketing and Sponsorship Series |
| spelling | Dos, Manuel Alonso Verfasser aut Sport Management, Marketing, and Innovation 1st ed Bradford, West Yorkshire Emerald Publishing Limited 2022 ©2022 1 Online-Ressource (130 Seiten) txt rdacontent c rdamedia cr rdacarrier International Journal of Sports Marketing and Sponsorship Series v.5 Description based on publisher supplied metadata and other sources Cover -- Guest editorial: Sport management, marketing and innovation -- Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review -- Rethinking dual careers: Success factors for career transition of professional football players and the role of sport entrepreneurship -- Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes -- Sports event portfolios: an innovative tool and a new management paradigm -- (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media -- Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts -- The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective Sports-Marketing Sports sponsorship González-Serrano, Huertas Sonstige oth Moreno, Ferran Calabuig Sonstige oth Erscheint auch als Druck-Ausgabe Dos, Manuel Alonso Sport Management, Marketing, and Innovation Bradford, West Yorkshire : Emerald Publishing Limited,c2022 |
| spellingShingle | Dos, Manuel Alonso Sport Management, Marketing, and Innovation Cover -- Guest editorial: Sport management, marketing and innovation -- Innovation from sport's entrepreneurship and intrapreneurship: opportunities from a systematic review -- Rethinking dual careers: Success factors for career transition of professional football players and the role of sport entrepreneurship -- Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes -- Sports event portfolios: an innovative tool and a new management paradigm -- (Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media -- Game play and the effectiveness of sponsor signage: visual attention to brand messages in live sport broadcasts -- The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective Sports-Marketing Sports sponsorship |
| title | Sport Management, Marketing, and Innovation |
| title_auth | Sport Management, Marketing, and Innovation |
| title_exact_search | Sport Management, Marketing, and Innovation |
| title_full | Sport Management, Marketing, and Innovation |
| title_fullStr | Sport Management, Marketing, and Innovation |
| title_full_unstemmed | Sport Management, Marketing, and Innovation |
| title_short | Sport Management, Marketing, and Innovation |
| title_sort | sport management marketing and innovation |
| topic | Sports-Marketing Sports sponsorship |
| topic_facet | Sports-Marketing Sports sponsorship |
| work_keys_str_mv | AT dosmanuelalonso sportmanagementmarketingandinnovation AT gonzalezserranohuertas sportmanagementmarketingandinnovation AT morenoferrancalabuig sportmanagementmarketingandinnovation |