Systematic Literature Reviews in International Marketing: From the Past to the Future and Beyond Part 2
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bradford, West Yorkshire
Emerald Publishing Limited
2022
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | International Marketing Review Series
v.5 |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (259 Seiten) |
| ISBN: | 9781837531851 |
Internformat
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| 490 | 0 | |a International Marketing Review Series |v v.5 | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond -- Family multinationals: a systematic literature review to take stock and look ahead -- Intellectual capital in non-profit organizations: a focus on social capital as a marketing enabler -- A structured literature review on big data for customer relationship management (CRM): towards a future agenda in international marketing -- Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research -- Digital tools and smart technologies in marketing: a thematic evolution -- Consumer cosmopolitanism in International marketing research: a systematic review and future research agenda -- National cultures and their impact on electronic word of mouth: a systematic review -- Same, same but different! new service development in the context of emerging markets: a review -- A review of consumer affinity research: recent advances and future directions | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Trading companies | |
| 700 | 1 | |a Cadogan, John |e Sonstige |4 oth | |
| 700 | 1 | |a Christofi, Michael |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Vrontis, Demetris |t Systematic Literature Reviews in International Marketing |d Bradford, West Yorkshire : Emerald Publishing Limited,c2022 |
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Datensatz im Suchindex
| _version_ | 1810600639184502784 |
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| author | Vrontis, Demetris |
| author_facet | Vrontis, Demetris |
| author_role | aut |
| author_sort | Vrontis, Demetris |
| author_variant | d v dv |
| building | Verbundindex |
| bvnumber | BV049874486 |
| collection | ZDB-30-PQE |
| contents | Cover -- Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond -- Family multinationals: a systematic literature review to take stock and look ahead -- Intellectual capital in non-profit organizations: a focus on social capital as a marketing enabler -- A structured literature review on big data for customer relationship management (CRM): towards a future agenda in international marketing -- Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research -- Digital tools and smart technologies in marketing: a thematic evolution -- Consumer cosmopolitanism in International marketing research: a systematic review and future research agenda -- National cultures and their impact on electronic word of mouth: a systematic review -- Same, same but different! new service development in the context of emerging markets: a review -- A review of consumer affinity research: recent advances and future directions |
| ctrlnum | (ZDB-30-PQE)EBC7186702 (ZDB-30-PAD)EBC7186702 (ZDB-89-EBL)EBL7186702 (OCoLC)1369658782 (DE-599)BVBBV049874486 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049874486 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-19T05:22:06Z |
| institution | BVB |
| isbn | 9781837531851 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213944 |
| oclc_num | 1369658782 |
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| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (259 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| series2 | International Marketing Review Series |
| spelling | Vrontis, Demetris Verfasser aut Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 1st ed Bradford, West Yorkshire Emerald Publishing Limited 2022 ©2022 1 Online-Ressource (259 Seiten) txt rdacontent c rdamedia cr rdacarrier International Marketing Review Series v.5 Description based on publisher supplied metadata and other sources Cover -- Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond -- Family multinationals: a systematic literature review to take stock and look ahead -- Intellectual capital in non-profit organizations: a focus on social capital as a marketing enabler -- A structured literature review on big data for customer relationship management (CRM): towards a future agenda in international marketing -- Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research -- Digital tools and smart technologies in marketing: a thematic evolution -- Consumer cosmopolitanism in International marketing research: a systematic review and future research agenda -- National cultures and their impact on electronic word of mouth: a systematic review -- Same, same but different! new service development in the context of emerging markets: a review -- A review of consumer affinity research: recent advances and future directions Export marketing Trading companies Cadogan, John Sonstige oth Christofi, Michael Sonstige oth Erscheint auch als Druck-Ausgabe Vrontis, Demetris Systematic Literature Reviews in International Marketing Bradford, West Yorkshire : Emerald Publishing Limited,c2022 |
| spellingShingle | Vrontis, Demetris Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 Cover -- Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond -- Family multinationals: a systematic literature review to take stock and look ahead -- Intellectual capital in non-profit organizations: a focus on social capital as a marketing enabler -- A structured literature review on big data for customer relationship management (CRM): towards a future agenda in international marketing -- Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research -- Digital tools and smart technologies in marketing: a thematic evolution -- Consumer cosmopolitanism in International marketing research: a systematic review and future research agenda -- National cultures and their impact on electronic word of mouth: a systematic review -- Same, same but different! new service development in the context of emerging markets: a review -- A review of consumer affinity research: recent advances and future directions Export marketing Trading companies |
| title | Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 |
| title_auth | Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 |
| title_exact_search | Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 |
| title_full | Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 |
| title_fullStr | Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 |
| title_full_unstemmed | Systematic Literature Reviews in International Marketing From the Past to the Future and Beyond Part 2 |
| title_short | Systematic Literature Reviews in International Marketing |
| title_sort | systematic literature reviews in international marketing from the past to the future and beyond part 2 |
| title_sub | From the Past to the Future and Beyond Part 2 |
| topic | Export marketing Trading companies |
| topic_facet | Export marketing Trading companies |
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