Advanced Research Methods in Hospitality and Tourism:
In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourisma necessity for academics and practitioners
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Publishing Limited
2022
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourisma necessity for academics and practitioners |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (249 Seiten) |
| ISBN: | 9781801175524 |
Internformat
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Advanced Research Methods in Hospitality and Tourism -- Endorsements -- Advanced Research Methods in Hospitality and Tourism -- Copyright -- Table of Contents -- List of Figures -- List of Tables -- About the Contributors -- 1. Introduction -- References -- 2. A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research -- Abstract -- Introduction -- Research Paradigm -- Reasons to Adopt an MMR -- Corroboration -- Explaining Initial Results -- To Administer Measurement Instruments -- Types of Mixed Methods Designs -- Choice of Mixed Methods Design -- The Timing -- The Priority of the Respective Strands -- The Level of Interaction -- Application of MMR Design: The Example of Scale Development -- MMR Rigor -- Advantages of Mixed-Methods -- Challenges of Conducting Mixed-Method Approaches -- Approaches to Analysis -- MMR in Hospitality and Tourism -- Concluding Remarks -- References -- 3. An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana -- Abstract -- Introduction -- Literature Review -- Mixed Methods Research and Its Application in Tourism Studies -- Exploratory Sequential Mixed Methods Design in Tourism -- Guidelines to Implement the Method -- Phase 1 -- Step 1: Developing the Qualitative Instrument -- Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Phase 2 -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Step 9: Interpretation and Presentation of Results -- A Case Study of Exploratory Sequential Mixed Methods in Tourism Through Reflexivity -- Step 1: Developing the Qualitative Instrument | |
| 505 | 8 | |a Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Steps 9: Interpretation and Presentation of Results -- Conclusion and Recommendations -- References -- 4. Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality -- Abstract -- Introduction -- Review of Scale Development in the Methodological Research Literature -- Item Generation (Theoretical Soundness) -- Scale Development -- Scale Assessment (Structural Validity) -- Methodology for This Evaluation Study -- Search Strategy -- Inclusion and Exclusion Criteria -- Data Extraction and Quality Assessment -- Limitations -- Results -- General Results -- Assessment of the Psychometric Properties of the Scales -- Discussion -- Conclusion -- References -- 5. Using Neuromarketing Tools in Hospitality and Tourism Research -- Abstract -- Introduction and the Rationale of Neuromarketing -- Neuromarketing -- Functional Magnetic Resonance Imaging -- Electroencephalography (EEG) -- Galvanic Skin Response (GSR) and Heart Rate (HR) -- Eye Tracking and Facial Expression Recognition -- The Use of Neuromarketing Tools in Hospitality and Tourism Research -- Conclusions -- Acknowledgments -- References -- 6. Using Archival Material in Tourism, Hospitality, and Leisure Studies: Beauty and the Beast -- Abstract -- Introduction -- A Review of Tourism, Hospitality, and Leisure Studies Using Archival Material -- Challenges and Ethical Considerations for Visual Archival Research -- Before Data Collection -- During Data Collection -- After Data Collection (During Data Analysis) | |
| 505 | 8 | |a Ethical Considerations -- Analyzing Archival Photographs Using Visual Thematic Analysis: A Stepwise Example -- Phase One: Simultaneous Data Collection and Data Analysis to Be Familiar with Data -- Phase Two: Repeated Reading to Write Preliminary Interpretations as Codes -- Phase Three: Categorizing Similar Codes -- Phase Four: Reviewing Themes -- Phase Five: Defining Themes -- Phase Six: Defining and Reporting Themes -- Conclusions and Recommendations -- References -- 7. Tourism Online Reviews: Databases and Samples -- Abstract -- Introduction -- Literature Review -- Internet Data Representativeness -- Use of Databases in Tourism -- Requested or Spontaneous Reviews -- Previous Data on Participation Rates -- Methodology -- Results -- Discussion -- Conclusions -- Limitations and Future Research -- Acknowledgments -- References -- 8. Application of Text Mining Approaches in Hospitality and Tourism -- Abstract -- Introduction -- Literature Review -- Data Mining and Text Mining -- Sentiment Analysis -- Review Rating Prediction -- Case Study: Evaluation of Cruise Passengers' Comments Using Text Mining -- Research Background -- Data Source -- Data Collection -- Proposed Method -- Creating Corpus -- Data Pre-Processing -- Classification Algorithm -- Findings -- Predicting Sentiment Polarity of the Comment -- Predicting Aspect of the Comment -- Predicting Overall Rating Value of the Comment -- Results -- Conclusions -- References -- 9. Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts -- Abstract -- Introduction -- Social Media Data in Research -- Twitter -- Research Context -- Data Collection -- Data Analysis -- Implications and Observations -- Data Sample -- Missing Important Information -- Non-Conventional Language -- Supplementary Information to Make Sense of the Data -- Extracting Information from 'Noise' | |
| 505 | 8 | |a Holistic Understanding -- Conclusion and Recommendations -- References -- 10. Photo-Elicitation Using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo -- Abstract -- Introduction -- Place Meanings for a National Park -- The Method: Combining Focus Group Interviews, VEP, and Q-Methodology to Derive SoP for a Tourism Destination -- Focus Group Interviews -- Visitor Employed Photography -- Q-Methodology -- Research Design -- Guidelines for Combining Focus Group Interviews, VEP and Q-Sort -- Data Collection -- Part One: Focus Group Interviews I -- Part Two: VEP, Q-Sort, and Focus Group Interviews II -- Photo Elicitation Using Q-Sort and Focus Group Two -- Conclusion and Recommendations -- References -- 11. Including the 'Voices' of Animals in Tourism, Hospitality, and Leisure Research -- Abstract -- Introduction -- An Ecofeminist Perspective on Animals -- Researching Animals in Tourism, Hospitality, and Leisure -- From Human/Animal Dualism and Anthropocentrism Toward Multispeciesism and the Emergence of Animals' Voices -- Animals' Voices: Challenges and Possibilities -- Guidelines for Researching Animals' Perspectives -- Conclusions and Recommendations -- References -- 12. Conclusion -- References -- Index | |
| 520 | |a In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourisma necessity for academics and practitioners | ||
| 650 | 4 | |a Hospitality industry | |
| 700 | 1 | |a Rasoolimanesh, S. Mostafa |e Sonstige |4 oth | |
| 700 | 1 | |a Jahani, Shiva |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Okumus, Fevzi |t Advanced Research Methods in Hospitality and Tourism |d Bingley : Emerald Publishing Limited,c2022 |z 9781801175517 |
| 912 | |a ZDB-30-PQE | ||
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Datensatz im Suchindex
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| author | Okumus, Fevzi |
| author_facet | Okumus, Fevzi |
| author_role | aut |
| author_sort | Okumus, Fevzi |
| author_variant | f o fo |
| building | Verbundindex |
| bvnumber | BV049874419 |
| collection | ZDB-30-PQE |
| contents | Cover -- Advanced Research Methods in Hospitality and Tourism -- Endorsements -- Advanced Research Methods in Hospitality and Tourism -- Copyright -- Table of Contents -- List of Figures -- List of Tables -- About the Contributors -- 1. Introduction -- References -- 2. A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research -- Abstract -- Introduction -- Research Paradigm -- Reasons to Adopt an MMR -- Corroboration -- Explaining Initial Results -- To Administer Measurement Instruments -- Types of Mixed Methods Designs -- Choice of Mixed Methods Design -- The Timing -- The Priority of the Respective Strands -- The Level of Interaction -- Application of MMR Design: The Example of Scale Development -- MMR Rigor -- Advantages of Mixed-Methods -- Challenges of Conducting Mixed-Method Approaches -- Approaches to Analysis -- MMR in Hospitality and Tourism -- Concluding Remarks -- References -- 3. An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana -- Abstract -- Introduction -- Literature Review -- Mixed Methods Research and Its Application in Tourism Studies -- Exploratory Sequential Mixed Methods Design in Tourism -- Guidelines to Implement the Method -- Phase 1 -- Step 1: Developing the Qualitative Instrument -- Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Phase 2 -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Step 9: Interpretation and Presentation of Results -- A Case Study of Exploratory Sequential Mixed Methods in Tourism Through Reflexivity -- Step 1: Developing the Qualitative Instrument Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Steps 9: Interpretation and Presentation of Results -- Conclusion and Recommendations -- References -- 4. Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality -- Abstract -- Introduction -- Review of Scale Development in the Methodological Research Literature -- Item Generation (Theoretical Soundness) -- Scale Development -- Scale Assessment (Structural Validity) -- Methodology for This Evaluation Study -- Search Strategy -- Inclusion and Exclusion Criteria -- Data Extraction and Quality Assessment -- Limitations -- Results -- General Results -- Assessment of the Psychometric Properties of the Scales -- Discussion -- Conclusion -- References -- 5. Using Neuromarketing Tools in Hospitality and Tourism Research -- Abstract -- Introduction and the Rationale of Neuromarketing -- Neuromarketing -- Functional Magnetic Resonance Imaging -- Electroencephalography (EEG) -- Galvanic Skin Response (GSR) and Heart Rate (HR) -- Eye Tracking and Facial Expression Recognition -- The Use of Neuromarketing Tools in Hospitality and Tourism Research -- Conclusions -- Acknowledgments -- References -- 6. Using Archival Material in Tourism, Hospitality, and Leisure Studies: Beauty and the Beast -- Abstract -- Introduction -- A Review of Tourism, Hospitality, and Leisure Studies Using Archival Material -- Challenges and Ethical Considerations for Visual Archival Research -- Before Data Collection -- During Data Collection -- After Data Collection (During Data Analysis) Ethical Considerations -- Analyzing Archival Photographs Using Visual Thematic Analysis: A Stepwise Example -- Phase One: Simultaneous Data Collection and Data Analysis to Be Familiar with Data -- Phase Two: Repeated Reading to Write Preliminary Interpretations as Codes -- Phase Three: Categorizing Similar Codes -- Phase Four: Reviewing Themes -- Phase Five: Defining Themes -- Phase Six: Defining and Reporting Themes -- Conclusions and Recommendations -- References -- 7. Tourism Online Reviews: Databases and Samples -- Abstract -- Introduction -- Literature Review -- Internet Data Representativeness -- Use of Databases in Tourism -- Requested or Spontaneous Reviews -- Previous Data on Participation Rates -- Methodology -- Results -- Discussion -- Conclusions -- Limitations and Future Research -- Acknowledgments -- References -- 8. Application of Text Mining Approaches in Hospitality and Tourism -- Abstract -- Introduction -- Literature Review -- Data Mining and Text Mining -- Sentiment Analysis -- Review Rating Prediction -- Case Study: Evaluation of Cruise Passengers' Comments Using Text Mining -- Research Background -- Data Source -- Data Collection -- Proposed Method -- Creating Corpus -- Data Pre-Processing -- Classification Algorithm -- Findings -- Predicting Sentiment Polarity of the Comment -- Predicting Aspect of the Comment -- Predicting Overall Rating Value of the Comment -- Results -- Conclusions -- References -- 9. Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts -- Abstract -- Introduction -- Social Media Data in Research -- Twitter -- Research Context -- Data Collection -- Data Analysis -- Implications and Observations -- Data Sample -- Missing Important Information -- Non-Conventional Language -- Supplementary Information to Make Sense of the Data -- Extracting Information from 'Noise' Holistic Understanding -- Conclusion and Recommendations -- References -- 10. Photo-Elicitation Using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo -- Abstract -- Introduction -- Place Meanings for a National Park -- The Method: Combining Focus Group Interviews, VEP, and Q-Methodology to Derive SoP for a Tourism Destination -- Focus Group Interviews -- Visitor Employed Photography -- Q-Methodology -- Research Design -- Guidelines for Combining Focus Group Interviews, VEP and Q-Sort -- Data Collection -- Part One: Focus Group Interviews I -- Part Two: VEP, Q-Sort, and Focus Group Interviews II -- Photo Elicitation Using Q-Sort and Focus Group Two -- Conclusion and Recommendations -- References -- 11. Including the 'Voices' of Animals in Tourism, Hospitality, and Leisure Research -- Abstract -- Introduction -- An Ecofeminist Perspective on Animals -- Researching Animals in Tourism, Hospitality, and Leisure -- From Human/Animal Dualism and Anthropocentrism Toward Multispeciesism and the Emergence of Animals' Voices -- Animals' Voices: Challenges and Possibilities -- Guidelines for Researching Animals' Perspectives -- Conclusions and Recommendations -- References -- 12. Conclusion -- References -- Index |
| ctrlnum | (ZDB-30-PQE)EBC7120960 (ZDB-30-PAD)EBC7120960 (ZDB-89-EBL)EBL7120960 (OCoLC)1349278864 (DE-599)BVBBV049874419 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality -- Abstract -- Introduction -- Review of Scale Development in the Methodological Research Literature -- Item Generation (Theoretical Soundness) -- Scale Development -- Scale Assessment (Structural Validity) -- Methodology for This Evaluation Study -- Search Strategy -- Inclusion and Exclusion Criteria -- Data Extraction and Quality Assessment -- Limitations -- Results -- General Results -- Assessment of the Psychometric Properties of the Scales -- Discussion -- Conclusion -- References -- 5. Using Neuromarketing Tools in Hospitality and Tourism Research -- Abstract -- Introduction and the Rationale of Neuromarketing -- Neuromarketing -- Functional Magnetic Resonance Imaging -- Electroencephalography (EEG) -- Galvanic Skin Response (GSR) and Heart Rate (HR) -- Eye Tracking and Facial Expression Recognition -- The Use of Neuromarketing Tools in Hospitality and Tourism Research -- Conclusions -- Acknowledgments -- References -- 6. Using Archival Material in Tourism, Hospitality, and Leisure Studies: Beauty and the Beast -- Abstract -- Introduction -- A Review of Tourism, Hospitality, and Leisure Studies Using Archival Material -- Challenges and Ethical Considerations for Visual Archival Research -- Before Data Collection -- During Data Collection -- After Data Collection (During Data Analysis)</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Ethical Considerations -- Analyzing Archival Photographs Using Visual Thematic Analysis: A Stepwise Example -- Phase One: Simultaneous Data Collection and Data Analysis to Be Familiar with Data -- Phase Two: Repeated Reading to Write Preliminary Interpretations as Codes -- Phase Three: Categorizing Similar Codes -- Phase Four: Reviewing Themes -- Phase Five: Defining Themes -- Phase Six: Defining and Reporting Themes -- Conclusions and Recommendations -- References -- 7. Tourism Online Reviews: Databases and Samples -- Abstract -- Introduction -- Literature Review -- Internet Data Representativeness -- Use of Databases in Tourism -- Requested or Spontaneous Reviews -- Previous Data on Participation Rates -- Methodology -- Results -- Discussion -- Conclusions -- Limitations and Future Research -- Acknowledgments -- References -- 8. Application of Text Mining Approaches in Hospitality and Tourism -- Abstract -- Introduction -- Literature Review -- Data Mining and Text Mining -- Sentiment Analysis -- Review Rating Prediction -- Case Study: Evaluation of Cruise Passengers' Comments Using Text Mining -- Research Background -- Data Source -- Data Collection -- Proposed Method -- Creating Corpus -- Data Pre-Processing -- Classification Algorithm -- Findings -- Predicting Sentiment Polarity of the Comment -- Predicting Aspect of the Comment -- Predicting Overall Rating Value of the Comment -- Results -- Conclusions -- References -- 9. Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts -- Abstract -- Introduction -- Social Media Data in Research -- Twitter -- Research Context -- Data Collection -- Data Analysis -- Implications and Observations -- Data Sample -- Missing Important Information -- Non-Conventional Language -- Supplementary Information to Make Sense of the Data -- Extracting Information from 'Noise'</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Holistic Understanding -- Conclusion and Recommendations -- References -- 10. 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Including the 'Voices' of Animals in Tourism, Hospitality, and Leisure Research -- Abstract -- Introduction -- An Ecofeminist Perspective on Animals -- Researching Animals in Tourism, Hospitality, and Leisure -- From Human/Animal Dualism and Anthropocentrism Toward Multispeciesism and the Emergence of Animals' Voices -- Animals' Voices: Challenges and Possibilities -- Guidelines for Researching Animals' Perspectives -- Conclusions and Recommendations -- References -- 12. 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| id | DE-604.BV049874419 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-19T05:22:06Z |
| institution | BVB |
| isbn | 9781801175524 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213877 |
| oclc_num | 1349278864 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (249 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | Okumus, Fevzi Verfasser aut Advanced Research Methods in Hospitality and Tourism 1st ed Bingley Emerald Publishing Limited 2022 ©2023 1 Online-Ressource (249 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Advanced Research Methods in Hospitality and Tourism -- Endorsements -- Advanced Research Methods in Hospitality and Tourism -- Copyright -- Table of Contents -- List of Figures -- List of Tables -- About the Contributors -- 1. Introduction -- References -- 2. A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research -- Abstract -- Introduction -- Research Paradigm -- Reasons to Adopt an MMR -- Corroboration -- Explaining Initial Results -- To Administer Measurement Instruments -- Types of Mixed Methods Designs -- Choice of Mixed Methods Design -- The Timing -- The Priority of the Respective Strands -- The Level of Interaction -- Application of MMR Design: The Example of Scale Development -- MMR Rigor -- Advantages of Mixed-Methods -- Challenges of Conducting Mixed-Method Approaches -- Approaches to Analysis -- MMR in Hospitality and Tourism -- Concluding Remarks -- References -- 3. An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana -- Abstract -- Introduction -- Literature Review -- Mixed Methods Research and Its Application in Tourism Studies -- Exploratory Sequential Mixed Methods Design in Tourism -- Guidelines to Implement the Method -- Phase 1 -- Step 1: Developing the Qualitative Instrument -- Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Phase 2 -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Step 9: Interpretation and Presentation of Results -- A Case Study of Exploratory Sequential Mixed Methods in Tourism Through Reflexivity -- Step 1: Developing the Qualitative Instrument Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Steps 9: Interpretation and Presentation of Results -- Conclusion and Recommendations -- References -- 4. Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality -- Abstract -- Introduction -- Review of Scale Development in the Methodological Research Literature -- Item Generation (Theoretical Soundness) -- Scale Development -- Scale Assessment (Structural Validity) -- Methodology for This Evaluation Study -- Search Strategy -- Inclusion and Exclusion Criteria -- Data Extraction and Quality Assessment -- Limitations -- Results -- General Results -- Assessment of the Psychometric Properties of the Scales -- Discussion -- Conclusion -- References -- 5. Using Neuromarketing Tools in Hospitality and Tourism Research -- Abstract -- Introduction and the Rationale of Neuromarketing -- Neuromarketing -- Functional Magnetic Resonance Imaging -- Electroencephalography (EEG) -- Galvanic Skin Response (GSR) and Heart Rate (HR) -- Eye Tracking and Facial Expression Recognition -- The Use of Neuromarketing Tools in Hospitality and Tourism Research -- Conclusions -- Acknowledgments -- References -- 6. Using Archival Material in Tourism, Hospitality, and Leisure Studies: Beauty and the Beast -- Abstract -- Introduction -- A Review of Tourism, Hospitality, and Leisure Studies Using Archival Material -- Challenges and Ethical Considerations for Visual Archival Research -- Before Data Collection -- During Data Collection -- After Data Collection (During Data Analysis) Ethical Considerations -- Analyzing Archival Photographs Using Visual Thematic Analysis: A Stepwise Example -- Phase One: Simultaneous Data Collection and Data Analysis to Be Familiar with Data -- Phase Two: Repeated Reading to Write Preliminary Interpretations as Codes -- Phase Three: Categorizing Similar Codes -- Phase Four: Reviewing Themes -- Phase Five: Defining Themes -- Phase Six: Defining and Reporting Themes -- Conclusions and Recommendations -- References -- 7. Tourism Online Reviews: Databases and Samples -- Abstract -- Introduction -- Literature Review -- Internet Data Representativeness -- Use of Databases in Tourism -- Requested or Spontaneous Reviews -- Previous Data on Participation Rates -- Methodology -- Results -- Discussion -- Conclusions -- Limitations and Future Research -- Acknowledgments -- References -- 8. Application of Text Mining Approaches in Hospitality and Tourism -- Abstract -- Introduction -- Literature Review -- Data Mining and Text Mining -- Sentiment Analysis -- Review Rating Prediction -- Case Study: Evaluation of Cruise Passengers' Comments Using Text Mining -- Research Background -- Data Source -- Data Collection -- Proposed Method -- Creating Corpus -- Data Pre-Processing -- Classification Algorithm -- Findings -- Predicting Sentiment Polarity of the Comment -- Predicting Aspect of the Comment -- Predicting Overall Rating Value of the Comment -- Results -- Conclusions -- References -- 9. Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts -- Abstract -- Introduction -- Social Media Data in Research -- Twitter -- Research Context -- Data Collection -- Data Analysis -- Implications and Observations -- Data Sample -- Missing Important Information -- Non-Conventional Language -- Supplementary Information to Make Sense of the Data -- Extracting Information from 'Noise' Holistic Understanding -- Conclusion and Recommendations -- References -- 10. Photo-Elicitation Using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo -- Abstract -- Introduction -- Place Meanings for a National Park -- The Method: Combining Focus Group Interviews, VEP, and Q-Methodology to Derive SoP for a Tourism Destination -- Focus Group Interviews -- Visitor Employed Photography -- Q-Methodology -- Research Design -- Guidelines for Combining Focus Group Interviews, VEP and Q-Sort -- Data Collection -- Part One: Focus Group Interviews I -- Part Two: VEP, Q-Sort, and Focus Group Interviews II -- Photo Elicitation Using Q-Sort and Focus Group Two -- Conclusion and Recommendations -- References -- 11. Including the 'Voices' of Animals in Tourism, Hospitality, and Leisure Research -- Abstract -- Introduction -- An Ecofeminist Perspective on Animals -- Researching Animals in Tourism, Hospitality, and Leisure -- From Human/Animal Dualism and Anthropocentrism Toward Multispeciesism and the Emergence of Animals' Voices -- Animals' Voices: Challenges and Possibilities -- Guidelines for Researching Animals' Perspectives -- Conclusions and Recommendations -- References -- 12. Conclusion -- References -- Index In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourisma necessity for academics and practitioners Hospitality industry Rasoolimanesh, S. Mostafa Sonstige oth Jahani, Shiva Sonstige oth Erscheint auch als Druck-Ausgabe Okumus, Fevzi Advanced Research Methods in Hospitality and Tourism Bingley : Emerald Publishing Limited,c2022 9781801175517 |
| spellingShingle | Okumus, Fevzi Advanced Research Methods in Hospitality and Tourism Cover -- Advanced Research Methods in Hospitality and Tourism -- Endorsements -- Advanced Research Methods in Hospitality and Tourism -- Copyright -- Table of Contents -- List of Figures -- List of Tables -- About the Contributors -- 1. Introduction -- References -- 2. A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research -- Abstract -- Introduction -- Research Paradigm -- Reasons to Adopt an MMR -- Corroboration -- Explaining Initial Results -- To Administer Measurement Instruments -- Types of Mixed Methods Designs -- Choice of Mixed Methods Design -- The Timing -- The Priority of the Respective Strands -- The Level of Interaction -- Application of MMR Design: The Example of Scale Development -- MMR Rigor -- Advantages of Mixed-Methods -- Challenges of Conducting Mixed-Method Approaches -- Approaches to Analysis -- MMR in Hospitality and Tourism -- Concluding Remarks -- References -- 3. An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana -- Abstract -- Introduction -- Literature Review -- Mixed Methods Research and Its Application in Tourism Studies -- Exploratory Sequential Mixed Methods Design in Tourism -- Guidelines to Implement the Method -- Phase 1 -- Step 1: Developing the Qualitative Instrument -- Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Phase 2 -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Step 9: Interpretation and Presentation of Results -- A Case Study of Exploratory Sequential Mixed Methods in Tourism Through Reflexivity -- Step 1: Developing the Qualitative Instrument Step 2: Deciding the Sample Size and Data Site -- Step 3: Selecting Target Participants -- Step 4: Deciding the Interview Procedures and Data Collection -- Step 5: Analyzing the Qualitative Results -- Step 6: Framing the Quantitative Phase and Instrumentation -- Step 7: Deciding the Quantitative Sample and Data Collection -- Step 8: Analyzing the Quantitative Data -- Steps 9: Interpretation and Presentation of Results -- Conclusion and Recommendations -- References -- 4. Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality -- Abstract -- Introduction -- Review of Scale Development in the Methodological Research Literature -- Item Generation (Theoretical Soundness) -- Scale Development -- Scale Assessment (Structural Validity) -- Methodology for This Evaluation Study -- Search Strategy -- Inclusion and Exclusion Criteria -- Data Extraction and Quality Assessment -- Limitations -- Results -- General Results -- Assessment of the Psychometric Properties of the Scales -- Discussion -- Conclusion -- References -- 5. Using Neuromarketing Tools in Hospitality and Tourism Research -- Abstract -- Introduction and the Rationale of Neuromarketing -- Neuromarketing -- Functional Magnetic Resonance Imaging -- Electroencephalography (EEG) -- Galvanic Skin Response (GSR) and Heart Rate (HR) -- Eye Tracking and Facial Expression Recognition -- The Use of Neuromarketing Tools in Hospitality and Tourism Research -- Conclusions -- Acknowledgments -- References -- 6. Using Archival Material in Tourism, Hospitality, and Leisure Studies: Beauty and the Beast -- Abstract -- Introduction -- A Review of Tourism, Hospitality, and Leisure Studies Using Archival Material -- Challenges and Ethical Considerations for Visual Archival Research -- Before Data Collection -- During Data Collection -- After Data Collection (During Data Analysis) Ethical Considerations -- Analyzing Archival Photographs Using Visual Thematic Analysis: A Stepwise Example -- Phase One: Simultaneous Data Collection and Data Analysis to Be Familiar with Data -- Phase Two: Repeated Reading to Write Preliminary Interpretations as Codes -- Phase Three: Categorizing Similar Codes -- Phase Four: Reviewing Themes -- Phase Five: Defining Themes -- Phase Six: Defining and Reporting Themes -- Conclusions and Recommendations -- References -- 7. Tourism Online Reviews: Databases and Samples -- Abstract -- Introduction -- Literature Review -- Internet Data Representativeness -- Use of Databases in Tourism -- Requested or Spontaneous Reviews -- Previous Data on Participation Rates -- Methodology -- Results -- Discussion -- Conclusions -- Limitations and Future Research -- Acknowledgments -- References -- 8. Application of Text Mining Approaches in Hospitality and Tourism -- Abstract -- Introduction -- Literature Review -- Data Mining and Text Mining -- Sentiment Analysis -- Review Rating Prediction -- Case Study: Evaluation of Cruise Passengers' Comments Using Text Mining -- Research Background -- Data Source -- Data Collection -- Proposed Method -- Creating Corpus -- Data Pre-Processing -- Classification Algorithm -- Findings -- Predicting Sentiment Polarity of the Comment -- Predicting Aspect of the Comment -- Predicting Overall Rating Value of the Comment -- Results -- Conclusions -- References -- 9. Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts -- Abstract -- Introduction -- Social Media Data in Research -- Twitter -- Research Context -- Data Collection -- Data Analysis -- Implications and Observations -- Data Sample -- Missing Important Information -- Non-Conventional Language -- Supplementary Information to Make Sense of the Data -- Extracting Information from 'Noise' Holistic Understanding -- Conclusion and Recommendations -- References -- 10. Photo-Elicitation Using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo -- Abstract -- Introduction -- Place Meanings for a National Park -- The Method: Combining Focus Group Interviews, VEP, and Q-Methodology to Derive SoP for a Tourism Destination -- Focus Group Interviews -- Visitor Employed Photography -- Q-Methodology -- Research Design -- Guidelines for Combining Focus Group Interviews, VEP and Q-Sort -- Data Collection -- Part One: Focus Group Interviews I -- Part Two: VEP, Q-Sort, and Focus Group Interviews II -- Photo Elicitation Using Q-Sort and Focus Group Two -- Conclusion and Recommendations -- References -- 11. Including the 'Voices' of Animals in Tourism, Hospitality, and Leisure Research -- Abstract -- Introduction -- An Ecofeminist Perspective on Animals -- Researching Animals in Tourism, Hospitality, and Leisure -- From Human/Animal Dualism and Anthropocentrism Toward Multispeciesism and the Emergence of Animals' Voices -- Animals' Voices: Challenges and Possibilities -- Guidelines for Researching Animals' Perspectives -- Conclusions and Recommendations -- References -- 12. Conclusion -- References -- Index Hospitality industry |
| title | Advanced Research Methods in Hospitality and Tourism |
| title_auth | Advanced Research Methods in Hospitality and Tourism |
| title_exact_search | Advanced Research Methods in Hospitality and Tourism |
| title_full | Advanced Research Methods in Hospitality and Tourism |
| title_fullStr | Advanced Research Methods in Hospitality and Tourism |
| title_full_unstemmed | Advanced Research Methods in Hospitality and Tourism |
| title_short | Advanced Research Methods in Hospitality and Tourism |
| title_sort | advanced research methods in hospitality and tourism |
| topic | Hospitality industry |
| topic_facet | Hospitality industry |
| work_keys_str_mv | AT okumusfevzi advancedresearchmethodsinhospitalityandtourism AT rasoolimaneshsmostafa advancedresearchmethodsinhospitalityandtourism AT jahanishiva advancedresearchmethodsinhospitalityandtourism |