Measurement in Marketing:

Measurement in Marketingis built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Malhotra, Naresh K. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley Emerald Publishing Limited 2022
Ausgabe:1st ed
Schriftenreihe:Review of Marketing Research Series v.19
Schlagworte:
Online-Zugang:DE-2070s
Zusammenfassung:Measurement in Marketingis built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 Online-Ressource (241 Seiten)
ISBN:9781800436329

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