50 Years of Social Marketing: Looking Back and Looking Forward
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bradford, West Yorkshire
Emerald Publishing Limited
2022
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Journal of Social Marketing Series
v.3 |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (81 Seiten) |
| ISBN: | 9781804553497 |
Internformat
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| 490 | 0 | |a Journal of Social Marketing Series |v v.3 | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Guest editorial: Introduction to the 50th anniversary special issue -- Examining 50 years of social marketing through a bibliometric and science mapping analysis -- Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint -- Social marketing AS pedagogy -- Social marketing: ready to help revolutionise marketing education | |
| 650 | 4 | |a Social marketing | |
| 700 | 1 | |a Basil, Michael |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Rundle-Thiele, Sharyn |t 50 Years of Social Marketing |d Bradford, West Yorkshire : Emerald Publishing Limited,c2022 |
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Datensatz im Suchindex
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| author | Rundle-Thiele, Sharyn |
| author_facet | Rundle-Thiele, Sharyn |
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| contents | Cover -- Guest editorial: Introduction to the 50th anniversary special issue -- Examining 50 years of social marketing through a bibliometric and science mapping analysis -- Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint -- Social marketing AS pedagogy -- Social marketing: ready to help revolutionise marketing education |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV049874364 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-19T05:22:06Z |
| institution | BVB |
| isbn | 9781804553497 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213822 |
| oclc_num | 1343248105 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (81 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| series2 | Journal of Social Marketing Series |
| spelling | Rundle-Thiele, Sharyn Verfasser aut 50 Years of Social Marketing Looking Back and Looking Forward 1st ed Bradford, West Yorkshire Emerald Publishing Limited 2022 ©2022 1 Online-Ressource (81 Seiten) txt rdacontent c rdamedia cr rdacarrier Journal of Social Marketing Series v.3 Description based on publisher supplied metadata and other sources Cover -- Guest editorial: Introduction to the 50th anniversary special issue -- Examining 50 years of social marketing through a bibliometric and science mapping analysis -- Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint -- Social marketing AS pedagogy -- Social marketing: ready to help revolutionise marketing education Social marketing Basil, Michael Sonstige oth Erscheint auch als Druck-Ausgabe Rundle-Thiele, Sharyn 50 Years of Social Marketing Bradford, West Yorkshire : Emerald Publishing Limited,c2022 |
| spellingShingle | Rundle-Thiele, Sharyn 50 Years of Social Marketing Looking Back and Looking Forward Cover -- Guest editorial: Introduction to the 50th anniversary special issue -- Examining 50 years of social marketing through a bibliometric and science mapping analysis -- Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint -- Social marketing AS pedagogy -- Social marketing: ready to help revolutionise marketing education Social marketing |
| title | 50 Years of Social Marketing Looking Back and Looking Forward |
| title_auth | 50 Years of Social Marketing Looking Back and Looking Forward |
| title_exact_search | 50 Years of Social Marketing Looking Back and Looking Forward |
| title_full | 50 Years of Social Marketing Looking Back and Looking Forward |
| title_fullStr | 50 Years of Social Marketing Looking Back and Looking Forward |
| title_full_unstemmed | 50 Years of Social Marketing Looking Back and Looking Forward |
| title_short | 50 Years of Social Marketing |
| title_sort | 50 years of social marketing looking back and looking forward |
| title_sub | Looking Back and Looking Forward |
| topic | Social marketing |
| topic_facet | Social marketing |
| work_keys_str_mv | AT rundlethielesharyn 50yearsofsocialmarketinglookingbackandlookingforward AT basilmichael 50yearsofsocialmarketinglookingbackandlookingforward |