The Digital Transformation of the Fitness Sector: A Global Perspective
The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Publishing Limited
2022
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| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (208 Seiten) |
| ISBN: | 9781801178624 |
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| 505 | 8 | |a Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Lists of Figures and Tables -- About the Editors -- About the Contributors -- Chapter 1: The Challenges of Digital Transformation in the Fitness Industry in the World -- 1. Introduction -- Part I: The European Industry -- Chapter 2: The Digitally Enabled UK Fitness Sector -- 1. Introduction -- 1.1. UK National Digital Strategy -- 1.2. Defining Digital Transformation -- 1.3. Doing Different Things -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. The Digital Member Journey -- 4.2. The Growth of Digital Intermediaries -- 5. Case Study: Gymbox, UK -- 5.1. Introduction -- 5.2. Brand and Product -- 5.3. The Coronavirus Pandemic -- 5.4. Digital Distribution that Unlocks New Customers -- 5.5. Growth and the Future -- 6. Conclusions -- Chapter 3: The Spanish Fitness Industry and the Digital Transformation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 4: Digital Transformation and Innovation in Portugal Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - Portuguese Boutique de Fitness -- 5.1. Music -- 5.2. Lights and Colour -- 5.3. Gaming -- 6. Conclusions and Applications that Could Contribute to Other Countries | |
| 505 | 8 | |a Chapter 5: To Become Digital or Not... The Case of Greece -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 6: Fitness and Digital Transformation in Turkey -- 1. Introduction -- 1.1. Digitalisation and Innovation Awareness Level in Fitness Centres in Turkey -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 5.1. Letsfit Example -- 5.2. Employee -- 5.3. Technology -- 5.4. Service -- 5.5. Marketing -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 7: Digital Transformation in the Fitness in Italy -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Club Users - Who Are They? -- 4.2. Users and Technology -- 4.3. Retention -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 8: Digital Fitness in Lithuanian Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Part II: The North-South American Industry | |
| 505 | 8 | |a Chapter 9: The Digital Fitness Industry in the United States -- 1. Introduction -- 2. Fitness Centre Management -- 3. Services and Training -- 4. Customer Management -- 5. Case Study -- 6. Conclusion -- Chapter 10: The Digital Transformation in Mexico: The Case of the Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 11: Digital Transformation Practices in the Brazilian Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 12: Digitisation: Transformed or Disguised? The Digital Transformation in Argentina -- 1. Introduction -- 2. Overcoming Prejudices -- 3. Despair or Conviction -- 4. Management and Marketing Technologies -- 5. Social Networks in Argentina -- 6. SOME STATEMENTS TO THINK ABOUT -- 7. Featured Cases -- 8. Case Study: Megatlon Play -- 9. Conclusions: Disguised, But Not Transformed -- Part III: The Asia-Pacific Industry -- Chapter 13: The Indian Fitness Industry: Impact of Digitalisation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries | |
| 505 | 8 | |a Chapter 14: Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 2.1. Management Processes -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 15: The Digital Transformation of Health and Fitness Clubs in Japan -- 1. Introduction -- 2. Digital Transformation and Innovation in Health and Fitness Club Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study for DX and Innovation of Health and Fitness Clubs in Japan -- Case 1: Holding Online Live Lessons Using 'Zoom' -- Case 2: Providing 'Online Fitness Programmes' Using 'Apps' such as Mobile Phones -- Case 3: Providing 'Programmes' Using 'Apps' such as Mobile Phones -- 6. Conclusions and Managerial Applications -- Chapter 16: The Digital Transformation in the Fitness Sector of China -- 1. Introduction -- 2. The Digital Transformation in the Fitness Sector of China -- 3. Conclusions -- Part IV: The Africa and Middle East Industry -- Chapter 17: The Evolution of Digital Transformation in Saudi Arabia's Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 18: The Fitness Digital Transformation in Egypt -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management | |
| 505 | 8 | |a 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Create a Website or Blog -- 4.2. Local SEO -- 4.3. Active Use of Social Media -- 4.4. Collecting Videos of Customer Testimonials -- 4.5. Free Training Day -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 19: The Digital Transformation of the Fitness Sector in Kenya -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - VMX Fitness Centre Nairobi -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 20: Digital Transformation in Iranian Fitness Centres -- 1. Introduction -- 2. DT in the Management of Fitness Centres -- 3. DT in the Service and Training Centres of Fitness Clubs -- 4. DT in Customer Management -- 5. Case Study -- 6. Conclusions and Applications -- References -- Index | |
| 520 | |a The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world | ||
| 650 | 4 | |a Sports facilities-Management | |
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Datensatz im Suchindex
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| author | García-Fernández, Jerónimo |
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| contents | Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Lists of Figures and Tables -- About the Editors -- About the Contributors -- Chapter 1: The Challenges of Digital Transformation in the Fitness Industry in the World -- 1. Introduction -- Part I: The European Industry -- Chapter 2: The Digitally Enabled UK Fitness Sector -- 1. Introduction -- 1.1. UK National Digital Strategy -- 1.2. Defining Digital Transformation -- 1.3. Doing Different Things -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. The Digital Member Journey -- 4.2. The Growth of Digital Intermediaries -- 5. Case Study: Gymbox, UK -- 5.1. Introduction -- 5.2. Brand and Product -- 5.3. The Coronavirus Pandemic -- 5.4. Digital Distribution that Unlocks New Customers -- 5.5. Growth and the Future -- 6. Conclusions -- Chapter 3: The Spanish Fitness Industry and the Digital Transformation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 4: Digital Transformation and Innovation in Portugal Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - Portuguese Boutique de Fitness -- 5.1. Music -- 5.2. Lights and Colour -- 5.3. Gaming -- 6. Conclusions and Applications that Could Contribute to Other Countries Chapter 5: To Become Digital or Not... The Case of Greece -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 6: Fitness and Digital Transformation in Turkey -- 1. Introduction -- 1.1. Digitalisation and Innovation Awareness Level in Fitness Centres in Turkey -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 5.1. Letsfit Example -- 5.2. Employee -- 5.3. Technology -- 5.4. Service -- 5.5. Marketing -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 7: Digital Transformation in the Fitness in Italy -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Club Users - Who Are They? -- 4.2. Users and Technology -- 4.3. Retention -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 8: Digital Fitness in Lithuanian Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Part II: The North-South American Industry Chapter 9: The Digital Fitness Industry in the United States -- 1. Introduction -- 2. Fitness Centre Management -- 3. Services and Training -- 4. Customer Management -- 5. Case Study -- 6. Conclusion -- Chapter 10: The Digital Transformation in Mexico: The Case of the Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 11: Digital Transformation Practices in the Brazilian Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 12: Digitisation: Transformed or Disguised? The Digital Transformation in Argentina -- 1. Introduction -- 2. Overcoming Prejudices -- 3. Despair or Conviction -- 4. Management and Marketing Technologies -- 5. Social Networks in Argentina -- 6. SOME STATEMENTS TO THINK ABOUT -- 7. Featured Cases -- 8. Case Study: Megatlon Play -- 9. Conclusions: Disguised, But Not Transformed -- Part III: The Asia-Pacific Industry -- Chapter 13: The Indian Fitness Industry: Impact of Digitalisation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries Chapter 14: Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 2.1. Management Processes -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 15: The Digital Transformation of Health and Fitness Clubs in Japan -- 1. Introduction -- 2. Digital Transformation and Innovation in Health and Fitness Club Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study for DX and Innovation of Health and Fitness Clubs in Japan -- Case 1: Holding Online Live Lessons Using 'Zoom' -- Case 2: Providing 'Online Fitness Programmes' Using 'Apps' such as Mobile Phones -- Case 3: Providing 'Programmes' Using 'Apps' such as Mobile Phones -- 6. Conclusions and Managerial Applications -- Chapter 16: The Digital Transformation in the Fitness Sector of China -- 1. Introduction -- 2. The Digital Transformation in the Fitness Sector of China -- 3. Conclusions -- Part IV: The Africa and Middle East Industry -- Chapter 17: The Evolution of Digital Transformation in Saudi Arabia's Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 18: The Fitness Digital Transformation in Egypt -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Create a Website or Blog -- 4.2. Local SEO -- 4.3. Active Use of Social Media -- 4.4. Collecting Videos of Customer Testimonials -- 4.5. Free Training Day -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 19: The Digital Transformation of the Fitness Sector in Kenya -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - VMX Fitness Centre Nairobi -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 20: Digital Transformation in Iranian Fitness Centres -- 1. Introduction -- 2. DT in the Management of Fitness Centres -- 3. DT in the Service and Training Centres of Fitness Clubs -- 4. DT in Customer Management -- 5. Case Study -- 6. Conclusions and Applications -- References -- Index |
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| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049874320</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240919s2022 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781801178624</subfield><subfield code="9">978-1-80117-862-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC7041915</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC7041915</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL7041915</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1335755227</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049874320</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">García-Fernández, Jerónimo</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Digital Transformation of the Fitness Sector</subfield><subfield code="b">A Global Perspective</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley</subfield><subfield code="b">Emerald Publishing Limited</subfield><subfield code="c">2022</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (208 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Lists of Figures and Tables -- About the Editors -- About the Contributors -- Chapter 1: The Challenges of Digital Transformation in the Fitness Industry in the World -- 1. Introduction -- Part I: The European Industry -- Chapter 2: The Digitally Enabled UK Fitness Sector -- 1. Introduction -- 1.1. UK National Digital Strategy -- 1.2. Defining Digital Transformation -- 1.3. Doing Different Things -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. The Digital Member Journey -- 4.2. The Growth of Digital Intermediaries -- 5. Case Study: Gymbox, UK -- 5.1. Introduction -- 5.2. Brand and Product -- 5.3. The Coronavirus Pandemic -- 5.4. Digital Distribution that Unlocks New Customers -- 5.5. Growth and the Future -- 6. Conclusions -- Chapter 3: The Spanish Fitness Industry and the Digital Transformation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 4: Digital Transformation and Innovation in Portugal Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - Portuguese Boutique de Fitness -- 5.1. Music -- 5.2. Lights and Colour -- 5.3. Gaming -- 6. Conclusions and Applications that Could Contribute to Other Countries</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 5: To Become Digital or Not... The Case of Greece -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 6: Fitness and Digital Transformation in Turkey -- 1. Introduction -- 1.1. Digitalisation and Innovation Awareness Level in Fitness Centres in Turkey -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 5.1. Letsfit Example -- 5.2. Employee -- 5.3. Technology -- 5.4. Service -- 5.5. Marketing -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 7: Digital Transformation in the Fitness in Italy -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Club Users - Who Are They? -- 4.2. Users and Technology -- 4.3. Retention -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 8: Digital Fitness in Lithuanian Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Part II: The North-South American Industry</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 9: The Digital Fitness Industry in the United States -- 1. Introduction -- 2. Fitness Centre Management -- 3. Services and Training -- 4. Customer Management -- 5. Case Study -- 6. Conclusion -- Chapter 10: The Digital Transformation in Mexico: The Case of the Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 11: Digital Transformation Practices in the Brazilian Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 12: Digitisation: Transformed or Disguised? The Digital Transformation in Argentina -- 1. Introduction -- 2. Overcoming Prejudices -- 3. Despair or Conviction -- 4. Management and Marketing Technologies -- 5. Social Networks in Argentina -- 6. SOME STATEMENTS TO THINK ABOUT -- 7. Featured Cases -- 8. Case Study: Megatlon Play -- 9. Conclusions: Disguised, But Not Transformed -- Part III: The Asia-Pacific Industry -- Chapter 13: The Indian Fitness Industry: Impact of Digitalisation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Chapter 14: Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 2.1. Management Processes -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 15: The Digital Transformation of Health and Fitness Clubs in Japan -- 1. Introduction -- 2. Digital Transformation and Innovation in Health and Fitness Club Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study for DX and Innovation of Health and Fitness Clubs in Japan -- Case 1: Holding Online Live Lessons Using 'Zoom' -- Case 2: Providing 'Online Fitness Programmes' Using 'Apps' such as Mobile Phones -- Case 3: Providing 'Programmes' Using 'Apps' such as Mobile Phones -- 6. Conclusions and Managerial Applications -- Chapter 16: The Digital Transformation in the Fitness Sector of China -- 1. Introduction -- 2. The Digital Transformation in the Fitness Sector of China -- 3. Conclusions -- Part IV: The Africa and Middle East Industry -- Chapter 17: The Evolution of Digital Transformation in Saudi Arabia's Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 18: The Fitness Digital Transformation in Egypt -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Create a Website or Blog -- 4.2. Local SEO -- 4.3. Active Use of Social Media -- 4.4. Collecting Videos of Customer Testimonials -- 4.5. Free Training Day -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 19: The Digital Transformation of the Fitness Sector in Kenya -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - VMX Fitness Centre Nairobi -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 20: Digital Transformation in Iranian Fitness Centres -- 1. Introduction -- 2. DT in the Management of Fitness Centres -- 3. DT in the Service and Training Centres of Fitness Clubs -- 4. DT in Customer Management -- 5. Case Study -- 6. 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| id | DE-604.BV049874320 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-06T15:18:34Z |
| institution | BVB |
| isbn | 9781801178624 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213778 |
| oclc_num | 1335755227 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (208 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | García-Fernández, Jerónimo Verfasser aut The Digital Transformation of the Fitness Sector A Global Perspective 1st ed Bingley Emerald Publishing Limited 2022 ©2022 1 Online-Ressource (208 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Lists of Figures and Tables -- About the Editors -- About the Contributors -- Chapter 1: The Challenges of Digital Transformation in the Fitness Industry in the World -- 1. Introduction -- Part I: The European Industry -- Chapter 2: The Digitally Enabled UK Fitness Sector -- 1. Introduction -- 1.1. UK National Digital Strategy -- 1.2. Defining Digital Transformation -- 1.3. Doing Different Things -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. The Digital Member Journey -- 4.2. The Growth of Digital Intermediaries -- 5. Case Study: Gymbox, UK -- 5.1. Introduction -- 5.2. Brand and Product -- 5.3. The Coronavirus Pandemic -- 5.4. Digital Distribution that Unlocks New Customers -- 5.5. Growth and the Future -- 6. Conclusions -- Chapter 3: The Spanish Fitness Industry and the Digital Transformation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 4: Digital Transformation and Innovation in Portugal Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - Portuguese Boutique de Fitness -- 5.1. Music -- 5.2. Lights and Colour -- 5.3. Gaming -- 6. Conclusions and Applications that Could Contribute to Other Countries Chapter 5: To Become Digital or Not... The Case of Greece -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 6: Fitness and Digital Transformation in Turkey -- 1. Introduction -- 1.1. Digitalisation and Innovation Awareness Level in Fitness Centres in Turkey -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 5.1. Letsfit Example -- 5.2. Employee -- 5.3. Technology -- 5.4. Service -- 5.5. Marketing -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 7: Digital Transformation in the Fitness in Italy -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Club Users - Who Are They? -- 4.2. Users and Technology -- 4.3. Retention -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 8: Digital Fitness in Lithuanian Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Part II: The North-South American Industry Chapter 9: The Digital Fitness Industry in the United States -- 1. Introduction -- 2. Fitness Centre Management -- 3. Services and Training -- 4. Customer Management -- 5. Case Study -- 6. Conclusion -- Chapter 10: The Digital Transformation in Mexico: The Case of the Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 11: Digital Transformation Practices in the Brazilian Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 12: Digitisation: Transformed or Disguised? The Digital Transformation in Argentina -- 1. Introduction -- 2. Overcoming Prejudices -- 3. Despair or Conviction -- 4. Management and Marketing Technologies -- 5. Social Networks in Argentina -- 6. SOME STATEMENTS TO THINK ABOUT -- 7. Featured Cases -- 8. Case Study: Megatlon Play -- 9. Conclusions: Disguised, But Not Transformed -- Part III: The Asia-Pacific Industry -- Chapter 13: The Indian Fitness Industry: Impact of Digitalisation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries Chapter 14: Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 2.1. Management Processes -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 15: The Digital Transformation of Health and Fitness Clubs in Japan -- 1. Introduction -- 2. Digital Transformation and Innovation in Health and Fitness Club Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study for DX and Innovation of Health and Fitness Clubs in Japan -- Case 1: Holding Online Live Lessons Using 'Zoom' -- Case 2: Providing 'Online Fitness Programmes' Using 'Apps' such as Mobile Phones -- Case 3: Providing 'Programmes' Using 'Apps' such as Mobile Phones -- 6. Conclusions and Managerial Applications -- Chapter 16: The Digital Transformation in the Fitness Sector of China -- 1. Introduction -- 2. The Digital Transformation in the Fitness Sector of China -- 3. Conclusions -- Part IV: The Africa and Middle East Industry -- Chapter 17: The Evolution of Digital Transformation in Saudi Arabia's Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 18: The Fitness Digital Transformation in Egypt -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Create a Website or Blog -- 4.2. Local SEO -- 4.3. Active Use of Social Media -- 4.4. Collecting Videos of Customer Testimonials -- 4.5. Free Training Day -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 19: The Digital Transformation of the Fitness Sector in Kenya -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - VMX Fitness Centre Nairobi -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 20: Digital Transformation in Iranian Fitness Centres -- 1. Introduction -- 2. DT in the Management of Fitness Centres -- 3. DT in the Service and Training Centres of Fitness Clubs -- 4. DT in Customer Management -- 5. Case Study -- 6. Conclusions and Applications -- References -- Index The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world Sports facilities-Management Valcarce-Torrente, Manel Sonstige oth Mohammadi, Sardar Sonstige oth Gálvez-Ruiz, Pablo Sonstige oth Erscheint auch als Druck-Ausgabe García-Fernández, Jerónimo The Digital Transformation of the Fitness Sector Bingley : Emerald Publishing Limited,c2022 9781801178617 |
| spellingShingle | García-Fernández, Jerónimo The Digital Transformation of the Fitness Sector A Global Perspective Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Lists of Figures and Tables -- About the Editors -- About the Contributors -- Chapter 1: The Challenges of Digital Transformation in the Fitness Industry in the World -- 1. Introduction -- Part I: The European Industry -- Chapter 2: The Digitally Enabled UK Fitness Sector -- 1. Introduction -- 1.1. UK National Digital Strategy -- 1.2. Defining Digital Transformation -- 1.3. Doing Different Things -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. The Digital Member Journey -- 4.2. The Growth of Digital Intermediaries -- 5. Case Study: Gymbox, UK -- 5.1. Introduction -- 5.2. Brand and Product -- 5.3. The Coronavirus Pandemic -- 5.4. Digital Distribution that Unlocks New Customers -- 5.5. Growth and the Future -- 6. Conclusions -- Chapter 3: The Spanish Fitness Industry and the Digital Transformation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 4: Digital Transformation and Innovation in Portugal Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - Portuguese Boutique de Fitness -- 5.1. Music -- 5.2. Lights and Colour -- 5.3. Gaming -- 6. Conclusions and Applications that Could Contribute to Other Countries Chapter 5: To Become Digital or Not... The Case of Greece -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 6: Fitness and Digital Transformation in Turkey -- 1. Introduction -- 1.1. Digitalisation and Innovation Awareness Level in Fitness Centres in Turkey -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 5.1. Letsfit Example -- 5.2. Employee -- 5.3. Technology -- 5.4. Service -- 5.5. Marketing -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 7: Digital Transformation in the Fitness in Italy -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Club Users - Who Are They? -- 4.2. Users and Technology -- 4.3. Retention -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 8: Digital Fitness in Lithuanian Fitness Centres -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Part II: The North-South American Industry Chapter 9: The Digital Fitness Industry in the United States -- 1. Introduction -- 2. Fitness Centre Management -- 3. Services and Training -- 4. Customer Management -- 5. Case Study -- 6. Conclusion -- Chapter 10: The Digital Transformation in Mexico: The Case of the Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 11: Digital Transformation Practices in the Brazilian Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 12: Digitisation: Transformed or Disguised? The Digital Transformation in Argentina -- 1. Introduction -- 2. Overcoming Prejudices -- 3. Despair or Conviction -- 4. Management and Marketing Technologies -- 5. Social Networks in Argentina -- 6. SOME STATEMENTS TO THINK ABOUT -- 7. Featured Cases -- 8. Case Study: Megatlon Play -- 9. Conclusions: Disguised, But Not Transformed -- Part III: The Asia-Pacific Industry -- Chapter 13: The Indian Fitness Industry: Impact of Digitalisation -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries Chapter 14: Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 2.1. Management Processes -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 15: The Digital Transformation of Health and Fitness Clubs in Japan -- 1. Introduction -- 2. Digital Transformation and Innovation in Health and Fitness Club Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study for DX and Innovation of Health and Fitness Clubs in Japan -- Case 1: Holding Online Live Lessons Using 'Zoom' -- Case 2: Providing 'Online Fitness Programmes' Using 'Apps' such as Mobile Phones -- Case 3: Providing 'Programmes' Using 'Apps' such as Mobile Phones -- 6. Conclusions and Managerial Applications -- Chapter 16: The Digital Transformation in the Fitness Sector of China -- 1. Introduction -- 2. The Digital Transformation in the Fitness Sector of China -- 3. Conclusions -- Part IV: The Africa and Middle East Industry -- Chapter 17: The Evolution of Digital Transformation in Saudi Arabia's Fitness Industry -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 18: The Fitness Digital Transformation in Egypt -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 4.1. Create a Website or Blog -- 4.2. Local SEO -- 4.3. Active Use of Social Media -- 4.4. Collecting Videos of Customer Testimonials -- 4.5. Free Training Day -- 5. Case Study -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 19: The Digital Transformation of the Fitness Sector in Kenya -- 1. Introduction -- 2. Digital Transformation and Innovation in Fitness Centre Management -- 3. Digital Transformation and Innovation in Services and Training -- 4. Digital Transformation and Innovation in Customer Management -- 5. Case Study - VMX Fitness Centre Nairobi -- 6. Conclusions and Applications that Could Contribute to Other Countries -- Chapter 20: Digital Transformation in Iranian Fitness Centres -- 1. Introduction -- 2. DT in the Management of Fitness Centres -- 3. DT in the Service and Training Centres of Fitness Clubs -- 4. DT in Customer Management -- 5. Case Study -- 6. Conclusions and Applications -- References -- Index Sports facilities-Management |
| title | The Digital Transformation of the Fitness Sector A Global Perspective |
| title_auth | The Digital Transformation of the Fitness Sector A Global Perspective |
| title_exact_search | The Digital Transformation of the Fitness Sector A Global Perspective |
| title_full | The Digital Transformation of the Fitness Sector A Global Perspective |
| title_fullStr | The Digital Transformation of the Fitness Sector A Global Perspective |
| title_full_unstemmed | The Digital Transformation of the Fitness Sector A Global Perspective |
| title_short | The Digital Transformation of the Fitness Sector |
| title_sort | the digital transformation of the fitness sector a global perspective |
| title_sub | A Global Perspective |
| topic | Sports facilities-Management |
| topic_facet | Sports facilities-Management |
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