Book Yourself Solid for Chiropractors: The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2024
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (323 Seiten) |
| ISBN: | 9781394222599 |
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| 100 | 1 | |a Port, Michael |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Book Yourself Solid for Chiropractors |b The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Newark |b John Wiley & Sons, Incorporated |c 2024 | |
| 264 | 4 | |c ©2024 | |
| 300 | |a 1 Online-Ressource (323 Seiten) | ||
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Michael's Note -- Foreword -- Preface -- Acknowledgments -- Module One Your Foundation -- Chapter 1 The Red Velvet Rope Policy -- Dump the Duds -- The Old Man, the Little Boy, and the Donkey -- What to Do When You Don't (Yet) Have Patients -- Pruning Your Patient List -- Creating Your Red Velvet Rope Policy -- Ideal Patients, the Duds, and Everyone Else -- A Perpetual Process -- Chapter 2 Why People Buy What You're Selling -- Step 1: Identify Your Target Market -- Your Passions, Natural Talents, and Knowledge Are Key -- If You Feel Stuck -- Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market -- Step 3: Determine the Biggest Result Your Patients Get -- Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities -- Relax, Be Playful, and Have Fun! -- Patients Want You to Help Them -- Chapter 3 Develop a Personal Brand -- Branding -- Releasing Blocks -- You Are Uniquely You -- The Three Components of Your Personal Brand -- Your Who and Do What Statement -- Your Why You Do It Statement -- Your Tagline -- Roma Non è Stata Construita un Giorno (Rome Wasn't Built in a Day) -- Chapter 4 How to Talk About What You Do -- Developing Your Book Yourself Solid Dialogue -- Five-Part Book Yourself Solid Dialogue Formula -- Short and Sweet -- The Mid-Length Version -- The Long Version -- Getting into a Book Yourself Solid Dialogue with Ease -- Module Two Building Trust and Credibility -- Chapter 5 Becoming a Likeable Expert in Your Field -- The Standard Credibility Builders -- Standards of Service -- Becoming and Establishing Yourself as a Category Authority -- Do I Have To? -- Where to Begin -- Making the Mental Shift -- The Power of Likeability -- Chapter 6 The Book Yourself Solid Sales Cycle Process -- Building Relationships of Trust | |
| 505 | 8 | |a Turn Strangers into Friends and Friends into Patients -- The Book Yourself Solid Six Keys to Creating Connection: Who, What, Where, When, Why, and How -- Key Number One: Who Is Your Target Patient or Customer? -- Key Number Two: What Are They Looking For? -- Key Number Three: Where Do They Look for You? -- Key Number Four: When Do They Look for You? -- Key Number Five: Why Should They Choose You? -- Key Number Six: How Do You Want Them to Engage with You? -- The Book Yourself Solid Sales Cycle Process -- The Many Stages of a Sales Cycle -- Book Yourself Solid Sales Cycle Stage One -- Book Yourself Solid Sales Cycle Stage Two -- Book Yourself Solid Sales Cycle Stage Three -- Book Yourself Solid Sales Cycle Stage Four -- Book Yourself Solid Sales Cycle Stage Five -- The Book Yourself Solid Always-Have-Something-to-Invite-People-to Offer -- Use the Book Yourself Solid Sales Cycle to Unconditionally Serve Your Patients -- Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy -- Relevant, Interesting, Current, and Valuable Content -- Industry Information -- Strategies, Tips, and Techniques -- Content from Other Sources -- Product and Service Offerings -- Cool Keep-in-Touch -- Special Announcements -- Choosing Your Keep-in-Touch Tools -- Email Newsletter Format -- Email Newsletter Layout -- Email Frequency -- Automating Your Keep-in-Touch Strategy -- Build and Manage Your Database -- Follow Up with Prospects and Professional Opportunities -- Chapter 8 The Power of Information Products -- Brand-Building Products and Easy-to-Follow Programs -- Start with the End in Mind -- Define Your Product or Program -- Assess the Need -- The Five Simple Steps to Developing Your Product -- Step 1: Choose the Role You Are Playing -- Step 2: Choose Your Product Framework -- Step 3: Choose a Title That Sells -- Step 4: Build Your Table of Contents | |
| 505 | 8 | |a Step 5: Create Your Content -- Three-Part Formula for Creating Your First Draft -- The Simple Three-Step Product Launch Sequence -- Step 1: Prelaunch -- Step 2: Launch -- Step 3: Post-Launch -- Joint Venture Partners and Affiliates -- A Necessary Step in Your Business Development -- Module Three Simple Selling and Perfect Pricing -- Chapter 9 Perfect Pricing -- Don't Buy into a Poverty Mindset -- Pricing Models -- Payment Models -- When to Lower Prices, Discount, and Offer Specials -- When to Raise Prices -- Regulations on Pricing -- Chapter 10 Super Simple Selling -- Letting Go of Limiting Beliefs -- Shifting Your Perspective -- Successful Selling Needs the Right Amount of Trust at Just the Right Time -- The Secret to the Book Yourself Solid System -- Book Yourself Solid Four-Part Sales Formula -- About the Gap -- If They're Uncertain -- Cut the Crap Out of Selling -- Prequalifying Patients Using the Book Yourself Solid Super Simple Selling System -- Module Four The Book Yourself Solid Six Core Self-Promotion Strategies -- Chapter 11 The Book Yourself Solid Networking Strategy -- Making the Shift to the Book Yourself Solid Way -- The Book Yourself Solid 50/50 Networking Rule -- Have You Got Any Soul? -- Share Who You Know, What You Know, and How You Feel -- Share Who You Know -- Share What You Know -- Share How You Feel -- Networking Opportunities -- Informal Networking Opportunities -- Formal Networking Opportunities -- Networking Events-What to Do -- Networking Events-What Not to Do -- Online Networking Through Social Media -- Social Media-for Marketing or Networking? -- You Are Always Networking -- Creating Your Gang of Five -- So You've Got Spinach in Your Teeth -- Chapter 12 The Book Yourself Solid Direct Outreach Strategy -- Direct Outreach Gone Wrong -- You Will Connect More When You've Got the Skinny | |
| 505 | 8 | |a Only One Link in the Chain of Destiny Can Be Handled at a Time -- Socially Successful Conduct -- The Book Yourself Solid List of 20 -- Making Your Case -- Whatever-It-Takes Direct Outreach -- Direct Outreach Plan -- Patience and Persistence Pay Off -- Chapter 13 The Book Yourself Solid Referral Strategy -- Quick Referral Analysis -- Finding Referral Opportunities -- Beginning the Referral Process -- Step 1: Identify Your Patients' Benefits -- Step 2: Identify Why Others Would Refer Patients to You -- Step 3: Identify the Types of Referrals You Seek -- Step 4: Identify the Places Where Your Referrers Meet Ideal Referrals -- Step 5: Clarify and Communicate How Your Referrers Make a Referral -- Step 6: Ask for Referrals -- Step 7: Facilitate the Referral Connection -- Step 8: Follow Up with Referrals and Referrers -- Practice Your Referral Presentation -- Who Wants What You Want? -- Other Professionals-The Other Source of Referrals -- Strike While the Iron Is Hot -- Chapter 14 The Book Yourself Solid Speaking Strategy -- Self-Promotion -- Webinars and Conference Calls -- Demonstrations and Educational Events -- Podcasting -- Getting Promoted by Others -- Booking Your Way Up -- Level One -- Level Two -- Level Three -- Level Four -- How to Find Your Audiences -- Get Booked to Speak -- What You Need to Present to Get Booked -- Your Invitation to Speak -- Know Your Audience -- Knowing Your Audience-Questionnaire -- Fifty Public Speaking Performance Tips You Can't Afford to Ignore -- Many Rules Are Made to Be Broken -- To Speak or Not to Speak, That Is the Question -- Chapter 15 The Book Yourself Solid Writing Strategy -- How to Get Out of Writing -- The Five-Part Book Yourself Solid Writing Strategy -- Part 1: Deciding on the Subject -- Part 2: Choosing an Ideal Topic -- Part 3: Creating an Attention-Grabbing Title -- Part 4: Writing Your Article | |
| 505 | 8 | |a Part 5: Getting Your Article Published -- Help Editors Help You -- Chapter 16 The Book Yourself Solid Web Strategy -- Part 1 Designing Your Website -- Purpose and Benefits of Having a Website -- The Biggest Mistake Most People Make Online -- The 10 Most Effective Website Home Page Formats for Service Professionals -- What to Look for in a Web Designer -- Part 2 Getting Visitors to Your Website -- Optimize Your Site -- The Two Essential Principles of Visitor Conversion -- Part 3 Building Your Social Media Platform -- Don't Mix the Personal with the Professional -- How to Use the Book Yourself Solid System on Social Media -- Capture, Edit, and Amplify -- Social Media: Pulling It All Together -- Getting the Most Out of Your Social Media Content -- Final Thoughts -- References -- Ready to Be Fully Booked? -- About the Authors -- Index -- EULA. | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Chiropractors | |
| 700 | 1 | |a Zapata, Christine |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Port, Michael |t Book Yourself Solid for Chiropractors |d Newark : John Wiley & Sons, Incorporated,c2024 |z 9781394222575 |
| 912 | |a ZDB-30-PQE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035213289 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31202214 |l DE-2070s |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1810600620296503296 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Port, Michael |
| author_facet | Port, Michael |
| author_role | aut |
| author_sort | Port, Michael |
| author_variant | m p mp |
| building | Verbundindex |
| bvnumber | BV049873831 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright Page -- Contents -- Michael's Note -- Foreword -- Preface -- Acknowledgments -- Module One Your Foundation -- Chapter 1 The Red Velvet Rope Policy -- Dump the Duds -- The Old Man, the Little Boy, and the Donkey -- What to Do When You Don't (Yet) Have Patients -- Pruning Your Patient List -- Creating Your Red Velvet Rope Policy -- Ideal Patients, the Duds, and Everyone Else -- A Perpetual Process -- Chapter 2 Why People Buy What You're Selling -- Step 1: Identify Your Target Market -- Your Passions, Natural Talents, and Knowledge Are Key -- If You Feel Stuck -- Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market -- Step 3: Determine the Biggest Result Your Patients Get -- Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities -- Relax, Be Playful, and Have Fun! -- Patients Want You to Help Them -- Chapter 3 Develop a Personal Brand -- Branding -- Releasing Blocks -- You Are Uniquely You -- The Three Components of Your Personal Brand -- Your Who and Do What Statement -- Your Why You Do It Statement -- Your Tagline -- Roma Non è Stata Construita un Giorno (Rome Wasn't Built in a Day) -- Chapter 4 How to Talk About What You Do -- Developing Your Book Yourself Solid Dialogue -- Five-Part Book Yourself Solid Dialogue Formula -- Short and Sweet -- The Mid-Length Version -- The Long Version -- Getting into a Book Yourself Solid Dialogue with Ease -- Module Two Building Trust and Credibility -- Chapter 5 Becoming a Likeable Expert in Your Field -- The Standard Credibility Builders -- Standards of Service -- Becoming and Establishing Yourself as a Category Authority -- Do I Have To? -- Where to Begin -- Making the Mental Shift -- The Power of Likeability -- Chapter 6 The Book Yourself Solid Sales Cycle Process -- Building Relationships of Trust Turn Strangers into Friends and Friends into Patients -- The Book Yourself Solid Six Keys to Creating Connection: Who, What, Where, When, Why, and How -- Key Number One: Who Is Your Target Patient or Customer? -- Key Number Two: What Are They Looking For? -- Key Number Three: Where Do They Look for You? -- Key Number Four: When Do They Look for You? -- Key Number Five: Why Should They Choose You? -- Key Number Six: How Do You Want Them to Engage with You? -- The Book Yourself Solid Sales Cycle Process -- The Many Stages of a Sales Cycle -- Book Yourself Solid Sales Cycle Stage One -- Book Yourself Solid Sales Cycle Stage Two -- Book Yourself Solid Sales Cycle Stage Three -- Book Yourself Solid Sales Cycle Stage Four -- Book Yourself Solid Sales Cycle Stage Five -- The Book Yourself Solid Always-Have-Something-to-Invite-People-to Offer -- Use the Book Yourself Solid Sales Cycle to Unconditionally Serve Your Patients -- Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy -- Relevant, Interesting, Current, and Valuable Content -- Industry Information -- Strategies, Tips, and Techniques -- Content from Other Sources -- Product and Service Offerings -- Cool Keep-in-Touch -- Special Announcements -- Choosing Your Keep-in-Touch Tools -- Email Newsletter Format -- Email Newsletter Layout -- Email Frequency -- Automating Your Keep-in-Touch Strategy -- Build and Manage Your Database -- Follow Up with Prospects and Professional Opportunities -- Chapter 8 The Power of Information Products -- Brand-Building Products and Easy-to-Follow Programs -- Start with the End in Mind -- Define Your Product or Program -- Assess the Need -- The Five Simple Steps to Developing Your Product -- Step 1: Choose the Role You Are Playing -- Step 2: Choose Your Product Framework -- Step 3: Choose a Title That Sells -- Step 4: Build Your Table of Contents Step 5: Create Your Content -- Three-Part Formula for Creating Your First Draft -- The Simple Three-Step Product Launch Sequence -- Step 1: Prelaunch -- Step 2: Launch -- Step 3: Post-Launch -- Joint Venture Partners and Affiliates -- A Necessary Step in Your Business Development -- Module Three Simple Selling and Perfect Pricing -- Chapter 9 Perfect Pricing -- Don't Buy into a Poverty Mindset -- Pricing Models -- Payment Models -- When to Lower Prices, Discount, and Offer Specials -- When to Raise Prices -- Regulations on Pricing -- Chapter 10 Super Simple Selling -- Letting Go of Limiting Beliefs -- Shifting Your Perspective -- Successful Selling Needs the Right Amount of Trust at Just the Right Time -- The Secret to the Book Yourself Solid System -- Book Yourself Solid Four-Part Sales Formula -- About the Gap -- If They're Uncertain -- Cut the Crap Out of Selling -- Prequalifying Patients Using the Book Yourself Solid Super Simple Selling System -- Module Four The Book Yourself Solid Six Core Self-Promotion Strategies -- Chapter 11 The Book Yourself Solid Networking Strategy -- Making the Shift to the Book Yourself Solid Way -- The Book Yourself Solid 50/50 Networking Rule -- Have You Got Any Soul? -- Share Who You Know, What You Know, and How You Feel -- Share Who You Know -- Share What You Know -- Share How You Feel -- Networking Opportunities -- Informal Networking Opportunities -- Formal Networking Opportunities -- Networking Events-What to Do -- Networking Events-What Not to Do -- Online Networking Through Social Media -- Social Media-for Marketing or Networking? -- You Are Always Networking -- Creating Your Gang of Five -- So You've Got Spinach in Your Teeth -- Chapter 12 The Book Yourself Solid Direct Outreach Strategy -- Direct Outreach Gone Wrong -- You Will Connect More When You've Got the Skinny Only One Link in the Chain of Destiny Can Be Handled at a Time -- Socially Successful Conduct -- The Book Yourself Solid List of 20 -- Making Your Case -- Whatever-It-Takes Direct Outreach -- Direct Outreach Plan -- Patience and Persistence Pay Off -- Chapter 13 The Book Yourself Solid Referral Strategy -- Quick Referral Analysis -- Finding Referral Opportunities -- Beginning the Referral Process -- Step 1: Identify Your Patients' Benefits -- Step 2: Identify Why Others Would Refer Patients to You -- Step 3: Identify the Types of Referrals You Seek -- Step 4: Identify the Places Where Your Referrers Meet Ideal Referrals -- Step 5: Clarify and Communicate How Your Referrers Make a Referral -- Step 6: Ask for Referrals -- Step 7: Facilitate the Referral Connection -- Step 8: Follow Up with Referrals and Referrers -- Practice Your Referral Presentation -- Who Wants What You Want? -- Other Professionals-The Other Source of Referrals -- Strike While the Iron Is Hot -- Chapter 14 The Book Yourself Solid Speaking Strategy -- Self-Promotion -- Webinars and Conference Calls -- Demonstrations and Educational Events -- Podcasting -- Getting Promoted by Others -- Booking Your Way Up -- Level One -- Level Two -- Level Three -- Level Four -- How to Find Your Audiences -- Get Booked to Speak -- What You Need to Present to Get Booked -- Your Invitation to Speak -- Know Your Audience -- Knowing Your Audience-Questionnaire -- Fifty Public Speaking Performance Tips You Can't Afford to Ignore -- Many Rules Are Made to Be Broken -- To Speak or Not to Speak, That Is the Question -- Chapter 15 The Book Yourself Solid Writing Strategy -- How to Get Out of Writing -- The Five-Part Book Yourself Solid Writing Strategy -- Part 1: Deciding on the Subject -- Part 2: Choosing an Ideal Topic -- Part 3: Creating an Attention-Grabbing Title -- Part 4: Writing Your Article Part 5: Getting Your Article Published -- Help Editors Help You -- Chapter 16 The Book Yourself Solid Web Strategy -- Part 1 Designing Your Website -- Purpose and Benefits of Having a Website -- The Biggest Mistake Most People Make Online -- The 10 Most Effective Website Home Page Formats for Service Professionals -- What to Look for in a Web Designer -- Part 2 Getting Visitors to Your Website -- Optimize Your Site -- The Two Essential Principles of Visitor Conversion -- Part 3 Building Your Social Media Platform -- Don't Mix the Personal with the Professional -- How to Use the Book Yourself Solid System on Social Media -- Capture, Edit, and Amplify -- Social Media: Pulling It All Together -- Getting the Most Out of Your Social Media Content -- Final Thoughts -- References -- Ready to Be Fully Booked? -- About the Authors -- Index -- EULA. |
| ctrlnum | (ZDB-30-PQE)EBC31202214 (ZDB-30-PAD)EBC31202214 (ZDB-89-EBL)EBL31202214 (OCoLC)1425792572 (DE-599)BVBBV049873831 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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-- Share Who You Know, What You Know, and How You Feel -- Share Who You Know -- Share What You Know -- Share How You Feel -- Networking Opportunities -- Informal Networking Opportunities -- Formal Networking Opportunities -- Networking Events-What to Do -- Networking Events-What Not to Do -- Online Networking Through Social Media -- Social Media-for Marketing or Networking? -- You Are Always Networking -- Creating Your Gang of Five -- So You've Got Spinach in Your Teeth -- Chapter 12 The Book Yourself Solid Direct Outreach Strategy -- Direct Outreach Gone Wrong -- You Will Connect More When You've Got the Skinny</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Only One Link in the Chain of Destiny Can Be Handled at a Time -- Socially Successful Conduct -- The Book Yourself Solid List of 20 -- Making Your Case -- Whatever-It-Takes Direct Outreach -- Direct Outreach Plan -- Patience and Persistence Pay Off -- Chapter 13 The Book Yourself Solid Referral Strategy -- Quick Referral Analysis -- Finding Referral Opportunities -- Beginning the Referral Process -- Step 1: Identify Your Patients' Benefits -- Step 2: Identify Why Others Would Refer Patients to You -- Step 3: Identify the Types of Referrals You Seek -- Step 4: Identify the Places Where Your Referrers Meet Ideal Referrals -- Step 5: Clarify and Communicate How Your Referrers Make a Referral -- Step 6: Ask for Referrals -- Step 7: Facilitate the Referral Connection -- Step 8: Follow Up with Referrals and Referrers -- Practice Your Referral Presentation -- Who Wants What You Want? -- Other Professionals-The Other Source of Referrals -- Strike While the Iron Is Hot -- Chapter 14 The Book Yourself Solid Speaking Strategy -- Self-Promotion -- Webinars and Conference Calls -- Demonstrations and Educational Events -- Podcasting -- Getting Promoted by Others -- Booking Your Way Up -- Level One -- Level Two -- Level Three -- Level Four -- How to Find Your Audiences -- Get Booked to Speak -- What You Need to Present to Get Booked -- Your Invitation to Speak -- Know Your Audience -- Knowing Your Audience-Questionnaire -- Fifty Public Speaking Performance Tips You Can't Afford to Ignore -- Many Rules Are Made to Be Broken -- To Speak or Not to Speak, That Is the Question -- Chapter 15 The Book Yourself Solid Writing Strategy -- How to Get Out of Writing -- The Five-Part Book Yourself Solid Writing Strategy -- Part 1: Deciding on the Subject -- Part 2: Choosing an Ideal Topic -- Part 3: Creating an Attention-Grabbing Title -- Part 4: Writing Your Article</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Part 5: Getting Your Article Published -- Help Editors Help You -- Chapter 16 The Book Yourself Solid Web Strategy -- Part 1 Designing Your Website -- Purpose and Benefits of Having a Website -- The Biggest Mistake Most People Make Online -- The 10 Most Effective Website Home Page Formats for Service Professionals -- What to Look for in a Web Designer -- Part 2 Getting Visitors to Your Website -- Optimize Your Site -- The Two Essential Principles of Visitor Conversion -- Part 3 Building Your Social Media Platform -- Don't Mix the Personal with the Professional -- How to Use the Book Yourself Solid System on Social Media -- Capture, Edit, and Amplify -- Social Media: Pulling It All Together -- Getting the Most Out of Your Social Media Content -- Final Thoughts -- References -- Ready to Be Fully Booked? -- About the Authors -- Index -- EULA.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Chiropractors</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zapata, Christine</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Port, Michael</subfield><subfield code="t">Book Yourself Solid for Chiropractors</subfield><subfield code="d">Newark : John Wiley & Sons, Incorporated,c2024</subfield><subfield code="z">9781394222575</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035213289</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31202214</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049873831 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-19T05:21:48Z |
| institution | BVB |
| isbn | 9781394222599 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213289 |
| oclc_num | 1425792572 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (323 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Port, Michael Verfasser aut Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling 1st ed Newark John Wiley & Sons, Incorporated 2024 ©2024 1 Online-Ressource (323 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Contents -- Michael's Note -- Foreword -- Preface -- Acknowledgments -- Module One Your Foundation -- Chapter 1 The Red Velvet Rope Policy -- Dump the Duds -- The Old Man, the Little Boy, and the Donkey -- What to Do When You Don't (Yet) Have Patients -- Pruning Your Patient List -- Creating Your Red Velvet Rope Policy -- Ideal Patients, the Duds, and Everyone Else -- A Perpetual Process -- Chapter 2 Why People Buy What You're Selling -- Step 1: Identify Your Target Market -- Your Passions, Natural Talents, and Knowledge Are Key -- If You Feel Stuck -- Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market -- Step 3: Determine the Biggest Result Your Patients Get -- Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities -- Relax, Be Playful, and Have Fun! -- Patients Want You to Help Them -- Chapter 3 Develop a Personal Brand -- Branding -- Releasing Blocks -- You Are Uniquely You -- The Three Components of Your Personal Brand -- Your Who and Do What Statement -- Your Why You Do It Statement -- Your Tagline -- Roma Non è Stata Construita un Giorno (Rome Wasn't Built in a Day) -- Chapter 4 How to Talk About What You Do -- Developing Your Book Yourself Solid Dialogue -- Five-Part Book Yourself Solid Dialogue Formula -- Short and Sweet -- The Mid-Length Version -- The Long Version -- Getting into a Book Yourself Solid Dialogue with Ease -- Module Two Building Trust and Credibility -- Chapter 5 Becoming a Likeable Expert in Your Field -- The Standard Credibility Builders -- Standards of Service -- Becoming and Establishing Yourself as a Category Authority -- Do I Have To? -- Where to Begin -- Making the Mental Shift -- The Power of Likeability -- Chapter 6 The Book Yourself Solid Sales Cycle Process -- Building Relationships of Trust Turn Strangers into Friends and Friends into Patients -- The Book Yourself Solid Six Keys to Creating Connection: Who, What, Where, When, Why, and How -- Key Number One: Who Is Your Target Patient or Customer? -- Key Number Two: What Are They Looking For? -- Key Number Three: Where Do They Look for You? -- Key Number Four: When Do They Look for You? -- Key Number Five: Why Should They Choose You? -- Key Number Six: How Do You Want Them to Engage with You? -- The Book Yourself Solid Sales Cycle Process -- The Many Stages of a Sales Cycle -- Book Yourself Solid Sales Cycle Stage One -- Book Yourself Solid Sales Cycle Stage Two -- Book Yourself Solid Sales Cycle Stage Three -- Book Yourself Solid Sales Cycle Stage Four -- Book Yourself Solid Sales Cycle Stage Five -- The Book Yourself Solid Always-Have-Something-to-Invite-People-to Offer -- Use the Book Yourself Solid Sales Cycle to Unconditionally Serve Your Patients -- Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy -- Relevant, Interesting, Current, and Valuable Content -- Industry Information -- Strategies, Tips, and Techniques -- Content from Other Sources -- Product and Service Offerings -- Cool Keep-in-Touch -- Special Announcements -- Choosing Your Keep-in-Touch Tools -- Email Newsletter Format -- Email Newsletter Layout -- Email Frequency -- Automating Your Keep-in-Touch Strategy -- Build and Manage Your Database -- Follow Up with Prospects and Professional Opportunities -- Chapter 8 The Power of Information Products -- Brand-Building Products and Easy-to-Follow Programs -- Start with the End in Mind -- Define Your Product or Program -- Assess the Need -- The Five Simple Steps to Developing Your Product -- Step 1: Choose the Role You Are Playing -- Step 2: Choose Your Product Framework -- Step 3: Choose a Title That Sells -- Step 4: Build Your Table of Contents Step 5: Create Your Content -- Three-Part Formula for Creating Your First Draft -- The Simple Three-Step Product Launch Sequence -- Step 1: Prelaunch -- Step 2: Launch -- Step 3: Post-Launch -- Joint Venture Partners and Affiliates -- A Necessary Step in Your Business Development -- Module Three Simple Selling and Perfect Pricing -- Chapter 9 Perfect Pricing -- Don't Buy into a Poverty Mindset -- Pricing Models -- Payment Models -- When to Lower Prices, Discount, and Offer Specials -- When to Raise Prices -- Regulations on Pricing -- Chapter 10 Super Simple Selling -- Letting Go of Limiting Beliefs -- Shifting Your Perspective -- Successful Selling Needs the Right Amount of Trust at Just the Right Time -- The Secret to the Book Yourself Solid System -- Book Yourself Solid Four-Part Sales Formula -- About the Gap -- If They're Uncertain -- Cut the Crap Out of Selling -- Prequalifying Patients Using the Book Yourself Solid Super Simple Selling System -- Module Four The Book Yourself Solid Six Core Self-Promotion Strategies -- Chapter 11 The Book Yourself Solid Networking Strategy -- Making the Shift to the Book Yourself Solid Way -- The Book Yourself Solid 50/50 Networking Rule -- Have You Got Any Soul? -- Share Who You Know, What You Know, and How You Feel -- Share Who You Know -- Share What You Know -- Share How You Feel -- Networking Opportunities -- Informal Networking Opportunities -- Formal Networking Opportunities -- Networking Events-What to Do -- Networking Events-What Not to Do -- Online Networking Through Social Media -- Social Media-for Marketing or Networking? -- You Are Always Networking -- Creating Your Gang of Five -- So You've Got Spinach in Your Teeth -- Chapter 12 The Book Yourself Solid Direct Outreach Strategy -- Direct Outreach Gone Wrong -- You Will Connect More When You've Got the Skinny Only One Link in the Chain of Destiny Can Be Handled at a Time -- Socially Successful Conduct -- The Book Yourself Solid List of 20 -- Making Your Case -- Whatever-It-Takes Direct Outreach -- Direct Outreach Plan -- Patience and Persistence Pay Off -- Chapter 13 The Book Yourself Solid Referral Strategy -- Quick Referral Analysis -- Finding Referral Opportunities -- Beginning the Referral Process -- Step 1: Identify Your Patients' Benefits -- Step 2: Identify Why Others Would Refer Patients to You -- Step 3: Identify the Types of Referrals You Seek -- Step 4: Identify the Places Where Your Referrers Meet Ideal Referrals -- Step 5: Clarify and Communicate How Your Referrers Make a Referral -- Step 6: Ask for Referrals -- Step 7: Facilitate the Referral Connection -- Step 8: Follow Up with Referrals and Referrers -- Practice Your Referral Presentation -- Who Wants What You Want? -- Other Professionals-The Other Source of Referrals -- Strike While the Iron Is Hot -- Chapter 14 The Book Yourself Solid Speaking Strategy -- Self-Promotion -- Webinars and Conference Calls -- Demonstrations and Educational Events -- Podcasting -- Getting Promoted by Others -- Booking Your Way Up -- Level One -- Level Two -- Level Three -- Level Four -- How to Find Your Audiences -- Get Booked to Speak -- What You Need to Present to Get Booked -- Your Invitation to Speak -- Know Your Audience -- Knowing Your Audience-Questionnaire -- Fifty Public Speaking Performance Tips You Can't Afford to Ignore -- Many Rules Are Made to Be Broken -- To Speak or Not to Speak, That Is the Question -- Chapter 15 The Book Yourself Solid Writing Strategy -- How to Get Out of Writing -- The Five-Part Book Yourself Solid Writing Strategy -- Part 1: Deciding on the Subject -- Part 2: Choosing an Ideal Topic -- Part 3: Creating an Attention-Grabbing Title -- Part 4: Writing Your Article Part 5: Getting Your Article Published -- Help Editors Help You -- Chapter 16 The Book Yourself Solid Web Strategy -- Part 1 Designing Your Website -- Purpose and Benefits of Having a Website -- The Biggest Mistake Most People Make Online -- The 10 Most Effective Website Home Page Formats for Service Professionals -- What to Look for in a Web Designer -- Part 2 Getting Visitors to Your Website -- Optimize Your Site -- The Two Essential Principles of Visitor Conversion -- Part 3 Building Your Social Media Platform -- Don't Mix the Personal with the Professional -- How to Use the Book Yourself Solid System on Social Media -- Capture, Edit, and Amplify -- Social Media: Pulling It All Together -- Getting the Most Out of Your Social Media Content -- Final Thoughts -- References -- Ready to Be Fully Booked? -- About the Authors -- Index -- EULA. Marketing Strategic planning Chiropractors Zapata, Christine Sonstige oth Erscheint auch als Druck-Ausgabe Port, Michael Book Yourself Solid for Chiropractors Newark : John Wiley & Sons, Incorporated,c2024 9781394222575 |
| spellingShingle | Port, Michael Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling Cover -- Title Page -- Copyright Page -- Contents -- Michael's Note -- Foreword -- Preface -- Acknowledgments -- Module One Your Foundation -- Chapter 1 The Red Velvet Rope Policy -- Dump the Duds -- The Old Man, the Little Boy, and the Donkey -- What to Do When You Don't (Yet) Have Patients -- Pruning Your Patient List -- Creating Your Red Velvet Rope Policy -- Ideal Patients, the Duds, and Everyone Else -- A Perpetual Process -- Chapter 2 Why People Buy What You're Selling -- Step 1: Identify Your Target Market -- Your Passions, Natural Talents, and Knowledge Are Key -- If You Feel Stuck -- Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market -- Step 3: Determine the Biggest Result Your Patients Get -- Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities -- Relax, Be Playful, and Have Fun! -- Patients Want You to Help Them -- Chapter 3 Develop a Personal Brand -- Branding -- Releasing Blocks -- You Are Uniquely You -- The Three Components of Your Personal Brand -- Your Who and Do What Statement -- Your Why You Do It Statement -- Your Tagline -- Roma Non è Stata Construita un Giorno (Rome Wasn't Built in a Day) -- Chapter 4 How to Talk About What You Do -- Developing Your Book Yourself Solid Dialogue -- Five-Part Book Yourself Solid Dialogue Formula -- Short and Sweet -- The Mid-Length Version -- The Long Version -- Getting into a Book Yourself Solid Dialogue with Ease -- Module Two Building Trust and Credibility -- Chapter 5 Becoming a Likeable Expert in Your Field -- The Standard Credibility Builders -- Standards of Service -- Becoming and Establishing Yourself as a Category Authority -- Do I Have To? -- Where to Begin -- Making the Mental Shift -- The Power of Likeability -- Chapter 6 The Book Yourself Solid Sales Cycle Process -- Building Relationships of Trust Turn Strangers into Friends and Friends into Patients -- The Book Yourself Solid Six Keys to Creating Connection: Who, What, Where, When, Why, and How -- Key Number One: Who Is Your Target Patient or Customer? -- Key Number Two: What Are They Looking For? -- Key Number Three: Where Do They Look for You? -- Key Number Four: When Do They Look for You? -- Key Number Five: Why Should They Choose You? -- Key Number Six: How Do You Want Them to Engage with You? -- The Book Yourself Solid Sales Cycle Process -- The Many Stages of a Sales Cycle -- Book Yourself Solid Sales Cycle Stage One -- Book Yourself Solid Sales Cycle Stage Two -- Book Yourself Solid Sales Cycle Stage Three -- Book Yourself Solid Sales Cycle Stage Four -- Book Yourself Solid Sales Cycle Stage Five -- The Book Yourself Solid Always-Have-Something-to-Invite-People-to Offer -- Use the Book Yourself Solid Sales Cycle to Unconditionally Serve Your Patients -- Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy -- Relevant, Interesting, Current, and Valuable Content -- Industry Information -- Strategies, Tips, and Techniques -- Content from Other Sources -- Product and Service Offerings -- Cool Keep-in-Touch -- Special Announcements -- Choosing Your Keep-in-Touch Tools -- Email Newsletter Format -- Email Newsletter Layout -- Email Frequency -- Automating Your Keep-in-Touch Strategy -- Build and Manage Your Database -- Follow Up with Prospects and Professional Opportunities -- Chapter 8 The Power of Information Products -- Brand-Building Products and Easy-to-Follow Programs -- Start with the End in Mind -- Define Your Product or Program -- Assess the Need -- The Five Simple Steps to Developing Your Product -- Step 1: Choose the Role You Are Playing -- Step 2: Choose Your Product Framework -- Step 3: Choose a Title That Sells -- Step 4: Build Your Table of Contents Step 5: Create Your Content -- Three-Part Formula for Creating Your First Draft -- The Simple Three-Step Product Launch Sequence -- Step 1: Prelaunch -- Step 2: Launch -- Step 3: Post-Launch -- Joint Venture Partners and Affiliates -- A Necessary Step in Your Business Development -- Module Three Simple Selling and Perfect Pricing -- Chapter 9 Perfect Pricing -- Don't Buy into a Poverty Mindset -- Pricing Models -- Payment Models -- When to Lower Prices, Discount, and Offer Specials -- When to Raise Prices -- Regulations on Pricing -- Chapter 10 Super Simple Selling -- Letting Go of Limiting Beliefs -- Shifting Your Perspective -- Successful Selling Needs the Right Amount of Trust at Just the Right Time -- The Secret to the Book Yourself Solid System -- Book Yourself Solid Four-Part Sales Formula -- About the Gap -- If They're Uncertain -- Cut the Crap Out of Selling -- Prequalifying Patients Using the Book Yourself Solid Super Simple Selling System -- Module Four The Book Yourself Solid Six Core Self-Promotion Strategies -- Chapter 11 The Book Yourself Solid Networking Strategy -- Making the Shift to the Book Yourself Solid Way -- The Book Yourself Solid 50/50 Networking Rule -- Have You Got Any Soul? -- Share Who You Know, What You Know, and How You Feel -- Share Who You Know -- Share What You Know -- Share How You Feel -- Networking Opportunities -- Informal Networking Opportunities -- Formal Networking Opportunities -- Networking Events-What to Do -- Networking Events-What Not to Do -- Online Networking Through Social Media -- Social Media-for Marketing or Networking? -- You Are Always Networking -- Creating Your Gang of Five -- So You've Got Spinach in Your Teeth -- Chapter 12 The Book Yourself Solid Direct Outreach Strategy -- Direct Outreach Gone Wrong -- You Will Connect More When You've Got the Skinny Only One Link in the Chain of Destiny Can Be Handled at a Time -- Socially Successful Conduct -- The Book Yourself Solid List of 20 -- Making Your Case -- Whatever-It-Takes Direct Outreach -- Direct Outreach Plan -- Patience and Persistence Pay Off -- Chapter 13 The Book Yourself Solid Referral Strategy -- Quick Referral Analysis -- Finding Referral Opportunities -- Beginning the Referral Process -- Step 1: Identify Your Patients' Benefits -- Step 2: Identify Why Others Would Refer Patients to You -- Step 3: Identify the Types of Referrals You Seek -- Step 4: Identify the Places Where Your Referrers Meet Ideal Referrals -- Step 5: Clarify and Communicate How Your Referrers Make a Referral -- Step 6: Ask for Referrals -- Step 7: Facilitate the Referral Connection -- Step 8: Follow Up with Referrals and Referrers -- Practice Your Referral Presentation -- Who Wants What You Want? -- Other Professionals-The Other Source of Referrals -- Strike While the Iron Is Hot -- Chapter 14 The Book Yourself Solid Speaking Strategy -- Self-Promotion -- Webinars and Conference Calls -- Demonstrations and Educational Events -- Podcasting -- Getting Promoted by Others -- Booking Your Way Up -- Level One -- Level Two -- Level Three -- Level Four -- How to Find Your Audiences -- Get Booked to Speak -- What You Need to Present to Get Booked -- Your Invitation to Speak -- Know Your Audience -- Knowing Your Audience-Questionnaire -- Fifty Public Speaking Performance Tips You Can't Afford to Ignore -- Many Rules Are Made to Be Broken -- To Speak or Not to Speak, That Is the Question -- Chapter 15 The Book Yourself Solid Writing Strategy -- How to Get Out of Writing -- The Five-Part Book Yourself Solid Writing Strategy -- Part 1: Deciding on the Subject -- Part 2: Choosing an Ideal Topic -- Part 3: Creating an Attention-Grabbing Title -- Part 4: Writing Your Article Part 5: Getting Your Article Published -- Help Editors Help You -- Chapter 16 The Book Yourself Solid Web Strategy -- Part 1 Designing Your Website -- Purpose and Benefits of Having a Website -- The Biggest Mistake Most People Make Online -- The 10 Most Effective Website Home Page Formats for Service Professionals -- What to Look for in a Web Designer -- Part 2 Getting Visitors to Your Website -- Optimize Your Site -- The Two Essential Principles of Visitor Conversion -- Part 3 Building Your Social Media Platform -- Don't Mix the Personal with the Professional -- How to Use the Book Yourself Solid System on Social Media -- Capture, Edit, and Amplify -- Social Media: Pulling It All Together -- Getting the Most Out of Your Social Media Content -- Final Thoughts -- References -- Ready to Be Fully Booked? -- About the Authors -- Index -- EULA. Marketing Strategic planning Chiropractors |
| title | Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| title_auth | Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| title_exact_search | Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| title_full | Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| title_fullStr | Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| title_full_unstemmed | Book Yourself Solid for Chiropractors The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| title_short | Book Yourself Solid for Chiropractors |
| title_sort | book yourself solid for chiropractors the fastest easiest most reliable system for getting more patients than you can handle even if you hate marketing and selling |
| title_sub | The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling |
| topic | Marketing Strategic planning Chiropractors |
| topic_facet | Marketing Strategic planning Chiropractors |
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