The Data Deluge: Making Marketing Work for Brands and People
Uncover the intersection between data use and ethics. In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data's explosion and targeted marketing has ushered in...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newburyport
Advantage Media Group
2024
|
| Ausgabe: | 1st ed |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | Uncover the intersection between data use and ethics. In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data's explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today's world, neither marketers nor consumers are fully benefiting from this explosion of data. Without pulling any punches, Arun presents a set of principles to drive your data strategy. Despite what regulators and politicians would have you believe, it is possible to be ethical and data-driven to the benefit of brands and consumers. With easy-to-understand language, Arun explains the current state of affairs around data use, and he offers solutions you can implement in your own marketing strategy and your business as a whole. Featuring perspectives with experts across the industry, Arun shows how this situation is impacting more than just marketing teams. While CMOs should take heed, CEOs, CFOs, and other company decision-makers will do well to consider the impacts of data use on their bottom line. The surprising answer to making data work harder for marketers and people in the age of AI lies in the much-misunderstood world of ethics |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (146 Seiten) |
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| spelling | C. Kumar, Arun Verfasser aut The Data Deluge Making Marketing Work for Brands and People 1st ed Newburyport Advantage Media Group 2024 ©2024 1 Online-Ressource (146 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Uncover the intersection between data use and ethics. In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data's explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today's world, neither marketers nor consumers are fully benefiting from this explosion of data. Without pulling any punches, Arun presents a set of principles to drive your data strategy. Despite what regulators and politicians would have you believe, it is possible to be ethical and data-driven to the benefit of brands and consumers. With easy-to-understand language, Arun explains the current state of affairs around data use, and he offers solutions you can implement in your own marketing strategy and your business as a whole. Featuring perspectives with experts across the industry, Arun shows how this situation is impacting more than just marketing teams. While CMOs should take heed, CEOs, CFOs, and other company decision-makers will do well to consider the impacts of data use on their bottom line. The surprising answer to making data work harder for marketers and people in the age of AI lies in the much-misunderstood world of ethics Erscheint auch als Druck-Ausgabe C. Kumar, Arun The Data Deluge Newburyport : Advantage Media Group,c2024 |
| spellingShingle | C. Kumar, Arun The Data Deluge Making Marketing Work for Brands and People |
| title | The Data Deluge Making Marketing Work for Brands and People |
| title_auth | The Data Deluge Making Marketing Work for Brands and People |
| title_exact_search | The Data Deluge Making Marketing Work for Brands and People |
| title_full | The Data Deluge Making Marketing Work for Brands and People |
| title_fullStr | The Data Deluge Making Marketing Work for Brands and People |
| title_full_unstemmed | The Data Deluge Making Marketing Work for Brands and People |
| title_short | The Data Deluge |
| title_sort | the data deluge making marketing work for brands and people |
| title_sub | Making Marketing Work for Brands and People |
| work_keys_str_mv | AT ckumararun thedatadelugemakingmarketingworkforbrandsandpeople |