Emoji in higher education: a healthcare-based perspective

Emoji are a significant development in contemporary communication, deserving serious attention for their impact on both language use and society. Based on original mixed-methods research, this timely book focuses on emoji literacy across the healthcare landscape, with emphasis on how they are employ...

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Hauptverfasser: Petcoff, Omonpee W. (VerfasserIn), Palaganas, Janice C. (VerfasserIn), Danesi, Marcel 1946- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, United Kingdom ; New York, NY Cambridge University Press 2024
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Online-Zugang:DE-12
DE-473
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Zusammenfassung:Emoji are a significant development in contemporary communication, deserving serious attention for their impact on both language use and society. Based on original mixed-methods research, this timely book focuses on emoji literacy across the healthcare landscape, with emphasis on how they are employed in healthcare worker and patient education. It situates emoji within a semioliteracy theoretical framework and presents the findings of a mixed methods study of emoji use as a literacy tool in a health professions course. Drawing on real-life case studies, it explores emoji literacy across a range of public health education contexts including doctor-to-industry, patient-to doctor, doctor-to-patient, and healthcare providers/CDC to global audience. It also advances a broader argument about the role of emoji in a paradigm shift of communication in education. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details
Beschreibung:Title from publisher's bibliographic system (viewed on 31 May 2024)
The Emoji phenomenon reviewed -- Prologue -- Background -- Discourse and semiotic functions -- Hybrid literacy -- Semioliteracy -- Applications to healthcare education -- Epilogue -- Emoji literacy as a teaching tool
Beschreibung:1 Online-Ressource (xiv, 207 Seiten)
ISBN:9781009253994
DOI:10.1017/9781009253994

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