Integrating AI-driven technologies into service marketing:
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies an...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-1050 Volltext |
| Zusammenfassung: | In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more |
| Beschreibung: | 1 Online-Ressource (871 Seiten) |
| DOI: | 10.4018/979-8-3693-7122-0 |
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| indexdate | 2024-12-17T19:01:33Z |
| institution | BVB |
| language | English |
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| series2 | Advances in marketing, customer relationship management, and E-services (AMCRMES) book series |
| spelling | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors Integrating artifical intelligence-driven technologies into service marketing Hershey, Pennsylvania IGI Global 2024 1 Online-Ressource (871 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and E-services (AMCRMES) book series In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more Artificial intelligence Data processing Business intelligence Data processing Decision making Statistical methods Marketing research Data processing Marketing research Econometric models Marketing Data processing Marketing Decision making Service industries Data processing Nadda, Vipin 1970- edt Singh, Amrik edt Singh, Vipin 1963- edt Tyagi, Pankaj Kumar 1979- edt Erscheint auch als Druck-Ausgabe 9798369371220 https://doi.org/10.4018/979-8-3693-7122-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Integrating AI-driven technologies into service marketing Artificial intelligence Data processing Business intelligence Data processing Decision making Statistical methods Marketing research Data processing Marketing research Econometric models Marketing Data processing Marketing Decision making Service industries Data processing |
| title | Integrating AI-driven technologies into service marketing |
| title_alt | Integrating artifical intelligence-driven technologies into service marketing |
| title_auth | Integrating AI-driven technologies into service marketing |
| title_exact_search | Integrating AI-driven technologies into service marketing |
| title_full | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_fullStr | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_full_unstemmed | Integrating AI-driven technologies into service marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_short | Integrating AI-driven technologies into service marketing |
| title_sort | integrating ai driven technologies into service marketing |
| topic | Artificial intelligence Data processing Business intelligence Data processing Decision making Statistical methods Marketing research Data processing Marketing research Econometric models Marketing Data processing Marketing Decision making Service industries Data processing |
| topic_facet | Artificial intelligence Data processing Business intelligence Data processing Decision making Statistical methods Marketing research Data processing Marketing research Econometric models Marketing Data processing Marketing Decision making Service industries Data processing |
| url | https://doi.org/10.4018/979-8-3693-7122-0 |
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