Marketing and resource management for green transitions in economies:
The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses...
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Weitere Verfasser: | , , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
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Schlagworte: | |
Online-Zugang: | DE-91 DE-1050 URL des Erstveröffentlichers |
Zusammenfassung: | The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market.Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management. |
Beschreibung: | 1 Online-Ressource (403 Seiten) |
DOI: | 10.4018/979-8-3693-3439-3 |
Internformat
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Datensatz im Suchindex
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author2 | Andrei, Jean-Vasile 1982- Chivu, Luminita Kuzman, Boris Vasić, Mile |
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author_facet | Andrei, Jean-Vasile 1982- Chivu, Luminita Kuzman, Boris Vasić, Mile |
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dewey-ones | 338 - Production |
dewey-raw | 338.9/27 |
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dewey-tens | 330 - Economics |
discipline | Informatik Wirtschaftswissenschaften |
doi_str_mv | 10.4018/979-8-3693-3439-3 |
format | Electronic eBook |
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indexdate | 2024-12-17T19:01:34Z |
institution | BVB |
language | English |
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physical | 1 Online-Ressource (403 Seiten) |
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publisher | IGI Global |
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spelling | Marketing and resource management for green transitions in economies Jean-Vasile Andrei, Mile Vasić, Luminita Chivu, Boris Kuzman, editors Hershey, Pennsylvania IGI Global 2024 1 Online-Ressource (403 Seiten) txt rdacontent c rdamedia cr rdacarrier The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market.Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management. Green marketing Sustainable development Andrei, Jean-Vasile 1982- edt Chivu, Luminita edt Kuzman, Boris edt Vasić, Mile edt Erscheint auch als Druck-Ausgabe 9798369334393 https://doi.org/10.4018/979-8-3693-3439-3 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Marketing and resource management for green transitions in economies Green marketing Sustainable development |
title | Marketing and resource management for green transitions in economies |
title_auth | Marketing and resource management for green transitions in economies |
title_exact_search | Marketing and resource management for green transitions in economies |
title_full | Marketing and resource management for green transitions in economies Jean-Vasile Andrei, Mile Vasić, Luminita Chivu, Boris Kuzman, editors |
title_fullStr | Marketing and resource management for green transitions in economies Jean-Vasile Andrei, Mile Vasić, Luminita Chivu, Boris Kuzman, editors |
title_full_unstemmed | Marketing and resource management for green transitions in economies Jean-Vasile Andrei, Mile Vasić, Luminita Chivu, Boris Kuzman, editors |
title_short | Marketing and resource management for green transitions in economies |
title_sort | marketing and resource management for green transitions in economies |
topic | Green marketing Sustainable development |
topic_facet | Green marketing Sustainable development |
url | https://doi.org/10.4018/979-8-3693-3439-3 |
work_keys_str_mv | AT andreijeanvasile marketingandresourcemanagementforgreentransitionsineconomies AT chivuluminita marketingandresourcemanagementforgreentransitionsineconomies AT kuzmanboris marketingandresourcemanagementforgreentransitionsineconomies AT vasicmile marketingandresourcemanagementforgreentransitionsineconomies |