Essentials of marketing research:
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw Hill Education
[2024]
|
| Ausgabe: | Sixth edition |
| Schlagworte: | |
| Zusammenfassung: | "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- |
| Beschreibung: | Includes bibliographical references and index 2301 |
| Beschreibung: | xx, 428 Seiten |
| ISBN: | 9781266261503 9781265788049 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV049860639 | ||
| 003 | DE-604 | ||
| 007 | t | ||
| 008 | 240909s2024 xxu |||| 00||| eng d | ||
| 020 | |a 9781266261503 |9 978-1-266-26150-3 | ||
| 020 | |a 9781265788049 |c spiral bound |9 978-1-265-78804-9 | ||
| 035 | |a (DE-599)KXP180798236X | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-898 | ||
| 082 | 0 | |a 658.8/3 |2 23 | |
| 100 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |c Joseph F. Hair, Jr. (University of South Alabama) , David J. Ortinau (University of South Florida), Dana E. Harrison (East Tennessee State University) |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a New York, NY |b McGraw Hill Education |c [2024] | |
| 300 | |a xx, 428 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a 2301 | ||
| 520 | 3 | |a "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- | |
| 653 | 0 | |a Marketing research | |
| 700 | 1 | |a Ortinau, David J. |d 1948- |e Verfasser |0 (DE-588)1298790433 |4 aut | |
| 700 | 1 | |a Harrison, Dana E. |e Verfasser |0 (DE-588)1236285204 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035200363 | |
Datensatz im Suchindex
| _version_ | 1809766756809441280 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Hair, Joseph F. 1944- Ortinau, David J. 1948- Harrison, Dana E. |
| author_GND | (DE-588)135615828 (DE-588)1298790433 (DE-588)1236285204 |
| author_facet | Hair, Joseph F. 1944- Ortinau, David J. 1948- Harrison, Dana E. |
| author_role | aut aut aut |
| author_sort | Hair, Joseph F. 1944- |
| author_variant | j f h jf jfh d j o dj djo d e h de deh |
| building | Verbundindex |
| bvnumber | BV049860639 |
| ctrlnum | (DE-599)KXP180798236X |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Book |
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| id | DE-604.BV049860639 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-10T00:27:54Z |
| institution | BVB |
| isbn | 9781266261503 9781265788049 |
| language | English |
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| physical | xx, 428 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGraw Hill Education |
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| spelling | Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut Essentials of marketing research Joseph F. Hair, Jr. (University of South Alabama) , David J. Ortinau (University of South Florida), Dana E. Harrison (East Tennessee State University) Sixth edition New York, NY McGraw Hill Education [2024] xx, 428 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index 2301 "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- Marketing research Ortinau, David J. 1948- Verfasser (DE-588)1298790433 aut Harrison, Dana E. Verfasser (DE-588)1236285204 aut |
| spellingShingle | Hair, Joseph F. 1944- Ortinau, David J. 1948- Harrison, Dana E. Essentials of marketing research |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research Joseph F. Hair, Jr. (University of South Alabama) , David J. Ortinau (University of South Florida), Dana E. Harrison (East Tennessee State University) |
| title_fullStr | Essentials of marketing research Joseph F. Hair, Jr. (University of South Alabama) , David J. Ortinau (University of South Florida), Dana E. Harrison (East Tennessee State University) |
| title_full_unstemmed | Essentials of marketing research Joseph F. Hair, Jr. (University of South Alabama) , David J. Ortinau (University of South Florida), Dana E. Harrison (East Tennessee State University) |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
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